Uma siqala ukukhuluma ngabaculi beqiniso abaye bashintsha ubuhle bokubuka besikhathi sethu, igama elithi Seymour Chwast lifika engqondweni ngokushesha. Lo mdwebi, owazalelwa eBronx emuva ngo-1931, akayena umklami wezithombe ojwayelekile; ufana kakhulu ne- chameleon yokudala ekwazi ukuhamba kalula phakathi kokubhala, ukudweba, kanye nomklamo omsulwa.
Umsebenzi wakhe uwuhambo oluthakazelisayo ngesiko lokubuka laseMelika, lapho ashiye khona uphawu olungenakulibaleka. Ngenxa yokuqeqeshwa kwakhe eCooper Union , lapho aphothula khona iziqu zeBachelor of Fine Arts ngo-1951, uChwast wakha ikhono eliyingqayizivele lokumunca amathonya nokuwaguqula abe yinto entsha ngokuphelele, waba ngumuntu ohamba phambili ekuklanyweni kwe-postmodern okusasebenza nanamuhla.
Inguquko ye-Push Pin Studios
Ngo-1954, uChwast wanquma ukujoyina abanye ababona izinto njengoMilton Glaser , u-Edward Sorel, noReynold Ruffin ukusungula iPush Pin Studios . Leli qembu lalingelona nje i-ejensi; laba yinqala yokuvuselelwa kobuhle obukhulu ngawo-60, bephula imithetho eqinile yokuklama kwanamuhla ngaleso sikhathi. Kusukela kulesi sikhungo sokudala, bashicilela umagazini iPush Pin Graphic , incwadi eyayisebenza njengombukiso wezinto ezintsha zabo.
Nakuba uGlaser ashiya inkampani ngo-1975, uSeymour wathatha izintambo futhi usehole lesi situdiyo kuze kube namuhla, manje esebenza njengePushpin Group Inc. eNew York. Ikhono lakhe lokuphatha lesi situdiyo ngenkathi egcina umkhiqizo wakhe wobuciko laqinisa isimo sakhe njengomholi ongaphikiswana naye embonini yobuciko bezithombe.
Isitayela esiyingqayizivele nesihlanganisa imikhakha eminingi
Okwenza umsebenzi kaChwast ubonakale kangaka yikhono lakhe lokuhlanganisa imiqondo. Unguchwepheshe wesitayela esixubile , esebenzisa izakhi ze-Art Nouveau, i-Art Deco, ubuhle be-Victorian, kanye namandla e-Pop Art. Lokhu kuhlanganiswa akusikho okungahleliwe; kuvame ukuhambisana nokuphawula okubukhali kwezenhlalo , okumenza aqanjwe ngokuthi "umklami wesandla sobunxele."
Ukuguquguquka kwakhe kuyamangalisa futhi kudlulela ezindleleni eziningi. Ube nesibopho sokuveza imidwebo yomagazini nezincwadi , izembozo ze-CD, kanye namaphosta achaze isiko elibonakalayo lase-United States. Eqinisweni, umsebenzi wakhe uhlobise amakhasi ezincwadi ezidumile emhlabeni wonke ezifana ne- The New Yorker, i-The New York Times, i-The Atlantic, i-Vanity Fair, kanye ne-Wall Street Journal.
Iminikelo ezweni lokukhangisa kanye nokubhala
Uma kukhulunywa ngokukhangisa, kunento eyodwa ebalulekile esingenakuyikhohlwa: ngo-1979, uMcDonald's wamphathisa ukuklama ibhokisi lokuqala le-Happy Meal , into eseyiyingxenye yomlando wabathengi bomhlaba wonke. Indlela yakhe yobuciko bokukhangisa ibilokhu ifuna ukulinganisela ukusebenza kwezentengiselwano nombono wobuciko ophazamisayo, edala izithombe eziqoshwe enkumbulweni yombukeli.
Kodwa uChwast akagcinanga ngokudweba; wangena nasezweni lokubhala. Udale izinhlobo zokubhala ezihlukile kakhulu , njengeChwast Buffalo, Fofucha, Loose Caboose NF, kanye neWeedy Beasties NF. Lesi sici somsebenzi wakhe, kanye nezincwadi zakhe ezingaphezu kuka-30 ezishicilelwe, sibonisa ukuthi ungumculi ophelele . Ngaphezu kwalokho, udumo lwakhe luye lwaqashelwa ngemiklomelo esezingeni eliphezulu, ikakhulukazi i -AIGA Medal ehlonishwayo.
Ukuxhumana komuntu siqu kanye nezinto ezimangalisayo
Ngokwezinga lomuntu siqu, uSeymour wabelana ngempilo yakhe nomunye umlobi wezokuklama: uPaula Scher odumile , abumba naye omunye wemibhangqwana enethonya elikhulu ezweni lokudala. Ubulungu bakhe kwi- Alliance Graphique Internationale (AGI) bugcizelela isimo sakhe njengelungu leqembu elidumile lokuklama emhlabeni jikelele.
Ngokuthakazelisayo, igama lakhe livela lixhunyaniswe nezikhathalogi zobuciko ezahlukahlukene kakhulu, lize lihlukaniswe kanye nemisebenzi yemidiya exubile kusukela ku-tempera noyinki ephepheni elibekiwe kuya ezindabeni ezincane zasePheresiya zekhulu le-19, yize ingqikithi yakhe ibilokhu iwukuxhumana okubonakalayo kwesimanje.
Umsebenzi walo mculi waseNew York umele ukuhlanganiswa okuphelele kobuciko bobuchwepheshe kanye nokuvukela komqondo. Kusukela ekuqaleni kwakhe eBronx kuya ebuholini bakhe bePushpin Group, ubelokhu ehamba phakathi kokudweba kwezentengiselwano nobuciko obumsulwa, eshiya ifa elibonakalayo eliqhubeka nokuphefumulela abaklami emhlabeni wonke ngesibindi salo kanye nekhono lokukhiqiza.
