Uma usacabanga ukuthi ukumaketha kwehhotela lakho kumayelana nezipesheli, imikhankaso, kanye nokugcwalisa imibhede , usemuva kwesikhathi. Umdlalo ushintshile: impi yangempela ayisekho mayelana nentengo, kodwa mayelana nokuhlangenwe nakho isivakashi sakho esinakho ngaphambi, ngesikhathi, nangemva kokuhlala kwaso. Abahambi banamuhla bafuna imizwa, izindaba abangazixoxa, kanye nezikhathi abangabelana ngazo , hhayi nje igumbi elihle kanye nesidlo sasekuseni esamukelekayo.
Kulesi simo, ukumaketha kokuhlangenwe nakho kwamahhotela sekuyindlela enamandla yokuhlukanisa, ukwethembeka kwamakhasimende, kanye nedumela . Asikhulumi ngokumane sibeke ikhandlela elinephunga endaweni yokwamukela izivakashi kanye nebhokisi lezithombe eduze kwe-lifti, kodwa mayelana nokuklama uhambo oluphelele oluthinta imizwa: kusukela embonweni wokuqala ku-inthanethi kuya ekuboniseni kokugcina kokuphuma, okuhlanganisa yonke imininingwane yemizwa yehhotela. Sizoyichaza kancane kancane ngendlela esebenzayo, esekelwa izibonelo zangempela ezivela emkhakheni wezokuvakasha kanye nokungenisa izihambi.
Kuyini ukumaketha kokuhlangenwe nakho emahhotela futhi kungani kunamandla kangaka?
Ukumaketha okuhlangenwe nakho emahhotela kuhilela ukudala okuhlangenwe nakho okukhumbulekayo nokunenjongo phakathi kwezivakashi nomkhiqizo, okwakha ukuxhumana ngokomzwelo okudlulela ngale kokuthengiselana. Esikhundleni sokudlulisa imiyalezo nje, lo mkhakha ufuna ukuvusa imizwa, ukuvuselela izinzwa, nokuvuselela izinkumbulo ezihlala njalo ngokusebenzisa i-consumer psychology ekukhiqizeni uphawu.
Emkhakheni wamahhotela, lokhu kunamandla amakhulu ngoba ihhotela ngokwalo liyindawo ethokozisayo lapho izivakashi zichitha khona amahora noma izinsuku . Izivakashi azikhethi nje kuphela ngokusekelwe endaweni noma entengo; zinquma futhi ngokusekelwe endabeni ethenjiswa yihhotela, indlela ezicabanga ukuthi zizozizwa ngayo ezindaweni zalo, kanye nokuhlangenwe nakho ezingakujabulela ngaphakathi nangaphandle kwesakhiwo.
Ngakho-ke indawo ngayinye yokuxhumana iba yithuba lokutshela ukuthi uhlobo luni lomkhiqizo ngezenzo, hhayi ngamazwi nje kuphela : ithoni ye-imeyili yokuqinisekisa, iphunga lendawo yokwamukela izivakashi, umculo osebhawa, uhlobo lwemisebenzi enikezwayo, indlela yokuvalelisa ekwamukelweni, noma ukulandela ngemuva kokuhlala.
Uma ukumaketha kokuhlangenwe nakho kusetshenziswa kahle ehhotela, imiphumela ibonakala ngokushesha okukhulu: ukukhushulwa komkhiqizo okwandisiwe, izincomo ezengeziwe, ukubhukha okuphindaphindiwe okwengeziwe, kanye nokuqukethwe okwengeziwe okudalwe yizivakashi ezinkundleni zokuxhumana. Ngaphezu kwalokho, lokhu kuxhumana ngokomzwelo okwandisiwe kuholela ekuzimiseleni okukhulu ukukhokha iprimiyamu ngoba ukunikezwa akusafani kalula nokuncintisana.
Umehluko phakathi kokumaketha kwamahhotela okuvamile nokumaketha kokuhlangenwe nakho
Ukuze uqonde ngempela lolu shintsho lwendlela yokwenza izinto, kuyasiza ukuqhathanisa indlela yendabuko yokumaketha kwamahhotela nendlela yokwenza izinto okuhlangenwe nakho. Akukhona mayelana nenye esikhundleni senye, kodwa mayelana nokuzihlanganisa ngendlela efanele , ukuqonda inani eliyingqayizivele laleyo naleyo.
