Ukumaketha kwezokuxhumana sekuphenduke umjaho ohleliwe kabi.Wonke umuntu ugijima sengathi akukho kusasa, okuqukethwe kushicilelwa ubusuku nemini, futhi ama-algorithms asishukumisela ukuba sikhiqize ngokungayeki. Umphumela uba umsebenzisi okhathele, imikhiqizo ebhekwa njengenomsindo, kanye namaqembu okumaketha aseduze nokukhathala. Kulesi simo, enye indlela ezolile kodwa ephumelela kakhulu ithola ukuthandwa: ukumaketha okuhamba kancane kusetshenziswa ezinkundleni zokuxhumana.
Ukwamukela indlela elinganisiwe akusho ukuthi awufuni ukufeza noma ulahlekelwe yimiphumela.Kunalokho, kumayelana nokushintsha uhlobo lwemiphumela oyifunayo kanye nendlela oyifinyelela ngayo. Kumayelana nokwakha ubudlelwano bangempela, ukudala ukwethembana, ukukhulisa ulwazi lwedijithali lomphakathi wakho, nokuzibophezela ekukhuleni okusimeme, esikhundleni sokuphishekela izilinganiso zokuzikhukhumeza ngemikhankaso enolaka nokuqukethwe kwesikhashana.
Kuyini ukumaketha okuhamba kancane ezinkundleni zokuxhumana futhi kungani kuvela manje?
Ukumaketha okuhamba kancane ezinkundleni zokuxhumana kuyifilosofi yokuxhumana evimbela ukushesha. Ibeka phambili ikhwalithi, ukuziphatha, kanye nobudlelwano besikhathi eside nezithameli. Ngokungafani nendlela evamile, egxile ekukhiqizeni ukuchofoza kanye nokuthengisa okusheshayo, umgomo lapha ukudala isibopho esiqinile nabalandeli bakho, ukuze bakhethe umkhiqizo wakho uma kunengqondo ngempela kubo.
Lo mkhuba uvele njengempendulo eqondile ekugcwaleni kokuqukethwe kanye nokukhathala kwedijithali. Sizizwa sicindezelwe ukuxhumana njalo: izaziso, izikhangiso eziqondiswe kakhulu, amavidiyo amafushane, adlulayo, izindaba eziphelelwa yisikhathi ngemva kwamahora angama-24… Konke kuncintisana nokunaka kwethu, futhi ekugcineni, cishe akukho lutho olushiya umbono ohlala njalo. Ukumaketha okuhamba kancane kuphakamisa okuphambene nalokho: umsindo omncane nokujula okwengeziwe.
Uma kusetshenziswa ezinkundleni zokuxhumana, ukumaketha okuhamba kancane kugxila ekuthumeleni ngenhloso.ukubeka phambili izingcezu ezinikelayo imininingwane ewusizoUgqozi noma ukwesekwa kwangempela, esikhundleni sokugcwalisa ikhalenda ngenxa yesibopho. Ukugxila kusemiphakathini emincane kodwa ehilelekile, izingxoxo ezithinta abantu ababili, kanye nokuqukethwe okuzohlala kubalulekile emavikini noma ezinyangeni kusukela manje.
Esinye sezihluthulelo zalo ukulahla ukuphuthuma okwenziweImiyalezo efana nokuthi “namuhla kuphela,” “amahora okugcina,” noma “thenga manje noma uphuthelwe,” edala ingcindezi nokungathembani, iyancishiswa. Esikhundleni salokho, ukuxhumana okuqotho kuyakhuthazwa, ngezikhathi zokuthatha izinqumo ezinengqondo kanye nolwazi olusobala mayelana nalokho okunikezayo nokuthi ubani okufanelekelayo.
Le ndlela ihlanganisa nokusimama kanye nomthwalo wemfanelo emphakathiniAkukhona nje ukugwema ukukhungathekisa izithameli zakho, kodwa futhi nokuhlola umthelela wemikhankaso yakho emvelweni, izindinganiso ozivezayo, kanye nohlobo lokusetshenziswa olukhuthazayo ezinkundleni zakho zokuxhumana. Akuyona into eyenzeka ngezikhathi zakudala, kodwa ukuzivumelanisa nomqondo nomsebenzisi ofuna kakhulu okhathele ukumaketha okuphazamisayo.
