UPaula Scher ungumklami wezithombe waseMelika kanye nomdwebi oguqule umhlaba wokuklama ngesitayela sakhe esiyingqayizivele nesomuntu siqu. UScher wayengumqondisi wokuqala we-ejensi yokuklama i-Pentagram, ayijoyina ngo-1991, futhi uthuthukise amaphrojekthi obunikazi bezinkampani, imikhankaso yokukhangisa, ihluzo zemvelo, ukupakisha, kanye nemiklamo yokushicilela yamakhasimende ahlukahlukene, kufaka phakathi i-Citibank , i-Tiffany & Co., i-The Public Theater , i-Jazz eLincoln Center, i-Museum of Modern Art, kanye ne-United States Holocaust Memorial Museum.
Echazwa ngokuthi “umqambi wezinto ezivamile ,” umsebenzi kaPaula Scher usebenzisa ithonya elisukela emasikweni athandwayo kuya kwezobuciko obuhle. Kulesi sihloko, sizohlola indlela yomsebenzi kaPaula Scher, siqokomise imiklamo yakhe ephawulekayo, futhi sihlole ukuthi uhlanganise kanjani umsebenzi wakhe njengomklami nowomdwebi.
I-Biography
UPaula Scher wazalwa ngo-Okthoba 6, 1948, eWashington , D.C. , indodakazi yomdwebi wamamephu nothisha. Kusukela esemncane, wabonisa isithakazelo kwezobuciko nokuklama, ethonywe amamephu ayedwetshwa nguyise. Wafunda uBuciko Obuhle ePennsylvania eTyler School of Art , lapho ayengumfundi kaSeymour Chwast , ashada naye ngo-1973.
Ngemva kokuphothula izifundo zakhe, wathuthela eNew York waqala umsebenzi wakhe wobungcweti esebenza ekwakhiweni kwesigaba sezingane seRandom House . Inkontileka yakhe elandelayo yavela e- CBS Records , lapho aqashwa khona emnyangweni wokukhangisa nokukhushulwa. Ukusuka lapho, wathuthela e -Atlantic Records njengomqondisi wezobuciko . Ngemva konyaka ehambile, i-CBS yamqasha kabusha njengomqondisi wezobuciko, kulokhu ukuze aqondise umnyango wekhava ye-albhamu. Wahlala lapho iminyaka eyisishiyagalombili, eklama amanye amakhava aseye aba yisilomo emasikweni omculo.
Ngo-1982 waqala umsebenzi wakhe wokuzimela, kwathi ngo-1984, kanye noTerry Koppel, wasungula iKoppel & Scher , inkampani eyayisebenza iminyaka eyisikhombisa futhi yathuthukisa ubunikazi benkampani, imikhankaso yokukhangisa, kanye namaphrojekthi okushicilela. Ngo-1991, wajoyina iPentagram njengomlingani, isikhundla asenaso nanamuhla.
Izifo
Umsebenzi kaPaula Scher ubonakala ngokusebenzisa kwawo ukuthayipha ngendlela entsha necacile , kanye nekhono lakhe lokudala izinhlelo ezibonakalayo eziguquguqukayo nezihambisanayo. Eminye yemiklamo yakhe edumile yile:
- Ubunikazi bebhizinisi be-Citibank, eyakhiwe ngo-1998 kanye no-Tom Geismar. Ilogo ihlanganisa igama lebhange nomnsalo obomvu ngaphezu kohlamvu u-t, olufanekisela isambulela esivikelayo. Idizayini yaba yimpumelelo futhi yaba ngomunye obonakala kakhulu emkhakheni wezezimali.
- Ubunikazi bebhizinisi be-Tiffany & Co., idalwe ngo-1995. Ilogo iqukethe igama lomkhiqizo elibhalwe ngombhalo omuhle nowakudala kungemuva eliluhlaza okwesibhakabhaka, umbala ohlukile wobucwebe. Umklamo ubonisa ubunkimbinkimbi nokunethezeka komkhiqizo, kanye nesiko nomlando walo.
