Indlela yokudala nokukhulisa ibhizinisi lokuklama nokudala ledijithali

Ukuqala ibhizinisi lokuklama ledijithali kanye nobuciko kufinyeleleka kalula namuhla kunanini ngaphambili.Kodwa futhi kuncintisana kakhulu kunanini ngaphambili. Ukuba muhle ekuklameni ama-logo noma imifanekiso akusanele: udinga ukuqonda imakethe eku-inthanethi futhi usebenzise... amasu okuthengisa edijithali, ukwazi ukuzithengisa, ukuba yingcweti kwezobuchwepheshe, nokwakha uhlelo olusebenza ngisho noma ungekho phambi kwekhompyutha.

Uma umgomo wakho ukudala nokukhulisa ibhizinisi ledijithali elinenzuzo elizungeze amakhono akho okudala (Umklamo wezithombe, uphawu lomkhiqizo, okuqukethwe okubonakalayo, ubuhlakani bedijithali, njll.), udinga umhlahlandlela oxhumanisa isu lebhizinisi, ukumaketha kwedijithali, kanye nokuhleleka kobungcweti. Ezigabeni ezilandelayo, uzobona, isinyathelo ngesinyathelo, ukuthi ungasuka kanjani embonweni uye ebhizinisini elingakhuliswa, elizinzile elinamakhasimende aphindaphindwayo.

Yini edingekayo ukuqala ibhizinisi lokuklama nokudala ngedijithali?

Ngaphambi kokucabanga ngamakhasimende noma imali engenayo, udinga ukuqonda isisekelo sanoma yiliphi ibhizinisi ledijithaliIsiphakamiso esicacile, izinhloso ezichaziwe, kanye nemakethe yangempela okufanele isetshenziswe. Akukhona nje kuphela "ukusetha iwebhusayithi nokuvula ama-akhawunti ezinkundla zokuxhumana," kodwa mayelana nokwakha iphrojekthi enenhloso yamasu.

Ingqikithi yebhizinisi ledijithali ukuthi ukuxhumana okuningi kwebhizinisi kwenzeka nge-inthanethi.Uthengisa izinsizakalo zokudala, imikhiqizo yedijithali (njengezifanekiso, izifundo, noma ubulungu), noma ngisho nemikhiqizo ebonakalayo, kodwa inhliziyo yebhizinisi ukuba khona kwakho ku-inthanethi (isibonelo, dala iwebhusayithi yakho), uhlelo lwakho lokuthengisa kanye nekhono lakho lokwakha ukwethembana ukude.

Chaza iphrojekthi yakho bese ubeka imigomo ecacile

Isinyathelo sokuqala ukuba nombono ocacile walokho ofuna ukukudala nokuthi ufuna ukukuyisa kuphi.Lokhu kuhilela ukuchaza umbono wakho, uhlobo lweklayenti lakho elifanele, kanye nendawo ofuna ukuyithatha emakethe yokudala yedijithali.

Ukuze uqonde lowo mbono, zibuze ngokuthula:

• Iyiphi inkinga ethile ozoyixazulula ngomklamo wakho noma ngobuhlakani bakho?Isibonelo, ukusiza imikhiqizo emincane ibukeke ichwepheshile, ukuthuthukisa ukuguqulwa kwezitolo eziku-inthanethi ngabadali abangcono, noma ukunikeza amaphrojekthi omuntu siqu ubunikazi obubonakalayo.
• Yini oyithandayo ngempela ngokuklama?Ukwakha uphawu, ukudweba, imidwebo enyakazayo, ukwakheka kokuhlela, imidwebo yamawebhusayithi nezinhlelo zokusebenza, njll. Lowo mdlandla uzoba yisikhuthazo lapho umgwaqo uba nzima.
• Yini ekwenza wehluke kwabanye abaklami noma abadali?: isitayela sakho sokubuka, inqubo yakho, ulwazi lwakho emkhakheni othize (izindawo zokudlela, imfashini, imfundo, ubuchwepheshe…), indlela yakho yamasu, noma ikhono lakho lokuhlanganisa ukuklama nokubhala amakhophi noma ividiyo.

Uma usunaleso sisekelo, guqula umbono wakho ube yimigomo ye-SMART (okuqondile, okulinganisekayo, okufinyelelekayo, okufanele futhi okunqunyelwe isikhathi): isibonelo, “ukuvula iwebhusayithi yephothifoliyo yami ezinyangeni ezi-3”, “ukuvala amaphrojekthi okukhiqiza amabhrendi ama-5 ezinyangeni ezi-6” noma “ukudala nokuthengisa inkambo yami yokuqala yokuklama yabaqalayo ngonyaka owodwa”.

Khetha izinsizakalo ezifanele, imikhiqizo, kanye namamodeli ebhizinisi

Ibhizinisi lakho lingajikeleza kuphela kumasevisi okudala enziwe ngokwezifiso noma lihlanganiswe nemikhiqizo yedijithaliUkukhetha iminikelo efanele kuzobumba impilo yakho yansuku zonke, imali engenayo yakho, nokuthi ungakhula kanjani esikhathini esizayo. Uma uzokwakha izinsiza ezingandiswa, funda ukuthi Thengisa imikhiqizo yedijithali nge-Canva ingasheshisa ukuqaliswa.

