Uma sikhuluma ngabantu abashintshe kakhulu isimo sokubuka sesikhathi sethu, akunakwenzeka ingasaphathwa eyokuthi uSeymour Chwast. Lo mdwebi waseMelika, owazalelwa eBronx ngo-1931, akayena nje umklami wezithombe, kodwa uyisilovane sangempela sokudweba nokubhala oye wahlanganisa ubuciko bezentengiselwano ngobuciko kanye nokuqonda kobuciko okungaphelele.
Ukuqeqeshwa kwakhe eCooper Union, lapho athola khona iziqu zeFine Arts ngo-1951, kwabeka isisekelo salokho okwakuzokwenzeka. UChwast ushintshe umklamo kusukela ekubeni ithuluzi elisebenzayo kuphela waba ulimi olugcwele ukuhlekisa, ukuphawula komphakathi, kanye nobuhle obuphula yonke imithetho emisiwe.
Ifa le-Push Pin Studios
Ngo-1954, uChwast wabambisana nabanye ababonisi abathathu: uMilton Glaser , u-Edward Sorel, noReynold Ruffin. Basungula iPush Pin Studios ndawonye, iphrojekthi eyaba yisiqalo se-avant-garde yezithombe yangaleso sikhathi. Kusukela kulesi studio, abazange bakhiqize umsebenzi omuhle kuphela kodwa futhi bashicilela nomagazini iPush Pin Graphic, owawuyisihluthulelo sokusabalalisa imibono yabo.
Nakuba uGlaser ashiya inkampani ngo-1975, uSeymour wathatha izintambo, ehola lesi situdiyo kuze kube namuhla ngaphansi kwegama elithi The Pushpin Group Inc. eNew York. Ubhekwa njengephayona lokuklama kwesimanje , njengoba engesabi ukubheka esikhathini esidlule ukuze aqhubekele phambili, efaka izinto ze-Art Nouveau, i-Art Deco, kanye nobuhle beVictorian.
Isitayela esibonakalayo esingenakuzithoba
Uma kukhona okuchaza umsebenzi kaChwast, ikhono lakhe lokudala isitayela esiyingqayizivele. Umbono wakhe ungowomuntu siqu kakhulu futhi usebenzisa imithombo eyahlukahlukene: kusukela emiculweni yamahlaya kanye nobuciko bezingane kuya embukisweni obonakalayo we-Pop Art kanye nobuciko bokuqala. Akalweli ukuphelela kobuchwepheshe bendabuko, kodwa kunalokho umthelela oqondile.
Emisebenzini yakhe, umbala usetshenziswa kakhulu nangokuqondile. UChwast uphatha izindawo njengezindawo ezinezinhlangothi ezimbili, enganaki ukujula ukuze agxile emyalezweni. Le ndlela imholele ekutheni aqanjwe ngokuthi "umklami osebenzisa isandla sobunxele ," ebhekisela esitayeleni sakhe esiyingqayizivele kanye nokuthinta okuphazamisayo okungena kuzo zonke izigameko.
Iminikelo ezweni lokukhangisa nokusetshenziswa
Umthelela wakhe emhlabeni wezentengiselwano mkhulu kakhulu. Usebenzele iziqhwaga ezifana neMcDonald's, aklama ibhokisi lokuqala le-Happy Meal ngo-1979 , okuyingqophamlando ekupakishweni komhlaba wonke. Imifanekiso yakhe ihlobise omagazini nezincwadi, kanye namaphosta ayizinto zangempela zokuklama.
Ngaphezu komsebenzi wakhe njengomdwebi wezithombe, unothando olukhulu lokubhala izincwadi. Udale izinhlobo zokubhala ezinobuntu obuningi, njengoChwast Buffalo, Fofucha, Loose Caboose NF, kanye noWeedy Beasties NF , okubonisa ukuthi ukubhala izincwadi kungaba mnandi njengokudweba.
Ukuzibophezela kwezenhlalo kanye nemisebenzi ephawulekayo
Kodwa uChwast akaklami nje ukuthengisa; usebenzisa nobuciko bakhe ukusola ukungabi nabulungisa. Ukhunjulwa kakhulu ngesimo sakhe esinamandla sokulwa nempi , ikakhulukazi iphosta yakhe edumile yango-1968 emelene neMpi yaseVietnam, enesihloko esithi "End Bad Breath."
Amakhathuni akhe, okuhlanganisa nomfanekiso wakhe kaDonald Trump, kanye namaphosta akhe—njengeyezinkawu ezintathu ezidumile—abonisa ikhono elimangalisayo lokuhlanganisa imibono eyinkimbinkimbi ibe izithombe ezinamandla. Umsebenzi wakhe uhlobise amakhasi ezincwadi ezidumile ezifana neThe New Yorker, The Wall Street Journal, kanye neVanity Fair , okuqinisa isikhundla sakhe esidumile.
Kuwo wonke umsebenzi wakhe weminyaka ecishe ibe yishumi nesikhombisa, lo mdwebi, oshade nomklami ohlakaniphe ngokulinganayo uPaula Scher kanye nelungu le-AGI, ushintshe ukuxhumana okubonakalayo. Ikhono lakhe lokuhlanganisa ulwazi olubhalwe ngezinhlamvu kanye nemifanekiso lishiye umkhondo wezixazululo zezithombe ezingalindelekile eziqhubeka nokukhuthaza abaklami emhlabeni wonke namuhla.