Inkampani yemfashini edumile emhlabeni wonke iZara, enye yezinkampani ezihlonishwa kakhulu eSpain, ibhekene nokugxekwa ngokukopisha imiklamo kaTuesday Bassen, umdwebi ozimele oseLos Angeles.
UBassen, umdwebi nomklami, ushicilele ukuqhathaniswa kwemiklamo yakhe ngayinye yephini naleyo uZara okuthiwa wayikopisha. Lo mdwebi uthukuthele kakhulu, njengoba uZara ephikile lezi zinsolo, ngokusho kwe-tweet kaBassen ngoLwesibili ebusuku.
Sikhuluma ngomculi ozimele osebenzele imikhiqizo emikhulu efana nePlayboy, The New Yorker, United Nations, Nike, Adidas, nabanye abaningi, ngakho unedumela emhlabeni wokuklama, njengoba esho kuwebhusayithi yakhe.
sekuyisikhathi sokubamba u-@ZARA icala ngokweba kwabadali abazimele njengo- @tuesdaybassen , mina nabanye abaningi pic.twitter.com/4Poe9VgIZr
— Adam J. Kurtz (@adamjk) Julayi 20, 2016
UBassen wathola ukuthi imiklamo yakhe ifana kakhulu neyamaphini kaZara ngenxa yabalandeli bakhe, njengoba enabalandeli abangaphezu kuka-100.000 ku-Instagram. Lapho ebona ukulingiswa kwemiklamo yakhe, wathatha isinyathelo sokuzama ukuxhumana nenkampani yezingubo. Waxhumana noZara ngommeli ukuze abuze ngamakhophi okusolwa ngawo. Ngokusho kukaBassen, impendulo ayitholile yayiwukuthi imiklamo yakhe yayingahlukile ngokwanele ukuba ihlotshaniswe neyabo.
Akuyena yedwa uBassen obhekene nale nkinga; abanye abaculi, njengo-Adam J Jurtz , nabo bahlanganise isithombe somsebenzi wabaculi abazimele abayi-12 abanemiklamo efanayo futhi engabonakala kuwebhusayithi kaZara. Amanye amabhrendi, njenge-Urban Outfitters kanye ne-Forever 21, nawo agxekwe ngokweba imiklamo, njengoba esolwa ngalokhu izikhathi ezingaphezu kwesisodwa.