Namuhla ungase ubone i-Apple ifana kakhulu namafoni aphathwayo abizayo, amakhompyutha amahle, kanye uhlobo olune-aura efana nenkoloKodwa ngemuva kwaleso sithombe esicwebezelayo kukhona umlando ogcwele izinqumo ezingavamile, ukwehluleka okukhulu, izindaba ezihlekisayo, kanye nabalingiswa abathathe izindlela ezingalindelekile nhlobo. Lapho uqhubeka uhlola isikhathi esidlule, kulapho uthola khona ukuthi naseCupertino, nabo benze amaphutha, bazenzela izinto ngokungemthetho, futhi ngezinye izikhathi baze bacishe babe yinto engenangqondo.
Eminyakeni edlule, i-Apple ikhule kusukela ekubeni yinkampani encane egaraji yaba enye yezinkampani ezinkulu ezinethonya kakhulu emhlabeniKulolo hambo, lushiye izinto eziningi ezimangalisayo: abasunguli abathengisa amasheya abo ngemali encane, amakhompyutha asebiza imali eningi manje, imigqa yezingubo okungekho muntu owayifuna, ama-console akhohlwe, ama-cafe angakaze avulwe, ngisho nezinzwa ezifihliwe zokubona ukuthi ifoni yakho imanzi yini. Uma ungathanda ukungena ohlangothini oluhlakaniphile nolunobuntu kakhulu lwenkampani ngelogo ye-apple, khululeka.
Imvelaphi ye-Apple kanye nabasunguli bayo abathathu
Uma abantu bekhuluma ngokuqala kwe-Apple, cishe wonke umuntu ucabanga ngoSteve Jobs noSteve Wozniak ngokuzenzakalelayo, kodwa Le nkampani yasungulwa ngokusemthethweni nabasunguli abathathuUJobs, uWozniak, noRonald Wayne. UWayne wabhala izihloko zokufakwa kwenkampani, wadala ilogo yokuqala, futhi wabelana ngokulinganayo ngomthwalo wemfanelo osemthethweni walowo msebenzi owawusanda kuqala ngo-1976.
Nokho, uRonald Wayne wazisola ngokushesha ngaleso sinqumo futhi Ezinsukwini eziyishumi nambili ngemuva kokusayina, wanquma ukuhamba.Wathengisa isabelo sakhe kuJobs noWozniak cishe ngamaRandi angu-800, imali ayeyibheka njengendlela ehlakaniphile ngaleso sikhathi yokugwema ingozi yezezimali. Namuhla, leso sitoko sasizoba ngamashumi ezigidigidi zamaRandi, ngakho ukuhamba kwakhe kubhekwa njengesinye sezinqumo zebhizinisi lomuntu siqu ezimbi kakhulu emlandweni wezobuchwepheshe.
Inhlansi ye-Apple yaqala lapho uWozniak, ingcweti yangempela ye-elekthronikhi, efuna ukudala ikhompyutha yakhe. Umsebenzi wakhe ne-Altair 8800 kanye neminye imisebenzi wamkhuthaza ukuba aklame ibhodi lomama elagcina seliyi-Apple I, kuyilapho Imisebenzi yabona ngokucacile ukuthi kungenzeka yini ukuthengisa lokho okusunguliweUkuze azixhase ezinyangeni ezimbalwa zokuqala, uJobs walahla iveni yakhe kwathi uWozniak wathengisa umshini wakhe wokubala ongasetshenziswa, konke lokhu ukuze aqhubeke nokwakha inkampani kusukela egaraji lomndeni wakwaJobs.
Le nkampani yasungulwa ngokusemthethweni ngomhlaka-1 kuMbasa 1976, usuku oluphawuleka kakhulu e-United States njengoba kuyi-April Fools' Day. Lokho okwaqala njengohlobo lwebhizinisi lasekhaya kwashintsha, eminyakeni embalwa kamuva, kwaba yinkampani ekwaziyo Yaqala ukubonakala emphakathini ngo-1980 ngentengo yokuqala engu-$22 ngesabelo ngasinye.Emashumini eminyaka, kanye nokucabangela ukuhlukaniswa kwamasheya kanye nokuhlaziywa kabusha, isabelo esisodwa esivela kulowo makethe yamasheya sasiyoba ingcebo encane ebiza izinkulungwane zamaRandi namuhla.
Ilogo yokuqala ye-Apple kanye nokuvela kwe-apula
Ngaphambi kwe-apula elilunyiwe eliqashelwa yiwo wonke umuntu, i-Apple yayinelogo ebingenakwenzeka ukuyibona ku-iPhone namuhla. URonald Wayne waklama isithombe esiyinkimbinkimbi kakhulu lapho U-Isaac Newton uvele ehleli ngaphansi komuthi wama-apula, esezokwamukela ekhanda lakhe i-apula elidumile elifanekisela ukutholakala kwamandla adonsela phansi, elizungezwe uhlaka lwe-baroque kanye nombhalo othi “Apple Computer Co.”.
