Wake wazinika isikhathi sokuhlola ngokuthula ukuthi ibhizinisi lakho livela kanjani ku-inthanethi ? Uma othile ekusesha ku-Google, ezinkundleni zokuxhumana, noma kumephu, ingxenye enkulu yokuthengisa kwakho isengozini. Namuhla, ukukhula ngaphandle kwesu lokumaketha ledijithali elicacile cishe kushiya izinto zingalindelekile.
Endaweni lapho amakhasimende eqhathanisa imikhiqizo, efunda izibuyekezo, elandela imikhiqizo, futhi ethenga kumadivayisi awo eselula , ukuba khona kwedijithali akuseyona nje into enhle eyengeziwe: kuyisisekelo sokuba bakuthole, bakuthembe, futhi ekugcineni babe amakhasimende. Futhi yilapho indima ye- ejensi yokumaketha kwedijithali njengomlingani oqakathekile idlala khona , hhayi nje njengomhlinzeki " ophatha izinkundla zokuxhumana ."
Iyini ngempela i-ejensi yokumaketha yedijithali?
I -ejensi yokumaketha kwedijithali yinkampani egxile ekukhuliseni ukubonakala, ukuthengwa kwamakhasimende, kanye nokuthengisa ngeziteshi eziku-inthanethi . Umsebenzi wabo uhilela ukusebenzisa amathuluzi ahlukahlukene edijithali (i-SEO, ukukhangisa, okuqukethwe, izinkundla zokuxhumana, i-imeyili, ukuzenzakalela, ukuhlaziya, njll.) ukwakha uhlelo oluheha abantu abaholayo futhi lubaguqulele ebhizinisini.
Umehluko obalulekile ukuthi "ukumaketha kwedijithali" igama elihlanganisa imikhakha ehlukene kakhulu . Ukuthuthukisa iwebhusayithi yezinjini zokusesha kuhluke ngokuphelele ekuklameni okuqukethwe okudaliwe kwezokuxhumana noma ukusetha ukuzenzekela kwe-imeyili kwe-B2B.
Nakuba i-SEO igxile ekwenzeni ngcono iwebhusayithi ukuze izinjini zokusesha zivele ku-Google ngaphandle kokukhokha ngokuchofoza ngakunye , ukukhangisa ku-inthanethi kuncike ekutshalweni kwezimali okuqondile ukuze kutholakale imiphumela esheshayo, kanti ukuhlaziya okuthuthukisiwe kusebenzelana nokuhumusha yonke leyo datha ibe yizinqumo zebhizinisi. Indawo ngayinye idinga amaphrofayili ahlukene, amathuluzi athile, kanye nolwazi lwangaphambilini.
Yingakho, uma ubuza ukuthi i-ejensi yokumaketha yedijithali yenzani, impendulo eqotho kuphela yile: kuncike ekukhetheni kwayo, ubukhulu bethimba layo, kanye nezidingo zenkampani yakho . Abanye banamandla kakhulu ekukhiqizeni isidingo se-B2B, abanye kwezentengiselwano ze-e-commerce, abanye kwezebhrendi, noma ku-SEO yendawo.
Ithimba langaphakathi vs. i-ejensi yedijithali: imodeli ehlanganisiwe esebenzayo
Empeleni, unezindlela ezimbili eziyinhloko zokuphatha ukumaketha kwedijithali kwenkampani yakho : ukudala ithimba langaphakathi noma ukuthembela ejensi (noma ukuhlanganisa kokubili, okuvame ukuba yinto enengqondo kakhulu ukuyenza).
Ithimba langaphakathi linolwazi oluqondile ngomkhiqizo wakho, imakethe yakho, kanye nesiko lenkampani . Banethuba lokuba seduze nokusebenza kwansuku zonke, basabela ngokushesha ezinguqukweni zamasu, futhi bacwiliswe kakhulu eqinisweni lebhizinisi. Umkhawulo uvame ukuba ukuthi bambalwa ochwepheshe abafanelekayo, ukuchwephesha okuncane, futhi isabelomali asanele ukumboza zonke izindawo ngokujulile.
Ngakolunye uhlangothi, i-ejensi yedijithali inikeza amandla akhethekile izinkampani eziningi ezingakwazi ukuwagcina ngaphakathi : abeluleki be-SEO, ochwepheshe bemikhankaso ekhokhelwayo, ababhali bamakhophi, abaklami, amaphrofayili okuhlaziya, ochwepheshe bokuzenzakalela kokumaketha, njll., ngaphezu kwamathuluzi akhokhelwayo athuthukile , ngenxa yezindleko, i-SME ngeke iziqashele yona.