Ezinye izinketho ezivamile zamabhizinisi okuklama ngedijithali kanye nobuciko yilezi:

• 1:1 Izinsizakalo: ukwakheka kobunikazi obubonakalayo, ukwakheka kwewebhu, ubuciko bezokuxhumana, ukupakisha, izinto eziphrintiwe, ukwakheka kokuhlela, ihluzo ezinyakazayo, njll.
• Imikhiqizo yedijithali ekwazi ukukhuliswaDizayina amathempulethi, amaphakethe ezinsizakusebenza, ama-mockup, amafonti, izifundo, ama-workshop, ubulungu, noma izinsiza zabanye abadali, okuhlanganisa omagazini bedijithali.
• Amamodeli e-e-commerceIsitolo esiku-inthanethi lapho ungathengisa khona imiklamo yakho njengemikhiqizo ebonakalayo (ukuphrinta, ukuthengisa, ukupakishwa ngokwezifiso) noma imikhiqizo yedijithali engalandwa (bheka imininingwane). ukuphrinta komklamo wezithombe ngezinqubo zokukhiqiza).
• Amamodeli anjengemakethe: thengisa izinsiza zakho kumapulatifomu afana ne-creativemarket, i-Envato, izimakethe zamathempulethi, noma ngisho kumapulatifomu esevisi ejwayelekile.

Isihluthulelo ukucwaninga ngesidingo sangempela ngaphambi kokwakha isipho sakhoSebenzisa i-Google Trends, hlaziya amagama angukhiye, ubone ukuthi yini amanye ama-studio noma abaklami asevele beyithengisa, bese uhlonza izidingo ezingakahlangatshezwa. Isevisi noma umkhiqizo othize kakhulu futhi ofiselekayo ungcono kunohlu olungapheli lwezinto okungekho muntu ozifunayo.

Thola indawo yakho bese ufunda imakethe kahle

Ekwakhiweni nasekudaleni izinto ezintsha, ukuzama ukuba "ngokwawo wonke umuntu" kuyindlela esheshayo yokungaqashelwa.Ngakolunye uhlangothi, ukuchwephesha emkhakheni othile (uhlobo lweklayenti noma uhlobo lwephrojekthi) kukusiza ukuthi uzibeke njengochwepheshe futhi uthethelele amanani angcono (bheka amaphrofayili abaklami bezithombe).

Izinyathelo ezisebenzayo zokuthola nokuqinisekisa i-niche yakho:

• Cwaninga izethameli zakho ozihlosileIngabe bangosomabhizinisi bedijithali, ama-SME, abadali bemikhiqizo yolwazi, ababhali bezifundo, imikhiqizo yemfashini, izindawo zokudlela, noma izinkampani ezintsha zobuchwepheshe? Thola ukuthi yiziphi izinkinga zabo: ukuntuleka kwesithombe sobungcweti, amawebhusayithi angakhangi angaguquki, ukuba khona okungaguquki ezinkundleni zokuxhumana, izinto eziphelelwe yisikhathi, njll.
• Hlaziya umncintiswano wakho oqondileFuna ama-studio, ama-ejensi, kanye nabantu abasebenza ngokuzimela asebevele benza into efanayo. Hlola amawebhusayithi abo, amanani alinganiselwe, isitayela, izinhlobo zamakhasimende, nokuthi basezingeni elingakanani. Amathuluzi afana ne-SEMrush noma i-SimilarWeb angakunikeza izinkomba mayelana nethrafikhi yabo kanye nokubonakala kwabo.
• Ithola izinkinga ezinganakwaMhlawumbe kunezinhlangano eziningi ezijwayelekile, kodwa zimbalwa ezingochwepheshe ekuklameni izifundo eziku-inthanethi; noma kunabaklami abaningi bama-logo, kodwa cishe akekho ogxile ekushintsheni uphawu lwemikhiqizo esele ikhona.
• Qinisekisa "ngezilingo ezincane"Qalisa isipho sokuhlola eqenjini elincane, dala ikhasi lokufika elilula bese ulinganisa ukubhaliswa, noma ubambisane nabanye ochwepheshe (isib. abathuthukisi bewebhu, abeluleki bokumaketha, ababhali bamakhophi) ukuze ubone ukuthi isiphakamiso sakho sithola yiphi impendulo.

Uma uqonda kangcono umongo wemakethe kanye nokuziphatha kwamakhasimende akho okushintshayo, kulapho uzoqonda kangcono umongo wemakethe kanye nezinguquko ekuziphatheni. (amapulatifomu amasha, izindlela ezintsha zokudla okuqukethwe, izitayela ezibonakalayo), kuzoba lula ngawe ukuzivumelanisa nezinguquko nokuthi ibhizinisi lakho lingaphelelwa yisikhathi eminyakeni emibili.

Ukubeka isisekelo sebhizinisi: ezomthetho, isakhiwo kanye nezezimali

Ingxenye ebalulekile yokukhulisa ibhizinisi ledijithali elinobuciko ukuliphatha njengoba linjalo: ibhizinisi, hhayi umdlalo okhokhelwa kahle.Lokhu kuhilela ukunakekela isakhiwo sezomthetho, ezezimali, intela, kanye nokuphathwa kwansuku zonke.

Khetha isakhiwo esisemthethweni bese uhlela ibhizinisi lakho.