Lelo logo, eligcwele imininingwane futhi elinesitayela esicishe sibe sesaseVictoria, alizange lihlale unyaka wonke. USteve Jobs walibheka njengeliphelelwe yisikhathi futhi elingasebenzi ngokombono wokumaketha, ikakhulukazi ngoba Kwakunzima kakhulu ukuphinda usebenzise amabhokisi, izincwajana, noma amabhokisi.Kwakudingeka isithombe esilula kakhulu, esibonakala ekuqaleni futhi kulula ukusiphrinta kunoma iyiphi indlela, ngakho ngokushesha sagcinwa enkumbulweni.
Ngo-1977 kwafika ushintsho olukhulu: umklami uRob Janoff wadala i-apula elilunyiwe elidumile elinemigqa enemibala, uphawu oludumile lothingo. Leyo nguqulo yaba ubuso bemikhiqizo efana ne-Apple II, eyayibizwa ngokuthi enye yamakhompyutha okuqala omuntu siqu anesikrini sombalaI-apula elinemibala eminingi lalingelona elesimanje nje kuphela, kodwa futhi lalihlobene nomqondo wokudala, imfundo, kanye nobuchwepheshe obusebenziseka kalula uJobs ayefuna ukubuveza.
Ngokuhamba kwesikhathi, ilogo yenziwa lula nakakhulu kwaze kwaba yilapho iba yi-monochrome silhouette esiyaziyo namuhla, kodwa leso sithombe sikaNewton ngaphansi komuthi siseyinye yezithombe ezidumile. Izinto ezivame ukuphindaphindiwe lapho kukhulunywa nge- Umlando obonakalayo we-AppleKuye kwaba nokuchazwa okuhlekisayo kokulunywa kwe-apula: abanye bakuhlobanisa negama lesiNgisi elithi "bite", elikhumbuza "byte", iyunithi eyisisekelo yolwazi lwedijithali.
I-Apple I kanye nentengo emangalisayo engu-$666,66
Ikhompyutha yokuqala yezentengiselwano ye-Apple, i-Apple I, yathengiswa ngo-1976 njengebhodi lomama elihlanganisiwe umsebenzisi okwakudingeka aligcwalise ngebhokisi lakhe, ikhibhodi, kanye nemonitha. USteve Wozniak, owayenesibopho sokuklama ubuchwepheshe, wanquma ukubeka intengo engavamile kakhulu: $666,66 iyunithi ngayinyeNaphezu kokuchazwa kwale nombolo njengoSathane, uWozniak wathi wayethanda nje izinombolo eziphindaphindwayo futhi wakuthola kuwusizo lapho ekuthayipha ohlwini lwamanani.
Nakuba i-Apple I ekuqaleni yayingumkhiqizo okhethekile ohloselwe abathandi bamakhompyutha nezitolo ezincane, namuhla ingenye yamadivayisi afunwa kakhulu ngabaqoqi. Kulinganiselwa ukuthi Kwakhiqizwa amayunithi angaba ngu-200 kuphela, kanti angaphansi kwe-100 asinda.Eziningi zazo zivuselelwe ngothando. Ezinye zithenge amanani amahle kakhulu ezindalini ezikhethekile.
Eminyakeni yamuva nje, amakhompyutha amaningana aphelele futhi asebenzayo e-Apple I athengiswe ngamakhulu ezinkulungwane zamaRandi. Elinye lawo, elisesimweni esihle kakhulu, lafinyelela ku-$375.000 endalini yamuva nje, kanti elinye iyunithi eyathengiswa ngo-2014 lacishe lathola isigidi samaRandi lapho lithengwa yiHenry Ford Museum eMichigan. Lesi yisibonelo esicacile sendlela umshini owawukade uyinto nje yokulinga yabathandi bokuzilibazisa Sekugcine sekuyinto yangempela eyigugu.
I-Macintosh, i-apula elalibizwa ngokuthi i-Bicycle
Ngo-1984, i-Apple yethula i-Macintosh yokuqala, ikhompyutha eyaletha isikhombikubona somsebenzisi esibonakalayo kanye negundane emphakathini. Lokho abaningi abangakwazi ukuthi Igama layo liphefumulelwe izinhlobo ezahlukene zama-apula asebukhosini.UMcIntosh. UJef Raskin, omunye wabasebenzi ababalulekile kule phrojekthi, wayeyithanda kakhulu leyo hlobo lwe-apula futhi wasikisela ukuthi isetshenziswe njengegama lekhodi lekhompyutha.
Ngenxa yezizathu zomthetho nokugwema ukungqubuzana nophawu lokuhweba lweMcIntosh, leli gama kwadingeka lishintshwe kancane futhi laba yiMacintosh, kamuva elafinyezwa laba yiMac. USteve Jobs, owayesevele ethanda amagama aqondile futhi athinta inhliziyo, waze wacabanga nokulishintsha libe yi-"Bicycle" ngoba wayewuthanda umsindo walo. umqondo wekhompyutha “njengebhayisikili lengqondo”Kodwa lesi siphakamiso asizange sithole ukuthandwa phakathi kwabaphathi.
I-Macintosh yango-1984 yamenyezelwa ngesikhangiso esidumile esiqondiswe nguRidley Scott, esasakazwa ngesikhathi seSuper Bowl, futhi saba uphawu lokuvukela imodeli yekhompyutha eyayibuswa yi-IBM. Kusukela ngaleso sikhathi kuqhubeke, igama elithi Mac lasungulwa njenge uhlobo lwesambulela lwazo zonke izinhlobo zamakhompyutha e-Applekusukela kuma-desktop kuya kuma-laptop.
