Uma ucabanga ukudala noma ukulungisa kabusha logo yenkampani yakho, kungenzeka ukuthi uke wazibuza ukuthi iyini indlela enhle. I-logo yenhlanganisela ingenye yezinhlobo zamalogo ezidume kakhulu neziguquguqukayo ezikhona, njengoba ihlanganisa izakhi ezimbili ezihlukene: umbhalo nesithombe. Kulesi sihloko, sizochaza ukuthi iyini ilogo ehlanganisiwe., ihluke kanjani kwezinye izinhlobo zamalogo, yiziphi izinzuzo enazo nokuthi ungayidala kanjani eyodwa yomkhiqizo wakho.
Ilogo ehlanganisiwe yileyo exuba umbhalo nesithombe ukuze imele umkhiqizo noma umkhiqizo. Umbhalo uvamise ukuba yigama noma ama-initials omkhiqizo, abhalwe ngefonti ethile. Isithombe ngokuvamile siwuphawu noma isithonjana lokho kusiza ukukhomba noma ukudlulisa ubuntu bomkhiqizo. Isibonelo selogo ehlanganisiwe yileyo ye-Adidas, ehlanganisa igama lomkhiqizo nemithende emithathu ethambekele.
Iyini i-logo yenhlanganisela futhi ihluke kanjani kwezinye izinhlobo?
Ilogo ehlanganisiwe ingenye exuba umbhalo nesithombe ukumela umkhiqizo noma umkhiqizo. Umbhalo uvamise ukuba yigama noma ama-initials omkhiqizo, abhalwe ngefonti ethile. Isithombe ngokuvamile siwuphawu noma isithonjana esiza ukuhlonza noma ukudlulisa ubuntu bomkhiqizo. Isibonelo selogo ehlanganisiwe yileso sika-Adidas, ehlanganisa igama lomkhiqizo nemithende emithathu egobile.
Ilogo ehlanganisiwe Ihlukile kwezinye izinhlobo zamalogo ngoba izakhi eziyiqambayo ziyahlukaniseka noma zihlukaniseke komunye nomunye. Okusho ukuthi, zingahlukaniswa futhi zisetshenziswe ngokuhlukana ngaphandle kokulahlekelwa incazelo noma ukuqashelwa kwazo. Isibonelo, i-Adidas ingakwazi sebenzisa kuphela igama noma imithende kuphela kwezinye izimo, futhi iqhubeke ikhonjwe izethameli zayo.
Ezinye izinhlobo zama-logo yilezi:
- I-Logotipo: Iwuhlobo olulula lwelogo, esebenzisa umbhalo kuphela ukumela uphawu. Isibonelo, i-Coca-Cola noma i-Google.
- I-Isotype: Iwuhlobo lwelogo olusebenzisa kuphela isithombe ukumela umkhiqizo. Isibonelo, i-Apple noma i-Nike.
- Isazi se-Isologist: Iwuhlobo lwelogo oluhlanganisa umbhalo nesithombe ngendlela eyodwa, ngaphandle kokukwazi ukukuhlukanisa. Ngokwesibonelo, I-Starbucks noma i-BMW.
- I-Imagotype: Iwuhlobo lwelogo oluhlanganisa umbhalo nesithombe, kodwa ngokuzimela okukhulu phakathi kwakho. Okusho ukuthi, zingahlukaniswa futhi zisetshenziswe ngokwehlukana, kodwa zilahlekelwa ingxenye yamandla noma ubunikazi bazo. Ngokwesibonelo, McDonald's noma Pepsi.
Yiziphi izinzuzo zokusebenzisa eyodwa?
Ukusebenzisa ilogo ehlanganisiwe yomkhiqizo wakho kunezinzuzo eziningi, njengokuthi:
- Ukuguquguquka okukhulu: Ngokuba nezakhi ezimbili ezahlukene, ungakwazi ukujwayela logo yakho kuya ezimongweni noma kumafomethi ahlukene, kusetshenziswa umbhalo kuphela, isithombe kuphela noma kokubili kuhlangene ngokufanele.
- Ukukhumbuleka okukhulu: Ngokuhlanganisa umbhalo nesithombe, ungagcizelela umlayezo noma ubuntu bomkhiqizo wakho, kudala ukuhlangana okuqinile emiqondweni yezithameli zakho.
- Okwangempela okukhulu: Uma uhlanganisa umbhalo nesithombe, ungakha idizayini yokudala kakhulu nokusungulayo, okukuhlukanisayo emqhudelwaneni futhi kukwenze ugqame.