Ekukhangiseni kwamahhotela okuvamile, okubaluleke kakhulu kuvame ukuxhumana ngezici, amanani, izinsizakalo, kanye nokukhushulwa . Isiteshi esiyinhloko ngokuvamile siyidijithali (iwebhusayithi, ama-OTA, izinkundla zokuxhumana, imikhankaso ekhokhelwayo), kanti ubudlelwano nesivakashi buvame ukuba sendleleni eyodwa: uhlobo lukhuluma futhi ikhasimende liyalalela, ngethemba lokuthi liphendula ngokubhukha.
Ngokuphambene nalokho, ukumaketha kokuhlangenwe nakho kuncike ekusebenzisaneni okubambe iqhaza lapho isivakashi singumlingiswa oyinhloko . Isiteshi esiyinhloko asiseyona nje ipulatifomu yedijithali, kodwa yindawo ebonakalayo yehhotela uqobo kanye nokuguquguquka okusebenzayo lapho. Ukubuyiselwa komkhiqizo kuncike kakhulu ekuphindaphindweni kwesikhangiso, kodwa kuncike kakhulu kokuhlangenwe nakho okujulile okuqoshwe ngokungapheli ekuhlangenwe nakho okukodwa.
Ngaphezu kwalokho, ngenkathi ngendlela yendabuko okuqukethwe kuvame ukukhiqizwa yilo mkhiqizo, ukumaketha okuhlangenwe nakho ngokwemvelo kuqhuba i-UGC (Okuqukethwe Okukhiqizwe User) : izithombe, amavidiyo, izilinganiso kanye nokubuyekezwa okukhiqizwe izivakashi ngoba zibona kufanelekile ukwabelana ngalokho ezikubonile.
Kukhona futhi umehluko omkhulu ekuthembekeni kwamakhasimende: uma kuqhathaniswa nezinhlelo ezisekelwe kumaphuzu, izaphulelo, noma ezinye izinzuzo ezingabalulekile , ulwazi oluhlelwe kahle ludala ukwethembeka ngokomzwelo . Amakhasimende awabuyi nje ngenxa yentengo noma ngenxa yomkhuba, kodwa ngoba anomuzwa wokuthi ihhotela "liyindawo yawo," indawo angayincoma ngaphandle kokungabaza.
Kusukela ekungeneni kuya ekuphumeni: indlela yokusebenzisa ukumaketha kokuhlangenwe nakho esigabeni ngasinye
Enye yezingibe ezinkulu kulo mkhakha ukubambeka ezenzweni ezizimele ngaphandle kwengxoxo efanayo : ikona elingafakwa ku-Instagram endaweni yokwamukela izivakashi, ubusuku obunesihloko kanye ngenyanga, ukubambisana okukodwa nomkhiqizo… Ngaphandle kokulandisa okuphelele, lezi zenzo zilahlekelwa umthelela wazo futhi isivakashi asiboni okuhlangenwe nakho okuvumelanayo.
Isihluthulelo ukusebenza kulo lonke uhambo lwamakhasimende ezivakashi , ukuqonda ukuthi ulwazi luqala isikhathi eside ngaphambi kokuba bafike ehhotela futhi ludlulela ngale kokuphuma. Ake sibheke izikhathi ezibalulekile lapho ukumaketha kokuhlangenwe nakho kungenza umehluko omkhulu.
Ngaphambi kokufika: ukulindela, okuqukethwe kanye nokulindela
Okuhlangenwe nakho kwesivakashi kuqala ngesikhathi siqala ukucwaninga izindawo zokuhlala . Cishe bonke abahambi namuhla babheka i-inthanethi: amawebhusayithi, amabhulogi, izinkundla zokuxhumana, ukubuyekezwa. Yilapho isu elihle lokuqukethwe liqala khona ukusebenza.
Ihhotela elinolwazi lingaphezu nje kokubonisa izithombe zamakamelo nokufaka ohlwini izinsiza; lidala izindaba mayelana nendawo oya kuyo, lisikisela imisebenzi, linikeza iziqondiso ezisebenzayo, futhi labelana ngolwazi lwangempela . Izihloko zebhulogi, ukusebenzisana namabhulogi okuhamba, amavidiyo ezinkundla zokuxhumana, kanye nezincwadi zezindaba ezihlelwe kahle kusiza izivakashi ukuba zibone ngeso lengqondo uhambo lwazo lwesikhathi esizayo futhi zizibone zihlangabezana nalezo zikhathi ehhotela lakho.