Kuye ngezwe lakho kanye nokushintshwa kwemali, kuzodingeka ukhethe isakhiwo esisodwa sezomthetho noma esinye.Ozisebenzayo, umnikazi ozimele, inkampani elinganiselwe, osebenza ngokubambisana, njll. Ngayinye inemiphumela yentela, isibopho kanye nokuphatha.

Izici ezibalulekile okufanele uzihlanganise kusukela ekuqaleni:

• Bhalisa igama lebhizinisi lakho noma igama lesitudiyo uma uzosebenza ngaphansi komkhiqizo ongelona igama lakho.
• Cela isihlonzi sentela okuhambisanayo (i-EIN, i-CIF, i-NIF noma okufanayo) ukuze bakwazi ukukhipha ama-invoyisi asemthethweni nokumemezela intela.
• Hlola ukuthi udinga amalayisense noma izimvume okukhethekile, ikakhulukazi uma uhlanganisa ibhizinisi ledijithali nendawo yesevisi yamakhasimende ebonakalayo noma isitudiyo esivulekele umphakathi.
• Thenga umshwalense odingekayo.Isibopho somphakathi, umshwalense wobungcweti, ukumbozwa kwezimangalo, njll. Zivikela impahla yakho yomuntu siqu uma iklayenti linquma ukumangalela nganoma yisiphi isizathu.

Ukuchitha isikhathi ekuhlanzeni ibhizinisi lakho ngokomthetho kusukela ekuqaleni kukusindisa ezimangalisweni, izinhlawulo, kanye nezithiyo zikahulumeni kamuva.ikakhulukazi uma uqala ukusebenza nezinkampani eziphakathi noma ezinkulu ezidinga amadokhumenti afanele.

Yakha uhlelo lwakho lwebhizinisi kanye nesakhiwo sakho sezezimali

Uhlelo lwebhizinisi aluyona idokhumenti ebanzi okufanele igcinwe edroweni, kodwa luwumhlahlandlela wendlela ozokwenza ngayo imali ngobuhlakani bakho.Akudingeki kube yincwadi yezemfundo, kodwa kumele iphendule imibuzo eminingana ebalulekile ngokucacile.

Kuhlanganisa, okungenani:

• Izindleko zokuqala neziphindaphindayo: imishini, isofthiwe yokuklama, ukusingathwa, isizinda, amathuluzi okuzenzakalelayo, ukuqeqeshwa, ukukhangisa, ukuphathwa, njll.
• Imithombo yemali engenayo ecatshangelwayo: izinsizakalo ezenziwe ngokwezifiso, imikhiqizo yedijithali, ubulungu, ukubambisana, ukukhangisa, ukubambisana, njll. (funda umhlahlandlela wokumaketha kwedijithali kanye nokuthengisa).
• imodeli yentengo: amanani ngephrojekthi ngayinye, ngehora, ngephakheji ngayinye evaliwe, ngokubhalisa kwanyanga zonke (isibonelo, "umklamo ophindaphindayo wamanethiwekhi" noma "umklami oyinhloko" wemikhiqizo ethile).
• Izibikezelo eziyisisekelo zemali engenayo kanye nezindleko: malini okudingeka uyikhokhise ukuze ukhokhele izindleko nokuthi malini ukuze uthole umholo omuhle.

Vula i-akhawunti yasebhange ehlukile yebhizinisi lakho ngqo futhi ugcine izimali zakho zomuntu siqu zihlukile kosuku lokuqala.Lokhu kwenza kube lula ukubalwa kwezimali, kugwema izinkinga ngesikhathi sesikhathi sentela, futhi kukusiza ukuthi ubone ngokucacile ukuthi ibhizinisi lakho linenzuzo ngempela yini.

Sebenzisa uhlelo lokubala kanye nokulawula izinombolo

Kungakhathaliseki ukuthi unekhono lokudala kangakanani, izinombolo zibusa.Ukuqonda ukuthi kungakanani okungenayo, kungakanani okuphumayo, nokuthi ungakanani osele nakho kubalulekile ukuze ukwazi ukukhula, ukutshala imali ekukhangiseni, noma ukunquma ukuthi kuyafaneleka yini ukunikeza abanye ingxenye yomsebenzi.

Izinketho ezivamile zokugcina umkhondo wama-akhawunti ebhizinisi lakho lokudala:

• Isofthiwe yokukhokhisa kanye ne-accounting eku-inthanethi okukuvumela ukuthi ukhiphe ama-invoyisi, urekhode izindleko futhi ubuke imibiko eyisisekelo (inzuzo, intela elinganisiwe, ukuhamba kwemali).
• Izinhlelo zokuphatha ezihlanganisiwe Ngeziphakamiso, izinkontileka nama-invoyisi (ama-Bonsai suites noma afanayo), kungcono uma ufuna zonke izici zokuphatha zibekwe endaweni eyodwa.
• Umphathi noma umeluleki uma ukhetha ukugxila ngokuphelele ohlangothini lokudala bese udlulisela izici zentela kanye nezokubalwa kwezimali kuchwepheshe.

Buyekeza izibalo zakho zezimali ezibalulekile nyanga zonke.Imali engenayo, inzuzo, iphesenti lezindleko, imbuyiselo ekutshalweni kwezimali ekukhangiseni, njll. Lawa amadeshibhodi akho okwenza izinqumo ezihlakaniphile, hhayi imicabango esekelwe ku-"Ngicabanga ukuthi ngenza kahle."