ULisa, ikhompyutha eyayingaphambi kwesikhathi sayo cishe engathengiswa muntu
Ngaphambi kokuba iMacintosh inqobe umphakathi, i-Apple yethule ikhompyutha eyayithuthuke kakhulu ngesikhathi sayo: i-Apple Lisa. Yethulwa ngo-1983, yayine-interface yesithombe, amafasitela, izithonjana, kanye Igundane lokuqala le-Apple lihlanganiswe nekhompyutha yezentengiselwano, into entsha emakethe ejwayele umugqa womyalo.
Igama lephrojekthi lalihlotshaniswa ngokusemthethweni nesifinyezo esithi “Logical Integrated Software Architecture”, kodwa wonke umuntu wayazi ukuthi libhekisela futhi ku- ULisa, indodakazi kaSteve JobsNakuba uJobs engazange akuvume obala ngaleso sikhathi, ukuhlangana kwaleli gama akukaze kube ngengozi emehlweni abalandeli balo mkhiqizo.
Inkinga ngeLisa kwakuyintengo yayo ebiza kakhulu: yayibiza cishe u-$10.000 ngaleso sikhathi, inani elaliphakeme kakhulu ezinkampanini eziningi futhi lingenakufinyeleleka kumsebenzisi ojwayelekile wasekhaya. Ngenxa yalokho, ukuthengiswa kwayo kwakuphansi kakhulu futhi Ayizange ifinyelele ngisho namayunithi ayi-100.000Naphezu kokwehluleka kwezentengiselwano, lo mshini usathandwa kakhulu ngabaqoqi kanye nabathandi bomlando wekhompyutha.
I-iMac G3 kanye negundane elimangalisayo elithi “hockey puck”
Ngo-1998, i-iMac G3 yashintsha ngokuphelele isithombe se-Apple. Leyo khompyutha ekhanyayo nenemibala ekhanyayo yayibukeka sengathi iphume ngqo esitolo samaswidi, hhayi ngengozi: ithimba lokuklama likaJonathan Ive Wavakashela imboni yamaswidi ukuyofunda ukuthi asebenza kanjani ngemibala egqamile. kanye nokuhlanganiswa okumangalisayo. Yileyo ndlela imibala ye-iMac edumile eyavela ngayo, yahlukana nobuhle obuvelele be-beige kanye ne-grey kulo mkhakha.
Kodwa-ke, akubanga yimpumelelo yonke. Igundane elafika ne-iMac G3, eyaziwa kakhulu ngokuthi "i-hockey puck" ngenxa yesimo sayo esiyindilinga, laba ngesinye sezinqumo zokuklama ezigxekwe kakhulu yi-Apple. Ukubukeka kwalo kwakungokwesikhathi esizayo, kodwa Kwakungaqondile neze futhi akunikezi zinkomba ezicacile. ukwazi ukuthi uyibambe kusiphi isikhundla. Abasebenzisi abaningi bagcina benamathisele uphawu noma isitika kuyo ukuze babasize baziqonde.
Ngokuhamba kwesikhathi, igundane le-iMac G3 selithole isimo somqoqi othile ngenxa yokungatholakali kwalo. Amayunithi asatholakala ezimakethe ezisetshenzisiwe, futhi kwabanye abathanda izinto zakudala, amelela ingxenye ebalulekile yomlando womkhiqizo. isikhathi lapho i-Apple yaba nesibindi sokuzama imibono eyayibonakala ngamehlo njengoba yayingasebenziKuyisibonelo esihle kakhulu sokuthi ukuphishekela ubuhle ngokweqile kungalimaza kanjani ukusetshenziswa kwayo.
Ukuzalwa kwe-iMac kanye nokuhlala umatasa ngemibala
Ukwethulwa kwe-iMac kwakubalulekile hhayi nje kuphela ngehadiwe yayo, kodwa nangomyalezo eyayiwudlulisile: amakhompyutha angaba mnandi, abe nemibala, futhi kube lula ukuwasebenzisa. UJonathan Ive nethimba lakhe bathola ugqozi ezintweni zansuku zonke kanye nemikhiqizo yabathengi ukuze badale ikhompyutha eyayifana kakhulu nethoyizi lomklami, efinyeleleka kalula kubantu abangakaze babe ne-PC ekhaya.
Ukuze kuhlanganiswe imibala futhi kuqedwe kahle, ithimba lokudala lichithe izinyanga libuka indlela imibala eyayicutshungulwa ngayo esitshalweni sokukhiqiza amaswidiBahlaziye indlela ukukhanya okwakudlula ngayo ezintweni, indlela ezazibukeka ngayo ngezindlela ezahlukene, kanye nemizwa eyayiveza. Umphumela waba amagama afana neBondi Blue neTangerine, okwaba yingxenye yesichazamazwi esidumile phakathi kwabalandeli be-Apple.
Ukuzibophezela emibalabala egqamile kwadlulela emikhankasweni yokukhangisa, amaphosta, kanye nokupakishwa. Leyo nkathi "yamakhompyutha anemibala" yasebenza njengesimemezelo senhloso: I-Apple yayifuna ukuba Indlela ejabulisayo neyokudala yokukhetha amaqembu angenamsebenzi omncintiswanoEkugcineni, lelo qhinga ladlala indima ebalulekile ekushintsheni uhlobo lomkhiqizo nasekuvuleni indlela yemikhiqizo efana ne-iPod noma i-iPhone.
