I-YouTube isibe umbukiso omkhulu wamavidiyo emhlabeni wedijithaliKuyinhlanganisela ye-TV, injini yokusesha, kanye nenethiwekhi yokuxhumana nabantu lapho kuhlangana khona izifundo, umculo, indlela yokudlala, ukusakaza bukhoma, nazo zonke izinhlobo zezikhangiso. Uma usebenza ekukhangiseni, ukunganaki izibalo zayo kuwukuziba enye yeziteshi ezinethuba elikhulu lokufinyelela ukufinyelela, ukuthengisa, kanye nokwazisa ngomkhiqizo. Futhi uma udinga ukwesekwa, a i-ejensi yokumaketha yedijithali ungasiza.
Ukuqonda izibalo zokumaketha ze-YouTube kukusiza ukuthi wenze izinqumo ezisekelwe kudathaYiziphi izinhlobo okufanele zibekwe phambili, yiziphi izithameli okufanele ziqondiswe kuzo, malini okufanele utshale ekukhangiseni, ukuthi ungazichaza kanjani izibalo zakho, nokuthi yini ongayilindela maqondana nokwenza imali. Sizobheka ngokuthula nangokuningiliziwe izibalo ezibalulekile zepulatifomu nokuthi singazisebenzisa kanjani isu elingokoqobo, silandela izitayela zokumaketha zedijithali.
Ukubuka konke: Usayizi nesisindo se-YouTube ohlelweni lwedijithali
I-YouTube isalokhu iyiwebhusayithi yesibili evakashelwa kakhulu emhlabeniIlandela i-Google kuphela, kulinganiselwa ukuthi iqoqa ukuvakasha kwenyanga okungaphezu kwezigidigidi ezingama-70.000, kanye namavidiyo angamakhulu ezinkulungwane alayishwa njalo ngeminithi, okunikeza umbono ocacile womncintiswano ononya wokunakwa epulatifomu.
Ngokuphathelene nabasebenzisi abaxhunyiwe, i-YouTube isivele inabantu ababalelwa ezigidini ezingu-2.500-2.900 abafinyelela kule pulatifomu njalo ngenyanga bengene ngemvume. Ingaphansi kwe-Facebook, kodwa ingaphezulu kwe-Instagram, WhatsApp, kanye ne-TikTok ngokwabasebenzisi abasebenzayo, okuqinisa isikhundla sayo njengensika ephelele yesistimu yezenhlalo nevidiyo.
Ithrafikhi yeselula iyanda, kodwa ukusetshenziswa kwe-TV kukhula kakhulu.Cishe u-70% wokuvakasha uvela kumadivayisi eselula, kuyilapho ukubukwa ezikrinini zethelevishini kukhuphuka kakhulu: sikhuluma ngamahora angaba yizigidi eziyinkulungwane abukwe ngosuku kuma-TV ahlakaniphile namadivayisi axhunyiwe, inani elifanele kakhulu lokumaketha komkhiqizo kanye nemikhankaso "yohlobo lwe-spot" ezwakalayo.
Ngokuphathelene nebhizinisi, imali engenayo yokukhangisa kanye nokubhalisela ye-YouTube idlula amashumi ezigidigidi zamaRandi ngonyaka.Ukukhangisa kukodwa kulinganiselwa ku-$28.000 billion ngonyaka emhlabeni jikelele, kanti cishe ku-$9.000 billion kuhlaziywe kwikota edlule, okubonisa izinga abakhangisi abathemba ngalo ipulatifomu.
Abasebenzisi, amazwe, kanye nokuziphatha kwezithameli ku-YouTube
Uma ubheka imephu yomhlaba wonke, i-India inezithameli eziningi kakhulu ku-YouTube.Njengoba inabasebenzisi abacishe babe yizigidi ezingu-490, i-US ihamba phambili, ilandelwa yi-United States (cishe izigidi ezingu-250), iBrazil (ngaphezu kwezigidi ezingu-140), i-Indonesia, iMexico, iJapan, iJalimane, iVietnam, iPhilippines, kanye neTurkey. Kumabhrendi aphesheya, ukuzivumelanisa nokuqukethwe kwalezi zimakethe kungenza umehluko omkhulu ekufinyeleleni.
Ngobulili, ukusatshalaliswa kwabasebenzisi kulinganisela kahleCishe ama-54% ezithameli zomhlaba wonke azibiza ngabesilisa kanti ama-46% angabesifazane. Lesi silinganiso sisafana uma sibheka idatha yokukhangisa kanye nezithameli, kanye nokumelelwa ngokweqile kwamadoda aneminyaka engu-25 kuya kwengu-34.