Indlela evame kakhulu ezinkampanini ezikhulayo ukukhetha imodeli ehlanganisiwe : ithimba langaphakathi libeka isiqondiso samasu, liyaqonda iklayenti futhi lixhumanisa; i-ejensi isebenza ngokujula kobuchwepheshe, ikala okusebenzayo futhi inikele ngendlela yokusebenza kanye nolwazi kweminye imikhakha.
Lokhu kugwema kokubili ukuthembela ngokuphelele kumhlinzeki wangaphandle kanye nobunzima bethimba langaphakathi elikhungathekile. Isihluthulelo ukuchaza ngokucacile izindima, imithwalo yemfanelo, kanye nezindlela zokuxhumana kusukela osukwini lokuqala.
Izinsizakalo eziyinhloko ze-ejensi yokumaketha yedijithali
Ikhathalogi yesevisi ingahluka kuye ngokuthi iyiphi inhlangano, kodwa cishe zonke zinomucu ofanayo: ukukhiqiza amathuba ebhizinisi angalinganiswa (ama-lead) kanye nokuthengisa ngeziteshi zedijithali . Yiziphi izinguquko eziyindlela: ukumaketha okungenayo, ukumaketha okuphumayo, noma ingxube yakho kokubili.
I-SEO kanye nokubekwa kwezinto eziphilayo
I-SEO ihilela ukwenza ngcono iwebhusayithi yakho nokuqukethwe ukuze kuvele emiphumeleni yokusesha ephezulu ye-Google ngaphandle kokukhokhela ukuchofoza ngakunye . Ihlanganisa izici zobuchwepheshe (isivinini, ukufakwa ohlwini, isakhiwo), izici zokuqukethwe (amagama angukhiye, inhloso yokusesha, ukujula kwezihloko), kanye nezici zegunya (izixhumanisi, ukukhulunywa, idumela).
Ngaphakathi kwe-SEO, kungasebenza okukhethekile kakhulu, njenge -SEO yendawo yamabhizinisi angokoqobo , i-SEO yesofthiwe kanye ne-SaaS, imfundo, i-e-commerce noma izindawo ezilawulwayo, lapho ukuncintisana kanye nezici zomthetho kuphawula indlela.
Nakuba kuyisiteshi semiphumela yesikhathi esiphakathi neside , inzuzo yaso enkulu ukuthi, uma sesihlanganisiwe, sinikeza imbuyiselo ekhangayo kakhulu ekutshalweni kwezimali futhi senza ukubonakala okuqhubekayo ngaphandle kokuthembela kuphela ezikhangisweni ezikhokhelwayo.
Ukukhangisa ku-inthanethi: i-SEM, i-PPC, i-Display kanye nevidiyo
Ukukhangisa ku-inthanethi kuhlanganisa imikhankaso ekhokhelwayo ezinjini zokusesha, ezinkundleni zokuxhumana, nakwezinye iziteshi zedijithali . Lokhu kuhlanganisa izikhangiso ze-Google, izikhangiso zokuxhumana ezinkundleni ezifana ne-Facebook, i-Instagram, i-LinkedIn, kanye ne-TikTok, imikhankaso yokubonisa, ividiyo ye-YouTube, ukumaketha kabusha, nokuningi.
Inzuzo yayo eyinhloko ukuthi ivumela ukubonakala okusheshayo kanye nokukhiqizwa kwamakhasimende ahamba phambili , ngokulawula okuqinile kokutshalwa kwezimali, ukuhlukaniswa kwezilaleli, kanye nesivinini sokusebenza. Uma iphathwa kahle, iyisivikelo esiyinhloko sokusheshisa ukuthengisa noma ukuhlola imiyalezo kanye nezipesheli ngaphambi kokukhulisa.
Inzuzo yayo eyinhloko ukuthi ivumela ukubonakala okusheshayo kanye nokukhiqizwa kwamakhasimende ahamba phambili , ngokulawula okuqinile kokutshalwa kwezimali, ukuhlukaniswa kwezilaleli, kanye nesivinini sokusebenza. Uma iphathwa kahle, iyisivikelo esiyinhloko sokusheshisa ukuthengisa noma ukuhlola imiyalezo kanye nezipesheli ngaphambi kokukhulisa.