Uma ukubhukha sekuqediwe, isigaba sangaphambi kokubhukha siyaqala . Lesi yisikhathi esifanele sokuthumela ama-imeyili enzelwe wena ngolwazi oluwusizo, izincomo zendawo, kanye neziphakamiso ezenzelwe uhlobo lohambo : amaholide othando, amaholide omndeni, uhambo lwebhizinisi, izindawo zokuphumula zempilo, njll.
Kulesi sigaba, inani elikhulu lingangezwa ngamathuluzi anjengeziqondiso zokuhamba zedijithali noma i-concierge ebonakalayo engaphendula imibuzo, iphakamise imisebenzi, isize ekubhukheni izindawo zokudlela, noma ihlele ukudluliselwa. Lapho izivakashi eziningi zizizwa zisekelwa yihhotela ngaphambi kokuba zifike, kulapho ukuzethemba kwazo kanye nesimo sengqondo esihle kuzoba kukhulu khona lapho zifika endaweni yokwamukela izivakashi.
Ukungena: ukuguqula inqubo ibe umzuzu wokuqala "wokumangaza"
Umzuzu lapho isivakashi singena ngomnyango ubalulekile: imibono yokuqala iyadlula. Ukungena kungaba nje enye inqubo yehhovisi, noma kungaba umthelela wokuqala onamandla ngokomzwelo wokuhlala kwaso.
Ezinye izenzo ezilula zenza umehluko omkhulu: ukwamukelwa komuntu siqu okucabangela isizathu sohambo , ithimba lokwamukela elixhumanisa ngobuqiniso, iphunga elimnandi elivuselela inkumbulo yokunuka, noma imininingwane encane yomusa engalindelekile (isidlo sasendaweni, isiphuzo sokwamukela, umlayezo obhalwe ngesandla).
Ukwenziwa kwemikhiqizo emincane kungafakwa endaweni yokwamukela izivakashi: ukusampula imikhiqizo yokunakekelwa komuntu siqu, ukusebenzisana nemikhiqizo yezimonyo noma yemfashini, amakhona asebenzisanayo lapho izivakashi zingathatha khona izithombe futhi zabelane ngazo kalula. Into ebalulekile ukuthi konke kuhambisana nobuntu behhotela futhi akubukeki njengesitendi sezentengiselwano esinamathelisiwe.
Uma lesi sikhathi siphathwa ngokucophelela, sidala lokho ochwepheshe abaningi abakubiza ngokuthi "umphumela we-WOW ": lokho kusabela kokuqala okwenza isivakashi sicabange, "Ngenze isinqumo esifanele ngaleli hhotela." Kusukela ngaleso sikhathi kuqhubeke, konke okulandelayo kubonwa ngesimo sengqondo esihle kakhulu.
Igumbi: isigaba esikhulu sokumaketha okunezinzwa
Igumbi lokulala liyindawo lapho izivakashi zichitha khona isikhathi esiningi zodwa, kodwa ngokumangalisayo, lingenye yezindawo ezingasetshenziswa kahle kakhulu ngokwesipiliyoni . Ngaphandle kokuhlanzeka okuyisisekelo kanye nenduduzo, kunethuba elikhulu lokubandakanya izinzwa.
Okokuqala, kukhona umuzwa wokuhogela: ukukhetha iphunga lomkhiqizo elikhethekile elingasetshenziswa ngobuqili emakamelweni nasemaphaseji kusiza ihhotela ukuthi lihlotshaniswe nephunga elithile, into egcinwa yinkumbulo iminyaka eminingi. Kwezinye izimo, ngisho namakhandlela anephunga noma izifutho zinikezwa izivakashi ukuze zenze isimo sibe sihle.
Ukukhanya nakho kuyaxhumana. Ihhotela lingasebenzisa izibani ezifudumele, ezifiphalayo ukudala umuzwa wokuphephela , noma imibala engathathi hlangothi, ehlanzekile uma ubuntu balo bungobedolobha futhi buncane. Ukufaka imithombo yokukhanya ehlukene (ukufunda, indawo, umsebenzi) kuvumela izivakashi ukuthi zivumelanise isikhala nomzuzu ngamunye wosuku.