Iqembu leminyaka elivelele ku-YouTube ngabasebenzisi abaneminyaka ephakathi kuka-25 no-34 ubudalaLa maqembu eminyaka amele cishe u-21-22% wezithameli. Alandelwa amaqembu eminyaka aphakathi kuka-35-44, 18-24, kanye no-45-54, wonke anabantu abaningi. Ngisho nalabo abangaphezu kweminyaka engu-55 bakha ingxenye enkulu yezithameli, okuqinisekisa ukuthi i-YouTube ayiseyona "yentsha kuphela."
Emazweni amaningi, i-YouTube isetshenziswa cishe nsuku zonke.Isibonelo, eSpain, umbiko we-Statista ukhombisa ukuthi abasebenzisi abangu-32% bangena nsuku zonke kanti abanye abangu-18% izikhathi eziningana ngosuku; e-United States, cishe abangu-62% basebenzisa ipulatifomu nsuku zonke, kanti izibalo zamasonto onke ziseduze no-90% kanti izibalo zanyanga zonke ziseduze no-98%.
Isikhathi abasebenzisi abasichitha epulatifomu sibaluleke kakhulu kunoma yiliphi isu lokumaketha.Kulinganiselwa ukuthi abasebenzisi bomhlaba wonke bachitha amahora angaphezu kwama-28 ngenyanga ngokwesilinganiso, cishe amahora ayi-17 ngenyanga eSpain kanye namahora angaba ngu-23-24 ngenyanga phakathi kwabasebenzisi be-Android emhlabeni jikelele. Ngamanye amazwi, kunamathuba amaningi okubonakala ngezikhathi zokusebenzisa izinto ezibalulekile.
Izibalo eziqondene nezwe: iSpain neMexico
ESpain, i-YouTube ingenye yamanethiwekhi omphakathi asetshenziswa kakhulu futhi asetshenziswa njalo.Abasebenzisi abangaphezu kwengxenye bayibona njengeplatifomu esetshenziswa cishe nsuku zonke, futhi iziteshi eziningi ezilandelwa kakhulu ezweni zingaphansi kwemidlalo nokuzijabulisa, kanti amagama afana neMikecrack noma i-AuronPlay aphakathi kwalabo abadumile kakhulu ngenani lababhalisile.
Izilaleli zaseSpain zibuka kakhulu okuqukethwe kwezokuzijabulisa, umculo, imidlalo, kanye nezifundo.Njengoba kukhona okuqukethwe okufushane okufana nama-Shorts kanye nokusakazwa bukhoma, lokhu kuvula ithuba lemikhiqizo yendawo ekubambisaneni nabadali baseSpain kanye nemikhankaso eqondiswe kakhulu.
EMexico, i-YouTube iyinethiwekhi yesibili esetshenziswa kakhulu kwezokuxhumana, ilandela i-Facebook kuphela.Cishe ama-75% abasebenzisi bezinkundla zokuxhumana kuleli lizwe bafinyelela i-YouTube, ngokusatshalaliswa kwezizukulwane okuholwa yi-Millennials (38%), kulandelwe yi-Gen Z (32%), i-Generation X (27%) kanye nokuba khona okuncane kodwa okukhona kwe-Baby Boomers.
EMexico, ukuhlukaniswa kobulili cishe kuyingxenye nengxenye.Njengoba abesifazane abangu-51% kanye nabesilisa abangu-49% besebenza epulatifomu. Ngaphezu kwalokho, isibalo esithakazelisayo kakhulu kubakhangisi: abasebenzisi baseMexico abangaphezu kwengxenye (cishe abangu-54%) bayamukela kalula ukubukela izikhangiso ku-YouTube ukuze bathole okuqukethwe kwamahhala.
Ukuxhumana phakathi kwamapulatifomu nakho kubalulekile.Ama-94% abasebenzisi be-YouTube eMexico nabo bayasebenza ku-Facebook. Lokhu kuqinisa umqondo wokuklama amasu eziteshi eziningi lapho amavidiyo e-YouTube ehambisana nokuqukethwe kanye nezikhangiso kwamanye amanethiwekhi.
Izinhlobo zokuqukethwe ezisetshenziswa kakhulu: umculo, imidlalo, izifundo kanye nama-vlog
Okuqukethwe komculo kuyaqhubeka nokuba yimbangela eyinhloko yokubukwa ku-YouTubePhakathi kokusesha okuvame kakhulu kukhona amagama afana nengoma, izingoma, umculo, i-DJ, i-karaoke, kanye nomdanso. Amavidiyo afana ne-"Baby Shark Dance" asebukwe ngaphezu kwezigidigidi ezingu-15.000, kanti izingoma ezidumile ezifana ne-"Despacito" kanye ne-"Shape of You" ziqoqe izigidigidi zokubukwa.