Yakha isipho sokudala bese uthuthukisa izinsizakalo noma imikhiqizo yakho

Uma isisekelo sezomthetho nezomnotho sesimisiwe, isinyathelo esilandelayo ukulungisa kahle lokho ozokuthengisa nokuthi uzokuletha kanjani.Ekwakhiweni nasekudaleni, ikhwalithi yomkhiqizo noma yesevisi yikona okugcina idumela lakho kanye namanani akho esikhathini eside.

Hlela izinsizakalo zakho zokuklama nokudala

Hlela iphothifoliyo yakho yokudala ukuze iklayenti liqonde ngokushesha lokho okunikezayo kanye nemiphumela elingayilindela.Izinsizakalo zokuhlanganisa zikusiza ukuthi wenze izinqubo zibe zijwayelekile, ulinganise isikhathi, futhi uthuthukise imingcele.

Izibonelo zamaphakheji avamile emabhizinisini okuklama kwedijithali:

• Iphakheji yobunikazi obubonakalayo: ilogo eyinhloko, izinguqulo zesibili, iphalethi yemibala, amafonti, izinhlelo zokusebenza eziyisisekelo (ikhadi, isithombe semidiya yezenhlalo, ikhava), incwadi yomsebenzisi.
• Iphakheji yewebhu + yomkhiqizo: uphawu oluyisisekelo + ukwakheka kwewebhusayithi yenkampani noma ikhasi lokufikela lokuthengisa izinsizakalo noma imikhiqizo yolwazi.
• Iphakethe lokuqukethwe lamanethiwekhi: amathempulethi ahlelekayo + izinto zokudala zenyanga eziyi-10/20 + ukulungiswa kwezingcezu zamafomethi ahlukene.
• Isevisi yokuklama ephindaphindayo: imali yanyanga zonke ehlanganisa izicelo eziningi zomklamo ngaphansi kwemibandela ecacile.

Iphinde ichaze izinqubo zomsebenzi ezicacileUkwaziswa kokuqala, izigaba zeziphakamiso, inani lokubuyekezwa, okuzokwenziwa, izinsuku zokugcina, kanye nendlela yokulethwa. Uma konke kusobala kakhulu, kuzoba nokungaqondani okuncane kanye "nezinguquko ezingapheli" ozoba nazo.

Thuthukisa imikhiqizo yedijithali engandiswa

Uma ufuna ukukhulisa ibhizinisi lakho ngaphandle kokuthembela kuphela esikhathini sakho, imikhiqizo yedijithali iwumngani wakho ongcono kakhulu.Lokhu kungaba izifundo zokuqeqesha, izinsiza zabanye abadali, noma izixazululo ezilungele ukusetshenziswa zamakhasimende akho.

Eminye imibono egxile ekuklameni nasekudaleni:

• Izifundo kanye nama-workshop aku-inthanethi ngamathuluzi okuklama, ukwakheka, inkolelo-mbono yombala, ukudalwa komkhiqizo, ukwakheka kwezokuxhumana, njll.
• Amaphakethe ezifanekiso kwezokuxhumana, izethulo, ama-ebook, amaphothifoliyo, iziphakamiso zebhizinisi noma amadokhumenti omkhiqizo.
• Izinsiza zezithombe: imifanekiso, amaphakethe ezithonjana, amamodeli, ukuthungwa, amasethingi, amafonti noma ezinye izinto ezingalandwa.
• Ubulungu noma imiphakathi yokudala ngokuqukethwe kwanyanga zonke, impendulo ngomsebenzi, kanye nezikhathi ezibukhoma.

Ngaphambi kokutshala isikhathi esiningi emkhiqizweni omkhulu, dala ama-prototype noma izinhlobo ezingabizi kakhulu. Bahlole ngeqembu elincane labasebenzisi. Impendulo yabo izokusiza ukuthi uthuthukise okuqukethwe, ifomethi, kanye namanani.

Beka amanani akho ngokuhlakanipha futhi uhloniphe umsebenzi wakho

Elinye lamaphutha avame ukwenziwa ngabadali abaqalayo ukungazinaki.: amanani aphansi kakhulu "okuthola amakhasimende" bese kuba nzima ukuwakhuphula ngaphandle kokudala ukwenqatshwa.

Ukuze uhlele amazinga anempilo, khumbula:

• Izindleko zakho zangempela (isofthiwe, imishini, intela, isikhathi sokuphatha, amaholide, ukuqeqeshwa... konke kubalulekile).
• Inani olikhiqizayo kumakhasimendeUmkhiqizo omuhle, iwebhusayithi ecacile, noma okuqukethwe okunobuciko okushintshashintsha kangcono kungasho izinkulungwane zama-euro kuye.
• Indawo yakho emakethe: i-niche, ubuchwepheshe, isitayela sakho, ulwazi kanye nezindaba zempumelelo.
• Isikhathi kanye nobunzima bephrojekthi ngayinyeIbhena elilula alifani nobunikazi obuphelele noma uchungechunge lwezithombe ezidwetshwe ngopopayi zomkhankaso.

