Uma sixoxa ngabantu abashintshe kakhulu ubuhle besikhathi sethu, akunakwenzeka ukungakhulumi ngoSeymour Chwast. Lo mculi waseNew York, owazalelwa eBronx ngo-1931, akazange nje aklebhule ubuso bomklamo; wachaza kabusha ukuxhumana okubonakalayo ngokuhlanganisa imifanekiso kanye nokuthayipha ngendlela okungekho muntu owake wayenza ngaphambili. Njengoba ephothule izifundo zeFine Arts eCooper Union ngo-51, indlela yakhe yayiphawulwe yilukuluku elingapheli kanye nesifiso sokugqashula emikhubeni eqinile yesikhathi sakhe.
Umsebenzi wakhe, kalula nje, uyisifundo sendlela yokuhlanganisa ubuciko nokusebenza kwezentengiselwano. UChwast akazange nje adale imidwebo emihle; wakwazi ukufaka imibono yezenhlalo kanye nokuhlekisa enhliziyweni yokukhangisa kanye nokuklama kokuhlela. Kusukela kuma-albhamu ambozwe kuya kumaphosta ezepolitiki, ithonya lakhe lijulile kangangokuthi namuhla noma yimuphi umfundi wokuklama uhlangana nomsebenzi wakhe njengesithenjwa esibalulekile sokuqonda ulimi lwesimanje lwezithombe.
Ifa le-Push Pin Studios kanye ne-avant-garde yesimanje
Ngo-1954, uChwast wanquma ukujoyina uMilton Glaser, u-Edward Sorel, noReynold Ruffin ukwakha iPush Pin Studios . Leli qembu lalingeyona istudiyo esivamile; kwakuyisiqalo sangempela somklamo we-postmodernism, indawo lapho izindinganiso zesimanje zaseSwitzerland zazingatshazwa khona futhi lapho abaculi baqala khona ukuzama umlando wobuciko. Baqala ndawonye umagazini i -Push Pin Graphic , owaba umbukiso wokuqonda okusha okubonakalayo. Ngemva kokuhamba kukaGlaser ngo-1975, uSeymour wathatha izintambo zesitudiyo, kamuva esaguquka saba yi-Pushpin Group Inc. , lapho eqhubeka nokusebenza njengomqondisi.
Okwenza umsebenzi wakhe ube ngokhethekile kangaka isitayela sawo esifana ne-chameleon. UChwast akazange azibophezele esenzweni esisodwa, kodwa wasebenzisa imithombo eyahlukahlukene : kusukela ekubukekeni kwe-Art Nouveau kanye ne-geometry ye-Art Deco, kuya ekukhumbuleni isikhathi sikaVictoria kanye nokuqhuma kwe-Pop Art. Lokhu kuhlanganiswa okuhlukahlukene kwamvumela ukuthi abambisane nezincwadi ezidumile emhlabeni wonke ezifana ne- The New Yorker , i-The New York Times , i-Vanity Fair , kanye ne -The Atlantic , njalo kuletha ukuthinta okusha nokuphazamisayo.
Ingcweti yemifanekiso kanye nokuhlaziya kwezenhlalo
Kwabaningi, uChwast waziwa ngokuthi "umklami osebenzisa isandla sobunxele," ilebula elibonisa indlela ehlukile neyomuntu siqu ayisebenzisayo kuzo zonke izigameko. Umbono wakhe awulweli ukuphelela kwezemfundo kwezobuchwepheshe, kodwa kunalokho usebenzisa ubuciko basendulo, ubuhle bezincwadi zamahlaya, kanye nemidwebo yabantwana. Izithombe zakhe zivame ukuba nemibala ekhanyayo, yangaphambili, lapho izindawo eziyisicaba zibusa khona ngaphezu kokujula, zidala umthelela obonakalayo oqondile nosheshayo oheha umbukeli.
Iphothifoliyo yakhe inkulu kakhulu futhi ithinta zonke izici zomsebenzi wakhe: kusukela ekupakisheni kokudla kuya esembozweni esidumile se-Aire Pop, lapho edlala khona umthengi wekhulu lama-20 ephethe izibuko zelanga nogwayi. Kodwa lapho ekhanya khona ngempela kusemsebenzini wakhe ohileleke kakhulu kwezepolitiki. Ukhunjulwa ngamaphosta akhe anamandla okulwa nempi , ikakhulukazi ucezu lwakhe lwango-1968 olumelene neMpi yaseVietnam, olunesihloko esithi End Bad Breath , kanye nama-cartoon akhe ezombusazwe ahlabayo, okuhlanganisa nekaDonald Trump.
Ukuthayipha njengento ephilayo
Akunakwenzeka ukukhuluma ngoSeymour Chwast ngaphandle kokukhuluma ngokuthanda kwakhe izinhlamvu. Ngokungafani nabanye abaklami, akabheki ukubhala njengethuluzi lokubhala umbhalo nje kuphela, kodwa njengento eyisisekelo yesithombe . Unekhono langaphakathi lokuhlanganisa ulwazi lwezinhlamvu nokuqukethwe okubonakalayo, edala izinhlamvu ezingokomfanekiso ezilandisa indaba zodwa. Lolu thando lwamholela ekuklameni izinhlobo zokubhala eziyizinto eziyigugu zesitayela esijabulisayo nesichazayo, njengeChwast Buffalo, Fofucha, Loose Caboose NF, kanye neWeedy Beasties NF.
Ngaphezu komsebenzi wakhe wobuciko, uChwast uzenzele uphawu emhlabeni wokusetshenziswa kakhulu. Iqiniso elimangalisayo elibonisa ukuguquguquka kwakhe ukuthi, ngo-1979, wathunywa ukuklama ibhokisi lokuqala le-Happy Meal le-McDonald's, ngaleyo ndlela ehlanganisa umklamo osezingeni eliphezulu nokumaketha komhlaba wonke. Uhlanganyele lolu hambo nomkakhe, umklami odumile uPaula Scher, bakha omunye wemibhangqwana enethonya elikhulu ekuklanyweni kwezithombe emhlabeni wonke futhi baqinisa ubulungu babo kwi- Alliance Graphique Internationale (AGI).
Sekuyiminyaka ecishe ibe amashumi ayisikhombisa, uSeymour Chwast eguqule ukukhangisa kwaba ithuluzi lokuveza ubuciko, ukuhlanganisa ukugcona, ukubhala ngendlela yokudlala, kanye nokushintshashintsha okubonakalayo okusabalulekile nanamuhla. Amandla akhe okudala kabusha izitayela zesikhathi esidlule nokuziguqula zibe ulimi lwanamuhla ambeka njengesisekelo samasiko okubonakalayo, omsebenzi wakhe kumaphosta, omagazini, kanye nezinhlobo zokubhala uqhubeka nokukhuthaza izizukulwane ezintsha zabadali.