Ukumaketha kwangaphakathi kanye nokukhiqizwa kwamakhasimende
Ukumaketha kwangaphakathi kugxila ekudonseleni amakhasimende angaba khona ngokuqukethwe okubalulekile nokubaqondisa nge-funnel yokuguqula . Lokhu kufezwa ngokuhlanganisa amakhasi okufikela, amafomu, omakethi abaholayo (iziqondiso, ama-webinar, amathempulethi), ukumaketha nge-imeyili, kanye nokuzenzakalela.
Kwezentengiselwano ze-inthanethi, isibonelo, lokhu kungaholela ekutholeni izinqola zokuthenga ezilahliwe noma ekuvuseleleni amakhasimende angasebenzi . Ezindaweni ze-B2B, kuvame kakhulu ukukhulisa ama-lead anokuqukethwe okukhethekile kuze kube yilapho esekulungele ukuzibandakanya nokuthengisa.
Inhloso eqondile ukuthola ulwazi lokuxhumana kubantu abanentshisekelo nokulukhulisa ngemiyalezo ethile, ukunciphisa izindleko zokuthola ulwazi kanye nokuthuthukisa ikhwalithi yamathuba.
Ukumaketha okuphumayo kanye nokuhlola okusebenzayo
Ngakolunye uhlangothi, ukumaketha okuphumayo kuhilela ukufuna amakhasimende ngenkuthalo esikhundleni sokulinda ukuthi eze kuwe. Lokhu kufaka phakathi imikhankaso ye-imeyili ebandayo ehlukaniswe kahle, ukulandelana kwemiyalezo ye-LinkedIn , izikhangiso eziqondiswe kakhulu zama-akhawunti athile, ukubamba iqhaza emicimbini, kanye neminye imisebenzi yokufuna amakhasimende.
Le ndlela iwusizo kakhulu ku-B2B noma ezimakethe lapho ikhasimende lingakayifuni khona ikhambi ngenkuthalo , njengoba ivumela ukufinyelela amaphrofayili athile ngesikhathi esifushane, uma nje imikhuba emihle nemithethonqubo ihlonishwa.
Ukukhangisa Okuqukethwe
Ukumaketha kokuqukethwe kuncike ezihlokweni, eziqondisweni, kuma-ebook, amavidiyo, kuma-podcasts, nakwezinye izinhlobo ezihlose ukuheha, ukwazisa, kanye nokuhamba nomsebenzisi kuyo yonke inqubo yakhe yokwenza izinqumo.
Isu elihle lokuqukethwe lakha igunya lomkhiqizo , lithuthukisa i-SEO, lithuthukisa imizamo yezokuxhumana, futhi linikeza izinto zokusekela ezibalulekile kumaqembu okuthengisa. Akukhona nje ukubhala ngenhloso yokubhala, kodwa mayelana nokuvumelanisa ingxenye ngayinye yokuqukethwe nenhloso ethile yokusesha noma isidingo samakhasimende.
Ukuphathwa kwezokuxhumana kanye nezikhangiso zenhlalo
Imithombo yezokuxhumana ihlala iyisiboniso sansuku zonke lapho abasebenzisi behlala benolwazi, babelane ngemibono, futhi bethola imikhiqizo . Ngokusho kwedatha ye-IAB, iningi labasebenzisi be-inthanethi abaneminyaka ephakathi kuka-16 no-55 ubudala bayisebenzisa nsuku zonke, kanti amaphesenti amakhulu alandela izinkampani ngenkuthalo ukuze afunde ngemikhiqizo emisha kanye nezipesheli.
Umsebenzi we-ejensi ungafaka phakathi ukuphathwa komphakathi, ukudala amakhalenda okuhlela, ukuklama izimpahla zokudala, kanye nokusebenzisa imikhankaso yezikhangiso zemidiya yezenhlalo ezikhokhelwayo . Uma kwenziwa kahle, lesi siteshi sisiza ekwakheni umphakathi, siqinise ukwethembana, futhi sikhiqize ukuguqulwa okuqondile okuvela kubabukeli abaqondiwe.