- Ubunikazi obuyingcaca beTheatre Yomphakathi, eyadalwa ngo-1994 futhi yanwetshwa eminyakeni eyalandela. Idizayini isuselwe ekusetshenzisweni kwe-typography egqamile futhi efingqiwe, ehlanganiswe nemifanekiso egqamile nemibala ukuze kwakhiwe amaphosta, izinhlelo, izikhangiso kanye nezimpawu zetiyetha. Idizayini idlulisa amandla, ukuhlukahluka kanye nobuciko bemisebenzi eyenziwa esiteji.
- Ubunikazi obuyingcaca be-Jazz e-Lincoln Center, eyakhiwe ngo-2004. Idizayini igqugquzelwe ukunyakaza nesigqi se-jazz, kusetshenziswa izimo zejiyomethri, imibala ehlukene namafonti ahlukahlukene ukuze kwakheke ulimi olubonakalayo oluguquguqukayo noluguquguqukayo. Idizayini isetshenziswa kumidiya ehlukene, njengamaphosta, izincwajana, amathikithi noma ama-CD.
Amapende
Ngaphezu komsebenzi wakhe njengomklami, uPaula Scher ubelokhu edweba kusukela ngasekupheleni kweminyaka yama-90 . Imidwebo yakhe ngokuyinhloko ingamamephu amakhulu, abonisa izindawo ezahlukene emhlabeni jikelele ngesitayela esingaqondakali nesinemibala. UScher usebenzisa amamephu njengendlela yokuveza umbono wakhe womhlaba, kanye nokuzindla ngezihloko ezifana nejografi, ezombusazwe, umlando, kanye namasiko.
Imidwebo yakhe iboniswe kumagalari amaningi nasemamyuziyamu, njengeMyuziyamu Yobuciko Besimanje eNew York, iDenver Art Museum, kanye neCooper Hewitt National Design Museum.
Esinye isici esithakazelisayo semidwebo kaPaula Scher yindlela adlala ngayo ngobukhulu kanye nokulingana, edala amamephu angahambisani neqiniso lendawo kodwa abonise umbono noma incazelo yakhe. Isibonelo, ochungechungeni lwakhe oluthi "Umhlaba ," uScher umelela umhlaba ngokwezindlela ezahlukene, njengenani labantu, isimo sezulu, inkolo, noma ezombusazwe, enikeza ukuvelela okukhulu noma okuncane emazweni noma ezifundeni kuye ngokubaluleka noma ukufaneleka kwawo endaweni ngayinye. Ngale ndlela, uScher ubuza amamephu avamile futhi usimema ukuthi sicabangele ukuthi umklamo ungawuthonya kanjani umbono wethu womhlaba.
Ukubonga
U-Paula Scher uthole imiklomelo eminingi nokuhlonishwa ngomsebenzi wakhe, okuhlanganisa:
- Indondo ye-AIGA, umklomelo ophakeme kunawo wonke ekuklanyweni kwezithombe zaseMelika, owaklonyeliswa ngo-2001.
- Umklomelo we-SOTA Typography, eyanikezwa ngo-2017 yi-Society of Typographic Aficionados ngeqhaza labo emkhakheni we-typography.
- Umklomelo Kazwelonke Wokuklama, eyaklonyeliswa ngo-2019 yi-Cooper Hewitt National Design Museum ngobuchule nokusungula izinto ezintsha ekuklameni.
Ngaphezu kwalokho, uScher unikezwe iziqu zobudokotela ezihlonishwayo ngamanyuvesi amaningana, njengeSikole Sobuciko Bokubukwa noma iCooper Union, futhi ube nguprofesa ovakashile ezikhungweni zemfundo ezahlukene.
Inkanyezi emlandweni wokuklama
UPaula Scher ungomunye wabaklami bezithombe abanethonya elikhulu emhlabeni , owaziwa ngokudala izithombe ezidumile, ezihlakaniphile, nezifinyelelekayo eseziyingxenye yolimi lwaseMelika. Umsebenzi wakhe usekelwe ekusetshenzisweni okusha nokuzwakalayo kokubhala, kanye nokudalwa kwezinhlelo ezibonakalayo ezinamandla nezihambisanayo . UScher uphinde apende, adale amamephu anemibala, angabonakali abonisa umbono wakhe womhlaba. Uthole imiklomelo eminingi kanye nemiklomelo ngomsebenzi wakhe futhi ube ngumthombo wokuphefumulelwa ezizukulwaneni zabaklami.