Ukukhathala kwedijithali kanye nokukhathala komsebenzisi: umongo oshintsha yonke into
Ukuze siqonde ukuthi kungani ukumaketha okuhamba kancane kuqhubeka, sidinga ukubheka ngqo ukukhathala kwedijithali.Leli gama lichaza ukukhathala kwengqondo ngokomzwelo okubangelwa ukuchayeka njalo ezikrinini, izaziso, nokuqukethwe. Lihumusha libe ukucindezeleka, ubunzima bokugxila, ukuzonda izikhangiso, kanye nesidingo sokuzihlukanisa nezinkundla zokuxhumana kanye nezinhlelo zokusebenza.
Imithombo yezokuxhumana ingenye yemithombo eyinhloko yalokhu kwehla.Amavidiyo asakazwayo, izitayela, ukubambisana, ukusakaza bukhoma, ukukhushulwa njalo ngemizuzu embalwa… Ngezikhathi ezifana noKhisimusi noma imikhankaso ekhethekile, isimo siba sibi kakhulu: ama-imeyili amaningi, ukuthengiswa okusheshayo, izindaba ezixhasiwe, ukuqondiswa kabusha yonke indawo. Ekugcineni, kubantu abaningi, konke kuba yingoma yangemuva abayeka ukuyinaka.
Kunezici eziningana ezibangela ukukhathala kwalo msebenzisi.Ngakolunye uhlangothi, kukhona ulwazi oluningi kakhulu, okwenza kube nzima ukuhlunga okubalulekile; ngakolunye uhlangothi, kunezindlela zokwenza izinto ezivame ukukhombisa okuqukethwe okuphindaphindayo noma okufana kakhulu, okudala umuzwa wokungathandi; ngaphezu kwalokho, kukhona ukukhangisa okuphazamisayo, okuphazamisa ukuphequlula futhi kudale ukwenqatshwa; futhi ekugcineni, kukhona ingcindezi yomphakathi neyomsebenzi yokuthi uhlale utholakala futhi uphendule ngokushesha.
Kumabhrendi, lokhu kukhathala kunemiphumela ecacile ezinkundleni zokuxhumana.Ukuzibandakanya kuyehla, abasebenzisi bayayishaya indiva okuthunyelwe noma ama-akhawunti athulisiwe, ukuvimba izikhangiso kuyanda, futhi ukwethembana kuyawohloka lapho kubonwa amaqhinga ahlaselayo. Izindlela "zomsindo owengeziwe, umthelela owengeziwe" ziqala ukulahlekelwa ukusebenza kwazo ngoba izilaleli zigcwele futhi sezifunde ukulalela noma ukuhlunga.
Lesi simo siphoqa ukucabanga kabusha ngokuphelele ngesu ledijithaliUkuqhubeka nokwandisa imvamisa yezikhala noma inani lemikhankaso ekhokhelwayo akuseyona ikhambi. Sekuya ngokuya kudingekile ukunciphisa ingcindezi, ukuhlonipha isikhathi sokunaka komsebenzisi, nokukhetha imiyalezo enokuqukethwe kwabantu okwengeziwe, umongo owengeziwe, kanye nokuphuthuma okuncane.
Izimiso ezibalulekile zokumaketha okuhamba kancane zisetshenziswa ezinkundleni zokuxhumana
Ukumaketha okuhamba kancane kusekelwe ochungechungeni lwezimiso ezithi, uma zisetshenziswa ezinkundleni zokuxhumanaZishintsha indlela okuqukethwe okudalwa ngayo kanye nendlela imiphumela elinganiswa ngayo. Akukhona nje ukushicilela okuncane, kodwa ukwenza kanjalo ngendlela ehlukile kanye nezinto eziza kuqala ezahlukene.
