Ama-carousel e-LinkedIn abe ngenye yamafomethi anamandla kakhulu okuthola ukubonakala, ukuchaza imibono eyinkimbinkimbi kalula, nokukhiqiza ukuxhumana kwangempela nezilaleli zakho zobungcweti. Nakuba i-LinkedIn isuse ifomethi ye-carousel yomdabu, kusenendlela ephumelela kakhulu yokufeza lowo mphumela oshelelayo: ukusebenzisa amadokhumenti e-PDF anamakhasi amaningi umsebenzisi adlula kuwo njengesethulo.
Uma wake wazibuza ukuthi ungayishicilela kanjani i-carousel ku-LinkedIn isinyathelo ngesinyathelo, yiziphi izilinganiso okufanele uzisebenzise, yimaphi amathuluzi okufanele uwakhethe, noma ukuthi ungenza kanjani lokho okuqukethwe kukhiqize amathuba okuthola amakhasimende kanye namathuba ebhizinisi, nansi isiqondiso esiphelele nesiqondile esinamathiphu amaningi asebenzayo okuqinisekisa ukuthi okuthunyelwe kwakho akubonakali ku-feed.
Iyini ngempela i-carousel ye-LinkedIn namuhla?
Namuhla, uma sikhuluma nge-carousel ku-LinkedIn, sibhekisela kokuthunyelwe okuqukethe idokhumenti ye-PDF enamakhasi amaningi , lapho ikhasi ngalinye lisebenza njengesilayidi umsebenzisi angasiswayipha ngokuvundlile. Akuyona igalari yezithombe elula noma okuthunyelwe okunezithombe eziningana ngazinye, kodwa uhlobo lokwethula okuncane okufakwe ngaphakathi kokuthunyelwe kwakho.
Nakuba i-LinkedIn isuse inketho yokudala ama-carousel akudala ngo-2023, ifomethi iyaqhubeka ngenxa yokulayishwa kwamadokhumenti . I-PDF ngayinye enamakhasi amaningi iguqulwa ngokuzenzakalelayo ibe yi-carousel ebonakalayo ngaphakathi kokuphakelayo, okulondoloza lolo lwazi oluhehayo lokuguqula ikhasi.
Lolu hlobo lokushicilelwa luvelele ngoba lukuvumela ukuthi uhlanganise umbhalo omfushane, izithombe, kanye nezithonjana ngokulandelana okunengqondo. Kufana nokulandisa indaba ngezahluko: isembozo esinamandla, intuthuko ecacile, kanye nesilayidi sokugcina esinobizo olubonakala kakhulu esenzweni.
Ngokuphathelene nokumaketha kwe-B2B, ukukhangisa komuntu siqu, noma ukukhiqizwa kwamakhasimende ahamba phambili, i-carousel isebenza njengesethulo esincane lapho unesikhala esiningi khona kunokuthunyelwe okulula kombhalo, kodwa ngaphandle kokufuna umsebenzisi ukuthi avule i-PDF yangaphandle noma aye kuwebhusayithi yakho.
Kungani kufanele usebenzise ama-carousel kusu lakho le-LinkedIn
Isizathu sokuqala silula: ama-carousel akhiqiza ukusebenzisana okuningi kakhulu kunesithombe esisodwa . Izifundo ezahlukahlukene kanye nokuhlaziywa kwedatha ku-LinkedIn kubonisa ukuthi, yize ama-carousel ambalwa ashicilelwa kunezithombe ngazinye, agxila kakhulu ekuhlanganyeleni (ukuthandwa, ukuphawula, ukwabelana, kanye nokuchofoza).
Ngaphezu kokuxhumana okwandisiwe, ama-carousel avame ukukhulisa ukufinyelela okungokwemvelo . Kumaphrofayili omuntu siqu, aphakathi kwamafomethi anemibono ephezulu kakhulu, edlula okuthunyelwe kwezithombe zendabuko. Uma umgomo wakho uwukuthola abantu abaningi ukuthi babone okuqukethwe kwakho ngaphandle kokukhokhela izikhangiso, le fomethi isebenza kahle kuwe.