Iziteshi ezinezibukeli eziningi kanye nababhalisile zivame ukugxila emculweni, ezinhlelweni zezingane, kanye nokuzijabulisa kwabantu abaningi.I-T-Series (India), i-Cocomelon – Nursery Rhymes, i-SET India, i-Sony SAB, i-Kids Diana Show, i-Vlad kanye ne-Niki noma i-Like Nastya ziphindaphindwa ezilinganisweni zombili zokubukwa okuphelele kanye nenani lababhalisile, okuqinisekisa amandla omculo kanye nokuqukethwe kwezingane.
Imidlalo yezemidlalo ingenye insika yokuqukethwe kwe-YouTube eqhubeka nokukhula.Ama-40% wabadlali begeyimu ababukela ukusakaza bukhoma bakhetha i-YouTube Gaming, futhi amavidiyo amaningi adumile ahlobene nemidlalo yevidiyo efana ne-Minecraft, i-Roblox, noma izihloko ezincintisanayo. I-YouTube manje ixoxa ngokusobala ukuthi imidlalo isuke kanjani esikweni elincane yaya esikweni elivamile le-pop.
Izifundo, amavidiyo achazayo, namavidiyo "okwenza kanjani" kubaluleke kakhulu ekukhangiseni.Cishe ingxenye yesithathu yabasebenzisi be-inthanethi ibukela okungenani isifundo esisodwa ngesonto, futhi leli nani liphakeme nakakhulu phakathi kwesizukulwane Z. Lokhu kwenza i-YouTube ibe umsizi ophelele wokuqukethwe kwezemfundo mayelana nemikhiqizo, izinsizakalo, noma izinqubo.
Ama-Vlog, ukubuyekezwa, kanye nokuqukethwe kwendlela yokuphila nakho kunesisindo esikhulu.Ikakhulukazi ezifundeni ezifana ne-Afrika (eKenya, eMorocco, eNigeria), lapho cishe abasebenzisi abangu-15% basebenzisa khona ama-vlog ukuze bafunde ngemikhiqizo. Ezinkampanini, lolu hlobo lokuqukethwe luyisisekelo sokumaketha kwabathonya kanye nokubuyekezwa okuqotho okuthonya izinqumo zokuthenga.
I-YouTube Bukhoma nokusakaza bukhoma
I-YouTube iyipulatifomu yokusakaza bukhoma esetshenziswa kakhulu emhlabeni jikeleleNgaphezu kwezinye izinketho ezikhethekile, cishe u-52% wababukeli bokusakaza bukhoma bakhetha i-YouTube ngalolu hlobo lokuqukethwe, okwenza kube ithuluzi elinamandla lokuqalisa, ama-webinar, kanye nemicimbi yesikhathi sangempela.
Ukusetshenziswa komculo obukhoma kuyanda unyaka nonyakaCishe ama-30% abasebenzisi be-inthanethi babukela okungenani ukusakaza bukhoma okukodwa ngesonto, futhi ipulatifomu ngokwayo ithole ukuthi labo ababukela ukusakaza bukhoma bavame ukudla amavidiyo amaningi ngokujwayelekile, okwandisa isikhathi sabo sokubuka esiphelele ngamaphesenti angama-40.
Ngaphakathi kwe-YouTube Live, izifundo zivelele njengefomethi yenkanyezi.Lolu hlobo lokusakaza bukhoma lunokubukwa okuphindwe kasikhombisa kunezinye izinhlobo zokusakaza, into okufanele uyikhumbule uma ucabanga ukwenza imiboniso yomkhiqizo, izikhathi zokuqeqesha noma izikhathi ze-Q&A.
Umculo nezemidlalo nazo zisebenza kahle kakhulu bukhoma.Cishe ama-20% amavidiyo asakazwa bukhoma angamavidiyo omculo, futhi kulinganiselwa ukuthi abantu ababalelwa ezigidini ezingama-90 bazobuka ezemidlalo ku-YouTube ngo-2025. Ukusakazwa okunezilaleli eziningi kakhulu ezirekhodiwe ngesikhathi esisodwa kwakuyi-CazéTV ngesikhathi seNdebe Yomhlaba ka-2022, lapho cishe ababukeli abayizigidi eziyi-6,1 baxhumene ngesikhathi esisodwa.
