Uma siqala ukukhuluma ngabantu abahlakaniphile abaguqula ubuhle bokubuka besikhathi sethu, igama elithi Seymour Chwast lifika engqondweni ngokushesha. Lo mdwebi, owazalelwa eBronx ngo-1931, akayena umklami ojwayelekile olandela imithetho yencwadi; ufana kakhulu ne- chameleon yokudala enokukhanga okulula phakathi kokubhala, ukudweba, kanye nomklamo omsulwa.
Umsebenzi wakhe ube uhambo oluthakazelisayo ngesiko lokubuka laseMelika, washiya uphawu olungenakulibaleka. Ngemva kokuphothula iziqu ze-Fine Arts e- Cooper Union ngo-1951 , uChwast wathuthukisa ikhono lakhe eliyingqayizivele lokumunca amathonya ahlukahlukene futhi awaguqule abe yinto entsha nephazamisayo, waba uphawu lomklamo we-postmodern esiqhubeka siwuhlonipha namuhla.
I-Push Pin Studios Revolution
Ngo-1954, uChwast wanquma ukujoyina abanye ababona izinto njengo- Edward Sorel, uReynold Ruffin, kanye noMilton Glaser odumile ukuze basungule iPush Pin Studios. Kwakungeyona inhlangano evamile; kunalokho, yahola ukuvuselelwa kobuhle obukhulu ngawo-60, yaqeda imikhuba eqinile neyisicefe yomklamo wanamuhla ngaleso sikhathi.
Kusukela kule ndawo yokudala, baqalise umagazini i -Push Pin Graphic , owaba umbukiso ophelele wazo zonke izinto ezintsha abazenzile. Nakuba uGlaser ashiya lo msebenzi ngo-1975, uSeymour wathatha izintambo futhi usehole inkampani kuze kube namuhla, okwamanje esebenza njenge -Pushpin Group Inc. eNew York.
Indlela yesitudiyo yayiwumkhankaso ohlangene wokwandisa imingcele yokuklama, ukuhlanganisa ukudweba nesiqondiso sobuciko. Ngokungafani nezinhlangano ezinkulu zezithombe zezinkampani, uPush Pin wasebenza kumakhomishini athile, okwabavumela ukuba balondoloze umoya wokudlala nokumangala okwagcina sekuba yisikhungo, kwaze kwaholela embukisweni eLouvre Museum ngo-1970.
Isitayela Esingavamile Nesihlukahlukene
Okwenza umsebenzi kaChwast ubonakale kalula yikhono lakhe lokuhlanganisa imiqondo. Unguchwepheshe wesitayela esixubile , esebenzisa izakhi ze -Art Nouveau, i-Art Deco , kanye nobuhle be-Victorian, futhi azixube namandla e -Pop Art . Lokhu kuhlanganiswa akulona iphutha; kuvame ukuhambisana nokuphawula okubukhali kwezenhlalo.
Ukuguquguquka kwakhe akunamingcele futhi uzivumelanisa nanoma iyiphi ifomethi. Udale imifanekiso yezincwadi nomagazini, izembozo ze-CD, kanye namaphosta achaze isithombe se-United States. Umsebenzi wakhe uhlobise amakhasi ezincwadi ezidumile emhlabeni wonke ezifana ne- The New Yorker, i-The New York Times, i-The Atlantic, kanye ne-Vanity Fair.
UChwast akagcini nje ngokuba mkhulu ekudwebeni, kodwa futhi ugxile ekwakhiweni kwefonti. Udale amafonti anobuntu obunamandla, njengeChwast Buffalo, Fofucha, Loose Caboose NF, kanye neWeedy Beasties NF . Lesi sici, esihlanganiswe nezincwadi zakhe ezingaphezu kuka-30, siqinisekisa ukuthi sibhekene nomculi ophelele, naye oqashelwa nge- AIGA Medal ehlonishwayo.
Umthelela Ekukhangiseni Nasezweni Lezentengiselwano
Uma sigxila esicini sokukhangisa, kukhona ingqophamlando nje: ngo-1979, uMcDonald's wamthuma ukuthi aklame ibhokisi lokuqala le-Happy Meal , into manje eseyingxenye yomcabango ohlangene wokusetshenziswa komhlaba wonke. Indlela yakhe ibilokhu iwukuthola ibhalansi phakathi kokusebenza kwezentengiselwano kanye nombono wobuciko ophula imithetho emisiwe.
Iphothifoliyo yakhe yokukhangisa inkulu futhi iyahlukahluka, kusukela emsebenzini we-Forbes magazine kanye ne-Mobil kuya kumaphrojekthi okupakisha ubhiya wendabuko wase-Erlanger kanye nama-sauce e-El Paso Chili Company. Uphinde waklama ama-logo e-Brooklyn Children's Museum kanye ne-Museum of Comic & Cartoon Art, okubonisa ukuthi ikhono lakhe lokuhlanganisa ulwazi lisebenza kahle ngokulinganayo kwezobuciko obumsulwa kanye nezinhlelo zokusebenza zezentengiselwano.
Ukuzibophezela Komphakathi kanye Nokuphila Komuntu Siqu
Ngaphandle kwezici zayo ezizuzisayo, uChwast usebenzise ubuciko bakhe njengethuluzi lokubhikisha. Emsebenzini wakhe wokuhlela, wasekela ngenkuthalo inhlangano yamalungelo oluntu , esebenzisa ukuhlanganiswa kwezithombe ze-Old South nezithombe zezishoshovu ezibulewe, eqala ukugxeka okukhulu imfundiso "ehlukile kodwa elinganayo".
Ngokwezinga lomuntu siqu, wabelana ngempilo yakhe nomunye umlobi wezokuklama ophilayo: uPaula Scher , owakha omunye wemibhangqwana enethonya elikhulu emhlabeni wokudala. Ubulungu bakhe kwi-Alliance Graphique Internationale (AGI) buqinisekisa ukuthi uphakathi kwabantu abavelele bokuklama komhlaba wonke , ehamba ngobuciko phakathi kokudweba kwezentengiselwano nobuciko bomqondo.
Ifa lalo mculi waseNew York liyinhlanganisela efanelekile yobuciko bobuchwepheshe kanye nomoya wokuvukela. Kusukela emifanekisweni yakhe ye- Divine Comedy kaDante kuya kumaphosta akhe amelene nempi, usungule ulimi olubonakalayo oluqhubeka nokukhuthaza abaklami emhlabeni wonke ngenxa yesibindi salo kanye nokufingqa kwalo.