Isihluthulelo sisesikhathini esidumile sokuhlala: isikhathi umsebenzisi asichitha kokuthunyelwe kwakho . Uma othile eskrola ngesilayidi ngemva kwesilayidi, i-algorithm iyaqonda ukuthi okuqukethwe kwakho kuyafaneleka futhi ivame ukukubonisa abantu abaningi kunethiwekhi yakho (ngisho nangale kwalokho, uma kuthola ukuxhumana okuningi).
Okunye okunamandla ukuthi kwenza kube lula kakhulu ukuqonda imibono eyinkimbinkimbi . Ungahlukanisa izinqubo zibe yizinyathelo, uxoxe indaba, ubonise idatha ngamagrafu, noma wabelane ngokufunda ngendlela elula kakhulu ukuyisebenzisa kunasesigabeni eside sombhalo.
Okokugcina, ama-carousel afaneleka kakhulu ekuguquleni iphrofayela yakho ibe yiphothifoliyo eguquguqukayo . Kungakhathaliseki ukuthi ungumuntu ozimele, umeluleki, umdali womkhiqizo, noma wakha uphawu lwakho lomuntu siqu, ungaguqula i-carousel ngayinye ibe okuqukethwe okunenani eliphezulu okubonisa amakhono akho nolwazi lwakho.
Izinzuzo ezibalulekile zama-carousels uma kuqhathaniswa nezinye izinhlobo
Enye yezinzuzo ezicacile ukuthi zikhuthaza ukusebenzisana okusebenzayo . Akufani nokubuka isithombe njengokuchitha imizuzwana embalwa uphendula ikhasi; leso senzo esincane senza umsebenzisi ahileleke kakhudlwana kokuqukethwe kwakho.
Enye inzuzo ebalulekile ukuthi unokulawula okunengi kokuklama kanye nokulandisa . Ku-carousel, ungadlala ngokuthayipha, imibala, izithonjana, kanye nokuhlelwa okubonakalayo ukuze uqondise iso, into enzima kakhulu ngombhalo olula noma isithombe esisodwa.
Okwesithathu, ama-carousel akuvumela ukuthi uguqule izihloko ezinde noma okuthunyelwe okuxinene kube yizicucu ezigaywa kalula . Ungaguqula okuthunyelwe kwebhulogi, isifundo secala, noma umhlahlandlela wezobuchwepheshe kube amaslayidi angu-8-10 izithameli zakho ezizowafunda ngokukhululeka.
Zilungele futhi ukuzibeka njengomholi embonini yakho . Ngokwabelana ngedatha, izitayela, uhlu lokuhlola, noma amaphutha avamile ngefomethi ye-carousel, uba umthombo wolwazi owusizo nophindaphindayo ngaphakathi kwe-niche yakho.
Futhi uma usebenza nemikhankaso ekhokhelwayo, ifomethi yesikhangiso se-carousel se-LinkedIn ikuvumela ukuthi ubonise izithombe ezingafika kweziyi-10 ezinesixhumanisi sazo ngasinye, ezilungele ukugqamisa imikhiqizo eminingi, izici, noma imiyalezo ngaphakathi kwesikhangiso esifanayo.
Kunini lapho kunengqondo ukusebenzisa i-carousel ku-LinkedIn?
Le fomethi isebenza kahle kakhulu uma udinga ukuthuthukisa noma ukufingqa umqondo oyinkimbinkimbi kuzikrini eziningi . Isibonelo, ukuchaza indlela yokusebenzisa indlela ethile, ukuhlahlela inqubo yangaphakathi, noma ukufingqa umbiko omude.
Kuphinde kukhanye uma ufuna ukuchaza inqubo isinyathelo ngesinyathelo . Isilayidi ngasinye singahambisana nesinyathelo esithile, okwenza umhlahlandlela ube lula kakhulu ukuwugaya futhi kube lula ukuwulandela kunesigaba eside esikuthunyelwe ngokwako.
Uma okuqukethwe kwakho kubonakala kakhulu, i-carousel ikusiza ukuthi uhlele ulwazi lube ngamabhulokhi acacile . Esikhundleni sokushicilela izithombe eziyi-10 ngazinye ezilahleka kugalari, ungakha ukulandelana okunengqondo nokuhlanzekile.