Ukuhlela imicimbi ebukhoma ngesu elicacile kubalulekile ekusebenziseni le datha: zihlanganise kukhalenda lakho lokuqukethwe, zikhuthaze kusenesikhathi, zinakekele ngezithonjana nezihloko, bese usebenzisa kabusha ukusakaza bukhoma ngemva kwalokho (iziqeshana, ama-short, izifinyezo), kanye, isibonelo, Hlanganisa amavidiyo e-YouTube ku-Canva Kukhulisa umthelela walo ekukhangiseni.
Ama-YouTube Shorts: ifomethi emfushane encintisana ne-TikTok
I-YouTube Shorts isizibonakalise njengenye yamafomethi amavidiyo amafushane anamandla kakhuluInabasebenzisi abasebenzayo abacishe babe yizigidigidi ezingu-2.300 ngenyanga futhi ikhiqiza ukubukwa kwansuku zonke okucishe kube yizigidigidi ezingu-70.000, izibalo eziyenza ilingane nabancintisani abakhulu ngendlela eqondile.
Iningi lama-Shorts ligxila kumavidiyo amafushane kakhulu, cishe imizuzwana eyi-15 ubude.Lokhu kukuphoqa ukuthi uqonde ephuzwini futhi udale izingwegwe eziqondile kakhulu kusukela ngomzuzwana wokuqala. Lolu hlobo lokuqukethwe lufanelekela amathiphu asheshayo, ama-teasers, izingcezu zamavidiyo amade, kanye nezingcezu zokudala ezenzelwe ukugcina isikhathi esiningi.
Ingxenye enkulu yabasebenzisi be-Shorts ayisebenzisi i-TikTok noma ama-Reels, cishe u-40%, okwenza le fomethi ibe yithuba lokufinyelela izithameli ezintsha ezingase zingabi matasa kangako kwezinye izinkundla zamavidiyo amafushane.
Abakhangisi nabo bayamukela ifomethi eqondile ngaphakathi kwe-Shorts.E-United States, ama-43% abakhangisi bathi amakhasimende abo ayinhloko asevele etshala imali emikhankasweni ethile yama-Shorts, futhi kuye kwaphawulwa ukuthi amavidiyo aqondile angakhiqiza ukuguqulwa okungaphezulu okungu-10 no-20% kunalawo avundlile ngaphakathi kwalesi simo.
Ngokuphathelene nokuzibandakanya, amaShorts angafeza izibalo zokuxhumana ezimangalisayo.Isibonelo esisodwa ifilimu kaMrBeast ethi "Would You Fly to Paris for a Baguette?", eqongelele amashumi ezigidi "zokuthandwa" futhi ebhekwa njengenye yamavidiyo amafushane athandwa kakhulu kuyo yonke ipulatifomu.
Umculo we-YouTube: Izibalo Eziyinhloko Zokusakaza Umculo
I-YouTube Music izibeke njengesikhulumi sesibili ngobukhulu sokusakaza umculo emhlabeningesabelo semakethe esicishe sibe ngu-17-18% kanye nababhalisile abakhokhelwayo abangaphezu kwezigidi ezingu-125. I-Spotify kuphela ehamba phambili ngesabelo semakethe yomhlaba wonke.
Ngokuphathelene nenani labasebenzisi abaphelele, i-YouTube Music idlula abasebenzisi abasebenzayo abayizigidi ezingu-860. futhi ibhalisela ukuvakasha kwenyanga okungaphezu kwezigidi ezingu-300 kwiwebhusayithi yayo, kanye nokusetshenziswa okukhulu kwekhompyutha, okucishe kube ngu-95% wethrafikhi kwezinye izilinganiso.
Iphrofayela evamile yomsebenzisi we-YouTube Music yinsizwa: cishe u-61% wezilaleli uzibiza ngabesilisa kanti iningi labo liphakathi kweminyaka engu-18 no-34 ubudala, amaqembu eminyaka asebenzisa kakhulu umculo wokusakaza futhi akhuthele kakhulu ezinkundleni zokuxhumana.
Ithrafikhi ngezwe ngalinye igxile e-United States, eBrazil, eNdiya, eNingizimu Korea, nase-Indonesia.okubalwa ingxenye enkulu yokuvakasha kule nsizakalo. Kubaculi namalebula, imethadatha esebenzayo, izithonjana, kanye nesu lokukhipha kungenza umehluko omkhulu ekubonakaleni okuphelele.
Emazweni afana neMexico, i-YouTube Music iphakathi kwamapulatifomu amathathu asetshenziswa kakhulu Ngokulalela umculo, inesabelo semakethe esingaba ngu-36%, ilandela iSpotify ne-Amazon Music kuphela. Kumabhrendi axhumene nemboni yomculo, lokhu kuba khona kuvula amathuba athakazelisayo okubambisana, ukuxhaswa, kanye nokuqukethwe okunebhrendi.