Umsindo ungenye into ebalulekile: ungakhetha ukuthula okuhlelwe ngokucophelela ngokuvimbela umsindo noma unikeze izici ezifana nezipikha ezixhunywe kumasevisi omculo, ngezinhla zokudlalayo ezihambisana nesitayela sehhotela. Ngisho nemininingwane elula njengokunikeza ukufinyelela okulula ku-Spotify noma kwamanye amapulatifomu, nomyalezo onjengokuthi "xhuma ukuze unqamule," unezela inani kanye nomuzwa wokulawula isivakashi.
Ngokuphathelene nokuthinta kanye nokuqonda izinto, izici ezifana nekhwalithi yomatilasi kanye nezingubo zokulala, ukuthungwa kwamathawula , izinto zefenisha, kanye nokushisa kwegumbi konke kudlala indima. Uma umkhiqizo uthembisa ukufudumala, izindwangu kufanele zibe mnene futhi zithokomele; uma zibonisa isimanje, ukuqeda kungapholishwa futhi kube lula. Izinyathelo ezifana nemenyu yomcamelo ziyisibonelo esivamile sokwenza ngokwezifiso imizwa.
Okokugcina, izinsiza kanye nemininingwane enesihloko ekamelweni kungathuthukisa kakhulu ulwazi: kusukela kuma-kit othando, ezemidlalo noma ezempilo kuya ekubambisaneni nemikhiqizo yezimonyo, i-aromatherapy noma yendlela yokuphila ehambisana nendawo yehhotela.
Izindawo ezivamile: izilungiselelo zomphakathi kanye nabakhiqizi bokuqukethwe
Indawo yokuphumula, ibha, ichibi lokubhukuda, uphahla, ithala, izindawo zokusebenza ndawonye… Lezi yizindawo lapho impilo yomphakathi yehhotela iyenzeka khona futhi lapho ukumaketha kokuhlangenwe nakho kunomphumela omkhulu wokukhulisa , ngoba isivakashi sizimisele kakhulu ukuhambahamba, ukuxhumana nabantu nokwabelana ngamanethiwekhi omphakathi.
Ukwakheka kwezindawo ezivamile akufanele kube ikhathalogi yefenisha engahleliwe, kodwa kunalokho kube yindawo eklanywe ngokucophelela eyenzelwe ukuhlala kuyo nokuthwetshulwa izithombe . Amakhona angasetshenziswa ku-Instagram, imidwebo yabaculi bendawo, ukukhanya okucatshangelwe kahle, izinto ezisebenzisanayo... Konke kunegalelo ekukhuthazeni ukudalwa kokuqukethwe okuzenzakalelayo.
Amahhotela angavuselela lezi zindawo ngemicimbi yesikhashana noma ama-pop-up ngokubambisana nemfashini, ubuhle, ubuchwepheshe, noma izinhlobo zeziphuzo. Izibonelo ezifana nebha yeziphuzo ezinesihloko esizungeze uhlobo lwe-rum, isiteshi sezimonyo sasehlobo eduze kwechibi, noma ikhonji lesithombe elinama-tattoo esikhashana ziyizindlela eziphumelela kakhulu zokuhlanganisa abalingani ngaphandle kokuphazamisa ubuhle behhotela.
Lezi zinhlobo zokuqalisa, uma zihlelwe kahle, ziguqula isivakashi sibe isiteshi sokuxhumana esisebenzayo : zithumela izindaba, zilayishe ama-TikTok, zishiya ukubuyekezwa okunezithombe… Kuyiqiniso futhi kukhulu kakhulu, ngaphandle kwesidingo sokuphoqa ama-raffle noma izindlela eziyinkimbinkimbi.
I-Gastronomy: lapho ukuluma ngakunye kutshela indaba
Uma kukhona indawo eyodwa evundile kakhulu yokumaketha okuhlangenwe nakho emahhotela, ukudla neziphuzo . Ukudla kuyisenzo senhlalo, esingokomzwelo, nesemizwa ngokwemvelo, ngakho noma yikuphi ukunikezwa kokupheka kunomthelela oqondile enkumbulweni yesivakashi.
Ngaphandle kwe-"buffet" yakudala, ihhotela lingaklama amamenyu anezindaba ezichaza imvelaphi yemikhiqizo, ukuxhumana kwayo nesifunda, abantu abangemuva kwayo, noma ifilosofi yokupheka. Isidlo sasekuseni esinemikhiqizo yendawo ebhalwe ngokucacile, isidlo sakusihlwa esinesihloko esihlobene namasiko endawo, noma i-brunch yomculo ophahleni kuyizibonelo ezingokoqobo zokuhlangenwe nakho okukhumbulekayo.