Ukuthengisa nge-imeyili kanye ne-automation
Kunokuba kufe, ukumaketha nge-imeyili kusalokhu kungenye yezindlela ezinembuyiselo engcono kakhulu ekutshalweni kwezimali , ikakhulukazi uma kuhlanganiswa nokwenza izinto ngokuzenzakalela. Sikhuluma ngezincwadi zezindaba, ukulandelana kokwamukela, ukubuyiselwa kwenqola okushiywe, ukugeleza kokukhulisa i-lead ye-B2B, kanye nokuxhumana kwamakhasimende okuhlukaniswe ngezigaba.
Ukuzenzakalela kukuvumela ukuthi uthumele umlayezo ofanele kumuntu ofanele ngesikhathi esifanele , wonge isikhathi seqembu lakho futhi wandise amathuba okuguqula. Uma le misebenzi ixhunywe ku-CRM yakho nakwezinye iziteshi, isithombe esiphelele sekhasimende siba sobala kakhulu.
Ukuklama iwebhu, i-UX kanye nokwenza ngcono ukuguqulwa (i-CRO)
Ukuheha ithrafikhi akwanele: iwebhusayithi kumele iguqule ukuvakasha kube yi-leads noma ukuthengisa . I-ejensi ingaphatha ukwakheka noma ukuklama kabusha iwebhusayithi , ithuthukise ulwazi lomsebenzisi (UX), futhi ithuthukise amazinga okuguqulwa ngokuhlola i-A/B, ukulungisa amafomu, imiyalezo, isakhiwo, nokuningi.
Izinguquko ezincane kulwazi lomsebenzisi, njengokwenza ifomu libe lula, ukwenza inani lesipho licace, noma ukulungisa isivinini sokulayisha , kungasho ukuthengisa okuningi kakhulu ngenani elifanayo lethrafikhi.
Ukuhlaziywa kwedijithali kanye nokubika
Esinye sezici ezibaluleke kakhulu ukuhlaziywa kwedijithali . I-ejensi enhle ayiqali nje imikhankaso, kodwa ilinganisa okwenzekayo esiteshini ngasinye bese ikuhumusha kube izinkomba zebhizinisi : izindleko ngomuntu ngamunye, izinga lokuguqulwa, amathuba adalwe, isikhathi sokuvala, inani lempilo yamakhasimende, i-ROI noma i-ROAS ngesiteshi ngasinye.
Ngokusekelwe kulolu lwazi, kwenziwa izinqumo zokumisa okungasebenzi, ukwandisa okungasebenzi, nokuhlola imibono emisha . Okungcono kakhulu, kufanele ube namadeshibhodi abuyekeziwe kanye nemibiko ejwayelekile efaka iziphetho nezinyathelo ezilandelayo, hhayi amathebula ezinombolo kuphela.
Ukwakha uphawu, ubuciko, i-PR yedijithali kanye nabantu abanethonya
Ngaphezu kwezici zamaqhinga, ama-ejensi amaningi asiza ekuchazeni ubunikazi bomkhiqizo, ithoni yezwi, imiyalezo ebalulekile, kanye nesiqondiso sokudala . Angaphatha futhi ubudlelwano nabezindaba zedijithali, amabhulogi ezimboni, abadali bokuqukethwe, kanye nabantu abanethonya abafanele.
Lezi zenzo ziqinisa inkumbulo yomkhiqizo , ukwehluka emakethe egcwele, kanye nokwethenjwa yizithameli ezintsha, ikakhulukazi uma kuhlanganiswa nemikhankaso yokusebenza ezuzisa lokho kuqashelwa.
Indlela i-ejensi yokumaketha yedijithali esebenza ngayo isinyathelo ngesinyathelo
Ngaphandle kohlu lwezinsizakalo, okwenza umehluko ngempela inqubo yomsebenzi . Izinhlangano ezinhle kakhulu aziqambi amanga; kunalokho, zilandela indlela ecacile kusukela ekuxilongweni kokuqala kuya ekuthuthukisweni okuqhubekayo.
1. Ukuhlolwa nokuxilongwa
Isinyathelo sokuqala ngokuvamile ukuhlolwa kweziteshi, i-sales funnel, kanye nedatha etholakalayo . Lokhu kuhilela ukubuyekeza iwebhusayithi ngobuchwepheshe, i-SEO yamanje, imikhankaso esebenzayo, ukuba khona ezinkundleni zokuxhumana, umsebenzi wabancintisana nabo, kanye, uma kungenzeka, nedatha ye-CRM: ukuthi bangaki abantu abaholayo abangenayo, ikhwalithi yabo, kanye nokuthi balahleka nini kule nqubo.