Ama-KPI okumaketha e-YouTube kanye nezilinganiso okudingeka uziqaphele
Ukuze ukumaketha kwe-YouTube kusebenze ngempela, kufanele wenze okungaphezu kokubala ukubukwa.Udinga ukuchaza ama-KPI (izinkomba ezibalulekile) ahambisana nezinhloso zebhizinisi lakho — ababhalisile, ama-lead, ukuthengisa, ukuqwashisa ngomkhiqizo… — bese ukhetha izilinganiso ezifanele zokulandelela ukuvela kwawo.
I-YouTube Analytics, etholakala ku-YouTube Studio, iyithuluzi eliyisisekelo lokulandelela ukusebenza kwakho.Ukusuka lapho ungabuka idatha yezilaleli, okuqukethwe, ukufinyelela, ukuzibandakanya, futhi, uma wenza imali, izilinganiso zemali engenayo. Kuhlanganisa nemodi ethuthukisiwe yolwazi oluhlanganisayo ngedivayisi, uhlelo lokusebenza, imithombo yethrafikhi, noma izikhathi ezithile.
Ithebhu Yezithameli inikeza ulwazi olubalulekile lwabantu ukuze kuhlukaniswe kangconoAbabukeli ababuyayo, ababukeli abahlukile, ubudala, ubulili, amazwe aphezulu, izilimi, kanye neziteshi izithameli zakho ezizibukayo nazo. Konke lokhu kukusiza ukuthi ulungise ithoni, izihloko, amashejuli okuthumela, kanye nokusebenzisana okungenzeka.
Esigabeni Sokuqukethwe Kwevidiyo ungahlaziya ukubukwa, imibono kanye nesikhathi esimaphakathi sokubukaLezi zilinganiso ziyisihluthulelo sokuqonda ukuthi yiziphi izihloko nezithonjana ezisebenza, ukuthi ifomethi ngayinye (ende, emfushane, ebukhoma) isebenza kanjani, nokuthi yimaphi amavidiyo aqhuba isiteshi "njengama-tractor" amakhulu.
Ngaphezu kwalokho, i-YouTube inikeza ithebhu yocwaningo enedatha yokusesha lapho ungabona khona ukuthi yimaphi amagama abasebenzisi abawasebenzisayo, ukuthi yimiphi imibuzo abanayo, nokuthi kukhona izikhala zokuqukethwe. Kuyitshe legolide lokusebenza ngalo. I-SEO ngaphakathi kwepulatifomu uqobo.
Izilinganiso ze-YouTube ezingu-9 ezifanele kakhulu zesu lakho
Kunezindlela eziningi zokulinganisa, kodwa ukuze ugweme ukukhungatheka, kuyasiza ukugxila kusethi eyinhloko yezinkomba. Bangakutshela ukuthi isiteshi sakho siyakhula yini, ukuthi amavidiyo akho ayakhanga yini, nokuthi ukhiqiza imali engenayo yini. La maqembu ayisishiyagalolunye ayisiqalo esihle.
1. Inani eliphelele lababhalisileLokhu kubonisa ubukhulu bomphakathi wakho. Ababhalisile abaningi bavame ukusho ukubukwa okuphindaphindiwe, izaziso ezengeziwe, kanye nobufakazi obungcono bomphakathi. Akuyona yodwa into ebalulekile, kodwa ukulandelela ukuvela kwayo kukukhombisa ukuthi izithameli zakho ziyahlangana yini.
2. Ukukhula kwababhalisile: ushintsho oluphelele lwababhalisile (olutholiwe ngaphandle kokulahlekelwa) esikhathini esithile. Ukwanda okuqhubekayo kubonisa ukuthi okuqukethwe okusha kusebenza kahle; ukwehla okuphindaphindiwe kungabonisa izinkinga zokuvumelanisa phakathi kwalokho okuthembisayo nalokho okushicilelayo.
3. Izibalo zabantu ababukeleUbudala, ubulili, kanye namazwe ayinhloko. Le metric ikusiza ukuthi uhlole ukuthi uyafinyelela yini izithameli eziqondiwe zomkhiqizo wakho futhi uvumelanise izinkomba zamasiko, ulimi, izibonelo, kanye nezikhathi.
4. Ukugcinwa kwezilaleliMhlawumbe enye yezindlela zokulinganisa ezibaluleke kakhulu. Ibonisa ukuthi yimaphi amaphesenti abasebenzisi bevidiyo abawabukayo ngaphambi kokuhamba nokuthi ukubuka noma ukuphindaphinda kwenzeka nini. Kusiza ekuphuculeni izingeniso, ijubane, isakhiwo, kanye nezimemo zesenzo.