I-iPod: igama elivela ngqo ku-movie kanye nomdlalo ofihliwe
Ngesikhathi i-Apple ilungiselela ukwethula isidlali sayo somculo ngo-2001, uSteve Jobs wayesenesiqubulo esicacile engqondweni: “Izingoma eziyi-1.000 ephaketheni lakho.” Okwakungacacile kangako kwakuyigama ledivayisi. Ugqozi lokugcina lwavela kumphathi wezokukhangisa uVinnie Chieco, owakhumbula umugqa odumile wefilimu ka-1968 ethi “2001: A Space Odyssey”: "Vula iminyango ye-pod bay, HAL.".
UChieco waphakamisa igama elithi "pod" njengesisekelo, elihlobanisa nalawo mamojula amhlophe endizamkhathi, futhi isiqalo esithi "i" i-Apple eyayisivele isithathile nge-iMac sagcinwa. Ngakho-ke igama elithi iPod lazalwa, lifushane, kulula ukulibiza, futhi linomsindo wesikhathi esizayo ofanelana kahle nomqondo wesidlali somculo esiphathwayo ngokungafani nanoma yini eyake yabonwa ngaphambili.
I-iPod yokuqala yayinesitoreji esingu-5 GB, isikrini esincane se-LCD, kanye nesondo elibonakalayo elijikeleza ngomshini. Kwakungeyona yodwa isidlali se-MP3 emakethe, kodwa yayihlanganiswe ne-iTunes kanye Idizayini yayo encane, ihlanganiswe nomkhankaso wokumaketha onamandla kakhuluLokhu kwaholela ekubuseni kwayo emkhakheni. Ngokuhamba kwesikhathi, i-iPod yashintsha ngokuphelele isithombe se-Apple, yasiguqula ekubeni inkampani yamakhompyutha yaba umkhiqizi wamadivayisi abathengi abaningi emakethe.
Njengento ethakazelisayo eyengeziwe, ama-iPod okuqala afaka phakathi "iqanda lePhasika" elifihliwe: uma ufaka imenyu ethi "Mayelana" bese ubamba inkinobho ephakathi imizuzwana embalwa, Kuvele umdlalo obizwa ngokuthi i-BreakoutLo mdlalo we-arcade wakudala wawuthuthukiswe eminyakeni edlule nguSteve Wozniak ngaphansi kokuqondisa kukaSteve Jobs lapho bobabili bebambisana ne-Atari, ngakho ukuba khona kwawo ku-iPod kwaba uphawu oluhle kakhulu lwemvelaphi yenkampani.
I-Apple QuickTake: iphayona lokuthwebula izithombe zemibala yedijithali
Esikhathini eside ngaphambi kokuba ama-iPhone alawule izithombe zeselula, i-Apple yazama ukusebenzisa amakhamera edijithali. Ngo-1994, yethula i-QuickTake 100, ebhekwa njengenye yezithombe ezidumile. amakhamera ombala wedijithali okuqala aklanyelwe umphakathi jikelele e-United States. Yakhiqizwa ngokubambisana ne-Kodak futhi yaxhunywa kumakhompyutha e-Mac ngekhebula elilandelanayo.
I-QuickTake 100 yayinememori yangaphakathi engu-1 MB kuphela, eyanele ukugcina izithombe ezimbalwa, futhi yayingenayo isikrini sokubuka kuqala izithombe. I-resolution yayo yayingaphansi kwe-megapixel eyodwa, kodwa ngaleso sikhathi yayiyivelakancane kwezobuchwepheshe. Intengo yayo yayicishe ibe ngu-$749okwakunciphisa kakhulu ukwamukelwa kwayo ngobuningi.
Ngemva kwaleyo nguqulo yokuqala kwafika i-QuickTake 150, eyandisa ukuhambisana namakhompyutha e-Windows, kanye ne-QuickTake 200, eyenziwe yi-Fujifilm futhi enezici zokuthuthukiswa kwe-ergonomics kanye nokusebenza. Naphezu kokuba yiphayona, umugqa we-QuickTake Ayizange ifinyelele impumelelo yezentengiselwano ebilindelwe futhi ekugcineni yayekwa.Namuhla kubhekwa njengokuhlolwa kokuqala kwendawo i-Apple eyayizoyibusa eminyakeni eminingi kamuva ngokuhlanganiswa kwamakhamera ku-iPhone.
I-Apple Newton: I-PDA eyayiphambili kakhulu kunesikhathi sayo
Ngisho nangaphambi kokuba igama elithi “tablet” livele ezindebeni zawo wonke umuntu, i-Apple yethule idivayisi eyayizama ukuba phambili kunekhompyutha yeselula: i-Newton. Kwakuyi-PDA (umsizi wedijithali womuntu siqu) lapho inkampani yayisebenzisa khona. Wasebenza iminyaka engaphezu kweshumi, futhi eyafika emakethe ekuqaleni kwawo-90 ngokulangazela okukhulu.