Kuwusizo ngokulinganayo ekwabelaneni ngezifundo ezifundiwe, idatha, noma iziphetho ezivela kuphrojekthi, ukuhlolwa kwamabhuku, ucwaningo lwemakethe, noma ulwazi lochwepheshe. Isilayidi ngasinye sinikeza ukuqonda okuhlukile, sikhuthaza abasebenzisi ukuthi balondoloze okuthunyelwe noma baze babelane ngakho nethimba labo.
Okokugcina, kulungile uma ufuna ukuphinda usebenzise okuqukethwe okude okuvela kubhulogi yakho noma iphephandaba lakho kube inguqulo elula, enobungane ezinkundleni zokuxhumana, ngaphandle kokulahlekelwa umongo walokho ofuna ukukuveza.
Imininingwane yobuchwepheshe kanye nosayizi abanconyiwe be-carousel yakho
Ukuqinisekisa ukuthi i-carousel yakho ibukeka icacile futhi ichwepheshile, kubalulekile ukuhlonipha ubukhulu obuyisisekelo kanye nemikhawulo yobuchwepheshe . Akuyona indlela ekhangayo kakhulu, kodwa izokusindisa ezinkingeni eziningi lapho ushicilela.
Ngokuphathelene nosayizi wesilayidi, ifomethi eqondile engu-4:5 ingenye yamaphikseli anconywe kakhulu , isibonelo, angu-1200 × 1500. Le fomethi isebenzisa kahle kakhulu izikrini zeselula, okuyilapho abasebenzisi abaningi befinyelela khona i-LinkedIn namuhla.
Enye inketho evumelekile yifomethi yesikwele, amaphikseli angu-1080 × 1080 , engathathi hlangothi futhi ejwayelekile ezinkundleni zokuxhumana. Ingasetshenziswa kahle kakhulu, yize "ingagxili" kangako kunefomethi eqondile.
Ngokuphathelene nosayizi wefayela, i-LinkedIn iguqula i-PDF yakho ibe yi-carousel, ngakho-ke kufanele udale idokhumenti ye-PDF enamakhasi amaningi engaphansi kwe-10 MB . Ukugcina usayizi wefayela uphansi kwenza kube lula ukulayisha ngokushesha futhi kugweme izinkinga zokulayisha.
Ngokuphathelene nenani lamaslayidi, ukuhlose amakhasi aphakathi kuka-6 no-10 ngokuvamile kuyibanga elihle . Noma yini engaphansi ingase inganele, futhi engaphezu kuka-12 iqala ukukhathala, ngaphandle kokuthi udala umhlahlandlela omkhulu abantu abazofuna ukuwugcina.
Amathuluzi okuklama i-carousel ekhangayo (ngaphandle kokuba ngumklami)
Izindaba ezinhle ukuthi awudingi ukuba uchwepheshe wokuklama ukuze udale ama-carousel amahle . Kunamathuluzi afinyeleleka kalula akunikeza amathempulethi nezinsiza ezilungele ukusetshenziswa.
Inketho ethandwa kakhulu yi-Canva, ithuluzi eliku-inthanethi elinamathempulethi aklanyelwe ngqo ama-carousels e-LinkedIn . Vele useshe i-“LinkedIn Carousel,” khetha umklamo ofanela izidingo zakho, bese wenza ngokwezifiso umbhalo, imibala, izithombe, nama-logo.
Uma unolwazi oluthe xaxa noma ufuna ukulawula okuqondile, i-Figma ilungele ukudala imiklamo eyenziwe ngokwezifiso . Ikuvumela ukuthi usebenze ngohlaka ngalunye (ikhasi), usebenzisane nethimba lakho, futhi uthumele konke ku-PDF eyodwa elungele ukulayishwa.
Kulabo abathanda into ejwayelekile, i-Google Slides nayo isebenza kahle kakhulu . Udala isethulo esijwayelekile, ulungise usayizi wesilayidi ube yifomethi oyifunayo, bese uyithumela ku-PDF enamakhasi amaningi.
Ngaphezu kwalokho, kuvele amathuluzi athile akhiqiza ama-carousel ngosizo lobuhlakani bokwenziwa , njenge-Taplio, i-AI Carousels, i-Simplified, i-Inlytics, kanye ne-ContentDrips. Amaningi anikeza amathempulethi aklanywe kusengaphambili, ukubhala okusizwa yi-AI, ngisho nokukhiqizwa kwezithombe.
