Uma sihlaziya abaculi abavelele ngempela abashintshe ngokuphelele ubuhle besikhathi sethu, igama elithi Seymour Chwast livela cishe ngokwemvelo. Wazalelwa eBronx ngo-1931, lo mculi akayena uchwepheshe ojwayelekile olandela nje incwadi yemiyalelo; kunalokho, ungumoya ophazamisayo odlale ngamafomu ukudala ikhodi ebonakalayo eyingqayizivele ngokuphelele.
Ithonya lakhe alinakucimeka futhi lifinyelela kuzo zonke izingosi, kusukela kuma-CD cover nama-poster kuya emifanekisweni esezincwadini nakomagazini. UChwast akazange adwebe izithombe kuphela; wathinta kakhulu isiko lokubuka , ikakhulukazi e-United States, esindisa injabulo nobunzima ekuqineni kwezitayela ezibandayo nezezibalo.
Uguquko lwe-Push Pin Studios kanye ne-postmodernism
Ngo-1954, uChwast wanquma ukuthatha indlela entsha futhi wasungula, kanye nabantu abanjengoMilton Glaser, u-Edward Sorel, noReynold Ruffin, iPush Pin Studios edumile . Kusukela kulesi sikhungo sokudala, basungula umagazini iPush Pin Graphic, owaba uphawu oluphelele embonini. Ngenkathi umklamo waseSwitzerland, onesitayela sawo esihlanzekile kakhulu nesingenaphutha, wawubusa kakhulu ngaleso sikhathi, uChwast nethimba lakhe baphakamisa enye indlela eguquguqukayo neyinkimbinkimbi eyabeka umfanekiso enhliziyweni yakho konke.
Indlela yakhe kwakungekona ukuvuselela isondo, kodwa ukuthola ugqozi esikhathini esidlule. Ngale ndlela, wahlanganisa izinto ze -Art Nouveau, i-Art Deco , ubuhle beVictorian, kanye, ne-Pop Art. Lokhu kuhlanganiswa okuhlukahlukene kwamvumela ukuthi athuthukise isitayela esiyingqayizivele esagcina sihlobise amakhasi ezincwadi ezinethonya njenge- The New Yorker, i-The New York Times , i-Vanity Fair, kanye ne-The Wall Street Journal.
Ngemva kokuhamba kukaMilton Glaser ngo-1975, uSeymour wathatha lesi studiyo, wasihola kuze kube namuhla ngaphansi kwegama elithi The Pushpin Group Inc. eNew York. Waziwa ngothando ngokuthi "umklami wesandla sobunxele ," ilebula elibonisa ikhono lakhe lokwenza izinto ngendlela ehlukile, ehlanganisa ukuphawula komphakathi nesitayela somuntu siqu kakhulu.
Umdwebi onezinhlangothi eziningi: kusukela ekupakisheni kuya ekubhaleni izinhlamvu
UChwast inyoni engavamile ngomqondo omuhle kakhulu wegama: ikhiqiza kakhulu futhi iguquguqukayo kakhulu. Uyakwazi ukugxuma esuka komunye umsebenzi aye komunye kalula, ehlala enezela amahlaya abonakalayo avimbela imisebenzi yakhe ukuthi ingaweli ekukhumbuleni izinto ezidlule noma ekuzizweni okungenalutho.
Umsebenzi wakhe mkhulu futhi ungahlukaniswa ngezigaba eziningana ezibalulekile:
- Amaphosta: Usayine amaphosta acishe abe yikhulu, amaningi awo ene- ukuzibophezela kwezepolitiki, eqokomisa izingcezu zakhe ezimelene neMpi yaseVietnam phakathi kuka-1968 no-1969.
- Ukukhangisa Nokupakisha: Ingqophamlando emangalisayo emsebenzini wakhe yenzeka ngo-1979, lapho eqashwa yiMcDonald's ukuklama i- ibhokisi lokuqala le-Happy Meals.
- Umhleli: Umsebenzi wakhe usukela ezimbozweni zikamagazini i-Time kuya ezincwadini zezingane kanye nokupakishwa okuhlukahlukene.
Kodwa ubuhlakani bakhe abuzange buphele ekudwebeni. Wazicwilisa nasezweni lokubhala, edala amafonti anobuntu obunamandla njengoChwast Buffalo, uFofucha, uLoose Caboose NF, kanye noWeedy Beasties NF . Leli khono lokuba yingcweti kokubili imigqa kanye nokubhala yilona elamvumela ukuthi avale igebe phakathi komklamo wezithombe omsulwa kanye nemifanekiso yokukhangisa.
Ukuqashelwa kanye nefa lomhlaba wonke
Umsebenzi walo mculi mkhulu kakhulu kangangokuthi imisebenzi yakhe iyingxenye yamaqoqo ahlala njalo ezikhungo eziphezulu, kanti iMuseum of Modern Art (MoMA) eNew York ingenye yezindawo ezivelele kakhulu. Ikhono lakhe lokuhlanganisa ukuphawula komphakathi nobuhle obukhangayo limtholele imiklomelo eminingi kanye nobulungu kwi-Alliance Graphique Internationale (AGI) ehlonishwayo.
Ngokwezinga lomuntu siqu, wabelana ngempilo yakhe nomunye umqambi odumile, uPaula Scher odumile . Bobabili bamelela ingxenye eyisisekelo ye-avant-garde ebonakalayo yaseMelika, begcina umoya wokuhlola uphila oqhubeka nokukhuthaza izizukulwane ezintsha zabadali.
USeymour Chwast uguqule umdwebo wokukhangisa waba ithuluzi elinamandla lokuveza ubuciko kanye nomphakathi. Ngomsebenzi wakhe ePush Pin kanye nemisebenzi yakhe yokubhala, wadlula ukuqina komklamo oqondile ukuze amukele isitayela esiphilayo nesinomlando esihlala siyisisekelo sokuxhumana okubonakalayo kwanamuhla.