Ukusebenzisa i-Facebook Messenger njengengxenye yesu lakho lokumaketha akuseyona inketho "ethakazelisayo", cishe kuyinto edingekayo uma ufuna ukuba lapho abantu bekhona. Izigidi zabasebenzisi zixhumana nsuku zonke ngemiyalezo ye-FacebookFuthi umkhiqizo wakho ungangena kulezo zingxoxo ngokwemvelo, ngendlela ewusizo, futhi enenzuzo enkulu uma wazi ukuthi ungakwenza kanjani.
Kunokuba nje indawo yokuxoxa yabangane, I-Messenger isibe yindlela enamandla yokuthola amakhasimende angcono, ukuthengisa, kanye nokwethembeka kumakhasimende.Kusukela ezikhangisweni eziqala izingxoxo eziqondile kuya kuma-chatbot asebenza amahora angama-24 ngosuku, izinsuku eziyi-7 ngesonto, ngisho nezinkokhelo ezingaphakathi nohlelo, amathuba maningi kakhulu. Kulesi sihloko, uzobona, isinyathelo ngesinyathelo nangemininingwane, ukuthi ungawasebenzisa kanjani wonke lawo mandla ngaphandle kokulahlekelwa yizinto ezibalulekile.
1. Kungani imiyalezo ye-Facebook inamandla kangaka ebhizinisini lakho
Uma ucabanga nge-Facebook Messenger, cishe ucabanga ngengxoxo evamile nabangani noma umndeni, kodwa kosomabhizinisi noma enkampanini kungaphezu kwalokho. I-Messenger iyisiteshi esiqondile esiya ezilalelini zakho eziqondiwe, endaweni lapho abantu sebejwayele khona ukukhuluma nokuxhumana nsuku zonke.
I-Facebook inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-2.800 ngenyanga kanti abangaphezu kwezigidigidi ezingu-1.300 basebenzisa i-Messenger njalo. Lokho kusho inani elikhulu labantu ongabafinyelela mathupha.Esikhaleni esingenazo izinto eziningi njengokuphakelayo okuvamile, ungathumela nemiyalezo eyenzelwe wena, uhlele okuqukethwe ngokwezintshisekelo ezithile, futhi wenze izingxenye zengxoxo zibe ngokuzenzakalela ngama-bots ukuze ungaxhomekeki ngaso sonke isikhathi esikhathini sakho.
Elinye iphuzu elibalulekile ukwethembana. Abantu bathenga kulabo abazizwa besondelene nabo futhi abathembekile kubo.Futhi ingxoxo yomuntu nomuntu ingenye yezindlela ezinhle kakhulu zokudala lowo muzwa. Ngemiyalezo ye-Facebook, ungaphendula imibuzo bukhoma, unikeze izixazululo eziqondile, unikeze inani ngaphambi kokuthengisa, futhi ubhekane nokuphikiswa ngesikhathi kuvela. Uma ufaka nobufakazi, ukubuyekezwa, noma ubufakazi bomphakathi, igunya lakho elibonwayo liyakhuphuka.
I-Messenger ayikhawulelwe ekuthinteni komuntu ngamunye: ikuvumela futhi ukuthi udale amaqembu, uthumele imiyalezo kubasebenzisi abaningi ngesikhathi esisodwa, noma usekele imicimbi ebukhoma. Konke lokhu kusiza ekwakheni umphakathi ozungeze umkhiqizo wakhoKhulisa ukuxhumana futhi uthuthukise ukugcinwa. Ungaqala izinhlolovo ezisheshayo, ucele impendulo, ubambe imincintiswano emincane noma imisebenzi ukuze uhehe ngempela izilaleli.
Futhi, vele, kukhona uhlangothi lwebhizinisi oluhlanzekile nolulula. Imiyalezo ye-Facebook iyisiteshi esisebenza kahle kakhulu sokwandisa ukuguqulwa nokuvala ukuthengisaUngaqondisa umholi kuyo yonke i-funnel yakho: kusukela koxhumana naye wokuqala, ngokulandelela, kuze kube sezingeni lokukhokha. Izikhumbuzi, amabhonasi omzuzu wokugcina, ukubhekana nezinkinga... ungahlanganisa ngisho ne-Messenger newebhusayithi yakho, ukumaketha nge-imeyili, noma i-CRM ukuqinisekisa uhambo lwamakhasimende olungenazihibe. Ezimweni eziningi, ungaqoqa izinkokhelo ngqo nge-Messenger futhi unikeze ukwesekwa kwangemva kokuthengisa ngaphandle kokuthi ikhasimende lishintshe izinhlelo zokusebenza.