Lesi sigaba kufanele sikhiqize umbiko ongasetshenziswa oxhumanisa izinkinga, umthelela webhizinisi, kanye neziphakamiso eziqondile , ezihlelwe ngokwezinto ezibalulekile. Kubalulekile ukuthi ungahlali ungumbhalo wemfundiso, kodwa kunalokho ube umhlahlandlela ocacile.
2. Isu nokuhlela
Njengoba kutholakale ukuxilongwa, isinyathelo esilandelayo ukuchaza izinhloso okufanele zilandelwe, izikhathi ezihilelekile, kanye nezindlela okufanele zisetshenziswe . Lapha, kubekwa imigomo elinganisekayo (ukubonakala kwenjini yokusesha, amakhasimende afanelekayo, amathuba okuthengisa, imali engenayo), futhi izenzo zibekwa phambili ngokusekelwe ebhalansini phakathi komthelela nomzamo.
Emabhizinisini e-B2B asebenza isikhathi eside, kuvamile ukuhlanganisa ukumaketha okungenayo (okuqukethwe, i-SEO, ukuzenzekela) namaqhinga okuphuma (i-imeyili kanye ne-LinkedIn kuma-akhawunti ayisihluthulelo) . Kwezentengiselwano ze-e-commerce, inhlanganisela yokukhangisa okukhokhelwayo, ukumaketha kabusha, kanye nokwenza ngcono ukuguqulwa kuvame ukuba yinto ebaluleke kakhulu.
3. Ukusebenza okuhlelekile
Esigabeni sokwenziwa, zonke izinto ziyahlangana : i-SEO, imikhankaso ekhokhelwayo, okuqukethwe, izinkundla zokuxhumana, ukumaketha nge-imeyili, ukuzenzakalela, kanye nokuthuthukiswa kwewebhusayithi . Umehluko phakathi kwe-ejensi evamile kanye ne-ejensi enhle kakhulu ulele ekutheni ihlela kahle kangakanani konke lokho kusebenza.
Uma kukhona ukuhlanganiswa kwe-CRM, ukulebula komthombo ofanele, ukukhulisa imisebenzi ehambisana nokuthengisa, kanye nemiyalezo eqhubekayo kuzo zonke izindawo zokuthinta , imiphumela ingalinganiswa ngokunembile futhi ilinganiswe ngengozi encane kakhulu.
Kunengqondo ukucela ukubona ukuthi kwenziwani : yiziphi izingxenye ezidalwayo, yiziphi izinguquko ezenziwayo emikhankasweni, yiziphi izivivinyo ezenzekayo, nokuthi ubani ophethe ingxenye ngayinye.
4. Ukulinganisa, ukubika kanye nentuthuko eqhubekayo
Uma iziteshi sezivuliwe futhi zisebenza, ukulinganisa kuba yinhliziyo yomsebenzi . Akukhona nje ukubona ukuchofoza noma imibono, kodwa mayelana nokuxhumanisa izibalo nebhizinisi: izindleko ngomuntu ngamunye, izinga lokuguqulwa kwamakhasimende, inani elimaphakathi lokuthengisa, ibhizinisi eliphindaphindwayo, njll.
Ngale datha, i-ejensi inquma ukuthi yimiphi imikhankaso okufanele iyimise, yimiphi okufanele iyikhulise, nokuthi yiziphi izivivinyo ezintsha okufanele ziqalwe (abadali abasha, amakhasi okufikela, izethameli, imiyalezo, okunikezwayo, njll.). Isimo sedijithali sishintsha ngokushesha, ngakho-ke ukwenza ngcono kumele kube inqubo eqhubekayo, hhayi umcimbi owenzeka kanye kuphela.
Izinzuzo zokusebenza ne-ejensi yokumaketha yedijithali
Uma inkampani inquma ukuthatha isinyathelo futhi ibambisane ne-ejensi, akukhona nje ukukhokhela amahora omsebenzi kuphela : ithola ukufinyelela ekuhlanganiseni ubuchwepheshe, ubuchwepheshe kanye nendlela yokusebenza okungaba nzima kakhulu ukuyakha kusukela ekuqaleni.
