Uma siqala ukukhuluma ngabantu abavelele ngempela abashintshe ngokuphelele ubuhle besikhathi sethu, igama elithi Seymour Chwast livela cishe ngokwemvelo. Lo mdwebi, owazalelwa eBronx ngo-1931, akayena umklami ojwayelekile olandela nje imiyalelo; ungumoya ophazamisayo odlale ngezindlela zokwakha ulimi olubonakalayo olungafani nanoma yini enye.
Ithonya lakhe alinakucimeka futhi lisabalala yonke indawo, kusukela kuma-CD cover nama-poster kuya emifanekisweni ezincwadini nakomagazini. UChwast akazange nje aklame izithombe ezinhle; wathonya kakhulu isiko elibonakalayo , ikakhulukazi eMelika, esindisa injabulo nobunzima ekuqineni kwezinye izitayela zezibalo, ezibandayo kakhulu.
Isikhathi se-Push Pin Studios kanye nokuqhekeka kwe-postmodern
Ngo-1954, uChwast wanquma ukuqala indlela entsha futhi wasungula, kanye noMilton Glaser, u-Edward Sorel, noReynold Ruffin, iPush Pin Studios edumile . Kusukela kule ndawo yokudala, basungula umagazini iPush Pin Graphic, owaba uphawu oluphelele lwanoma yimuphi uchwepheshe wokudala wangaleso sikhathi. Ngenkathi umklamo waseSwitzerland, onesitayela sawo esihlanzekile kakhulu nesingenaphutha, wawubusa kakhulu kuleyo minyaka, uChwast nethimba lakhe baphakamisa enye indlela eguquguqukayo neyinkimbinkimbi eyabuyisa umqondo womfanekiso.
Indlela yakhe yayingasekelwe ekusunguleni okuthile kusukela ekuqaleni, kodwa kunalokho ekudwebeni okwedlule. Ngakho-ke, wahlanganisa ngobuciko izinto ze -Art Nouveau, i-Art Deco , ubuhle beVictorian, kanye, ne-Pop Art. Le ngxube ehlukahlukene yamvumela ukuthi adale isitayela esisekelwe ekuhlukaniseni izinto ezagcina zihlotshiswe emakhasini ezincwadi ezinethonya njenge- The New Yorker, i-The New York Times , i-Vanity Fair, kanye ne-The Wall Street Journal.
Ngemva kokuhamba kukaMilton Glaser ngo-1975, uSeymour wathatha lesi studiyo, wasihola kuze kube namuhla ngaphansi kwegama elithi The Pushpin Group Inc. eNew York. Waziwa ngothando ngokuthi " umklami osebenzisa isandla sokhohlo ," ilebula elibonisa ikhono lakhe lokwenza izinto ngendlela ehlukile, ehlanganisa ukuphawula komphakathi ngesitayela esihlukile nesinamandla kakhulu.
Ukuguquguquka okukhulu: Kusukela ekupakisheni kuya ekubhaleni izincwadi
UChwast inyoni engavamile ngomqondo omuhle kakhulu wegama: ikhiqiza kakhulu futhi iguquguqukayo kakhulu. Angagxuma esuka komunye umsebenzi aye komunye kalula, ehlala enezela amahlaya abonakalayo avimbela umsebenzi wakhe ukuthi ungaweli ekukhumbuleni okungelutho noma ekuzizweni okungenangqondo. Ikhono lakhe lokwazi kokubili imigqa kanye nokubhala yilona elamvumela ukuthi avale igebe phakathi komklamo wezithombe omsulwa kanye nemifanekiso yokukhangisa.
- Amaphosta: Usedale amaphosta acishe abe yikhulu, amaningi awo ezinikele kakhulu kwezepolitiki, ikakhulukazi imibhalo yakhe emelene neMpi yaseVietnam phakathi kuka-1968 no-1969.
- Ukukhangisa Nokupakisha: Ingqophamlando emangalisa kakhulu emsebenzini wakhe kwaba ikhomishini evela kwaMcDonald's ngo-1979, lapho aklama khona i- ibhokisi lokuqala le-Happy Meals.
- Umhleli: Umsebenzi wakhe usukela ezimbozweni zikamagazini i-Time kuya ezincwadini zezingane kanye nokupakishwa okuhlukahlukene kwezentengiselwano.
Kodwa ubuhlakani bakhe abuzange bugcine ekudwebeni. Wabuye wangena shà ezweni lokubhala, edala amafonti anobuntu obuhle kakhulu njengoChwast Buffalo, uFofucha , uLoose Caboose NF, kanye noWeedy Beasties NF. Lokhu kuqonda okuphelele kwendawo ebonakalayo yikho okumenza abe ngumuntu oyingqayizivele ngempela.
Ifa elidlula imingcele
Umsebenzi walo mculi mkhulu kakhulu kangangokuthi imisebenzi yakhe iyingxenye yamaqoqo ahlala njalo ezikhungo eziphezulu, ikakhulukazi iMuseum of Modern Art (MoMA) eNew York. Ikhono lakhe lokuhlanganisa imibono yezenhlalo nobuhle obukhangayo limtholele imiklomelo eminingi kanye nobulungu kwi- Alliance Graphique Internationale (AGI) ehlonishwayo.
Ngaphezu kwempilo yakhe yobungcweti, wabelana ngempilo yakhe nomunye umklami odumile, umklami odumile uPaula Scher . Bobabili bamelela ingxenye eyisisekelo ye-avant-garde ebonakalayo yaseMelika, begcina umoya wokuhlola uphila oqhubeka nokuphefumulela izizukulwane ezintsha zabadali emhlabeni jikelele.