2. Indlela yokulungiselela ikhasi lakho le-Facebook kanye nezilungiselelo ze-Messenger
Ngaphambi kokuthi uqale ukuthola abantu abathola ulwazi ngemiyalezo ye-Facebook, udinga ukuthi "indlu" yakho ihlelwe kahle. Ikhasi lakho lebhizinisi kanye nezilungiselelo ze-Messenger kuyisisekelo salo lonke isu lakhoNgaphandle kwalokho kuthuthukiswa, uzolahlekelwa amathuba kusukela kumzuzu wokuqala.
Isinyathelo sokuqala ukudala noma ukubuyekeza ikhasi lebhizinisi lakho ukuze khula ku-Facebook. Iwebhusayithi eklanywe kahle iveza ubungcweti kanye nokwethembeka.Futhi yilapho ozohlela khona iningi lezinketho zakho zemiyalezo. Kuzodingeka ukhethe isigaba esifanele, ugcwalise igama lekhasi, incazelo ecacile, isithombe sephrofayela esibonakalayo, kanye nesithombe sesembozo esimelela ngokunembile umkhiqizo wakho.
Ungagcini nje ngokunamathela ezintweni eziyisisekelo. Engeza imininingwane yokuxhumana, iwebhusayithi, amahora okuvula, indawo, kanye nanoma yiluphi olunye ulwazi oluwusizo. Ngakho abasebenzisi bangakuqonda ngokushesha. Yenza ngokwezifiso amathebhu ekhasi, futhi ikakhulukazi, inkinobho eyinhloko: ungangeza inkinobho ethi "Thumela Umlayezo" ukuze uhambise abantu ngqo ku-Messenger noma inkinobho ethi "Thenga Manje" ebaqondisa kuwebhusayithi yakho, kuye ngomgomo wakho. Ukumema abangani, amakhasimende amanje, kanye noxhumana nabo ukuthi balandele ikhasi lakho kuzokunikeza lokho kuthuthukiswa kwezilaleli zokuqala.
Okulandelayo, udinga ukuya kuzilungiselelo zemiyalezo. Esigabeni esithi "Imilayezo" sezilungiselelo zekhasi, uzonquma ukuthi izingxoxo ziphathwa kanjani.Lapho ungachaza ukuthi ufuna ukukhombisa isikhathi sokuphendula esimaphakathi noma cha, usebenzise izimpendulo ezizenzakalelayo uma ungatholakali, futhi ulungiselele imiyalezo yokwamukela lapho othile evula ingxoxo nawe okokuqala.
Umsizi wempendulo uthakazelisa kakhulu. Ivumela ukuthumela imiyalezo ezenzakalelayo ebangelwa yizenzo ezithile zomsebenzisi.Ukubingelela kokuqala, impendulo lapho ingxoxo iphela, umlayezo wokungafiki ngaphandle kwamahora ebhizinisi, njll. Ngale ndlela uqinisekisa ukuthi akekho osele engenampendulo, noma ngabe awukwazi ukutholakala usuku lonke.
Isigaba se-Messenger Platform sikunikeza ukufinyelela kuzici ezithuthukisiwe kakhulu. Ungenza izinhlelo zokuqokwa zisebenze ukuze abasebenzisi bakwazi ukubhukha usuku nesikhathi nawe.Ungasetha izimpendulo ezisheshayo ezithunyelwa okokuqala lapho othile ekuthumelela imiyalezo, noma ulungiselele isigaba semibuzo evame ukubuzwa esibonakala njengezinketho eziqondile engxoxweni. Konke lokhu kunciphisa ukungezwani futhi kusheshise isevisi yamakhasimende.