Indlela yokudala i-carousel yakho: indlela yesinyathelo ngesinyathelo
Ngaphambi kokuvula i-Canva noma i-Figma, isinyathelo sokuqala ukuchaza inhloso kanye nomyalezo oyinhloko we-carousel . Yilapho ukusebenza kahle kokuqukethwe kunqotshwa noma kulahleka khona.
Qala ngokuchaza ngokucacile ukuthi ukhuluma nobani : kungaba umuntu ongaba yilungu le-B2B, umphathi we-HR, umuntu ongaba yilungu, iklayenti lamanje, njll. Uma ucacile kakhulu, umyalezo wakho uzoba ngumuntu oqondiswe kakhulu.
Chaza futhi inkinga noma umbuzo ofuna ukuwuphendula . Isibonelo: “indlela yokwenza ngcono iphrofayela yakho ye-LinkedIn ukuze uthole okunikezwayo”, “izinyathelo zokuqalisa umkhiqizo we-B2B” noma “amaphutha ajwayelekile lapho wenza ukumaketha nge-imeyili”.
Kusukela lapho, bhala isithembiso esicacile (lokho umuntu azokuzuza ngokufunda i-carousel yakho) kanye nesenzo ofuna ukusifeza ekugcineni: shiya amazwana, vakashela iwebhusayithi yakho, bhalisela i-webinar, landa insiza, njll.
Isimiso esiyinhloko: Umqondo owodwa oqinile ngesilayidi ngasinye . Ungazami ukufaka imiqondo emithathu ebalulekile kusilayidi esifanayo; kungcono ukuyisakaza ukuze ikhasi ngalinye libe nomyalezo ocacile kakhulu.
Isakhiwo esiphumelelayo se-carousel ehehayo
Isakhiwo esisebenza kahle kakhulu sokuhlela okuqukethwe sihlanganisa i-hook yokuqala, inani eliyinhloko, ubufakazi, kanye nesimemo sokwenza okuthile . Lokhu kusebenza kokubili kokuqukethwe kwezemfundo kanye nemiyalezo egxile kakhulu ekuthengiseni.
Kuslayidi sokuqala, udinga i -hook ukuze umise ukuskrola . Lokhu kungaba isithembiso (“Izinyathelo X zokufeza…”), iqiniso elimangalisayo, iphutha elivamile, ukuqhathanisa ngaphambi/ngemuva, njll. Umgomo ukwenza umuntu acabange, “Ngifuna ukubona ukuthi yini elandelayo.”
Kumaslayidi aphakathi, uletha inani: amathiphu, izinyathelo, izibonelo, idatha . Islayidi ngasinye kufanele sinikeze okuthile okuwusizo noma okuthakazelisayo; gwema amakhasi okugcwalisa lapho kungenzeki lutho khona.
Uma kungenzeka, faka ubufakazi noma ukwethembeka okuthile : isithombe esithile, isithombe-skrini, i-micro-case yangempela, umphumela otholiwe… Lokhu kuqinisa ukuma kwakho futhi kuqinisekisa ukuthi umyalezo wakho awuhlali ungowomqondo nje.
Ekhasini lokugcina, faka i -CTA ecacile nebonakalayo (ukubiza isenzo) . Akudingeki ngaso sonke isikhathi ukuthengisa okuthile: kungaba ukucela imibono, ukumema abasebenzisi ukuthi balondoloze okuthunyelwe, ukubaqondisa kuphrofayela yabo, ukuxhumanisa nomthombo, noma ukubakhuthaza ukuthi bathumele umlayezo oyimfihlo.
Umklamo kanye nokufundeka kalula: indlela yokukwenza kube lula ukukufunda (futhi kukhumbuleke)
Okuqukethwe okuhle kungonakala uma umklamo ungahambisani. Okubalulekile ukuthi umbhalo ulula ukuwufunda ngokushesha, ikakhulukazi kuselula . Akuyona isayensi eyinkimbinkimbi, kodwa kunemithetho embalwa okufanele ilandelwe.