Insika yokuqala enkulu ubuqinisoUkuxhumana ngezindinganiso zangempela, ngaphandle kokusebenzisa ithoni engahambisani nomkhiqizo wakho ngoba nje "isebenza ku-TikTok" noma "umncintiswano uyakwenza." Lokhu kusho ukuthi bonisa izinqubo zokudalaUkungabaza, izinqumo, ngisho namaphutha kubalulekile, esikhundleni sokumane unikeze imiyalezo ecacile nengenalutho. Uma inkulumo ithembekile, kuba lula kakhulu ngezilaleli ukubona ukuvumelana nokuyethemba.
Ukugxila kwesibili ukulalela ngenkuthalo kanye nozwelaEsikhundleni sokusebenzisa izinkundla zokuxhumana njengendlela eyodwa yokuxhumana, isetshenziswa njengendawo yokulalela amakhasimende, abalandeli, kanye nabathengi abangaba khona: okukhathazayo, abangakuqondi ngomkhiqizo wakho, izihloko abazithandayo, kanye nokuthi yini ebakhathazayo ngokuxhumana kwakho. Lokhu kulalela kuhumusha kube ukulungiswa kwangempela kwemiyalezo, imikhiqizo, kanye nesivinini.
Kubalulekile futhi ukubeka phambili inani kunevolumuUkumaketha okuhamba kancane kwenqaba ukuthambekela kokuthumela nsuku zonke uma kungekho lutho olufanele ukusho. Kukhetha ukushicilela izingcezu ezimbalwa, kodwa eziklanywe ngokucophelela futhi eziwusizo: iziqondiso, izingxoxo ezichazayo, ama-carousel aphendula imibuzo evame ukubuzwa, amavidiyo ajulile, noma izindaba ezixhumanisa ngokomzwelo.
Esinye isimiso esibalulekile ukugxila ebudlelwaneni, hhayi ekuthengiselaneni.Umgomo akusekho "ukuvala ukuthengisa ngazo zonke izindleko" ngokuthunyelwe ngakunye, kodwa kunalokho ukuqondisa umsebenzisi ngenqubo yakhe yokwenza izinqumo, ukuphendula imibuzo yakhe, ukubonga ngempendulo yakhe, nokuhlala exhumana noma engathengi ekuvakasheni kokuqala. Imithombo yezokuxhumana isiba yindawo yomphakathi, hhayi nje iwindi lesitolo.
Ukucaca kanye nokuziphatha kuqeda umbuthanoChaza ukuthi kungani uqhuba ukukhushulwa okuthile, ukuthi ubeka kanjani amanani, ukuthi imikhiqizo noma izinsizakalo zakho zinamuphi umthelela, ukuthi yimiphi imikhuba eqhubekayo oyilandelayo... Imikhiqizo eqondile, evuma amaphutha futhi ekhombisa ukuthi iwalungisa kanjani ithola idumela eliqinile kakhulu esikhathini esiphakathi neside.
Izinzuzo zokumaketha okuhamba kancane kwemikhiqizo ezinkundleni zokuxhumana
Ukwamukela indlela yokumaketha ehamba kancane akugcini nje ngokuthuthukisa ulwazi lomsebenzisiFuthi kudala izinzuzo ezibonakalayo zomkhiqizo, kokubili emazingeni ebhizinisi kanye nangaphakathi enhlanganweni. Nakuba imiphumela ingabi khona ngokushesha ngaso sonke isikhathi, umthelela wayo ohlangene unamandla kakhulu.
Enye yezinzuzo ezinkulu ukwethembeka kwamakhasimende.Uma ubudlelwano bakhiwe ngokuthula, ngemiyalezo ecacile futhi ngaphandle kwengcindezi, umsebenzisi uzizwa ehlonishwa futhi eyigugu. Lokhu kuhunyushwa kube amakhasimende aphindaphindayo ancoma uphawu kunethiwekhi yawo futhi abe amanxusa angempela ezinkundleni zokuxhumana.