Futhi unamathuluzi afana nekhodi ye-Messenger, uhlobo lwekhodi olungaskenwa ngekhamera yefoni yakho ephathekayo bese luvula ingxoxo nawe. Leyo khodi ingafakwa kuwebhusayithi yakho, amakhadi ebhizinisi, izincwajana, noma ezinye izinto ezingaxhunyiwe ku-inthanethi. ukuxhumanisa umhlaba ongokoqobo nengxoxo. Kunjalo nangesixhumanisi esifushane se-Messenger, esilungele ukufaka kuma-signature e-imeyili, okuthunyelwe ezinkundleni zokuxhumana, noma izikhangiso, nokuthumela umsebenzisi ngqo ukuzoxoxa nawe.
Uhlelo lwedijithali luvumela osomabhizinisi abaningi ukuthi bafinyelele izinsiza kanye nezimali kalula, kodwa lokhu futhi kuhilela izingozi uma kungakhiwa amaphrojekthi aqinile anenani langempela.
3. Indlela yokudala nokwenza ngcono i-chatbot yakho ye-Facebook Messenger
Esinye sezihloko ezibalulekile sifika: ama-bot. I-chatbot ku-Facebook Messenger ingaba "umsizi wakho obonakalayo" osebenza amahora angama-24 ngosuku, ukuhlunga ama-lead, ukuphendula imibuzo evamile, kanye nokuqondisa abasebenzisi esenzweni ofuna basithathe.
Ngaphambi kokuba uqale ukuhlanganisa noma yini, kufanele ucabange. Chaza ngokucacile inhloso eyinhloko ye-chatbot yakho nokuthi ihloselwe bani.Ingabe ufuna ukuthi ibambe imininingwane yokuxhumana? Bhukha ama-aphoyintimenti? Nikeza ukwesekwa kwamakhasimende? Ncoma imikhiqizo ethile? Kuye ngokuthi ufuna ukufeza ini kanye nephrofayili yezilaleli zakho (izinkinga, izidingo, izinga lolwazi), uzohlela ithoni ye-bot, ubuntu, kanye nokuqukethwe kwayo.
Izindaba ezinhle ukuthi awudingi ukwazi ukuthi ungahlela kanjani. Kunezinkundla ezikhethekile ezifana ne-ManyChat, i-Chatfuel, i-MobileMonkey, noma i-BotStar Lawa mathuluzi akuvumela ukuthi udale futhi uphathe i-chatbot enezixhumi ezibonakalayo. Ungaxhuma i-bot yakho ekhasini lakho le-Facebook, iwebhusayithi, i-CRM, ithuluzi lokumaketha nge-imeyili, nezinye izinhlelo zokusebenza osuvele uzisebenzisa ebhizinisini lakho.
Ingqikithi yomsebenzi itholakala ekwakhiweni kokugeleza kanye nombhalo. Udinga ukunquma ukuthi yiziphi izindlela umsebenzisi angazithatha engxoxweniLokhu kufaka phakathi imibuzo ebuziwe, izimpendulo ezingaba khona, izinkinobho ezingachofozwa, okuqukethwe okubonisiwe, kanye nezenzo eziqalisiwe (ukulebula, ukuthumela ngokulandelana, ukucela idatha, njll.). Okungcono kakhulu, amashadi okugeleza kufanele asetshenziswe ukubona konke kalula.
Uma ubhala imibhalo ye-bot, gxila ekuzwakaleni njengomuntu. Sebenzisa ulimi oluvamile, olufinyelelekayo, noluqondakala kalulaHlanganisa imibuzo evulekile nezinketho zezimpendulo ezisheshayo, izinkinobho ezicacile, izithombe, amavidiyo, ama-GIF, noma ngisho nama-emoji (uma efanelana nomkhiqizo wakho) ukuze wenze ukuxhumana kube okusheshayo futhi kujabulise. Noma nini lapho kungenzeka, yenza kube ngokwakho: faka igama lomsebenzisi, vumelanisa umlayezo ngokusekelwe endaweni yakhe, noma ngokusekelwe ezenzweni zakhe zangaphambilini ngaphakathi kwe-bot.
Uma ukugeleza okuyinhloko sekusethiwe, ungakuqalisi ngokunganaki. Hlola i-chatbot yakho ngokucophelela usebenzisa izindlela zokubuka kuqala noma zokuhlola zepulatifomu.Ilingisa izindlela ezahlukene, amaphutha, izimpendulo ezingalindelekile... futhi ivumela abanye ukuthi bayisebenzise ukuthola amaphutha ongase uwaphuthe. Ngesikhathi esifanayo, ixhuma kumathuluzi okuhlaziya ukuze ilinganise okuvula, ukuchofoza, ukuguqulwa, ukugcinwa, ukugxuma, noma ngisho ne-NPS (Net Promoter Score) uma ufuna ukukala ukwaneliseka kwamakhasimende.