Zama ukugcina isilayidi ngasinye singabi ngamagama angu-20-30 . Uma uthola ukuthi udinga okwengeziwe, cishe uzama ukufaka ulwazi oluningi kakhulu kusilayidi esisodwa; sihlukanise sibe ngamabili.
Nakisisa umehluko phakathi kombala wangemuva nombala wombhalo . Izizinda ezikhanyayo kakhulu ezinombhalo okhanyayo noma izizinda ezimnyama ezinombhalo omnyama ziyindlela abantu abangadlula ngayo ngoba kunzima ukuzifunda.
Hlonipha ubuwena bakho obubonakalayo: imibala, amafonti, kanye nesitayela sesithonjana . Lokhu kukusiza ukuthi wakhe umkhiqizo wakho futhi kwenza kube lula kunoma ubani ukuhlonza okuqukethwe kwakho ngokushesha lapho ekubona kokuphakelayo kwakhe.
Shiya isikhala esizungeze izakhi: gwema ukugcwalisa islayidi emaphethelweni . Isikhala esimhlophe (noma isikhala esingesihle) sivumela okuqukethwe ukuthi kuphefumule futhi siqondise iso kulokho okubalulekile.
Thumela umklamo ku-PDF ngaphandle kokulahlekelwa ikhwalithi
Uma usuyilungisile idizayini yakho ku-Canva, Figma, Google Slides, noma elinye ithuluzi, isinyathelo esilandelayo ukuthumela konke njengefayela elilodwa le-PDF elinamakhasi amaningi . I-LinkedIn izobe isiguqula le dokhumenti ibe yi-carousel.
Ngaphambi kokuthumela, hlola ukuthi wonke amakhasi anosayizi ofanayo nokuthi amafonti asetshenzisiwe afakwe kahle noma asekelwa yithuluzi ukuze kugwenywe izimanga ezingajwayelekile.
Uma uthumela kwamanye amazwe, khetha njalo ikhwalithi ephezulu kodwa ngokucindezela okunengqondo , ukuze ifayela lingadluli i-10 MB. Uma ifayela likhulu kakhulu, ungasebenzisa ama-compressor e-PDF aku-inthanethi ukuze unciphise usayizi ngaphandle kokulahlekelwa ubukhali obukhulu.
Linike igama lefayela elichazayo neliqondakala kalula, isibonelo, “linkedin-carousel-guide-carousels.pdf” . Alinawo umthelela oqondile ku-SEO ngaphakathi kwe-LinkedIn, kodwa likusiza ukuthi uhlale uhlelekile futhi ulithole ngokushesha uma ulisebenzisa kabusha.
Ngaphambi kokulayisha, yivule kukhompyutha yakho noma kudivayisi yeselula ukuze uhlole ukuthi i-oda lesilayidi lilungile , ukuthi awekho amakhasi angekho, nokuthi akukho lutho olushintshile noma olushintshiwe ngesikhathi senqubo yokuthumela ngaphandle.
Indlela yokushicilela i-carousel ku-LinkedIn isinyathelo ngesinyathelo
Inqubo yokushicilela ilula kakhulu, noma inkinobho ingabizwa ngokuthi "i-carousel" ngokwayo. Uzosebenzisa inketho yokulayisha amadokhumenti ngaphakathi kwesakhi seposi se-LinkedIn .
Okokuqala, kusukela kuphrofayela yakho noma ekhasini lebhizinisi lakho, chofoza ku- “Qala ukushicilela” . Efasiteleni elivulayo, esikhundleni sokukhetha isithombe noma ividiyo, bheka isithonjana sedokhumenti (uphawu olujwayelekile lwephepha).
Ukuchofoza kuyo kuzotshela i-LinkedIn ukuthi "Yabelana ngedokhumenti ." Khetha i-PDF osanda kuyidala; ipulatifomu izoyihlaziya imizuzwana embalwa bese ikhiqiza ukubuka kuqala lapho ungabona khona wonke amakhasi.
Okulandelayo, kuzodingeka ufake isihloko sedokhumenti . Lesi sihloko siyabonakala kubasebenzisi futhi kufanele sicace futhi sihehe, sihambisane eduze ne-hook yesilayidi sakho sokuqala.