Ukonga isikhathi kanye nejika lokufunda
Ithimba lakho langaphakathi alikwazi (futhi akufanele) ukuba uchwepheshe kuzo zonke izigaba. I-ejensi ihlanganisa ochwepheshe asebedlule enkambisweni yokuzama nokulungisa amaphutha ku-SEO, imikhankaso, okuqukethwe, ukuzenzekela, kanye nokuhlaziya.
Lokhu kusho ukuthi isikhathi esidingekayo ukuqala ukubona imiphumela sincishiswe kakhulu , amaphutha amaningi abasaqalayo ayagwenywa, futhi usebenza nezinqubo ezifakazelwe kwamanye amaphrojekthi kanye nemikhakha.
Ukufinyelela kumathuluzi athuthukile
I-ejensi enhle ivame ukusebenza nenqwaba yamathuluzi ochwepheshe aphezulu : ama-analytics suites, isofthiwe ye-SEO ekhokhelwayo, amapulatifomu okuzenzakalelayo okumaketha nokuthengisa, amathuluzi okuphatha okuqukethwe kwezokuxhumana nabantu, ama-plugin e-premium, njll.
Kuma-SME, ukwenza zonke lezi zixazululo ngazinye kungaba yinto engabizi kakhulu. Ngokusebenzisana ne-ejensi, le mishini yobuchwepheshe ifakiwe, okuvumela ukulinganisa okungcono, ukwenza ngcono ngokushesha, kanye nokukhulisa okuhlakaniphile.
Umbono wangaphandle kanye nokukhula kwawo
Ukuzicwilisa ebhizinisini lakho usuku lonke kwenza kube lula ukulahlekelwa umbono . I-ejensi iletha umbono omusha kanye nezindlela esezihloliwe kakade kwamanye amakhasimende, okusiza ekuboneni amathuba angase angabonwa ngaphakathi.
Ngaphezu kwalokho, kungaqinisa iqembu uma sekuyisikhathi sokukhula : ukuqalisa imikhankaso enamandla kakhulu ngesikhathi sokufunwa okuphezulu, ukuvula izimakethe ezintsha, noma ukwandisa ukukhiqizwa kokuqukethwe ngaphandle kwesidingo sokuqasha nokuqeqesha abantu abaningana ngaphakathi.
Izingozi kanye nemikhawulo lapho kuqashwa i-ejensi (nokuthi ungayiphatha kanjani)
Akuzona zonke izinzuzo. Ukusebenza ne-ejensi kuhilela nemikhawulo ethile kanye nezingozi okufanele ziqondwe ngaphambi kokusayina inkontileka, ukuze zincishiswe ngokuphathwa okufanele.
Izindleko kanye nokulindela kwesikhathi
Ukumaketha kwedijithali kobungcweti akushibhile futhi akusheshi . I-ejensi ikhokhisa isikhathi kanye nobuchwepheshe bethimba layo, kanti ezinye iziteshi (njenge-SEO noma ukumaketha okungenayo) zithatha izinyanga ukufinyelela amandla azo aphelele.
Uma othile ekuthembisa imiphumela emihle kakhulu emavikini ambalwa nje ngesabelomali esiphansi kakhulu , cabanga. Into ehlakaniphile okufanele uyenze ukuvumelanisa okulindelwe kusukela ekuqaleni: okuzokwenziwa, isikhathi, kanye nezinkomba ezizosetshenziswa ukukala inqubekela phambili.
Ukuncika komhlinzeki
Enye ingozi evamile ukuthembela kakhulu ejensi , ikakhulukazi lapho inkampani ingabonakali ukuthi kwenziwani noma ukufinyelela kumathuluzi nama-akhawunti.
Uma ngolunye usuku ufuna ukushintsha abahlinzeki bese uthola ukuthi awunawo ukufinyelela kuma-akhawunti ezikhangiso, idatha yomkhankaso, noma imibhalo yenqubo , ushintsho luba nzima kakhulu.
Indlela yokugwema izinkinga: ukucaca kanye nokuxhumana
Ikhambi elingcono kakhulu ukufaka ukucaca enkontilekeni . Kusukela osukwini lokuqala, kufanele kucace ukuthi inkampani kumele ibe nokufinyelela kuma-akhawunti okukhangisa, amathuluzi abalulekile, idatha, kanye nemibhalo eyisisekelo yalokho okusetshenziswayo.