Ngolwazi lokuqala kanye nempendulo esandleni, isigaba sokuphindaphinda siyaqala. I-bot akuyona into edalwa kanye bese ikhohlakala.Luhlelo oluphilayo oludinga ukubuyekezwa, ukulungiswa, nokuthuthukiswa ngokuhamba kwesikhathi. Ungaqhuba izivivinyo ze-A/B ngemiyalezo eyahlukene yokwamukela, izinguquko zezinkinobho, ukuhlukahluka kokunikezwayo, noma izinguquko ngokulandelana kwemibuzo, bese ubona ukuthi iyiphi inhlanganisela eletha imiphumela emihle kakhulu.
Uma ufuna ukuya phambili, amapulatifomu amaningi akuvumela ukuthi ufake ubuhlakani bokufakelwa nokufunda ngomshini. Ngalezi module, i-chatbot ingayiqonda kangcono imibuzo yabasebenzisi evulekile.Funda ekusebenzelaneni kwesikhathi esidlule futhi unikeze izimpendulo ezinembile kakhudlwana. Ukwengeza okuqukethwe okusha, ukukhushulwa, kanye nemicimbi ekhethekile kuzogcina i-bot isha futhi ifanele, kuyilapho izaziso kanye nokulandelana okuzenzakalelayo kuzosiza ukubuyisa abasebenzisi abashiye phansi.
4. Khiqiza ama-lead ngezikhangiso ze-Messenger kanye nemiyalezo exhasiwe
Ngaphezu kokufinyelela okungokwemvelo, i-Facebook inikeza amafomethi akhokhelwayo anamandla kakhulu okusebenzisa imiyalezo. Izindlela ezimbili ezithakazelisayo kakhulu zokuheha amakhasimende angaba khona yizikhangiso ze-Messenger kanye nemiyalezo exhasiwe.ngalinye linomsebenzi walo othize ngaphakathi kwesu.
Izikhangiso ze-Messenger yilokho okubonayo esikrinini esiyinhloko sohlelo lokusebenza, kuxutshwe nezingxoxo zomuntu. Ngokuchofoza kwenye yalezi zikhangiso, umsebenzisi angaya kuwebhusayithi, ikhasi lokufika, noma axoxe ngqo nebhizinisi lakho.Kuye ngomgomo wakho, ungazisebenzisa ukuhambisa ithrafikhi efomini, ubhalisele i-webinar, ulande insiza yamahhala, noma uqale ingxoxo nethimba lakho noma i-bot yakho.
Ngakolunye uhlangothi, kunemiyalezo exhasiwe. Lena imiyalezo ekhokhelwayo ethunyelwe kubasebenzisi abake bakhuluma nawe ngaphambilini ku-Messenger.Ngamanye amazwi, akuzona ezokufinyelela abantu ongabazi, kodwa ezokuvuselela nokukhulisa abantu asebevele besebenzisana nekhasi lakho noma i-bot. Le miyalezo ingafaka umbhalo, izithombe, ividiyo, kanye nezinkinobho zokuqondisa abasebenzisi esenzweni esithile.
Ukusetshenziswa kwayo okuvamile ukulandela: ukukhumbuza ngomcimbi ozayo, ukunikeza ikhodi yesaphulelo kumakhasimende angenasidingo, ukucela impendulo ngomkhiqizo, noma ukumema abasebenzisi ukuthi babuyele ku-bot ukuze baqhubeke nochungechunge. Isihluthulelo ukunikeza inani, hhayi nje ukuphoqelela ukuthengisa ngobudlova.Ngoba uma ucindezela uhlelo, umsebenzisi angakuvimba noma akubike.
Ukuze lezi zikhangiso zisebenze ngempela, kufanele uqaphele ukuqondiswa. Sebenzisa izinketho zokuqondisa ze-Facebook ukuze ufinyelele abantu abafaneleIzintshisekelo, ukuziphatha, izibalo zabantu, indawo, njll. Qedela lokhu ngezithameli ezenziwe ngokwezifiso (izivakashi zewebhusayithi yakho, uhlu lwe-imeyili, abantu asebevele baxhumana nekhasi lakho noma ne-Messenger) kanye nezithameli ezifana ukuze uthole abantu abafana namakhasimende akho amahle kakhulu.