Ekugcineni, bhala umbhalo ohambisana ne-carousel kulesi sihloko: isingeniso esifushane, esiqondile nesikhangayo , esinezinhlamvu ezingaba yi-100-150 ukuze singanqamuki kakhulu kuselula, bese wengeza ama-hashtag angu-3-5 afanele, ugweme ukweqisa.
Imikhuba emihle kakhulu yokwenza i-carousel yakho isebenze ngempela
Esinye sezici ezibalulekile yislayidi sokuqala: kumele sidonse ukunaka ngaphansi komzuzwana . Ungasiphathi njengesimbozo esihle; sicabange njengesihloko sesihloko.
Gcina isigqi sokubona esiguquguqukayo phakathi kwamakhasi ahlukene . Ukushintshana phakathi kwamaslayidi anombhalo omningi, amanye anomqondo oyinhloko, kanti amanye anombono obonakalayo kakhulu (isithombe-skrini, umdwebo, isithombe-skrini) kusiza ukuvimbela umsebenzisi ukuthi angabi nesithukuthezi futhi kumkhuthaza ukuthi aqhubeke nokuskrola.
Ungakhohlwa ukufaka i- clear call to action (CTA) kuslayidi lokugcina . Kungaba into efana nokuthi "Ngitshele kumazwana…", "Ungathanda ukuthi ngabelane ngengxenye yesibili?", noma "Landa umhlahlandlela ophelele lapha." Ngaphandle kwalesi simemo, abasebenzisi abaningi bazofunda futhi bahambe ngaphandle kokuthatha noma yisiphi isinyathelo.
Khumbula ukuthi abantu abaningi babuka i-carousel kumadivayisi abo eselula, ngakho-ke beka phambili ukufundeka kunanoma yikuphi ukuchuma kobuhle . Amafonti amakhulu, ukugqama okucacile, kanye nezigaba ezimfushane yizona zikhali zakho ezinhle kakhulu.
Futhi, qinisekisa ukuvumelana okubonakalayo kuwo wonke amaslayidi: sebenzisa amafonti afanayo, izitayela zesithonjana, kanye nephalethi yemibala . Lo mzamo wokuhambisana uveza ubungcweti futhi uqinisa umkhiqizo wakho ngokuhamba kwesikhathi.
Izinhlobo zokuqukethwe ezisebenza kahle kakhulu ngefomethi ye-carousel
Ama-Carousel aguquguquka kakhulu, kodwa ezinye izinhlobo zokuqukethwe zivame ukusebenza kahle kakhulu maqondana nokuzibandakanya kanye nokonga . Ukukhumbula lokhu kuzokusiza ukuhlela ikhalenda lakho lokuhlela.
Enye yamafomethi athandwa kakhulu uhlu kanye nohlu lokuhlola : “izinyathelo ezi-5 zokuya…”, “amaphutha ayi-7 okufanele uwagweme…”, “amathuluzi ayi-8 okuya…”. Isilayidi ngasinye sithuthukisa iphuzu elilodwa, okwenza okuqukethwe kube lula ukukulandela nokuyikhumbula.
Olunye uhlobo lokuqukethwe olunamandla yiziqondiso ezisebenzayo kanye nezifundo zesinyathelo ngesinyathelo . Lokhu kungahlanganisa konke kusukela endleleni yokusebenzisa ithuluzi kuya endleleni yokulungiselela ingxoxo yomsebenzi noma ukuhlela isu lokuqukethwe le-B2B.
Uma usebenza ekukhangiseni, ekuthengiseni noma emkhiqizweni, ukuqhathanisa u-A no-B (izindlela ezimbili, amasu amabili, ngaphambi/ngemuva) kanye nama-carousels afingqa izitayela ezibalulekile kanye nezibalo emkhakheni wakho kusebenza kahle kakhulu .
Ezinkampanini eziqasha noma ezifuna ukuheha ithalente, ama-carousel agxile ekukhiqizweni komkhiqizo kwabaqashi asebenza kahle kakhulu: iphrofayili efanelekile, inqubo yokukhetha, isiko lenkampani noma ubufakazi obuvela kumalungu eqembu.