Ukwehlukaniswa kungenye imiphumela eqondileKu-feed egcwele izikhangiso ezinkulu, izithembiso ezigqamile, kanye nemiyalezo ephuthumayo, uhlobo olukhuluma ngokuthula, oluthatha isikhathi salo ukuxoxa indaba noma ukuchaza ukuthi kungani lwenza lokho olukwenzayo, luvelela ngokwemvelo. Asikho isidingo sokumemeza lapho wonke umuntu ememeza: vele ukhulume ngokucacile nangokuthula.
Ukumaketha okuhamba kancane kunciphisa nokuthembela ekukhangiseni okukhokhelwayo.Ngokugxila kokuqukethwe okunenani eliphezulu kanye nomphakathi ohilelekile, kudingeka ukutshalwa kwezimali okuncane okuqhubekayo ezikhangisweni ukuze kugcinwe ukufinyelela kanye nokuthengisa. Akukhona mayelana nokuyeka imikhankaso ekhokhelwayo, kodwa kunalokho ukuyisekela ngesisekelo esiqinile nesiqhubekayo semvelo.
Lokhu kungaphezu kokonga izindleko kanye nokuguga kwangaphakathi.Amaqembu okumaketha angahlela kangcono, asebenze ngezikhathi zokugcina ezifanele, futhi agxile kumaphrojekthi anethonya elikhulu, esikhundleni sokucima umlilo njalo futhi akhiqize okuqukethwe okuseqophelweni eliphansi ngokumelene nesikhathi. Indawo yokusebenza iyathuthuka, futhi lokhu kubonakala nangendlela umkhiqizo oxhumana ngayo.
Okokugcina, indlela ehamba kancane iyasiza ekukhuliseni ukwethembeka kanye nedumelaUkuxhumana okuqotho, okugwema ukukhohliswa futhi okungaphoqi abasebenzisi ukuthi benze izinqumo ezisheshayo, kwakha ukwethembana. Futhi endaweni lapho ukunaka kulinganiselwe khona futhi ukungathembi ukukhangisa kuphezulu, ukwethembana mhlawumbe kuyimpahla eyigugu kakhulu umkhiqizo wakho ongaba nayo ezinkundleni zokuxhumana.
Ucwaningo lwesibonelo: izibonelo zangempela zokumaketha okuhamba kancane
Imikhiqizo eminingana evela emikhakheni ehlukene ikhombisile ukuthi enye indlela yokwenza ukumaketha ingenzekaikakhulukazi ezimweni zezentengiselwano ezicindezela kakhulu njengeKhisimusi noma imikhankaso emikhulu yokuthengisa. Izindlela zabo zincike kakhulu ezinkundleni zokuxhumana, yize zivame ukusabalala nakwezinye iziteshi.
IPatagonia ingenye yezibonelo ezicashunwa kakhulu lapho kukhulunywa ngokumaketha okuhamba kancane.Ngemiyalezo efana nokuthi “Thenga okuncane, funa okwengeziwe,” lo mkhiqizo ugxile ekunciphiseni ukuthenga ngokuphazima kweso kanye nokukhuthaza ukulungiswa nokusetshenziswa isikhathi eside kwezingubo zawo. Ezinkundleni zokuxhumana, lokhu kuhunyushwa kube okuqukethwe okuchaza indlela yokunakekela imikhiqizo, izindaba zabantu abasebenzisa kabusha izingubo iminyaka eminingi, kanye nemiyalezo ephonsela inselelo imfashini esheshayo.
Isu lakhe lihlanganisa ukuvumelanisa lokho akushoyo nalokho akwenzayo.Ikhuthaza ama-workshop okulungisa, ikhuthaza ukuthenga kuphela lokho okudingekayo, futhi ikhuluma ngokukhululekile ngethonya lemvelo lomkhakha wezindwangu. Ngokusebenzisa le ndlela ehambisanayo nelinganisiwe, yakhe umphakathi othembekile kakhulu oqaphela ukwethembeka nokuzibophezela emhlabeni.