Umyalezo wesikhangiso kumele ucace kakhulu. Bhala ikhophi eqondile, usebenzisa ulimi olulula kanye nenzuzo ecacile.Gwema ukubiza okuvamile esenzweni njengokuthi "chofoza lapha" bese ukhetha okunikezwayo okuthile njengokuthi "Landa umhlahlandlela wakho wamahhala," "Bhukha indawo yakho manje," noma "Khuluma nomeluleki ngeminithi elilodwa." Uma isithembiso sicacile, kuzoba lula ngomsebenzisi ukuqonda ukuthi kungani kufanele aqale leyo ngxoxo.
Ungakhohlwa ingxenye yendawo oya kuyo. Uma isikhangiso siholela ekhasini lokufika, kumele sihambisane nalokho okwathenjiswa.Kufanele ilayishe ngokushesha, ibe lula kumaselula, futhi icele idatha edingekayo kuphela ukuze igweme ukuphazamisa ukuguqulwa. Uma indawo kuyi-chatbot, ulwazi kufanele luklanyelwe ukuqhubeka nengxoxo lapho isikhangiso sishiya khona, kugwenywe imiyalezo ejwayelekile ephula ukugeleza.
Ekugcineni, linganisa. Sebenzisa i-Facebook Ads Manager ukulandelela izibalo ezibalulekileImibono, ukuchofoza, izindleko ngomphumela ngamunye, inani lezingxoxo eziqalisiwe, ukuhola okukhiqizwe, kanye nokubuyiselwa kwemali esetshenzisiwe ezikhangisweni. Qedela lokhu ngamathuluzi afana ne-Facebook Pixel noma i-Google Analytics ukuze uqonde ukuthi labo basebenzisi benzani uma sebephumile endaweni ye-Facebook.
5. Khulisa futhi ubandakanye abaqondisi bakho ngokusakaza kanye nochungechunge
Uma usufake abasebenzisi ohlelweni lwakho lwe-Messenger, umsebenzi awukapheli. Udinga ukukhulisa lobo buhlobo futhi ulondoloze isithakazelo sabo kuze kube yilapho sebekulungele ukuthenga.Yilapho ukudluliselwa okuzenzakalelayo kanye nochungechunge kusebenza khona.
Ukuthunyelwa kwemiyalezo kuyimiyalezo efika ngesikhathi, umyalezo ofinyelela kubasebenzisi abaningi ngesikhathi esisodwa asebevele bexhumana nawe. Zifana nomkhankaso we-imeyili onabantu abaningi, kodwa ngefomethi yengxoxo.ngesilinganiso sokuvuleka esiphezulu. Ukulandelana, ngakolunye uhlangothi, kuwuchungechunge lwemiyalezo eqala ngokuhamba kwesikhathi ngokusekelwe ekuziphatheni komsebenzisi (isibonelo, ngemva kokulanda insiza noma ngemva kokubuza umbuzo othize ku-bot).
Ukuze kuvinjelwe la mathuluzi ekubeni ogaxekile, ukuhlukaniswa kwezindawo kubalulekile futhi. Hlanganisa ama-lead akho ngokwezidingo ezifanele: izintshisekelo, umlando wokuxhumana, indawo, isigaba se-funnel... Ngale ndlela, ukudluliselwa ngakunye noma ukulandelana kuzoqondiswa kubantu abafanele ngomyalezo owenziwe ngokwezifiso ngangokunokwenzeka.
Okuqukethwe kwalokhu kuxhumana akukwazi ukuba ukuthengisa nje kanye nokuthengisa okwengeziwe. Kubalulekile ukunikeza inani langempela nokufundisa abaholayoAmathiphu awusizo, izifundo ezimfushane, izinsiza ezingalandwa, izindaba ezikhuthazayo ezihlobene nesisombululo sakho, njll. Uma, isibonelo, uthengisa uhlelo lokuqeqesha, ungathumela imikhuba elula, amathiphu okudla okunempilo, noma izinselele zamasonto onke ezizoheha umsebenzisi.