Ngaphezu kwalokho, kubalulekile ukusungula isimiso semihlangano, imithwalo yemfanelo ecacile, kanye nohlelo lokubika olungaqondwa uchwepheshe webhizinisi ngaphandle kokuba nekhono lobuchwepheshe. Uma wonke umuntu ebona idatha efanayo futhi ekhuluma ulimi olufanayo, ukungaqondani kuncipha kakhulu.
Idumela eliku-inthanethi njengesici esibalulekile: Iphrofayela Yebhizinisi le-Google kanye nezinga le-ejensi
Emakethe egcwele izinketho, enye yezinkomba eziwusizo kakhulu zezikhungo ezikhetha kusengaphambili idumela lazo ku-inthanethi , ikakhulukazi lelo eliboniswe ku-Google Business Profile (eyayikade i-Google My Business).
Eminyakeni yamuva nje, ukuncintisana ngedumela kuye kwanda . Ukuba nohlu lwe-Google akusanele: ama-ejensi amahle kakhulu athuthukisa iphrofayili yawo, aqoqa izibuyekezo ezivela kumakhasimende anelisekile, futhi ahlala egcina izilinganiso eziphakeme kakhulu.
Uma sihlaziya isimo samanje, kusobala ukuthi izinhlangano ezifana neDobuss, iLiten Lemon, kanye neHello Monday zivelele eSpain ngenxa yokuhlanganiswa kwazo kwezilinganiso eziphakeme kanye nenani elikhulu lokubuyekezwa . Lokhu akubonisi nje ukwaneliseka ngezikhathi ezithile kodwa futhi nekhwalithi yesevisi eqhubekayo.
Ukuze kudalwe amazinga aqondile, kuvame ukucatshangelwa izindlela ezimbili eziyisisekelo: isilinganiso esimaphakathi kanye nenani eliphelele lokubuyekezwa . Ngaphezu kwalokho, kusetshenziswa isihlungi esincane (isibonelo, singafaki izinhlangano ezinesilinganiso esingaphansi kuka-4,2) ukuqinisekisa izinga elifanele lekhwalithi.
Ukufunda lezi zinhlu kwembula izifundo eziningana ezicacile: idumela alisekho nje "ngokuba nezinkanyezi," kodwa ngokuba nobufakazi obanele ; ama-ejensi ahamba phambili athambekele ekuguquleni isevisi yawo ibe uhlelo oluphindaphindwayo (izinqubo zokungenisa ezizinzile, ukuphathwa, kanye nokubika); futhi imakethe isibe ngochwepheshe kakhulu ngoba amakhasimende amaningi ashiya impendulo futhi ama-ejensi aphatha ngenkuthalo ukubuyekezwa kwawo.
Iphrofayela Yebhizinisi le-Google: umthelela oqondile ekubonakaleni nasekuthembekeni
Ngale kokubekwa kwezikhundla kwe-ejensi, i-Google Business Profile isibe ithuluzi elibalulekile kunoma yiliphi ibhizinisi elifuna ukufaneleka endaweni yalo futhi livelele emiphumeleni yokusesha naku-Google Maps.
Ukuphatha kahle lolu hlu kukuvumela ukuthi uthuthukise i-SEO yendawo, ubonise imikhiqizo nezinsizakalo, unikeze ulwazi olubalulekile olusha (amahora, indawo, inombolo yocingo, iwebhusayithi) futhi, ngaphezu kwakho konke, uqoqe izibuyekezo zamakhasimende zangempela ezithinta ngqo izinqumo zabanye abasebenzisi.
Esimweni lapho abasebenzisi abangaphezu kwengxenye yesithathu bethemba amabhizinisi anamandla okutholakala ku-inthanethi , ukuba nephrofayili elungiselelwe kahle kanye nedumela eligcinwe kahle akusadingeki: kuyinto ebalulekile ebhizinisini. Ukubuyekezwa okuhle kukhulisa ukwethembeka, kuyilapho ukuntuleka kwedatha noma ulwazi oluphelelwe yisikhathi kunciphisa ukwethembeka kwebhizinisi kusukela ekuqaleni.
Indlela yokukhetha i-ejensi yokumaketha yedijithali engcono kakhulu yenkampani yakho
Ukukhetha i-ejensi akukhona ukuthatha ithuba noma ukubhalisela isiphakamiso esishibhile. Kuyinqubo yokuhlola lapho kubalulekile ukubheka khona izinkomba ezithile zokunciphisa ubungozi nokuqinisekisa ukuthi ifanelekile.