5. Amavidiyo athandwa kakhuluUhlu lokuqukethwe okunokubukwa okuningi kakhulu nesikhathi eside kakhulu sokubuka. Ukuhlaziya izihloko, izithonjana, isitayela, kanye nobude bala mavidiyo kukuvumela ukuthi uphinde amaphethini awinayo futhi udale okuqukethwe okuhlobene.
6. Inani lemibono kanye nomongoNgale kwengqikithi, kubalulekile ukubheka imithombo yethrafikhi (usesho, izincomo, uhlu lwadlalwayo, lwangaphandle) kanye nesikhathi. Ochwepheshe abaningi batusa ukubuyekeza imibono kuqala ukuze baqonde umongo wezinye izibalo ezifana nobude besikhathi seseshini noma i-CTR.
7. Ukuchofoza kanye nemibonoInani lezikhathi abasebenzisi abachofoza ngazo amavidiyo akho kanye nezinga lokuchofoza (i-CTR). I-CTR ikhombisa ukuthi izihloko zakho nezithonjana zakho ziyakhanga yini. Ungabona futhi ukuchofoza emakhadini nasezikrinini zokuphela, okuwusizo kakhulu ekuqondeni ukuthi isakhiwo sakho sangaphakathi siyamqondisa yini umsebenzisi esiteshini.
8. Ukuthandwa, ukuphawula kanye nokwabelanaLezi yizimpawu eziqondile zokusebenzisana futhi zitshela i-algorithm ukuthi abantu bayakuthanda okuqukethwe kwakho. Ividiyo egcinwe kahle futhi ehehayo kakhulu inethuba elingcono kakhulu lokunconywa nokukhuphuka amazinga.
9. Ubude besikhathi kanye nesikhathi sokubukaUbude besikhathi bulinganisa ukuthi umsebenzisi uhlala isikhathi esingakanani ku-YouTube kusukela ngesikhathi efika aze ahambe, hhayi esiteshini sakho kuphela. Uma amavidiyo akho esiza ukwandisa leso sikhathi—noma ngabe abukela ezinye iziteshi—i-algorithm ivame ukukuvuza ngoba wengeza inani ohlelweni lwe-ecosystem.
Ukwenza imali, i-YPP, nokuthi ungathola malini ku-YouTube
Ukuze uqale ukuthola imali ngqo ku-YouTube, udinga ukujoyina uhlelo lozakwethu lwe-YouTube (i-YPP).Izidingo eziyisisekelo ukuba nababhalisile okungenani abayi-1.000 futhi uqoqe amahora angaphezu kuka-4.000 esikhathi sokubuka esidlangalaleni ezinyangeni ezingu-12 ezedlule, ngaphezu kokuthobela zonke izinqubomgomo zokwenza imali kanye neziqondiso zomphakathi.
Uma seyamukelwe kwi-YPP, imithombo eminingana yemali engenayo ngaphakathi kwepulatifomu iyavulwa.Ezidume kakhulu yizikhangiso ezisekhasini lokubuka: izikhangiso ezivela ngaphambi, ngesikhathi noma ngemva kwamavidiyo akho, kokubili kubasebenzisi bamahhala kanye nababhalisile be-YouTube Premium (lapho uthola isabelo esilinganayo sezimali zabo).
Ungathola futhi imali engenayo ngezikhangiso eziku-Shorts feed.Uma wamukela imodyuli yokwenza imali ye-Shorts, uhlanganyela ekwabelaneni ngemali engenayo okukhiqizwa yizikhangiso eziboniswa phakathi kwamavidiyo amafushane, okwenza okuqukethwe okuqondile kube yindlela eyengeziwe yokwenza imali ethokozisayo.
Izici ezixhaswe ngabalandeli zingenye insika ebalulekileUbulungu besiteshi, i-Super Chat, ama-Super Stickers, kanye ne-Super Thanks kuvumela izithameli zakho ukuthi zikusekele ngokwezimali ngesikhathi sokusakaza bukhoma kanye nokuqala, ngokugqamisa imiyalezo, noma ngokuthumela izithombe ezikhokhelwayo. Lokhu kunamandla kakhulu kubadali abanemiphakathi ethembekile kakhulu.
Okungeziwe kukho konke lokhu ukuthengwa ku-YouTube kanye nohlelo oluhlanganisiwe lwe-e-commerceUma kukhulunywa ngokuthengisa ngemidiya yezenhlalo namavidiyo, ezentengiso yenhlalo Kuyisici esibalulekile: ukuxhumanisa isitolo, ukuthengisa kanye nokuthengisa okuqondile okuvela kokuqukethwe.