Ithoni kufanele ihlale iwukuxoxa. Ngisho noma uthumela okuthile kubasebenzisi abaningi ngesikhathi esisodwa, umlayezo kufanele uzwakale njengengxoxo yomuntu nomuntu.Sebenzisa igama lomsebenzisi, buza imibuzo, faka izimpendulo ezisheshayo ezikhuthaza ingxoxo eqhubekayo, futhi usebenzise izithombe uma kufaneleka. Umgomo uwukuba umuntu azizwe sengathi kukhona umuntu ngakolunye uhlangothi oqonda izinkinga zakhe, hhayi irobhothi elihlala likhipha okunikezwayo.
Kuwo wonke umyalezo, cabanga ngesenzo ofuna ukusivusa. Qeda ukuthunyelwa kanye nezinyathelo zokulandelana ngezinyathelo ezicacile zokubiza isenzoUkuvakashela ikhasi, ukuphendula umbuzo, ukubuka ividiyo, ukubhukha iseshini, njll. Izinkinobho ezisheshayo nezimpendulo zisiza ekuqondiseni umsebenzisi kalula, okuholela ekusebenzisaneni okwengeziwe, futhi esikhathini esimaphakathi, ukuthengisa okwengeziwe.
6. Guqula ama-lead abe amakhasimende ngengxoxo ebukhoma kanye nezinkokhelo ku-Messenger
Uma umholi esekuthemba kakade futhi ebonise isithakazelo, sekuyisikhathi sokuvala isivumelwano. I-Facebook Messenger yenza ukuvala ukuthengisa kube lula kakhulu ngenxa yengxoxo ebukhoma kanye nezinhlelo zokukhokha ezihlanganisiwe.ukunciphisa ukungqubuzana esinyathelweni sokugcina.
Isici esiyinhloko yi-plugin yengxoxo ye-Messenger kuwebhusayithi yakho. Uma isifakiwe, noma yisiphi isivakashi singaqala ingxoxo nawe ngaphandle kokushiya ikhasi.Lokhu kwandisa amathuba okuxazulula ukungabaza ngaphambi nje kokuba bayeke inqubo noma babhajwe. Ungenza ngezifiso imibala, imiyalezo yokuqala, kanye nokuziphatha ukuze kuhambisane nomklamo wesayithi lakho.
Kuleyo ngxoxo, ungahlanganisa ukuzenzekela kanye nokunaka komuntu. Ama-bot angaphatha imibuzo evame ukubuzwa futhi ahlunge imibuzoNgesikhathi wena noma ithimba lakho ningenelela ezimweni ezidinga ukunakwa okwengeziwe komuntu siqu. Ngaphezu kwalokho, unenketho yokusebenzisa amanothi ezwi, izingcingo zomsindo, noma ngisho nezingcingo zevidiyo ngqo kusuka ku-Messenger ukuze wakhe ukwethembana.
Njengoba ingxoxo iqhubeka, sekuyisikhathi sokuveza ngokucacile isipho sakho. Ungasebenzisa amakhathalogi, ama-carousel emikhiqizo, noma amagalari ngaphakathi kwe-Messenger. Ukukhombisa lokho okuthengisayo ngendlela ebonakalayo nesebenzisanayo. Ukusekela leyo nkulumo ngezindaba zempumelelo, ukubuyekezwa kwangempela, kanye nezifundo zamacala kusiza umsebenzisi ukuthi azibone ebonakala emkhiqizweni noma ensizeni futhi abone ubungozi obuncane.
Ukuze kuqhutshwe isinqumo, ukuphuthuma kanye nezinto ezibangela ukushoda kusasebenza kahle kakhulu, inqobo nje uma zithembekile. Imikhawulo yesikhathi, izindawo ezinqunyelwe, amabhonasi engeziwe uma kuthengwa ngaphakathi kwesikhathi esithile...konke lokhu kukhuthaza ukuthatha isinyathelo. Ngesikhathi esifanayo, ungathembela ezimpendulweni ezilungiselelwe ukubhekana nokuphikiswa okuvamile (intengo, iziqinisekiso, izikhathi zokulethwa, ukwesekwa, njll.), noma uvumele i-bot iphathe eziyisisekelo ngokuzenzakalelayo.