Gwema ukwamukela noma yimuphi umsebenzi ngenxa nje "yokuchayeka" noma ngenxa yokwesaba ukulahlekelwa umsebenzi wakhoKungcono kakhulu ukwakha isisekelo samakhasimende esiqonda futhi siwazisa umsebenzi wakho, noma ngabe kuthatha izinyanga ezimbalwa ukuze siwuthole.

Ukwakha ubukhona bedijithali bobungcweti: iwebhusayithi, imithombo yezokuxhumana, kanye nokuqukethwe

Ibhizinisi lakho lokuklama nokudala libonakala ngokuba khona kwakho kwedijithaliUma iwebhusayithi yakho inganakwa noma izinkundla zokuxhumana zakho zinikeza umbono wokuthi ulahliwe, amakhasimende amaningi ngeke akuthinte ngisho, kungakhathaliseki ukuthi unethalente elingakanani.

Dala iwebhusayithi eyikhadi lakho lebhizinisi elihle kakhulu

Iwebhusayithi yakho iyisikhungo sokusebenza sebhizinisi lakho eliku-inthanethiYilapho wethula khona umkhiqizo wakho, ubonise iphothifoliyo yakho, uchaze izinsizakalo zakho, futhi uqoqe amakhasimende noma abathengisi. Akudingeki kube yinto emangalisayo yobuchwepheshe, kodwa kufanele iklanywe kahle kakhulu.

Izici ezibalulekile zewebhusayithi enhle yochwepheshe bokudala:

• Idizayini enembile kanye nokuzulazula okucacile: amamenyu alula, izingxenye ezihlelwe kahle, kanye nezibizo ezibonakalayo esenzweni.
• Umklamo Ophendulayo: ukuthi ibukeka iphelele kuselula, kuthebhulethi nakudeskithophu, ngoba ingxenye enkulu yokuvakasha kwakho izovela kuselula.
• Ukulungiswa kwe-SEO okuyisisekeloImibhalo eyakhiwe ngamagama angukhiye afanele (umklami wezithombe ozimele, umklamo wophawu losomabhizinisi, umklamo wewebhu wokudala, njll.), izihloko ezilungiselelwe, kanye nesakhiwo sokuqukethwe esiqinile. Funda kabanzi mayelana I-SEO ne-SEM.
• Ukuphepha nokwethembanaIsitifiketi se-SSL, imininingwane yokuxhumana ecacile, inqubomgomo yobumfihlo kanye, uma uthengisa, nezindlela zokukhokha ezithembekile.

Iphothifoliyo yakho iyigugu eliyinhloko lewebhusayithi yakhoKhetha amaphrojekthi amelela kahle uhlobo lwamaphrojekthi ofuna ukuwakhanga, chaza kafushane umongo wecala ngalinye kanye nemiphumela yeklayenti, futhi ugweme ukulayisha konke "ngenxa nje".

Yakha ubuwena bomkhiqizo obuhlukile nobuhambisanayo

Njengomklami noma umqambi, uhlobo lwakho luyikhadi lakho lokubiza elingcono kakhulu.Hhayi ngenxa yelogo kuphela, kodwa ngenxa yendawo yonke ebonakalayo neyomlomo eyizungezile.

Sebenza kumkhiqizo wakho njengokungathi ungumthengi wakho:

• Yakha ilogo ehambisanayo kanye nohlelo olubonakalayo: amafonti, iphalethi yemibala, isitayela se-iconography, ukucutshungulwa kwezithombe, njll.
• Chaza ithoni yezwi Ngokohlobo lweklayenti lakho: kulula ukulikhuluma futhi kulula ukulikhuluma uma uhlose osomabhizinisi abanobuhlakani, kodwa kulula ukulikhuluma uma uhlose izinkampani zezinkampani.
• Qinisekisa ukuvumelana kuzo zonke izindawo zokuxhumana: iwebhu, amanethiwekhi, iziphakamiso zebhizinisi, izethulo, ama-invoyisi, amathempulethi, njll.

Ukutshala isikhathi kumkhiqizo wakho akuyona into eyenzeka ngenkani; kuyindlela yokuzibeka wena kanye nokuqinisekisa amanani akho.Uma uphawu lwakho luveza ubungcweti, kuzoba lula ngeklayenti ukukwethemba ukuthi uzohola olwalo.

Thuthukisa ukubonakala kwakho ezinkundleni zokuxhumana kanye nokuqukethwe

Imithombo yezokuxhumana iyisibonelo esihle kakhulu sebhizinisi elinobucikouma nje uzisebenzisa ngendlela efanele hhayi nje njengegalari yemisebenzi engenamongo; zisebenzise ezentengiso yenhlalo kungakusiza ukuthi uthengise ngqo.

Ukuze uthole okuningi kuzo, gxila ku:

• Khetha amapulatifomu lapho ikhasimende lakho likhona.I-Instagram, i-Pinterest, ne-TikTok uma izithameli zakho zibonakala kakhulu; i-LinkedIn uma usebenza nezinkampani nochwepheshe; i-YouTube uma udala okuqukethwe okufundisayo mayelana nomklamo.
• Shicilela okuqukethwe okubalulekile, hhayi nje ukuzikhangisa: izinqubo zomsebenzi, ngaphambi nangemva, izifundo ezincane, ukuhlaziywa komkhiqizo, amathiphu okuklama kwabangebona abaklami, njll.
• Sebenzisana ngenkuthalo: phendula kumazwana, hlanganyela emiphakathini, sebenzisana nabanye abadali, phawula kuma-akhawunti emboni.
• Hlaziya izilinganiso njengokufinyelela, ukuzibandakanya, kanye nokuchofoza kuwebhusayithi yakho ukuze ulungise amafomethi, izingqikithi, kanye nokuvama.