Imali engenayo ye-YouTube Premium iqedela isithombe.Ingxenye yalokho abasebenzisi abakukhokhelayo ukuze bathole ukufinyelela okungenazikhangiso isatshalaliswa phakathi kwabadali ngokusekelwe esikhathini esibukwa ngababhalisi bokuqukethwe kwabo. Lokhu kusho ukuthi ngisho nalabo abangabuki izikhangiso bangakwenzela imali.
Ngaphandle kwamathuluzi angaphakathi, abadali abaningi benza imali ngoxhaso, ukubambisana, kanye nemikhiqizo yabo.Imikhiqizo ekhokhela ukuhlanganiswa kwamavidiyo, ukukhulunywa ngawo, ukubuyekezwa, izixhumanisi ezihambisanayo, izifundo eziku-inthanethi, noma izinsizakalo ezihlobene nesiteshi manje isiwumthombo obalulekile wemali engenayo yeziteshi eziphakathi nezinkulu.
I-CPM, i-RPM, kanye nokuthi i-YouTube ikhokhela malini ukubukwa okungu-1.000 kanye no-1.000.000
Akukho silinganiso esinqunyiwe ngokubuka ngakunye ku-YouTube; konke kuncike ku-CPM kanye ne-RPM.I-CPM (izindleko ngemibono eyinkulungwane) yilokho abakhangisi abakukhokhayo kuzo zonke izikhangiso eziyi-1.000 ezikhonzwayo; i-RPM (imali engenayo ngokubukwa okuyinkulungwane) yilokho umdali akugcinela ngempela kuzo zonke izikhangiso eziyi-1.000 zevidiyo yakhe, uma iphayi isikwabelwana ngayo ne-YouTube futhi zonke izici sezilungisiwe.
Amanani e-CPM kanye ne-RPM ayahlukahluka kakhulu kuye ngezwe, isihloko, kanye nephrofayili yezithameli.Izindawo ezifana nezezimali, isofthiwe ye-B2B, noma ukumaketha zivame ukuba nama-CPM aphezulu kunezigaba ezifana nokuzijabulisa okuvamile noma ama-vlog ezingane, ngenxa yohlobo lwabakhangisi kanye nenani elingaba khona lomholi.
ESpain, imibiko eyahlukahlukene ikhombisa ukuthi i-YouTube ingakhokha phakathi kwama-euro angu-2 nama-34 ngokubukwa ngakunye okungu-1.000 okwenziwe imali.Kodwa-ke, kubadali abaningi, imali engenayo ivame ukuwela ngaphakathi kwebanga eliphansi neliphakathi. E-United States, imali engenayo ngokuvamile iphakathi kuka-$10 no-$30 ngokubukwa okuyinkulungwane, kanti engxenyeni enkulu yeLatin America, izibalo ziyahlukahluka phakathi kuka-$0,25 no-$4,50 ngokubukwa okungu-1.000.
Uma sifinyelela esikalini esikhulu, imali engenayo evela ekuvakasheni okuyisigidi nayo iyahlukahluka kakhulu.Ezimweni eziningi, isiteshi singathola imali ephakathi kwama-euro ayi-1.000 nama-5.000 ngokubukwa kwesigidi, kodwa kunezibonelo ezingezansi nangaphezulu kuye ngesihloko, isikhathi sokukhangisa, indawo yezilaleli, iphesenti lokubukwa ngezikhangiso ezisebenzayo, nezinye izici.
Phezulu kakhulu, abadali bezinkanyezi baphatha izithombe ezihluke kakhulu kwesilinganiso.Isibonelo, uMrBeast okwamanje ubhekwa njengo-YouTuber onababhalisile abaningi (cishe izigidi ezingu-340-370 kuye ngomthombo nosuku) futhi ungomunye wabantu abahola kakhulu ngenxa yokuhlanganiswa kwezikhangiso, uxhaso, amabhizinisi akhe kanye nokuqukethwe okusabalele kakhulu, okulinganiselwa kwemali engenayo yonyaka engaphezu kwezigidi ezingama-50 zamaRandi.
Ukukhangiswa kwe-YouTube: ukufinyelela, ukukhomba, kanye nokusebenza
Ngokombono wokukhangisa, i-YouTube iyithuluzi lokufinyelela abantu abaningi.NgoJanuwari 2025, izikhangiso zale nkundla zazinamandla okufinyelela cishe ku-30,9% wabantu bomhlaba kanye nabasebenzisi be-inthanethi abaseduze no-45,5%, izibalo ezikubeka njengesiteshi esicishe sibe yisibopho ezinhlelweni zemidiya yomhlaba wonke.