Imibuzo engavamile okufanele uyibuze
Okokuqala, kungcono ukubuza imibuzo eqondile ephoqa i-ejensi ukuthi icacise , isibonelo:
- Uzoyilinganisa kanjani imiphumela futhi uzoyibika kangaki kimi?
- Ubani ozophatha i-akhawunti yami nsuku zonke, futhi yiluphi ulwazi analo lowo muntu noma iqembu?
- Yiziphi iziteshi ozibheka njengezibalulekile ecaleni lami futhi kungani ungazifaki ezinye?
Uma uthola izimpendulo ezingacacile, izithembiso ezivamile, noma i-hype enkulu yokumaketha , kuyisibonakaliso esihle sokuxwayisa ukuthi uqhubeke ubheka.
Ubufakazi bangempela uma kuqhathaniswa nezithembiso
I-ejensi ethembekile ivame ukuzimisela ukukhombisa izindaba zempumelelo, izibonelo zomkhankaso, izingcaphuno ezivela emibikweni, futhi, uma ubumfihlo buvuma, imiphumela eqondile . Into ebalulekile akukhona ukuthi bethule icala elilodwa elihle kakhulu, kodwa kunalokho ukuthi babonise ukungaguquguquki kanye nendlela enengqondo.
Ngaphezu kwalokho, kufanelekile ukuhlola ukuthi banabo yini ubudlelwano obufanele namathuluzi embonini , njengezinkundla zokwenza izinto ngokuzenzakalela noma isofthiwe ye-SEO eyaziwayo. Lezi zivumelwano zivame ukusho ukuthi i-ejensi ihlangabezana nezindinganiso ezithile futhi inokufinyelela ezinsizeni ezithuthukisiwe.
Ukucaca kokusebenza
Elinye iphuzu elibalulekile ukucaca kwendlela i-ejensi echaza ngayo ububanzi, okuzokwenziwa, kanye nemithwalo yemfanelo . Isiphakamiso kufanele sisho ngokucacile ukuthi kuzokwenziwani, kangaki, yini edala impumelelo, nokuthi yiziphi izinto ezizohlala zingaphansi kokulawulwa yiklayenti (ama-akhawunti okukhangisa, i-CRM, ukufinyelela, njll.).
Uma konke kufanele kudlule ejensi futhi ungaboni idatha noma ulawule amathuluzi ayisihluthulelo , uzobe wamukela ubudlelwano bokuthembela, obungabiza kakhulu esikhathini esimaphakathi.
Uhlu lokuhlola oluncane ngaphambi kokusayina
Njengesiqondiso esisheshayo, kuyasiza ukuhlola ukuthi i-ejensi iyahlangabezana yini nala maphuzu ayisisekelo okungenani:
- Izinhloso ezichazwe ngezinombolo ezingokoqobo kanye nezinsuku zokugcina, ihambisana nebhizinisi lakho.
- Isivumelwano esinobubanzi obucacile: yini efakiwe, yini engafakiwe, kanye nendlela izinguquko eziphathwa ngayo.
- Ukubika okucacile nokuphindaphindwayongeziphetho nezinyathelo ezilandelayo, hhayi idatha eluhlaza kuphela.
- Ukufinyelela kudatha namathuluzi ezivumela ukushintsha abahlinzeki ngaphandle kokulahlekelwa ukulawula.
- Imihlangano evamile nabantu abasebenza ngempela ku-akhawunti yakho, hhayi nje kuphela kumthengisi.
Lonke lolu hlelo lokukhetha, luhlanganiswe nokubuyekezwa kwedumela kuphrofayela yebhizinisi le-Google nakwezinye iziteshi , kwandisa kakhulu amathuba okuthola umlingani onezela inani ngempela.
Ekugcineni, i-ejensi yokumaketha yedijithali enhle iyaqashelwa ngoba ixhumanisa isu, ukwenziwa, kanye nedatha ohlelweni oluhambisanayo , ithembele kubuchwepheshe kanye namathuluzi ochwepheshe, ibeka phambili ukucaca, futhi igxile zonke izenzo zayo ezilinganisweni zebhizinisi (ukuhola, amathuba, ukuthengisa, kanye nenzuzo), iba ngumlingani onezela ubuchwepheshe kanye nombono wangaphandle ukuze inkampani yakho ikhule ngemodeli eqhubekayo ngemuva kwayo.