I-Newton yathembisa ukuqashelwa kokubhala ngesandla, ikhalenda yedijithali, ukubhala amanothi, kanye nezinhlelo zokusebenza ezincane, konke kudivayisi ephathekayo ene-stylus. Kodwa-ke, ubuchwepheshe bangaleso sikhathi babungakakulungeli kahle. Ukuqashelwa kokubhala ngesandla kwakuvame ukwehluleka, futhi intengo yayiphezulu kakhulu, ngakho-ke Lo mkhiqizo wagcina ungomunye wemiphumela emibi kakhulu ye-AppleNaphezu kwalokhu, abaningi bakubheka njengokwandulela komqondo we-iPad.
Izingubo, izitolo zekhofi, kanye nezinye izivivinyo ze-Apple ngale kobuchwepheshe
Ngawo-1980, ngemuva nje kokuba uSteve Jobs eshiye inkampani, i-Apple yanquma ukuzama inhlanhla yayo ezweni lemfashini ngomugqa obizwa ngokuthi "Iqoqo Le-Apple." Wawuhlanganisa ama-sweatshirts, ama-t-shirts, amabhande, izigqoko, izikhwama zangemuva, ngisho Izesekeli ezihlukahlukene njengamawashi, imimese ye-Swiss Army, noma amathawulakonke okunelogo enemibala eminingi ebonakala ngokucacile. Baze bathengisa ngisho namapotimende, izambulela, amabhodi okushushuluza umoya, namabhokisi okudla kwasemini anophawu lwe-Apple.
Iqoqo alizange libe yimpumelelo emangalisayo. Umqondo wokugqoka kusukela ekhanda kuya ezinzwaneni kulogo ye-Apple wehluleka ukukhanga umphakathi jikelele, futhi lo msebenzi washiywa. Ngokumangalisayo, lezo zingubo nezesekeli ezazingafunwa muntu ngaleso sikhathi manje seziyizinto zabaqoqi ezithengiswayo. amakhulu noma ngisho nezinkulungwane zama-euro phakathi kwabalandeli abakhumbula kakhulu isikhathi esidluleNjengamanje, i-Apple ithengisa izinhlobo ezincane zezimpahla, ikakhulukazi endlunkulu yayo eCupertino.
Phakathi kuka-1997 no-1998, ukudalwa kwe-“Apple Café” nakho kwacatshangelwa ngokungathi sína—indawo lapho abasebenzisi babengazama khona amakhompyutha nemikhiqizo ye-Apple ngenkathi bephuza. Umqondo kwakuwukuba bahambe phambili kunezindawo zokudlela ze-inthanethi futhi bakhe uhlobo oluthile lwe- indawo yokuhlangana phakathi kobuchwepheshe nokuzilibazisaLe phrojekthi ayizange iphumelele, kodwa imibono yayo eminingi yasetshenziswa kabusha ukuze kuklanywe izitolo ze-Apple esizaziyo namuhla, ngezindawo zokubonisa, ama-workshop, kanye nezinsizakalo zobuchwepheshe ezihlanganisiwe.
I-Pippin: ikhonsoli engakhunjulwa muntu
Ngo-1996, ngaphambi nje kokuba uSteve Jobs abuyele enkampanini, i-Apple yanquma ukungena emakethe yekhonsoli yasekhaya ngedivayisi ebizwa ngokuthi iPippin, eyakhiwa ngokubambisana nenkampani yaseJapan iBandai. IPippin yayihloselwe ukuba yinkampani ekhiqiza amakhonsoli. ipulatifomu yemidiya ekwazi ukudlala imidlalo, ama-CD ngisho nokuxhuma kwi-inthanethi, into enesifiso esikhulu ngaleso sikhathi.
Inkinga kwakuwukuthi ikhonsoli ifike emakethe inekhathalogi yemidlalo engemihle kakhulu, ukusebenza okuphakathi nendawo, kanye nentengo ecishe iphindwe kabili kuneyePlayStation kanye nekathathu kuneyeNintendo 64. Ukuqhathanisa kwakungenakugwenywa futhi Isiphakamiso sika-Apple sahlulwa empini cishe ngokushesha.Ukuthengisa kwakuncane kakhulu futhi iphrojekthi yakhanselwa ngemuva nje kwalokho, okuhlala kungenye yezinto ezingavamile ezibonakala ngezikhathi ezithile ohlwini lwemikhiqizo ehlulekile.
I-Apple nemoto yesikhathi esizayo: iphrojekthi yemoto ezimele eyimfihlakalo
Njengezinye izinkampani ezinkulu zobuchwepheshe, i-Apple ibonise intshisekelo emkhakheni wezimoto iminyaka eminingi. Nakuba imoto esemthethweni ye-Apple ingakaze ikhishwe, imibiko eminingi ikhombisa ukuthi kukhona uhlelo lwangaphakathi oluzinikele ku- izimoto ezizisebenzela zona kanye nobuchwepheshe bokushayela obusizayoIzimoto zokuhlola ezifakwe izinzwa namakhamera, ezihlobene nalo msebenzi, zibonwe zihamba eCalifornia.