Okuhlangenwe nakho kokubamba iqhaza nakho kusebenza kahle kakhulu : ama-workshop okupheka endawo, ukuhlangana okuqondiswayo, ukunambitha izinzwa, ukudla kwakusihlwa okungaboni, imizila yokudla endaweni eyakhiwe yihhotela uqobo… Konke lokhu kuqinisa ukuxhumana nendawo oya kuyo futhi kunezela ukuthinta kobuqiniso.
Ngisho namahhotela angenayo indawo yokudlela egcwele angavuselela i-flavour lever ngezenzo ezincane : isiphuzo esishisayo samahhala ebusika, ukudla okumnandi okujwayelekile esifundeni, ukukhethwa kwezithako zasendaweni noma ukudla okulula okwenziwe ngezandla ekwamukelweni.
Ukuphuma kanye nokuhlala ngemva kokuhlala: isikhathi lapho cishe kungekho muntu osebenzayo
Ukukhokha kungenye yezindawo ezingasetshenziswa kahle kakhulu embonini yamahhotela. Ukushesha, izikweletu, kanye namaphepha ngokuvamile kuza kuqala, kanti empeleni kuyithuba lokugcina lokuqedela uhambo olungokomzwelo.
Isipho esilula esimangazayo esihlobene nesipiliyoni (incwadi encane yokuqondisa, isithombe esiphrintiwe, ivawusha yesaphulelo eyenzelwe wena yokuhlala okulandelayo) ingenza umehluko omkhulu enkumbulweni yesivakashi. Kunjalo nangokubonga okuqotho, ngaphandle kweskripthi serobhothi, kanye nomyalezo wokuvalelisa ohambisana nethoni yomkhiqizo.
Ngemva kokuhamba, esinye isigaba esibalulekile siyaqala: ukulandelela ngemva kokuhlala . Ama-imeyili akhumbuza izikhathi ezinhle kakhulu, acele impendulo eqotho, futhi azisa izivakashi ngezibuyekezo zehhotela noma imicimbi endaweni oya kuyo aqinisa ubudlelwano futhi agcine uphawu luphila engqondweni yekhasimende.
Ngesikhathi esifanayo, manje yisikhathi esifanele sokuthuthukisa ukubuyekezwa kwe-inthanethi kumapulatifomu afana ne-Google, i-TripAdvisor, noma i-Booking. Uma ulwazi lonke luye lwahlala lufana futhi lukhumbuleka, ukubuyekezwa okuhle kuzoza ngokwemvelo futhi kube ubufakazi bomphakathi bezivakashi zesikhathi esizayo.
Ukuvakasha okunolwazi, isiko lendawo kanye nokusimama ngokomzwelo
Ukumaketha kokuhlangenwe nakho emahhotela akukhona kodwa: kuhlanganiswe ngaphakathi komkhuba obanzi wokuvakasha okunolwazi nokunyakazayo , lapho abahambi befuna ukuxhumana nomongo wendawo abaya kuyo, baqonde izindaba zayo futhi bahlobanise ngobuhlakani nendawo ezungezile.
Amahhotela amukela le filosofi awagcini nje ngokuthengisa amakamelo; aba yizinkundla zokufinyelela isiko lendawo . Asebenzisana nabaqondisi bendawo, abenzi bezandla, abakhiqizi, kanye namaphrojekthi ezenhlalo ukuze banikeze okuhlangenwe nakho okufana nemihlangano yobuciko, ukuvakasha ezimakethe zendabuko, ukuvakashela amapulazi emvelo, kanye namathuba okuzithandela emvelo.
Le ndlela ihambisana nalokho ochwepheshe abaningi abakubiza ngokuthi ukuzinza ngokomzwelo : akukhona nje ukunciphisa umthelela emvelweni, kodwa nokudala okuhlangenwe nakho okunesibopho okuhlonipha indawo oya kuyo kanye nemiphakathi yayo, kuyilapho futhi kuhlinzeka ngenhlalakahle yangempela kumhambi.
Ukuhlanganisa lezi zinto esiphakamisweni senani lehhotela kuqinisa umbono wobuqiniso nokuzibophezela, izici ezibaluleke kakhulu ekukhetheni indawo yokuhlala, ikakhulukazi phakathi kwabahambi abasebasha nabaqaphelayo.