Emkhakheni wezitolo, iLidl iqalise imikhankaso kaKhisimusi egxile ezintweni ezithinta imizwa kanye nezinsuku zonke.njengaleyo egqamise ukubaluleka kwezikhathi ezincane zomndeni ngokungafani nokudla okudliwayo okudlangile. Ezinkundleni zokuxhumana, lolu hlobo lwemikhankaso luthembele kumavidiyo kanye nezingcezu zokuqukethwe ezibonisa izigcawu ezilula, umculo ofudumele, kanye nemiyalezo ethintana nalokho okubaluleke ngempela ezilalelini zabo.
I-H&M, yona, ikhethe izikhangiso ezinezindaba zebhayisikobho kanye nesivinini esisheshayo.Njengezikhangiso eziqondiswe nguWes Anderson, lapho into ebalulekile kungekona ukukhombisa yonke imikhiqizo engenzeka, kodwa ukuxoxa indaba ebukeka kahle neyobuntu. Lezi zinhlobo zezingcezu zisebenza kahle kakhulu ezinkundleni zokuxhumana ngoba abantu bazibheka cishe njengamafilimu amafushane, hhayi njengezikhangiso eziphazamisayo.
Ngaphandle kwalezi zinhlobo ezinkulu, kunezibonelo zokumaketha okuhamba kancane emikhakheni efana nemfashini yobuciko. (njengeMaisonCléo, ekhombisa inqubo yokukhiqiza ezinkundleni zokuxhumana), ukuthengisa ngenhloso yokuxhumana nabantu (njengeSodimac Peru, eyayisebenzisa amadokhumentari amancane ukukhuluma ngokuxhumana ngokomzwelo) noma imikhiqizo nezinhlangano ezinomthelela ezifana ne-Originaria, ezakha umphakathi ngokuqukethwe okujulile kunezincwadi eziningi.
Ukukhathala kwedijithali, ukukhathala, kanye nendlela ukumaketha okuhamba kancane okusiza ngayo ekulweni nakho
Uma izinkampani zilandela umqondo wokuthi "ukushicilela ngenxa yokushicilela", ngokungazi zinegalelo ekushiseni kwedijithali.Abasebenzisi abakhathele, izikhathi ezibekiwe akunakwenzeka ukuzilandela, kanye nomuzwa wokuthi konke kuyaphuthuma kodwa akukho okubalulekile. Ukumaketha okuhamba kancane kungena lapha njengendlela yokunciphisa leyo ngcindezi nokuthuthukisa ubudlelwano phakathi kwemikhiqizo nabantu.
Isu lokuqala ukucabanga ukuthi okuncane kukhulu.Akudingeki ushicilele okuqukethwe okungamashumi amabili ngesonto uma okuhlanu kuphela okuzonikeza okuthile okunenjongo. Ukunciphisa imvamisa nokwandisa ukujula kusiza okuthunyelwe kwakho ukuphefumula, kubanike isikhala kokuphakelayo, futhi kuthuthukise ukucutshungulwa kwabo.
Ukwenza ngokwezifiso ngenhlonipho kungenye into ebalulekileAmathuluzi edatha kanye nokuhlukanisa angasetshenziswa ukukhombisa okuqukethwe okwenzelwe izintshisekelo zangempela zomsebenzisi ngamunye, kodwa ngaphandle kokuwela umngcele kube ukungena ngaphakathi. Ukucaca mayelana nokuthi iyiphi idatha oyisebenzisayo, ngayiphi injongo, nokuthi abasebenzisi bangayishintsha kanjani izintandokazi zabo kubalulekile.
Amafomethi nawo adlala indima ebalulekile ekunciphiseni umuzwa wokugcwala.Okuqukethwe komsindo, izincwadi zezindaba ezithunyelwa ngesivinini esifanele, noma izingcezu ezikhuthaza ukuxhumana okukhululekile (imibuzo evulekile, izingxoxo, izingxoxo ezibonisa ukuzindla) kudala ubudlelwano obuhlukile kunokuqhuma okuvamile kwamavidiyo amafushane nezikhangiso eziphindaphindwayo.