Uma umuntu esekulungele ukuthenga, i-Messenger ikuvumela ukuthi uvale i-loop ngaphandle kokuthi kudingeke aye kwenye ipulatifomu. Nge-Facebook Pay kanye nokuhlanganiswa kwayo kokukhokha okuhlobene, enye indlela yokwenza ezentengiso yenhlaloUmsebenzisi angakhokhela umkhiqizo noma isevisi ngqo engxoxweni.usebenzisa ikhadi, i-PayPal, noma ezinye izindlela ezihambisanayo. Izinkinobho zokuqinisekisa kanye nezimpendulo ezisheshayo zenza inqubo ibe lula kakhulu, futhi ithempulethi yerisidi ingasetshenziswa ukuthumela isiqinisekiso esizenzakalelayo kanye nomyalezo wokubonga.
Konke okwenzekayo kulesi sikhathi kuyigugu ngokwecebo. Idatha yokuthengisa, izikhathi zokuphendula, imibuzo ephindaphindayo, kanye nokuphikisa okuvimbela ukuguqulwa okuqhubekayo Lokhu kuwukuqonda okubaluleke kakhulu kokuthuthukisa yonke i-funnel, ukulungisa imiyalezo yokumaketha, kanye nokuthuthukisa isiphakamiso sakho senani.
7. Linganisa futhi uthuthukise ukusebenza kwakho ku-Facebook Messenger
Akukho nokukodwa okungenhla okunengqondo uma ungalinganisi imiphumela. I-Analytics ikutshela ukuthi yiziphi izingxenye zesu lakho le-Messenger ezisebenzayo nokuthi yiziphi ezidinga ukushintshwa.Amapulatifomu e-Facebook kanye ne-bot enza inani elikhulu ledatha litholakale kuwe futhi amathuluzi okuhlaziya ezokuxhumana nabantu okufanele kubuyekezwe njalo.
Kusukela ezintweni eziyisisekelo, i-Facebook's Page Insights kanye ne-Messenger Platform Insights zikunikeza ulwazi mayelana nokufinyelela, ukubandakanyeka, isikhathi esimaphakathi sokuphendula, kanye nempendulo yomsebenzisi. Ngethuluzi le-Attribution, ungabona ukuthi imizamo yakho ye-Messenger ithinta kanjani imiphumela ebalulekile. njengokuthengisa, ama-lead abhalisiwe, noma ukufakwa kohlelo lokusebenza. Konke lokhu kuyatholakala kuwebhusayithi yakho nakuMphathi Webhizinisi.
Uma ufuna ukuya phambili, ungathembela kumathuluzi avela eceleni njenge-ManyChat, i-Chatfuel, i-MobileMonkey, noma i-Botanalytics. Lezi zingxenyekazi zinikeza amadeshibhodi anemininingwane eminingi ngokuziphatha ngaphakathi kwe-bot.: bangaki abantu abafinyelela ibhulokhi ngayinye yokugeleza, ukuthi bashiya nini, yimiphi imiyalezo eguqulwa kangcono, yimaphi amathegi aqoqa abasebenzisi abaningi, njll.
Ngaphezu kokuhlaziya, kufanele uzame. Ukuhlolwa okuhlukanisiwe ku-Ads Manager kukuvumela ukuthi uqhathanise izinguqulo ezahlukene zemikhankaso yakho eqondiswe ku-MessengerLezi zici zingafaka phakathi ukwehluka kwezimpahla zokudala, izinguquko ezithamelini eziqondiwe, ukulungiswa kwesabelomali, noma imigomo ehlukile yokwenza ngcono. Amapulatifomu amaningi ahlanganisa ngqo izici zokuhlola i-A/B kuma-chatbot ukuze ahlole imiyalezo, imiklamo yokugeleza, noma ukulandelana okuhlukile kokulandelela.
Esinye isici esivame ukunganakwa impendulo eqondile yezilaleli. I-Facebook ivumela abasebenzisi ukuthi banikeze impendulo ngokuhlangenwe nakho kwabo kwe-Messenger.Lokhu kukuvumela ukuthi ubone ukuthi abantu banelisekile yini ngensizakalo abayitholile noma ukuthi kunezinkinga eziphindaphindayo. Amanye amathuluzi angaphandle afaka nokuhlaziywa kwemizwa ukuthola ukuthi izingxoxo zivame ukuba ezinhle, ezingathathi hlangothi, noma ezimbi.