Ngesinye isikhathi, kwakukhulunywa ngenqwaba yezimoto zokuhlola eziningi, okubonisa ukuthi I-Apple itshale imali eningi ekuhloleni le mboniKodwa-ke, inkampani ibilokhu ifihla kakhulu izinhlelo zayo futhi ishintshe ukugxila kwayo ekukhiqizeni imoto ephelele yaya ekugxileni kusofthiwe nezinhlelo zokushayela. Okwamanje, ihlaya elivamile phakathi kwabalandeli ukuthi uma ithembele kuhlelo lokusebenza lwe-Maps ezinguqulweni zayo zokuqala, lezo zimoto bezizogcina zivaleleke kalula olwandle.
I-Apple Park: Umkhumbi-mkhathi wengilazi kanye nebhokisi le-pizza elinelungelo lobunikazi
Indlunkulu yamanje ye-Apple eCupertino, eyaziwa ngokuthi i-Apple Park, ingenye isibonelo sokunaka kwenkampani ngokucophelela imininingwane. Yaklanywa yinkampani kaNorman Foster, ukwakhiwa kwabiza izigidigidi zamaRandi kanye Ingahlalisa abantu abangaba ngu-12.000Isakhiwo sayo esiyinhloko, esimise okwendandatho enkulu yengilazi, siqanjwe ngokuthi “umkhumbi-mkhathi” ngabasebenzi abaningi kanye nabezindaba.
I-Apple ibhalise ngokusemthethweni izinto ezithile ezifana nokuklama ezinye zezitolo zayo kanye nezingxenye zokwakha. Ezindaweni ezithile eziyinhloko, ingilazi ezitebhisini, uhlobo lwemabula, ngisho nokuhlelwa kwamatafula kuyizimpawu zokuhweba. ivikelwe njengemisebenzi yokuklama yezimboniE-Apple Park uqobo, kwaqashelwa kakhulu indawo yokudlela kangangokuthi kwaklanywa ibhokisi le-pizza eliyindilinga, elaklanywa ukuvimbela isisekelo ukuthi singamanzi futhi ligcine ikhwalithi yenhlama. Yebo, ngisho nesitsha sokudla esilula singaba yinto yokuklama ye-Apple.
UTim Cook: imikhuba, izinto ezingavamile kanye nezinto ezimangalisayo ze-CEO yamanje
Umlandeli kaSteve Jobs, uTim Cook, ubelokhu eveza kancane kancane imininingwane yempilo yakhe kanye nesitayela sakhe somsebenzi. Engxoxweni yakamuva ku-Table Manners podcast, uCook wembule imikhuba ethile esiza ukuqonda ubuntu bakhe. Ulandise, isibonelo, ukuthi Isikhathi sakhe asithandayo sosuku kusesekuseni kakhulu., lapho ungakwazi ukuvimba iziphazamiso, ugxile emisebenzini ebalulekile futhi ujabulele ukuthula okuphelele.
UTim Cook uvame ukuvuka ngaphambi kwehora lesihlanu ekuseni ukuze aqale ukuhlola i-imeyili yakhe, isiteshi angathola ngaso imiyalezo engaphezu kuka-600 ngosuku. Isidlo sakhe sasekuseni sivame ukuba nempilo enhle: okusanhlamvu kwe-cashew okunamaprotheni amaningi nobisi lwe-alimondi olungafakwanga ushukelaBavame ukuthenga ukudla kwabo ezindaweni ezifana ne-Whole Foods. Lokhu kukhombisa indlela yabo yokuphila ehlelekile neqondayo.
Ngokuphathelene nesimiso sakhe somsebenzi, uchaze ukuthi uvame ukuchitha izinsuku ezine ngesonto e-Apple Park, kanti ngoLwesihlanu uvame ukusebenza ekhaya ngoba, njengoba yena ngokwakhe eshilo, Ihhovisi elicishe lingenalutho liyamcindezelaUdla ukudla kwakhe okuningi eCaffé Macs, indawo yokudlela endlunkulu yase-Apple, lapho ungathola khona izitsha ezivela cishe noma kuphi emhlabeni: amaShayina, amaNdiya, ama-sushi, ama-hamburger, i-pizza, amasobho, amasaladi... okuwumnikelo owenzelwe abasebenzi abahlukahlukene kakhulu.
UTim Cook uphawule ukuthi udla inhlanzi eningi futhi uthanda kakhulu i-octopus, ikakhulukazi ezindaweni zokudlela zasePalo Alto ezifana ne-Ethel's Fancy. Uvumile nokuthi uyayijabulela iwayini elimhlophe, kanti i-Chardonnay ingenye yezintandokazi zakhe, futhi wakhuluma nge-Kistler Winery njengenye yezintandokazi zakhe. Ngokuphathelene nama-dessert, Uzibiza ngokuthi ungumlandeli ophelele wetshokolethi emnyama, okuyingxenye “yokudla kwakhe okuhle” kanye nezitsha ezifana ne-jalapeño hamachi eluhlaza, i-branzino ebhakiwe kanye ne-broccoli.
Ngaphandle kwehhovisi, i-CEO ye-Apple iyakujabulela ukuhamba ngezinyawo nokuvakashela amapaki kazwelonke ngesikhathi samaholide ayo, okuhambisana nombono wayo njengomphathi ozolile nothanda imvelo. Enye yezindaba ezimangazayo kakhulu abelana ngazo yayimayelana noyise: I-Apple Watch ithole ukuwa ngesikhathi isekhaya yodwa Wakwazi ukuxwayisa umndeni wakhe kanye nezinsizakalo eziphuthumayo, okungenzeka ukuthi kwasindisa impilo yakhe. Lesi yisibonelo somuntu siqu somthelela wangempela izici zokuphepha zemikhiqizo ayiqondisayo ezingaba nawo.