Isu lokuqukethwe elicatshangelwe kahle ligcwalisa iphothifoliyo yakho engaguquki futhi libonisa indlela ocabanga ngayo, hhayi nje lokho ongakwenza.Lokhu kuwusizo kakhulu kumakhasimende afuna iphrofayili yamasu, hhayi nje eyobuchwepheshe.

Thola amakhasimende, uthengise, futhi ukhulise ibhizinisi lokudala ledijithali

Ngaphandle kwamakhasimende akukho bhizinisi, kulula kanjaloKungakhathaliseki ukuthi iwebhusayithi yakho inhle kangakanani, uma ungenalo uhlelo lokuheha, ukuguqula, nokugcina amakhasimende, uzochitha inyanga yonke ucima umlilo futhi uthembele koxhumana nabo abangahleliwe.

Yakha isisekelo samakhasimende esiqinile

Okokuqala, hlanganisa ukufuna okusebenzayo kanye nokukhiqizwa okuqhubekayo kwamakhasimende.Ungalindeli nje ukuthi beze bodwa.

Iziteshi ezisebenzayo zokuheha amakhasimende akho okuqala (nalandelayo):

• Imiphakathi eku-inthanethi osomabhizinisi, abadali noma amabhizinisi edijithali (amaqembu e-Facebook, i-Discord, i-Slack, amaforamu, njll.).
• Izinkundla zokusebenza ezizimele njenge-Upwork, i-Fiverr noma ezinye eziqondene nomkhakha wokudala, zihlala ziyisithasiselo, hhayi njengesiteshi sodwa.
• Amanethiwekhi ochwepheshe njenge-LinkedIn, ukufuna izinkampani noma amaphrofayili afanela indawo yakho bese uthumela imiyalezo eyenzelwe wena (hhayi amathempulethi ajwayelekile).
• Imicimbi, ama-webinar kanye nokuqeqeshwa lapho ungaxhumana khona namakhasimende angaba khona noma ozakwethu (abathuthukisi, abathengisi, ababhali bekhophi, njll.).

Ngomthengi ngamunye omusha, qaphela kakhulu ulwazi olutholayo.Ukucaca kwenqubo, ukuxhumana okuguquguqukayo, ukuhlangabezana nezinsuku zokugcina, kanye nemiphumela evezwe kahle. Amakhasimende anelisekile ayizikhangiso zakho ezinhle kakhulu kanye nomthombo wakho oyinhloko wokudluliselwa.

Dala uhlelo lokukhiqiza ama-lead oluzenzakalelayo kanye nohlelo lokuthengisa

Njengoba ukhula, udinga okunye kokukhiqizwa kwakho kwe-lead kanye nokuthengisa ukuze kusebenze ngokuzenzakalelayo.Yilokho okwenziwa yi-sales funnels kanye nezinhlelo zokwenza izinto ngokuzenzakalela.

Uhlaka oluyisisekelo lwebhizinisi lokudala ledijithali lungaba:

• Ikhasi lokufika elinozibuthe oholayo (isibonelo, umhlahlandlela wokwakha uphawu losomabhizinisi, uhlu lokuhlola lokuklama iwebhu, inkambo encane nge-imeyili…).
• Uchungechunge oluzenzakalelayo lwama-imeyili lapho wengeza khona inani, utshela ukuthi ungubani, ubonisa izindaba zempumelelo futhi umeme abantu ukuthi bashayele ucingo noma bathenge umkhiqizo/insizakalo yakho.
• Ikhasi lokuthengisa elikholisayo ngezinsizakalo zakho eziphambili noma imikhiqizo yedijithali, enezinzuzo ezicacile, ubufakazi bomphakathi, kanye nezimemo zokuthatha isinyathelo.
• Isango lokukhokha elihlanganisiwe okukuvumela ukuthi uqashe noma uthenge kalula nangokuphephile.

Amathuluzi afana neConvertKit, Systeme.io, Hotmart, Shopify, noma afanayo akuvumela ukuthi usethe lolu hlelo ngaphandle kokwenza izinhlelo.Into ebalulekile akuyona ithuluzi, kodwa ukucaca komyalezo wakho kanye nesipho sakho.

Sebenzisa ubuhlakani bokwenziwa ukuze uthuthukise umkhiqizo wakho

I-AI ayihloselwe ukuthatha indawo yobuhlakani bakho, kodwa ihloselwe ukukwenza usheshe, usebenze kahle, futhi ube namasu amaningi.Ukungayinaki ebhizinisini lokuklama nokudala kwedijithali kuncintisana ngendlela engeyinhle; thola Izindlela ezi-6 zokuthuthukisa ibhizinisi lakho nge-AI.

