Ukukhuluma ngoSeymour Chwast kuwukubuka yonke indawo lapho umklamo wezithombe nemifanekiso kuhlangana khona ukuze kuqedwe isikhunta. Lo mdwebi waseMelika, owazalelwa eBronx ngo-1931, akazange nje abuke izitayela, kodwa waba yinsika eyisisekelo yesiko lokubuka laseMelika , eshiya uphawu olungenakucimeka kunoma ubani othanda ubuciko obuhlukahlukene nobephazamisayo.
Kusukela ezinyathelweni zakhe zokuqala zemfundo eCooper Union, lapho athola khona iziqu zeFine Arts ngo-1951, uChwast wabonisa ikhono elimangalisayo lokuhlanganisa izitayela. Indlela yakhe yokwenza izinto ayiqondile; kunalokho, iwuhambo oluqhubekayo phakathi kwezinkathi nokunyakaza, okudonsela umbukeli esimweni sobuhle esikhumbuza ngezikhathi zakudala kanye ne-avant-garde ngasikhathi sinye, okuhluke kakhulu ekuqineni komklamo waseSwitzerland owawubusa isikhathi sakhe.
Inkathi ye-Push Pin kanye noguquko olubonakalayo
Ngo-1954, uChwast wathatha isinyathelo esibalulekile ngokusungula iPush Pin Studios . Ekanye nabanye ababona izinto njengoMilton Glaser , u-Edward Sorel, noReynold Ruffin, wadala indawo yokuhlola eyayizoshintsha umdlalo. Kusukela kule ndawo yokudala, baqalise umagazini iPush Pin Graphic , incwadi eyaba umbukiso wendlela entsha yokuqonda ukuxhumana okubonakalayo.
Nakuba uGlaser ashiya iqembu ngo-1975, uChwast wathatha izintambo wahola inkampani, kamuva eyashintsha yaba yi-Pushpin Group Inc. eNew York. Umsebenzi wakhe wawubalulekile ekuvaleni igebe phakathi kokuklama nemifanekiso , esindisa imfudumalo yobuciko obudwetshwe ngesandla ngesikhathi lapho izithombe zase ziqala ukufaka isitayela esibandayo nesingenamkhethe.
Isitayela esifana ne-chameleon nesitayela se-postmodern
Okwenza umsebenzi kaChwast ube ngokhethekile yikhono lakhe lokuhlanganisa amathonya. Akesabi ukufaka izinto ze- Art Nouveau, i-Art Deco, noma ubuhle be-Victorian , azixube namandla e-Pop Art. Le ndlela yomlando, ehlungiwe ngokuhlekisa nokuhlekisa, imvumela ukuthi adale izingcezu ezigwema imizwa eshibhile futhi esikhundleni salokho zinikeze ukuphawula okubukhali nokuqondile komphakathi.
Ukuguquguquka kwakhe kukhulu kangangokuthi usebenze kumaphrojekthi ahlukahlukene njengezembozo zikamagazini i-Time , i- New York Times , i-New Yorker , kanye ne-Vanity Fair . Ngaphezu kwalokho, ithalente lakhe lafinyelela ezweni labantwana, libonisa izincwadi zezingane ezingaba ngamashumi amathathu , kanye nasemkhakheni wezentengiselwano, lapho aphumelela khona ekuklameni amaphakheji namaphosta amahle.
Izinyathelo zokukhangisa kanye nokubhala
Uvame ukubizwa ngokuthi "umklami osebenzisa isandla sokhohlo" ngenxa yesitayela sakhe somuntu siqu nesiyingqayizivele. Emkhakheni wokukhangisa, uChwast washiya uphawu oludumile: ngo-1979 wathunywa ukuklama ibhokisi lokuqala le-Happy Meal le-McDonald's, okuyingqophamlando ekukhangiseni kwesimanje. Amaphosta akhe, angaba yikhulu, awahlose ukuthengisa kuphela, kodwa amaningi ayehileleke kakhulu kwezepolitiki , njengemisebenzi yakhe edumile yokulwa neVietnam War phakathi kuka-1968 no-1969.
Kodwa ithalente lakhe alizange liphele ekudwebeni. UChwast wangena nasezweni lokubhala, edala izinhlobo zokubhala ezinobuntu obuningi. Phakathi kwezinto azidalile kukhona uChwast Buffalo, uFofucha, uLoose Caboose NF, kanye noWeedy Beasties NF , izinhlobo zokubhala ezibonisa injabulo efanayo kanye nokungafani okubonakala emifanekisweni yakhe.
Ukuqashelwa kanye nefa lobuciko
Umsebenzi walo msebenzi we-master ube mkhulu kangangokuthi umsebenzi wakhe uhambile umhlaba wonke, waboniswa kumagalari aphesheya kwezilwandle futhi wafakwa emaqoqweni adumile ahlala njalo, njengalawo aseMyuziyamu Yobuciko Besimanje (i-MoMA) eNew York . Ikhono lakhe lokuhamba kalula phakathi kwezithombe ezinyakazayo, ukuklama kokuhlela, kanye nobuciko bezentengiselwano kumenza abe yisibonelo esiphelele sanoma yimuphi uchwepheshe wokudala.
Ezingeni lomuntu siqu, wabelana ngempilo yakhe nomunye umuntu ohamba phambili ekuklameni, uPaula Scher , ngaleyo ndlela eqinisa isibopho sokudala nesithinta inhliziyo. Ubulungu bakhe kwi-Alliance Graphique Internationale (AGI) bumane nje buyinye indlela yokuqaphela umsebenzi ozinikele ekuboniseni ukuthi ukuklama kungaba mnandi, kushukumise, futhi kube nobuntu obukhulu ngasikhathi sinye.
Lo mdwebi uhlanganise ngempumelelo umlando wobuciko nokuxhumana kwesimanje, waguqula ukukhangisa kwaba ithuluzi lokuziveza komuntu siqu kanye nomphakathi. Ngobuholi bakhe ePushpin Group kanye nesibindi sakhe sesitayela, uchaze kabusha ubuhle besimanje , ehlanganisa umdwebo onemininingwane nombono we-postmodern oqhubeka nokukhuthaza abaklami emhlabeni jikelele.