- Ukuguquguquka okukhulu: Ngokuba nezakhi ezimbili ezahlukene, ungashintsha enye yazo ngaphandle kokushintsha enye, okukuvumela ukuthi ubuyekeze ilogo yakho ngaphandle kokulahlekelwa ingqikithi yayo noma ukuqashelwa.
Ungayenza kanjani ilogo ehlanganisiwe yomkhiqizo wakho?
Ukwakha ilogo ehlanganisiwe yomkhiqizo wakho akunzima, kodwa kudinga ukunakwa nokunemba. Nazi ezinye izinyathelo ongazilandela ukuze udale ilogo ye-mashup eyimpumelelo:
- Chaza igama nophawu lomkhiqizo wakho. Cabanga ngalokho ofuna ukuxhumana nelogo yakho nokuthi yiziphi izici ezingayimelela kangcono. Khetha igama elifushane, elikhumbulekayo kanye nophawu olulula, olunengqondo.
- Khetha ifonti nombala ofanele. Bheka ifonti elingana nesitayela nethoni yomkhiqizo wakho, futhi efundekayo neyoqobo. Khetha umbala obonisa ubuntu bomkhiqizo wakho namagugu, futhi odala ukungafani nengemuva.
- Hlanganisa umbhalo nesithombe ngokuhambisana. Thola indlela yokuhlanganisa umbhalo nesithombe ngaphandle kokugqagqana noma ukukuhlanekezela. Ungawabeka eduze komunye nomunye, omunye phezu komunye noma omunye ngaphakathi komunye. Qinisekisa ukuthi kukhona ibhalansi nesilinganiso phakathi kwabo.
- Zama izinketho ezahlukene kanye nemiphumela. Ungahlali ngombono wokuqala ofika engqondweni. Linga ngezimo ezihlukahlukene, osayizi, izikhundla nezitayela kuze kube yilapho uthola leyo elingana kangcono nebhrendi yakho.
Amaphutha okufanele uwagweme lapho udala ilogo ehlanganisiwe
Lapho udala i-logo yenhlanganisela, kufanele futhi ukhumbule amaphutha athile okufanele uwagweme. Lawa amanye amaphutha ajwayelekile lapho udala ilogo ehlanganisiwe:
- Ukusebenzisa izakhi eziningi kakhulu. Ungazami ukufaka umbhalo omningi noma izithombe eziningi kulogo yakho, njengoba zingagcwala noma kudide. Khumbula ukuthi okuncane kungaphezulu, nokuthi uphawu lwakho kufanele lube lula futhi lucace.
- Sebenzisa izinto ezingalungile. Ungasebenzisi umbhalo noma izithombe ezingase zicunule, zibe nenhlamba noma ezingekho emthethweni, ngoba zingalimaza isithunzi somkhiqizo wakho noma bangela ukulahlwa ezilalelini zakho. Khumbula ukuthi ilogo yakho kumele ibe yingcweti futhi ihlonipheke.
- Sebenzisa izakhi ezijwayelekile. Ungasebenzisi umbhalo noma izithombe ezivame kakhulu noma amazwi alula, njengoba zingenza ilogo yakho ilahleke esixukwini noma kubukeke sengathi ikopishwe kwenye. Khumbula ukuthi ilogo yakho kumele ibe ngeyokuqala futhi ihluke.
Nikeza ukuthinta okuqabulayo kumkhiqizo wakho
Kulesi sihloko, sikubonise ukuthi i-logo ehlanganisiwe iyini futhi ingawuzuzisa kanjani umkhiqizo wakho. Sibonile ukuthi uphawu oluhlanganisiwe luyahluka kwezinye izinhlobo zamalogo ngoba izakhi eziluhlanganisayo ziyahlukaniseka noma zihlukaniseke komunye nomunye. Okusho ukuthi, zingahlukaniswa futhi zisetshenziswe ngokuhlukana ngaphandle kokulahlekelwa incazelo noma ukuqashelwa kwazo. Sibonile futhi ukuthi ilogo ehlanganisiwe Inezinzuzo eziningi, njengokuguquguquka okukhulu, ukukhumbuleka, ukuqala kanye nokuvumelana nezimo.
Sithemba ukuthi lesi sihloko sibe usizo kuwe futhi sikusiza ukuthi udale noma uvuselele ilogo yomkhiqizo wakho. Khumbula ukuthi into ebaluleke kakhulu ukuthi ilogo yakho ihlukile futhi imele umkhiqizo wakho, nokuthi wena nezithameli zakho niyayithanda.