Izindawo lapho i-AI ingakusiza kakhulu:

• Ukukhangisa Okuqukethwe: ukudala imibono yokuthunyelwe, imibhalo ebhaliwe, izikripthi zevidiyo noma izakhiwo zekhasi lokuthengisa.
• Izinsiza zokuklama nezithombe ezibonakalayo: ukwesekwa ekukhiqizeni imiqondo, imibono yebhodi lemizwa noma ukuhlukahluka kokudala ozokulungisa.
• Ukuphatha kanye nenhlangano: izifinyezo zemihlangano, ukuhlelwa kwemisebenzi, usizo ekubhaleni izinqubo zangaphakathi.
• Isevisi yamakhasimende ngokusebenzisa ama-chatbot aqeqeshwe ngemibuzo yakho evame ukubuzwa, ukuphendula imibuzo eyisisekelo nokuhlunga ama-lead ngaphambi kokuba afike kuwe.

Ukuhlanganisa i-AI nokwahlulela kwakho kobungcweti kukuvumela ukuthi ugxile ezicini zokudala ngempela nezinenani eliphezulu.ukulayisha imisebenzi ephindaphindwayo neyemishini kumathuluzi asebenza amahora angama-24 ngosuku, izinsuku eziyi-7 ngesonto.

Yakha ukwethembeka kwamakhasimende, gcina amakhasimende, futhi ukhuthaze ibhizinisi eliphindaphindayo

Ukucabanga kakhulu ngokuthola amakhasimende amasha nokunganaki amanje kuwukuzigwaza ngowakho.Amakhasimende anelisekile anenzuzo eningi, athenga kaningi futhi ancoma umsebenzi wakho.

Ukwandisa ukugcinwa kwebhizinisi lakho lokudala:

• Nakekela isevisi yamakhasimende Ngesikhathi nangemva kwephrojekthi: phendula ngokushesha, cacisa ngezikhathi ezibekiwe, bika ngenqubekela phambili, futhi unikeze ukwesekwa ngemva kokulethwa.
• Sebenzisa amathuluzi e-CRM ukurekhoda idatha, amaphrojekthi, ukusebenzisana kanye namathuba azayo (ukuvuselelwa komkhiqizo, imikhankaso emisha, ukwakhiwa kabusha, njll.).
• Dala izinsizakalo eziphindaphindayo Kumakhasimende anezidingo eziqhubekayo: ukugcinwa kwezimpahla zokudala zemidiya yezenhlalo, ukwesekwa kwezithombe zokwethulwa, ukuvuselelwa njalo kwezinto, njll.
• Cela impendulo ehlelekile bese uyiguqula ibe ukuthuthukiswa kwezinsizakalo zakho kanye nobufakazi ozobusebenzisa njengobufakazi bomphakathi.

Ngephothifoliyo encane yamakhasimende amahle, aphindaphindayo kanye nesu lokugcina elicatshangelwe kahleIbhizinisi lakho liba sobala kakhulu futhi linganciki kakhulu ekuthengeni njalo.

Isikali: zenzeka ngokuzenzakalelayo, nikeza abanye, futhi wandise ukufinyelela kwakho

Uma ibhizinisi lakho seliqalile ukukhula, isigaba esilandelayo ukukhula ngaphandle kokuzikhandla.Lokhu kuhilela ukwenza izinqubo zibe ngokuzenzakalela, ukuthuthukisa izinhlelo, futhi, ezimweni eziningi, ukuqala ukwabela abanye.

Izinketho zokukhulisa ibhizinisi lakho lokuklama nokuqamba ngedijithali:

• Yenza imisebenzi ephindaphindayo (ukuthumela iziphakamiso ezijwayelekile, izikhumbuzi, ama-invoyisi, ukulandelela okuholayo) ngamathuluzi afana ne-Zapier, i-Make noma ukuhlanganiswa kwemvelo phakathi kwezinhlelo zokusebenza.
• Nweba ikhathalogi yakho kwemikhiqizo yedijithali (izifundo ezithuthukisiwe, amaphakethe amasha ethempulethi, ubulungu, njll.) uma usunezithameli ezincane ezihlanganisiwe.
• Dala ukubambisana okunesu nabathuthukisi bewebhu, izinhlangano zokumaketha (isibonelo i-ejensi yobuhlakani bokwenziwa), ababhali bekhophi noma abeluleki bebhizinisi onganikeza nabo izinsizakalo ezihlanganyelwe.
• Khulisa utshalomali lwakho lokukhangisa (izikhangiso zezokuxhumana, izikhangiso ze-Google) uma usuvele unesipho esiguqulayo kanye nesistimu yokuthengisa eqinisekisiwe.

Umqondo awukona ukusebenza amahora amaningi, kodwa ukusebenza ngokuhlakanipha., ukuthembela ezinhlelweni, ubuchwepheshe kanye nokubambisana okwandisa umthelela wakho ngaphandle kokwandisa inani lamahora owachitha phambi kwesikrini.

Ukuqeqeshwa okuqhubekayo, ukuhlaziya, kanye nendlela yokucabanga ukuze usekele ibhizinisi lakho lokudala

Izwe ledijithali liyashintsha ngesivinini esingafaneleAmapulatifomu amasha, izitayela ezintsha zokuklama, amathuluzi amasha, kanye nezinguquko endleleni abantu abasebenzisa ngayo okuqukethwe futhi bathenge ku-inthanethi. Okuwukuphela kwendlela ibhizinisi lakho elizohlala liphila ngayo ukungalokothi uyeke ukufunda nokuzivumelanisa nezimo.