Ukumaketha okunezinzwa: ukubona, ukuzwa, ukuhogela, ukuthinta nokunambitha njengendaba yomkhiqizo
Enye yezinsika zobuchwepheshe zokumaketha okuhlangenwe nakho emahhotela ukumaketha okunemizwa . Umqondo ulula: imizwa ngayinye yesivakashi iyisiteshi sokuxhumana nomkhiqizo, futhi ndawonye bakha indaba enolwazi olungokwenyama.
Ukukhanga okubonakalayo kukhuliswa ngezakhiwo, imihlobiso, ukukhanyisa, kanye nezimpawu . Ihhotela lasemadolobheni labantu abaneminyaka eyinkulungwane, isibonelo, lingakhetha imibala egqamile, imidwebo yasendulo yesimanje, kanye nokuthungwa kwezimboni, kuyilapho indlu yasemaphandleni ingase ithembele ezintweni ezifudumele, ukhuni, kanye nezinkomba zemvelo.
Okuhlangenwe nakho kokuzwa kuthonywa ukukhethwa komculo endaweni ngayinye , izinga lomsindo elivunyelwe, umsindo wamakamelo, ngisho nendlela abasebenzi abakhuluma ngayo. I-spa efuna ukuthula okucishe kufane nebha yophahla eyenzelwe iziphuzo ezinempilo zangemuva komsebenzi.
Njengoba sesibonile, umuzwa wokuhogela ungalawulwa ngamaphunga anophawu oluhambisana nohlobo lwehhotela : amanothi olwandle kanye ne-citrus endaweni yokungcebeleka ebhishi, amaphunga okhuni kanye nezinongo ehhotela lasezintabeni, ukuthinta okusha nokuluhlaza ehhotela le-eco lasemadolobheni, njll.
Ukuthinta kuhlanganisa izindwangu, ifenisha, izinto zokwakha, izinga lokushisa, kanye nemizwa yomzimba . Umatrasi okhululekile, ingubo ethambile, ukuphola phansi ngemva kosuku olwandle, noma isisindo somnyango wasendulo yizinto ezincane ezinezela endabeni.
Futhi ukunambitheka, vele, akukhuliswa endaweni yokudlela kuphela, kodwa futhi yonke indawo ukudla neziphuzo kuyakhonzwa : izinto ezincane edilini lokwamukela izivakashi, izinto ezidliwayo, iminikelo yokwamukela izivakashi, ukudla okulula kwasendaweni egumbini, noma ukunambitha okunesihloko. Ukunambitha ngakunye nokulunywa ngakunye kungaqinisa isithembiso somkhiqizo.
Ukwenza kube ngokwakho, ubuchwepheshe kanye nedatha ekukhonzeni imizwa
Ukuze konke lokhu kusebenze njalo, kubalulekile ukwazi isivakashi kahle . Ukuklama okuhlangenwe nakho kombhangqwana ogubha usuku lwawo lokugubha iminyaka akufani nokuklama okukodwa komndeni onezingane, iqembu labadlali begolfu, noma umuntu ohambahambayo wedijithali osebenza kude.
Kunokuba bunciphise ubuntu, ubuchwepheshe bungaba umngane omkhulu uma buqondwa njengethuluzi lokwenza ngokwezifiso, ukulindela , nokudala ulwazi oluyimfihlo . I-PMS enhle yehhotela kanye ne-CRM ehlanganisiwe kuvumela ukuqoqwa, ukuhlela, kanye nokuhlaziywa kwedatha mayelana nezintandokazi, umlando wokuhlala, ukusetshenziswa, kanye nempendulo.
Ngalolu lwazi ungakwazi: ukulungisa imiyalezo yokumaketha nge-imeyili, ukuphakamisa okuhlangenwe nakho okufanele, ukuhlukanisa okunikezwayo noma ngisho nokulungisa imininingwane emincane ekamelweni (uhlobo lomcamelo, izinga lokushisa olithandayo, ukwamukelwa okukhethekile, njll.).
Ngaphezu kwalokho, izixazululo ezifana nezinhlelo zokusebenza ezizimele, ama-chatbot, noma abasizi abangokoqobo zenza kube lula ngezivakashi ukuphatha ukubhukha kwezinsizakalo, ukuhlola uhlelo lomsebenzi, noma ukuthola izincomo ezenziwe ngezifiso kalula, konke kusuka kumaselula azo.
