Ilogo entsha ye-Apple TV idalwe kusetshenziswa ingilazi: nansi indlela eqoshwe ngayo nokuthi yini eshintshile

  • Ilogo ye-Apple TV egqwayizayo yathwetshulwa ngengilazi yangempela namalambu e-studio, ngaphandle kwe-CGI noma i-AI.
  • I-Apple ikhiphe izinguqulo ezintathu zesingeniso: imizuzwana emi-2 (ama-trailer), imizuzwana emi-5 (uchungechunge), namasekhondi ayi-12 (amamuvi).
  • Ubuwena bakhiwe ngokubambisana ne-TBWA\Media Arts Lab kanye nesitudiyo se-Buck.
  • Kufaka phakathi umsindo womkhiqizo omusha ohlanganiswe yi-FINNEAS futhi usuvele utholakala eSpain naseYurophu.

Ilogo ye-Apple TV eyenziwe ngengilazi

I-Apple yethule inhlokweni entsha yenkonzo yayo yokulalelwayo egqamayo ngendlela yayo eyenziwe ngezandla: uphawu lwashuthwa ngalo. ikristalu langempela, i-optics ebonakalayo, nokukhanya okulawulwayongaphandle kokusebenzisa ihluzo zekhompiyutha noma amathuluzi e-AI.

Lesi sinyathelo sihambisana nokwakhiwa kabusha kweplathifomu, eshiya i-"Apple TV+" ivuna i-"Apple TV," futhi isivele yethulwa eYurophu naseSpain njengesingeniso sokuqukethwe kwangempela; yisiqeshana esifuna ukudlulisa ukuthungwa, umbala kanye nokuba khona kwezinto ezibonakalayo ngaphambi kokukhiqizwa ngakunye.

Indlela ilogo eyakhiwe ngayo ngengilazi yangempela

Ukukhiqizwa bekusingathwa yi-ejensi ethembekile yenkampani, I-TBWA\Media Arts Labngendlela yakudala: ukuqopha isithonjana engilazini, ukusikhanyisa ngemithombo enemibala kanye rekhoda ukuhluka kokubona ngqo kukhamera.

Upopayi we-Apple TV onengilazi

Ngesikhathi sokuqopha, ilogo ye-apula yayizungeza endaweni yokukhanya, futhi ngaleso senzo, yakhiqiza uthingo lokubonisa kanye nokuphikiswa okwenza ukugqwayiza kokugcina. Esikubona esikrinini ukukhanya kwangempela, hhayi ukunikezwa.

U-Apple uchaza ukuthi ubunikazi buncike ukuhlukahluka kobulili njengesingathekiso sokuhlukahluka kwezinhlobo nemizwa kukhathalogi yayo, ukufundwa okubukwayo okuqiniswa ngokunembile ngenxa yokuziphatha kwengilazi.

I-Buck Studio ibambisene ekwakhiweni nasekunyakazeni, ihlonipha isisekelo sokuthwebula yonke into ngekhamera: yonke into ekhanyayo, yonke i-flare, nalo lonke ushintsho luvela izenzakalo ze-optical zangempelahhayi ukulingisa kwedijithali.

Izinguqulo, ubude besikhathi nomsindo

Ukuze uvumelane nefomethi ngayinye, umkhiqizo ulungisiwe : isekhondi eyodwa kwangu-2 ehloselwe ama-trailer, enye yamasekhondi angu-5 ochungechunge, kanye nengxenye yesithathu yamasekhondi angu-12 abekelwe ukubukwa kwesinema.

Isingeniso sivunyelaniswe ne-a umsindo omusha womkhiqizo eyakhiwe i-FINNEAS, ehambisana nesigqi sokushintsha kokukhanya nokuzungezisa kophawu ukuze kunikeze ukuhlonza kokuzwa ngaphandle kokubusa indawo yesehlakalo.

Ukuzibophezela kwezobuciko eminyakeni ye-AI

Ukukhethwa kwamasu asebenzayo akukona ngengozi: umnyango wokumaketha ugcizelele ukwazisa umsebenzi womuntu noma ngabe usebenzisa amathuluzi obuhlakani bokwenziwa, futhi lesi sihloko sisebenza njengesitatimende senhloso.

Umphumela ugwema ukukhiqizwa kwangemuva ngokweqile futhi uncika ku- ukwethembeka kwezintoNgaphandle kwemihlobiso yedijithali, isithombe siveza ukujula kanye namaphutha amancane okubona okunikeza ucezu uhlamvu.

Ungawubuka kuphi eSpain naseYurophu

Isingeniso esisha sesivele sivela ohlelweni lokusebenza lwe-Apple TV nakumadivayisi ahambisanayo esifundeni sethu, esivele ngaphambili uchungechunge, amamuvi nama-trailer ngokwenguqulo ehambisanayo.

Igama elishintshayo libe yi-“Apple TV” libonakala ekuxhumaneni nasekuxhumaneni, futhi ukukhanya nobunikazi bengilazi buhlanganiswe ngokuqhubekayo hlanganisa umuzwa phakathi kwamapulatifomu aseYurophu nezimakethe.

Ngalokhu mnyakazo, i-Apple iqinisa ubukhona bayo obubonakalayo ngaphandle kokusebenzisa izinqamuleli zedijithali: ilogo ethwetshulwe “indlela yakudala” ehlanganisa ingilazi, ukukhanya, nomsindo ukuze uvule umkhiqizo ngamunye nge isiginesha eyaziwayo.

I-Rayonism: ukukhanya okukhanyayo nokucabangela okuchazayo
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