Inani labasebenzisi abafinyelelwa yizikhangiso liyaqhubeka nokukhula unyaka nonyakaEsikhathini esilinganisiwe sokugcina sodwa, cishe abantu abasha abayizigidi ezingu-40 bathintwe ukukhangisa, okuwukwenyuka cishe ngo-1,6% uma kuqhathaniswa nonyaka odlule, okubonisa ukuthi kusenendawo yokwanda.
Amadoda aneminyaka engu-25 kuya kwengu-34 akha ingxenye enkulu kunazo zonke phakathi kwezilaleli zokukhangisacishe ngo-11-12% wenani eliphelele, yize amanye amaqembu eminyaka nawo ekhombisa ukumbozwa okuphezulu. Ngokwendawo, i-India ihamba phambili njengezethameli zokukhangisa ezinkulu kakhulu ezinabasebenzisi abafinyeleleka cishe abayizigidi ezingu-467, ilandelwe yi-United States enabantu abacishe babe yizigidi ezingu-246-247.
Amafomethi ezikhangiso avame kakhulu ayaqhubeka nokuba izikhangiso ezithunyelwa ngaphambi kokugoqwa ezinenketho yokweqa.Lokhu kubhekwa njengokusebenza kahle kakhulu cishe ngabasebenzisi abangu-30% abahloliwe. Ukukhangisa ngeselula kuvelele kakhulu: cishe u-84% wesikhathi, isikhangiso seselula se-YouTube sithola ukunakwa okukhulu kunesikhangiso se-TV esivamile.
Kumabhrendi, i-YouTube isibe isiteshi sesine esisetshenziswa kakhulu kwezokuxhumana nabantu ekukhangiseniNjengoba ochwepheshe abangaphezu kuka-50% beyisebenzisa ngenkuthalo, cishe u-90% wosomabhizinisi abasebenza ngokumaketha kwamavidiyo basebenzisa i-YouTube njengenye yeziteshi zabo eziyinhloko, kanti cishe u-78% bayibheka njengesiteshi esiphumelelayo ngaphakathi kwengxube yabo yedijithali.
Indlela yokubuka nokuhlaziya izibalo zakho ze-YouTube nezabanye
Uma unesiteshi sakho, isango lokufinyelela izibalo zakho yi-YouTube Studio.Ukusuka kuphaneli yokulawula ungabuyekeza amamethrikhi evidiyo ngayinye, uhlunge ngezikhathi, uqhathanise okuqukethwe, ubone izitayela, ulungise izithonjana, uzame izihloko, bese ukala ngokushesha ukuthi yimaphi amasu asebenza kahle kakhulu.
Ukuze kuhlaziywe iziteshi zenkampani yangaphandle, kunezindlela zangaphandle ezifana ne-Social Blade.Lawa mathuluzi akuvumela ukuthi ubuke ukubukwa okulinganiselwe, ukukhula kwababhalisile, amazinga, kanye nokusebenza okulinganiselwe kwanoma yisiphi isiteshi somphakathi. Awanikezi idatha enembile njengokuhlaziya kwangaphakathi, kodwa awusizo ekuhloleni abancintisana nabo noma ekutholeni abantu abanethonya ongasebenzisana nabo.
Uma uphatha iziteshi eziningi noma imibiko yamakhasimende, kuyalulekwa ukuthi wenze imibiko ibe ngokuzenzakalela.Amathuluzi akhethekile okufaka idatha ku-YouTube Analytics kanye neminye imithombo ukuze ahlanganise idatha ndawonye kuphaneli eyodwa, onge amahora amasonto onke okuqoqa ngesandla futhi akuvumele ukuthi ugxile emsebenzini wakho ekuchazeni nasekuthatheni izinqumo.
Ngale kwezibalo ezihlukanisiwe, inani langempela lisekuhlanganiseni izibalo kanye nomongo.: imikhankaso eqhubekayo, izinguquko ze-algorithm, imicimbi esabalele, ukwethulwa komkhiqizo, ukukhulunywa ngabezindaba, noma ukubambisana nabantu abanethonya kanye phatha idumela eliku-inthanethiUkwengeza amanothi namazwana kumagrafu akho kusiza ukuchaza ukwanda kwethrafikhi noma ukwehla kokusebenza okungase kubonakale kungahleliwe.
Uma ufunda ukufunda izibalo ze-YouTube ngeso elihlakaniphile, isiteshi asisabi umbukiso olula wamavidiyo. futhi iba yinjini elinganisekayo yethrafikhi, uphawu kanye nokuthengisa, ekwazi ukuhambisana nezilaleli zakho kusukela ekutholakaleni kuya ekuguqukeni nasekuthembekeni.