Ukuphatha isikhathi kanye nokuvama kokuvela ezinkundleni zokuxhumana kungenye indlela yokumaketha okuhamba kancaneUkuhlaziya ukuthi izilaleli zakho zisabela kakhulu nini, ukuhlukanisa imikhankaso enzima kakhulu, futhi kwezinye izimo, ngisho nokumemezela ukumiswa okuhleliwe noma "amakhefu edijithali" kungathuthukisa kakhulu umbono womkhiqizo wakho kanye nenhlalakahle yomphakathi wakho.
Ngokuhlanganisa le mikhuba, ukuba khona kwakho ezinkundleni zokuxhumana akube ngomunye umthombo wokucindezeleka. futhi kubhekwa njengomngane owusizo, okhuthazayo, noma ojabulisayo okufanele alandelwe, kunokuba kube umfudlana oqhubekayo weziphazamiso.
Amathuluzi nobuchwepheshe obusebenza ekuthengiseni okuhamba kancane
Kungase kuzwakale kuyindida, kodwa ukusebenzisa indlela enobuntu nelinganiselwe ezinkundleni zokuxhumana Ngokuvamile udinga ukuthembela kubuchwepheshe. Isihluthulelo siwukubusebenzisa ukuze uthole isikhathi nokujula, hhayi ukwandisa inani lemibono.
I-CRM enhle iyinsika yanoma yiliphi isu lokumaketha elihamba kancaneIkuvumela ukuthi urekhode okuthakasela ikhasimende ngalinye, okuqukethwe elikusebenzisayo, imibuzo eliyibuzayo, nokuthi lisebenzisane kanjani nomkhiqizo wakho. Lolu lwazi, uma luhlaziywa kahle, lukusiza ukuthi wenze imiyalezo ibe ngeyakho ngaphandle kokuphazamisa futhi uthole amathuba okunikeza inani langempela.
Amathuluzi okwenza izinto ngokuzenzakalela angaba abalingani abahle uma esetshenziswa ngokuhlakanipha.Akukhona ngokudala ukulandelana okungapheli kwemiyalezo, kodwa ngokuklama ukugeleza okuchazwe kahle nokucatshangelwe ngokucophelela: i-imeyili yokwamukela, isikhumbuzo esiwusizo, umlayezo wokulandelela ngemva kokuthenga omema abasebenzisi ukuthi babelane ngempendulo... Njalo ngenketho ecacile yokuzikhipha ohlwini uma umsebenzisi efisa.
Ukuhlaziywa kwedatha okuthuthukisiwe kuvumela izinqumo ezihamba kancane kodwa ezinembe kakhulu.Esikhundleni sokusabela esicongweni sakamuva esifinyelelekayo noma i-metric ehlukanisiwe, kuyaqashelwa izitayela zesikhathi esimaphakathi: ukuthi hlobo luni lokuthunyelwe oluveza amazwana ekhwalithi, yiziphi eziletha ithrafikhi efanelekile, yiziphi izakhiwo ezigcina ukunakwa okungcono ngaphandle kwesidingo sokweqisa.
Amapulatifomu okuphatha okuqukethwe alula ukuhlela ngenzuzo.Ngokulungiselela ikhalenda kusengaphambili, ugwema ukwenza izinto ngendlela entsha nsuku zonke futhi uthola isikhathi sokubukeza ithoni, ukugxila, kanye nokuvumelana kwengxenye ngayinye. Lokhu kunciphisa okuqukethwe "okugcwele" futhi kukhuthaza izincwadi ezihambisana nefilosofi yokuphila kancane.
Amathuluzi okulalela umphakathi asiza ukugcina ukuxhumana nomphakathi kuphilileUkuqapha ukukhulunywa ngakho, ukuphawula, kanye nezingxoxo eziphathelene nomkhiqizo noma imboni yakho kukuvumela ukuthi uthole ukukhathazeka kwangempela, imibono ethokozisayo, kanye namathuba okufaka isandla kokuthile okuwusizo, esikhundleni sokubheka nje okuthandwayo kanye nemibono.