Ziqeqeshe futhi uhlale usesikhathini

Ukutshala imali ekuqeqeshweni akuyona imali eningi; kunguphethiloli okugcina ibhizinisi lakho lincintisana.Sikhuluma ngamakhono okuklama ubuchwepheshe kanye namakhono okumaketha, ukuthengisa, ibhizinisi, i-AI, kanye nokuphatha.

Ezinye izindawo ezibalulekile lapho ukuqeqeshwa kabusha okuqhubekayo kunconywa khona:

• Amathuluzi amasha okuklama kanye nesofthiwe (izibuyekezo ezinhlelweni zakho ezivamile, izinhlelo zokusebenza ezintsha, imisebenzi esebenza kahle kakhulu).
• Ama-funnel okumaketha kwedijithali kanye nokuthengisa Ukuqonda ukuthi ukuthengisa kwenziwa kanjani ku-inthanethi namuhla: i-SEO, ukumaketha nge-imeyili, ukubhala amakhophi, ukukhangisa, ukuhlaziya.
• Ukuphathwa kwebhizinisi kanye nokukhiqizaIndlela yokuhlela amaphrojekthi, ukuphatha isikhathi, ukugwema ukukhathala, kanye nokukhula ngaphandle kokulahlekelwa yikhwalithi.
• Amakhono athambile njengokuxhumana namakhasimende, ukuxoxisana, ubuholi uma uqala ukusebenza nethimba, njll.

Uma uqhubeka nokuqonda izici zebhizinisi nokumaketha, kulapho uzoncika khona kubalamuli futhi kulapho uzokwazi ukukhokhisa kangcono inani olitholayo.hhayi nje ngenxa yamahora owachitha phambi kohlelo lokuklama.

Hlaziya amamethrikhi bese wenza izinqumo ezisekelwe kudatha

Enye yezinzuzo ezinkulu zendawo yedijithali ukuthi cishe konke kungalinganiswa.: ithrafikhi yewebhu, ukuguqulwa, ukuvulwa kwe-imeyili, ukusebenza kwezikhangiso, ukuziphatha komsebenzisi, njll.

Amathuluzi ayisisekelo okufanele ube nawo ekhithini yakho:

• I-Google Analytics 4 kanye namathuluzi okulinganisa ukuqonda ukuthi ithrafikhi yakho ivelaphi, ukuthi yimaphi amakhasi asebenza kahle kakhulu, nokuthi abantu bawaphi.
• Amapulatifomu okubuka idatha njenge-Looker Studio ukuze udale amadeshibhodi afingqa izibalo ezifanele kakhulu zebhizinisi lakho.
• Amathuluzi okuhlaziya ukuziphatha njenge-Hotjar ukuze ubuke amamephu okushisa kanye nokuqoshwa komsebenzisi kuwebhusayithi yakho.
• Izibalo ze-imeyili kanye nezinkundla zokuxhumana ukulungisa okuqukethwe kwakho, imvamisa, kanye namafomethi.

Akukhona ukuba yisigqila sezinombolo, kodwa ukuzisebenzisa njengekhampasi ukuze uthuthukise isu lakho: yiziphi izinsizakalo okufanele zikhuthazwe, yikuphi okuqukethwe okufanele kugcinwe, yiziphi iziteshi okufanele zilahlwe, nokuthi kunengqondo kuphi ukutshala imali eningi.

Nakekela indlela ocabanga ngayo, imingcele yakho, kanye nesisusa sakho

Ukuqala ibhizinisi ezweni lokudala akuyona indlela eqondile eya empumelelweniKuzoba nezinyanga ezinhle nezihamba kancane, amaphrojekthi aphumelela kahle kanye namanye akukhathaza kakhulu kunalokho okufanele. Yingakho ukunakekela indlela ocabanga ngayo kubaluleke njengokunakekela imiklamo yakho.

Eminye imibono yokuhlala usendleleni:

• Chaza izinhloso ezicacile nezibuyekezwayo, kokubili kwezebhizinisi nezomuntu siqu, bese uzihlukanisa zibe imigomo yesikhathi esifushane engafinyeleleka.
• Yenza iphutha libe lijwayelekile njengengxenye yenquboYonke iphrojekthi eyinkimbinkimbi noma iklayenti elinzima linikeza izifundo ezibalulekile uma wazi ukuthi ungabheka kanjani ngombono.
• Zizungeze ngenethiwekhi yokusekela: abanye abantu abanobuciko noma abangosomabhizinisi ongabelana nabo ngokungabaza, impumelelo kanye nokwehluleka.
• Nakekela ukuzinakekela kwakho ngokomzimba nangokwengqondoUkuphumula, imikhawulo yesikhathi, ukunqanyulwa kwedijithali, izinto ozithandayo ngaphandle komklamo... konke lokho kwenza nemibono yakho ibe ngcono.

Ngokuhlanganiswa kwesu, ukuqeqeshwa okuqhubekayo, ukuhlaziywa kwedatha, kanye nesimo sengqondo esiguquguqukayoIbhizinisi lokuklama nokuqamba ledijithali lingaba umthombo wemali engenayo ozinzile nowanelisayo ohambisana nokuphila ofuna ukukuphila, ngaphandle kokuthembela kubaphathi noma emahhovisi avamile.