9:41 esikrinini: Isikhathi se-Apple esijabulisayo
Uma ubheka ngokucophelela, ezithombeni eziningi ezisemthethweni ze-iPhone ne-iPad uzobona ukuthi isikhathi esiboniswa esikrinini singu-9:41 ngqo. Lokhu akulona iphutha: lelo nani seliphenduke ukunqekuzisa ikhanda ngaphakathi kwesinye sezikhathi ezibaluleke kakhulu emlandweni wenkampaniKwakungo-9:41 ekuseni lapho uSteve Jobs ethula khona i-iPhone yokuqala emhlabeni ngo-2007.
Ngesikhathi senkulumo eyinhloko yalowo nyaka, njengoba uJobs esho umusho othi "Namuhla, i-Apple izoyivuselela ifoni," islayidi sabonisa i-iPhone enesikhathi esibekwe ku-9:41. Ekupheleni kwamazwi akhe okuvula, iwashi lashintsha laba ngu-9:42, okwabangela ukudideka ezintweni zokuphromotha zakuqala. Ekugcineni, i-Apple yanquma ukwenza ukusetshenziswa kuka-9:41 kube yisikhathi esingokomfanekiso ezintweni zayo zezithombe, kokubili amafoni namathebulethi.
Ngaphambilini, ezinye izithombe zokukhangisa zazibonisa u-9:42, okuhambisana nenye ingqophamlando yenkampani, kodwa ukulinganisa ku-9:41 yikona okunamathele emasikweni athandwayo. Kungenye yalezo mininingwane egqamile ebonisa ukulawula okwenziwa yi-Apple kuzo zonke izithombe zomphakathi. yemikhiqizo yabo, kuze kufike ezingeni lokuhlanganisa isikhathi esiboniswe esikrinini nomzuzu oqondile wokwethulwa kwabo komlando.
Imikhiqizo ye-apula engangenwa yizinhlamvu (cishe ngokoqobo)
Phakathi kwezindaba ezihlaba umxhwele kakhulu ezixhunyaniswe nabasebenzisi be-Apple yileso sendoda yaseBrazil e-MacBook yayo ngokungazi yaba isivikelo esivikela izinhlamvu. Ngesikhathi sokuzama ukuphanga, yadutshulwa, kodwa inhlamvu yema eduze kwe-laptop eyayiyiphethe. Ukushaya kwashiya uphawu ku-chassis yekhompyutha, kodwa okumangazayo ngempela ukuthi, ngemva kokushaqeka kokuqala, I-MacBook iqhubekile nokuvula nokusebenzaKusobala ukuthi ayiqinisekisiwe njengevesti engangenwa yizinhlamvu, kodwa indaba yasakazeka emhlabeni wonke njengesibonelo esiqine kakhulu sokuqina.
I-iTunes, izinzwa zomswakama, kanye nomuzwa wokulawula ulwazi
Iminyaka eminingi, i-iTunes yayiyisikhungo semizwa se-ecosystem ye-Apple: yayisetshenziswa ukuphatha umculo, amavidiyo, ama-backup e-iPhone, amaringithoni, nanoma yini enye exhunywe kwikhompyutha. Ngesikhathi esifanayo, yaba ngomunye wemisebenzi eyinhloko. izinhlelo ezizondwa kakhulu abasebenzisi abaningiAbasebenzisi bakubona kuhamba kancane, kuyadida, futhi kugcwele izici eziningi. Ngemva kweminyaka eyi-18 isebenza, i-Apple yanquma ukuyiqeda kancane kancane futhi isabalalise imisebenzi yayo phakathi kwezinhlelo zokusebenza ezimbalwa ezilula ku-macOS.
Esinye isibonelo salokhu kulawulwa okuqinile kokuhlangenwe nakho komkhiqizo kwakuyizinzwa zomswakama ezafakwa amanye ama-iPhone nama-MacBook iminyaka eminingi. Lezi zinkomba ezincane, ezibekwe ezindaweni eziqondiwe ngaphakathi, Babeshintsha umbala uma idivayisi ithinta amanzi noma umswakama owedlulele.Lapho umsebenzisi eletha idivayisi kusevisi yobuchwepheshe ethi inephutha, abasebenzi babengahlola inzwa futhi bathole ukuthi inkinga ibangelwe ukusetshenziswa kabi okusolwayo.
Amakhasimende amaningi athole ukuthi kukhona la ma-sensor kuphela lapho iwaranti yawo yenqatshwa ngenxa "yomonakalo woketshezi," okwadala impikiswano enkulu. Ngokomthetho, i-Apple yayimboziwe, kodwa abanye abasebenzisi babenomuzwa wokuthi kwakuyisinyathelo esinamandla kakhulu. Lolu hlobo lwemininingwane lubonisa inkampani izama kangakanani ukuzivikela futhi, ngesikhathi esifanayo, ilawule ukusetshenziswa kwemikhiqizo yayo?.