I-SEO, i-SEM kanye nomklamo wewebhu ngaphakathi kwesu elihamba kancane
Ukumaketha okuhamba kancane akuhambisani nokusebenza ekwenzeni ngcono izinjini zokusesha.Ngakolunye uhlangothi, okuqukethwe okujulile, okuhlelwe kahle okwenzelwe inhloso yokusesha kuvame ukusebenza kangcono ku-SEO kunenqwaba yezingcezu ezingasho lutho. Ezinkundleni zokuxhumana, le ndlela ihambisana kahle kakhulu nezikhala eziqhuba ithrafikhi efanelekile kulokho okuqukethwe okujulile.
Ezingeni le-SEM, isihluthulelo sisekuklameni imikhankaso eqondiwe kakhulu futhi uthembekileNgemiyalezo engathembisi ukuchofoza okungenakwenzeka noma okuphoqelela ngokuphazima kweso, izikhangiso ezigxile kahle ezinezinhloso ezingokoqobo futhi ezixhunywe emakhasini okufika acacile nawusizo zifanelana kahle nesu lokumaketha elihamba kancane.
Ukwakhiwa kwewebhu kanye nolwazi lomsebenzisi kungenye insika evame ukunganakwaAkusizi ngalutho ukuba nendlela elinganisiwe ezinkundleni zokuxhumana uma iwebhusayithi yakho igcwele ama-pop-up, amabhanela, kanye nezikhangiso ezicasulayo. Isayithi elihlanzekile, okulula ukulisebenzisa eliphefumulayo futhi elibonisa ubuntu bomkhiqizo liqinisa wonke umsebenzi owenziwa ezinkundleni zokuxhumana.
Kulesi simo, ukuklama imidwebo kuthatha indima ehamba phambili.: ubunikazi obubonakalayo obuhambisanayo, izinto ezikhethwe ngokucophelela, ukuthayipha okufundekayo, ama-palettes ombala Futhi ukusetshenziswa kombala ngamabomu kusiza ukuveza ukuzola, ukucaca, kanye nobuqiniso. Yonke imidwebo ezinkundleni zokuxhumana kufanele iqinise lowo muzwa wophawu oluqinile noluthembekile.
Ekugcineni, ukuxhumana ngemva kokuthengisa kuqeda umjikelezo wokuhlangenwe nakho.Imiyalezo yokubonga, izicelo ezibhalwe kahle zempendulo, okuqukethwe kosizo ngemuva kokuthenga, kanye nezindlela ezivulekile zokuxazulula ukungabaza kuqinisa ubudlelwano futhi kuguqula i-oda elilula libe ukuqala kwengxoxo yesikhathi eside.
Imikhakha kanye nezimo lapho ukumaketha okuhamba kancane kukhanya khona ikakhulukazi
Nakuba noma yimuphi umkhiqizo ungazuza ekukhangiseni okuhamba kancane ezinkundleni zokuxhumanaKunemikhakha kanye nezimo lapho le ndlela ifaneleka khona kakhulu futhi ingenza umehluko ocacile kakhulu uma kuqhathaniswa nomncintiswano.
Imikhiqizo yobukhazikhazi kanye neyobuciko ithola indawo yayo yemvelo ekukhangiseni okuhamba kancane.Uma isiphakamiso sakho sisekelwe ekhwalithini, ekukhetheni, nasemsebenzini ocophelelayo, kunengqondo ukuzinika isikhathi sokuxoxa indaba ngemuva kwengxenye ngayinye, ubonise izinqubo, futhi uchaze ukuthi kungani into ethile ifanele lokho ekufanele.
Amabhizinisi azinzile futhi anobungani nemvelo nawo aqiniswa kakhulu.Uma uthengisa imikhiqizo engasetshenziswa kabusha, engokwemvelo, noma engenamthelela omkhulu emvelweni, imithombo yakho yezokuxhumana ingaba yindawo yokufundisa lapho uxoxa khona ngemikhuba yokusebenzisa, umthelela omuhle, kanye nokukhetha okunengqondo. Lokhu kudinga ukuxhumana okuzolile, okunokuqonda, kanye nokuvumelana.