Indlela yokusebenzisa ama-carousel kuzikhangiso ze-LinkedIn
Ngaphezu kokushicilelwa kwe-PDF okungokwemvelo, i-LinkedIn inikeza ifomethi yezikhangiso ze-Carousel , eyenzelwe imikhankaso ekhokhelwayo ku-Ads Manager. Lapha, awulayishi idokhumenti eyodwa, kodwa ulayisha izithombe eziningana ezizimele ngaphakathi kwesikhangiso esifanayo.
Le fomethi ikuvumela ukuthi ubonise izithombe ezifika kweziyi-10, ngasinye sinesihloko saso kanye nesixhumanisi saso . Ilungele ukukhombisa imikhiqizo eminingi, izici, noma izinzuzo kubuciko obubodwa.
Isibonelo, inkampani yesevisi inganikezela ikhadi kusevisi ngayinye , ixhumanisa nekhasi elihambisanayo kuwebhusayithi, noma isikole sebhizinisi singabonisa izinhlelo eziningana zokuqeqesha esikhangisweni esisodwa.
Amandla amakhulu alezi zikhangiso ukuthi isilayidi ngasinye singaqondisa umsebenzisi ku-URL ehlukile . Lokhu kukunikeza ukulawula okumangalisayo ohambweni lomsebenzisi futhi kukuvumela ukuthi ulinganise ukuthi yimiphi imiyalezo noma imikhiqizo ekhiqiza ukuchofoza okuningi.
Kodwa-ke, ukhiye uhlala ufana nowe-carousels eziphilayo: islayidi sokuqala esinamandla, umklamo ofundekayo, kanye nama-CTA acacile . Ifomethi ngeke isebenze izimangaliso uma okuqukethwe kungafiki ezingeni elifanele.
Amaphutha avamile lapho kudalwa ama-carousel (nokuthi ungawagwema kanjani)
Elinye lamaphutha avame kakhulu ukulayisha amaslayidi ngombhalo omningi kakhulu . Uma islayidi sibukeka njengesilayidi se-PowerPoint sango-2005, umsebenzisi uzohamba. Yenza kube lula, fingqa, futhi usakaze imibono yakho emakhasini amaningi.
Elinye iphutha elikhulu ukungafaki isicelo sokwenza okuthile . Uchithe isikhathi ulungiselela okuqukethwe, futhi lapho umuntu efika ekugcineni, awumtsheli ukuthi enzeni. Umphumela: ithuba elilahlekile lokuxhumana noma lokuguqula.
Kuvamile futhi ukwelula i-carousel ngokungadingekile , idlule amaslayidi angu-12 ngaphandle kwesizathu esicacile. Ikhasi ngalinye elengeziwe kumele liqinisekise ukuthi likhona; uma lingangezi lutho, lisuse.
Ngokubukeka, ama-carousel amaningi ayahluleka ngenxa yokwakheka okubi: amafonti amancane, imibala engenakho ukugqama, izithombe ezifakwe amaphikseli . Uma umsebenzisi kufanele asondeze ukuze afunde, kukhona okungahambi kahle.
Okokugcina, qaphela ukuthi ungasebenzisi ama-hashtag ngokweqile kumbhalo wakho wokuthunyelwe noma uhlanganise izitayela eziningi ezibonakalayo. Ama-hashtag amathathu kuya kwamahlanu akhethwe kahle anele, futhi ubunikazi obubonakalayo obuhlala njalo buyasiza.
Ukwazi kahle ifomethi ye-LinkedIn carousel kuhilela ukuqonda izici zobuchwepheshe (i-PDF, osayizi, ukushicilela) kanye nalezo eziqondene namasu (isakhiwo, ukwakheka, uhlobo lokuqukethwe, kanye ne-CTA). Ngokuhlela ngokucophelela inhloso yesilayidi ngasinye, ukwakha isilayidi sokuqala esikhangayo, kanye nokucabangela ulwazi lokufunda ngeselula, ama-carousel akho angaba elinye lamathuluzi akho anamandla kakhulu okuthola ukubonakala, ukuqinisa igunya lakho lobuchwepheshe, nokuguqula imibono elula ibe yizingxoxo zangempela, ukuxhumana, kanye namathuba.