Imfihlo enkulu ekuthuthukisweni kwe-iPhone
Iphrojekthi yokuqala ye-iPhone yayiphethwe ngezinga lobumfihlo elalingavamile, ngisho nangokwezindinganiso ze-Apple. Kwakhiwa amaqembu amancane, avaleleke komunye nomunye, futhi Onjiniyela abaningana basebenzise amagama angewona awabo, ngisho nasema-imeyili angaphakathi.kangangokuthi bambalwa abantu ababazi ngempela ubukhulu bokusungulwa okwakuqhubeka.
Abanye abasebenzi babengakwazi ngisho nokutshela abalingani babo ukuthi basebenza kuphi, ngaphandle kwamagama ajwayelekile mayelana "nomkhiqizo omusha." Iminyango eyengeziwe, izilawuli zokufinyelela eziqinile kakhulu, kanye nezinqubo zokuvimbela ukuvuza kwafakwa emalabhorethri. Umgomo kwakuwukuthi, kuze kube usuku lwenkulumo eyinhloko, Akekho owakwazi ukuchaza ngokunembile lokho i-Apple eyayikulungiselela.Leso siko lokufihla izinto liye lathonya ezinye izinhlelo ezalandela zenkampani.
Ukusebenza kwemakethe yamasheya ye-Apple kanye nenani lokungathengisi ngokushesha
Kusukela ekuthengisweni kwayo kokuqala komphakathi ngo-1980, inani lesitoko se-Apple likhuphuke kakhulu, ngokuguquguquka okukhulu kodwa ukuthambekela kokukhuphuka kwesikhathi eside. Izibalo zibonisa ukuthi kanjani Ukutshalwa kwezimali okuncane kakhulu kuleyo minyaka ngabe kwaba yimali enkulu namuhla.ikakhulukazi uma amasheya ebesebanjwe amashumi eminyaka, okuhlanganisa ukutshalwa kabusha kwezimali kanye nokwahlukaniswa kwezabelo.
Leli qiniso lihluke kakhulu endabeni kaRonald Wayne, owathengisa isabelo sakhe ngo-$800 futhi kamuva walahla inkontileka yokusungula inkampani ngo-$500 kuphela. Lowo mbhalo ofanayo, eminyakeni eminingi kamuva, wathengiswa endalini ngo-$1,6 million. Lezi zindaba zivame ukusetshenziswa njengezibonelo zendlela Izinqumo zesikhashana zingaba nemiphumela engalindelekile esikhathini esideikakhulukazi embonini yezobuchwepheshe.
UTim Cook kanye nezinto ezimangalisayo zokuphila kwansuku zonke e-Apple Park
Ezingxoxweni zakhe, uTim Cook akakhulumi nje ngemikhiqizo namasu; uphinde asho imininingwane ethokozisayo ngempilo yansuku zonke endlunkulu ye-Apple. Enye yezinto ezihlaba umxhwele kakhulu ukuthi inkampani Jabulela izithelo ezivela ezihlahleni ezizungeze i-Apple Park ukwenza i-jam edliwa ngaphakathi. Kuyindlela engokomfanekiso yokuxhumanisa indawo yemvelo yekhampasi nokuphila kwansuku zonke kwabasebenzi.
UCook uphinde wathi iCaffé Macs, indawo yokudlela yasekhempasini, inikeza izinketho zokupheka ezivela cishe kuwo wonke amagumbi omhlaba, ezenzelwe ukunambitheka kwabasebenzi bamazwe ngamazwe. Kusukela ekudleni kwaseShayina naseNdiya kuya ku-sushi, ama-burger, kanye nezitsha zemifino, umqondo uwukuthi Cishe noma yisiphi isisebenzi singathola okuthile lapho okusikhumbuza ikhaya.Le mininingwane isiza ekwenzeni inkampani ibe nobuntu evame ukubonwa njengengenandaba noma engeyona inkampani enkulu ngokweqile.
Ngaphezu kwalokho, uCook ngokwakhe wabelane ngezinye zezikhathi zakhe zokuphumula, njengokuvakasha kwakhe kwakamuva eSlovenia, kanye nothando lwakhe ngemizila yokuhamba ngezinyawo kanye namapaki kazwelonke. Konke lokhu kuhambisana nomfanekiso we-CEO ongakhangi kangako kunowangaphambili wakhe, kodwa ogxile kakhulu ku- ukugcina isiko eligxile emininingwaneni kanye nelokufuna ukuphelela elichaza i-Applekusukela ekwakhiweni kwe-chip kuya ezitsheni zokudla ezisetshenziselwa ukuphakela ukudla ekhampasi.
Ngemva kokubuyekeza abasunguli abayeka ngokushesha, ama-logo angenakwenzeka ukuwaphrinta, amakhompyutha ngaphambi kwesikhathi sabo, imigqa yezingubo ekhohliwe, ama-console ahlulekile, izinzwa eziyimfihlo, ama-cafe acishe abe khona, imikhuba yasekuseni ye-CEO yabo, ngisho namawashi asindisa impilo, kuba sobala ukuthi I-Apple ingaphezu nje kohlu lwemikhiqizo eklanywe kahleYinkampani ebunjwe yizinqumo eziyingozi, ukunaka ubuhle, imivimbo yenhlanhla kanye nokukhubeka okumangalisayo ngezikhathi ezithile, ndawonye, okunikeze isimo senganekwane ye-apula elilunyiwe esilaziyo namuhla.