Ezimbonini zokudala nezamasiko, njengobuciko, ukuklama, ukubhala, noma ukudala okuqukethweIndlela ehamba kancane isiza ekwakheni izithameli ezihlonipha umsebenzi osezingeni eliphezulu, hhayi nje ukusabalala kwesikhashana. Ukubonisa izinqubo, izinkinga zokudala, izinkomba, kanye nokuzindla kuxhumana nabantu abafuna okungaphezu nje kokuzijabulisa okusheshayo.
Umkhakha wezempilo kanye nenhlalakahle ungomunye umuntu obalulekile.Lapha, ukwethembana nobudlelwano besikhathi eside kubalulekile: ingqondo, ukudla okunempilo, ezemidlalo, izindlela zokwelapha… Ukuxhumana ngaphandle kokushesha, ngokuqina nokucabanga ngenhlalakahle yangempela yomsebenzisi kuphumelela kakhulu kunokuyiphonsa ngeminikelo yomzuzu wokugcina.
Emkhakheni we-B2B kanye nezinkampani zokubonisana, ukumaketha okuhamba kancane cishe kuyinto edingekayo.Imijikelezo yokwenza izinqumo inde, ukutshalwa kwezimali kubalulekile, futhi amakhasimende adinga ubufakazi bokuthi angakwazi ukuxazulula izinkinga. Izindaba zempumelelo ezichazwe kahle, okuqukethwe kobuchwepheshe okufinyelelekayo, kanye nokuba khona njalo kodwa okungaphazamisi ezinkundleni zokuxhumana kuhamba ibanga elide ekwakheni ukwethembeka.
Imfundo nokuqeqeshwa kuthola umngane ophelele ekukhangiseni okuhamba kancane.Izikole, amanyuvesi, izikole eziku-inthanethi, noma izinhlelo zokuqeqesha zingasebenzisa amanethiwekhi ukwabelana ngezinsiza eziwusizo, ukuqondisa abafundi abazoba abafundi, nokwakha idumela, ngaphandle kwesidingo sokuphoqelela ukubhaliswa nganoma iyiphi indlela.
Ezokuvakasha kanye nokungenisa izihambi, ikakhulukazi kumaphrojekthi ezokuvakasha ashibhile noma azinzileBayazuza ngokubonisa okuhlangenwe nakho ngendlela ekhululekile: izindaba zabahambi, imininingwane yamasiko endawo, izincomo ezicatshangelwe kahle... Izincomo zomlomo kanye nokubuyekezwa okuqotho kunesisindo esikhulu lapha kunenqwaba yezikhangiso.
Okokugcina, izinkampani ezinesisekelo somphakathi esiqinile —ama-cooperative, amaphrojekthi endawo, amabhizinisi anamaqembu obulungu— athola kumanethiwekhi indawo ekahle yokuqinisa ukuba yingxenye yenkampani, ukwabelana ngezinqumo nokugcina ingxoxo eqhubekayo nabantu asebevele bekholelwa kumkhiqizo.
Kuzo zonke lezi zimo, umgomo awukona ukubonakala okubonakalayo kanye kuphela.kodwa ukuba khona okuzinzile, okunobunye nobuntu, okukwazi ukudala ukwethembana nobudlelwano obuqinile ngokuhamba kwesikhathi.
Ekugcineni, ukumaketha okuhamba kancane ezinkundleni zokuxhumana kusikisela ukushintsha umqondo wokuthi "lapho kushesha, kungcono" kube "lapho kuyiqiniso futhi kufaneleke kakhulu, kulapho umthelela uba mkhulu khona."Ukunciphisa umsindo, ukulalela umphakathi wakho, ukwakha umlayezo ngamunye ngokucophelela, nokulinganisa ngokuthula ukuthi yini esebenzayo kukuvumela ukuthi wakhe uhlobo abantu abangaluqapheli nje kuphela kodwa futhi abaluhloniphayo nabaluncomayo. Endaweni lapho ukunaka kuncane khona futhi ukwethembana kuyigugu, ukubeka phambili ukuphumula nokujula akube yinto yokunethezeka futhi kuba yinzuzo enkulu yokuncintisana.