Uma sikhuluma ngabaculi beqiniso abaye bashintsha ngokuphelele ukuqonda kwethu izithombe, igama elithi Seymour Chwast lifika engqondweni cishe ngokwemvelo. Lo mdwebi, owazalelwa eBronx ngo-1931, akayena umklami ojwayelekile olandela nje incwadi yemiyalelo; ufana kakhulu ne- chameleon yokudala enekhono elifiselekayo lokweqa phakathi kokubhala, ukudweba, kanye nomklamo omsulwa.
Indlela yakhe ibilokhu iwuhambo oluthakazelisayo enhliziyweni yobuhle baseMelika, ishiya uphawu olungenakwenzeka ukulususa. Ngemva kokuqeqeshwa eCooper Union ngawo-50, lapho athola khona iziqu zeFine Arts ngo-1951, uChwast wakha ikhono elimangalisayo lokumunca amathonya ahlukahlukene futhi awaguqule abe iziphakamiso eziphazamisayo, waba ngumnikazi omkhulu womklamo wesimanje.
I-Push Pin Studios Revolution
Ngo-1954, uChwast wanquma ukujoyina abanye ababona izinto njengoMilton Glaser, u-Edward Sorel, noReynold Ruffin ukusungula iPush Pin Studios . Kunokuba ibe yi-ejensi evamile, lesi studio sasiyisikhulu sangempela esasifuna ukuvuselela ubuhle bawo-60, sithumela amacebo aqinile futhi, empeleni, ayisicefe okuklama kwanamuhla kwaleso sikhathi.
Kusukela kulesi sikhungo semibono emisha, baqalise umagazini i-Push Pin Graphic, owaba yindlela ephelele yokubonisa izinto ezintsha. Nakuba uGlaser ashiya lo msebenzi ngo-1975, uSeymour wathatha izintambo zesitudiyo futhi usalokhu ehola kuze kube namuhla, manje esebenza ngaphansi kwegama elithi The Pushpin Group Inc. eNew York.
Indlela yaleli qembu yayiyinto entsha kangangokuthi abanye abagxeki baze bathi babeqinisekisa isiphetho sesimanje. Kodwa-ke, iqiniso liwukuthi babesungula ulimi olusha, olusekelwe hhayi ekukopisheni isikhathi esidlule ngokungacabangi, kodwa ekuguquleni nasekuchazeni kabusha izinto ezindala ukuze zizizwe zintsha futhi zisesikhathini samanje.
Isitayela esiyingqayizivele nesihlanganisa imikhakha eminingi
Okwenza umsebenzi kaChwast ubonakale kangaka yikhono lakhe lokuhlanganisa imiqondo. Unguchwepheshe wesitayela esiyingqayizivele , esindisa izingcezu ezivela ku -Art Nouveau, Art Deco, kanye nenkathi yamaVictorian , lapho enezela khona wonke amandla anamandla e-Pop Art. Lokhu kuhlanganiswa akulona iphutha, njengoba kuvame ukuhambisana nokugxekwa okubukhali komphakathi.
Ukuguquguquka kwakhe kuyamangalisa. Udale imifanekiso yezincwadi, izembozo ze-CD, kanye namaphosta achaze isithombe se-USA. Umsebenzi wakhe uhlobise izincwadi ezidumile ezifana ne- The New Yorker, i-The New York Times , i-The Atlantic, kanye ne-Vanity Fair, ebonisa ubungcweti bakhe kokubili ubuhle kanye namasiko athandwayo.
Ngaphezu kwalokho, uChwast usebenzise ubuciko bakhe njengethuluzi lokulwela amalungelo abantu. Emsebenzini wakhe wokuhlela, wasekela kakhulu inhlangano yamalungelo abantu, esebenzisa ukuhlanganiswa kwezithombe ukuze aqalise ukugxekwa okubukhali kobandlululo nokuhlukaniswa kwabantu, okufakazela ukuthi ukwakheka kungaba yisikhali esinamandla sezepolitiki.
Umthelela ekukhangiseni nasekubhaleni
Uma singena emkhakheni wokukhangisa, kukhona ingqophamlando nje: ngo-1979, uMcDonald's wamthuma ukuthi aklame ibhokisi lokuqala le-Happy Meal , into manje eseyingxenye yomcabango ohlangene wokusetshenziswa komhlaba wonke. Indlela yakhe ibilokhu iwukuthola ibhalansi phakathi kokusebenza kwezentengiselwano kanye nombono wobuciko ophula isikhunta.
Kodwa le ndoda ayizange iphele ekudwebeni; yazinikela nasekuklameni izinhlamvu. Yakha amafonti anobuntu obunamandla, njengoChwast Buffalo, Fofucha, Loose Caboose NF, kanye noWeedy Beasties NF , okuqinisekisa ukuthi ungumuntu ophelele ngempela. Ngenxa yesitayela sakhe esiyingqayizivele, uvame ukubizwa ngokuthi "umklami osebenzisa isandla sokhohlo."
Impilo yomuntu siqu kanye nefa lomsebenzi
Ngokwezinga lomuntu siqu, wabelana ngempilo yakhe nomunye umlobi wezokuklama, uPaula Scher , bakha omunye wemibhangqwana enethonya elikhulu emhlabeni wokudala. Ubulungu bakhe kwi-Alliance Graphique Internationale (AGI) kanye nokuthola kwakhe i-AIGA Medal kumenza abe phakathi kweqembu elikhethekile lokuklama emhlabeni jikelele.
Kusukela eneminyaka eyisikhombisa, lapho eqala ukudweba, uChwast wagcina ilukuluku elinganeliseki. Wayethonywe ngabantu abanjengoPicasso noMondrian , ngisho nangama-comics e-Sunday Funnies, ahlanganisa ubuciko bemyuziyamu nobuciko basemgwaqweni. Lokhu kuhlanganiswa kobuciko bezobuchwepheshe kanye nokuvukela komqondo yikho okuvumele ifa lakhe ukuthi liqhubeke nokuphefumulela abadali emhlabeni jikelele.
Umsebenzi kaSeymour Chwast umele ukuhlanganiswa okuphelele kokukhalipha kanye nekhono lokwenza imiqondo eyinkimbinkimbi ibe lula ngokudlala. Kusukela ekuqaleni kwakhe eBronx kuya ekuholeni iPushpin Group, ikhono lakhe lokuhlanganisa imifanekiso yokukhangisa nokuphawula komphakathi lichaze kabusha isiko lokubuka lesimanje, lishiya umkhondo wokusungula izinto ezintsha kuyo yonke iphosta, incwadi, noma uhlobo lokubhala aludalile.