Ngale datha, ungenza izinqumo ezinolwazi: yenza lula imisebenzi eba yinde kakhulu, uqinise imiyalezo ekhiqiza impendulo enhle, ususe izinyathelo ezingangezi inani, noma ulungise ithoni yokuxhumana. Umgomo omkhulu ukuthuthukisa amazinga avulekile, amazinga okuchofoza, amazinga okuphendula, kanye, vele, amazinga okuguqulwa., ngesikhathi esifanayo kunciphisa izikhalazo kanye nokuvinjelwa ngabasebenzisi.
8. Imikhuba emihle kakhulu namathiphu ayisihluthulelo esu lakho le-Messenger
Ngemva kokubukeza zonke izingcezu, kufanelekile ukukhumbula imithetho ethile yegolide ukuze imizamo yakho ngemiyalezo ye-Facebook ithele izithelo esikhathini esimaphakathi neside. Enye yezinto ezibaluleke kakhulu ukuhlukaniswa okuhlakaniphileSebenzisa amathegi, izinkambu ezenziwe ngokwezifiso, kanye nezimfanelo ku-bot noma ithuluzi lakho ukuze uhlukanise abasebenzisi ngokusekelwe kulokho abakufunayo, ukusebenzisana kwabo, noma ukuthi bakuphi ohambweni lwabo.
Ungathathi lutho kalula. Buyekeza futhi uhlole i-chatbot yakho njalo.Sebenzisa idatha evela kumathuluzi okuhlaziya kanye nempendulo oyitholayo ukuze wenze izinguquko ezincane, ulinganise umthelela wazo, futhi ugcine okusebenzela kahle izithameli zakho. Ukuthuthuka okuqhubekayo kuvame ukwenza umehluko phakathi kwe-bot ecasulayo kanye ne-bot ewusizo ngempela.
Hlala ukhumbula izinqubomgomo ze-Facebook. Imithetho edumile engu-24+1 ikhawulela lapho ungathumela khona imiyalezo enokuqukethwe okukhushulwayoNgokuvamile, unesikhathi samahora angu-24 kusukela ekuxhumaneni kokugcina komsebenzisi ukuze uthumele imiyalezo yokuthengisa ngokukhululeka, futhi ngaphandle kwalelo windi ungathumela umlayezo owengeziwe kuphela okufanele unikeze inani futhi ungabi owentengiso kuphela, ngaphandle kokuthi usebenzisa amathegi athile avunyelwe yi-Facebook.
Ukuze ugcine ukuxhumana ngale kwalelo windi, thembela kumafomethi asemthethweni njengemiyalezo exhasiwe noma izikhangiso zokuchofoza ukuze ube yi-Messenger. Lawa amathuluzi aklanyelwe ngqo ukuxhuma kabusha nezithameli esezivele zixhumane nawe. kanye nokuheha abasebenzisi abasha ekusakazweni kwakho kwengxoxo ngaphandle kokwephula imithetho yesikhulumi.
Okokugcina, ungasebenzisi i-chatbot yakho kanye nemiyalezo yakho ye-Facebook yodwa. Hlanganisa i-Messenger ne-CRM yakho, ukumaketha kwakho nge-imeyili, ipulatifomu yakho ye-webinar, i-ecommerce yakho, noma nge- i-ejensi yokumaketha yedijithali Ikuvumela ukuthi uhlanganise ulwazi lomsebenzisi, wenze izinqubo ngokuzenzakalela, futhi unikeze ulwazi oluhambisana kakhulu.Ngale ndlela, i-lead ngayinye engena nge-Messenger "ayivalelwa" lapho, kodwa iba yingxenye yayo yonke indlela yakho yokumaketha nokuthengisa.
Uma uhlanganisa ikhasi elilungiselelwe kahle, i-chatbot ewusizo, imikhankaso yezikhangiso ezihlakaniphile, ukulandelana kwenani, ingxoxo ebukhoma esebenzayo, izinkokhelo ezihlanganisiwe, kanye nokuhlaziya okuhle, I-Facebook Messenger iba yingxenye ebalulekile yesu lakho ledijithaliAkugcini nje ngokukusiza ukuthi ukhiqize ama-lead amaningi, kodwa futhi kwakha ubudlelwano obuseduze futhi kuguqule lezo zingxoxo zibe ukuthengisa kwangempela ngendlela eqondile, elula nelinganisekayo.