Isihluthulelo ukuthi ubuchwepheshe bungabonakali futhi bube nobungane : kufanele busekele ulwazi, bungaluguquli lube uchungechunge lwezikrini ezibandayo nezinqubo eziyinkimbinkimbi.
Indlela yokuklama isu lokumaketha lokuhlangenwe nakho kwehhotela lakho
Ukusuka emibonweni uye ekuzijwayezeni kudinga indlela. Akwanele "ukufuna ukwenza izinto ezinhle"; kuyadingeka ukuhlela isu elicacile elihlanganisa izinhloso, ulwazi, kanye nemiphumela elinganisekayo.
Isinyathelo sokuqala ukuchaza ukuthi yini ofuna ukuyifinyelela: ukuma komkhiqizo, ukuthengisa okuqondile okwandisiwe, ukuvakasha okuphindaphindiwe, idumela elithuthukisiwe ku-inthanethi , ukusetshenziswa kokudla neziphuzo okwandisiwe, njll. Inhloso inquma uhlobo lokuhlangenwe nakho, ukutshalwa kwezimali, kanye nendlela impumelelo ezolinganiswa ngayo.
Okulandelayo, kubalulekile ukuthola ukuqonda okujulile ngezilaleli eziqondiwe . Lokhu kuhilela izinhlolovo, izingxoxo, ukuhlaziywa kwempendulo eku-inthanethi, kanye nedatha yangaphakathi ye-PMS. Akuzona zonke izivakashi ezifuna into efanayo, futhi okuhlangenwe nakho kumele kubonise lezi zici ezincane.
Ngokusekelwe kulesi sisekelo, indaba ehambisanayo yaklanywa kusukela ekuqaleni kuze kube sekugcineni , ehlanganisa zonke izindawo zokuthinta uhambo lwamakhasimende: ukuxhumana ngaphambi kohambo, ukufika, ukuhlala, imisebenzi, ukudla, izindawo, ukuhamba, kanye nokuphumula ngemva kokuhlala. Akukhona ukuqoqa izenzo ezihlukene, kodwa mayelana nokuxoxa indaba efanayo ngezigcawu ezahlukene.
Isinyathelo esilandelayo ukwenziwa. Yilapho amaphrojekthi amaningi ewa khona: ukuxhumanisa ukukhiqizwa, abaphakeli, abasebenzi, ezokuthutha, izimvume, kanye nobuchwepheshe kudinga ulwazi kanye nokunaka imininingwane. Kokuhlangenwe nakho komkhiqizo, ngisho namaphutha amancane okusebenza ayabonakala kakhulu.
Okokugcina, kubalulekile ukukala ukuthi yini ebaluleke ngempela : amazinga okwaneliseka, amazinga ebhizinisi aphindaphindwayo, ukuzibandakanya nemisebenzi, umthelela emalini engenayo eyengeziwe, inani kanye nekhwalithi yokuqukethwe okukhiqizwe yizivakashi, izitayela zodumo oluku-inthanethi, njalo njalo. Ngaphandle kwedatha, ukumaketha kokuhlangenwe nakho kuhlala kuyizinhloso ezinhle nje.
Izitayela ezintsha zokumaketha kokuhlangenwe nakho kwamahhotela
Ukuziphatha kwabahambi kanye nobuchwepheshe kuqhuba izitayela ezintsha ezizokwakha ikusasa eliseduze lokumaketha okwenziwayo emahhotela, ikakhulukazi lapho kubhekene nokuncintisana okukhulu.
Esinye sazo ukwanda kohambo oluphelele lwezinzwa eziningi , lapho kungebona nje kuphela ukubona (isithombe esihle) okuqalwa khona, kodwa futhi nekhwalithi yomsindo wendawo, amaphunga, ukwakheka kanye nendlela umzimba ophumula futhi ohamba ngayo ezindaweni.
Esinye isici esicacile ukuhlanganiswa kobuhlakani bokwenziwa nengxenye yemizwa : izinhlelo ezikwazi ukuhlaziya ukuziphatha kanye nezintandokazi ngesikhathi sangempela ukuze zivumelanise izincomo, imiyalezo, okunikezwayo noma ngisho nokucushwa kwegumbi.
Ukuvakasha okuhamba kancane kanye nokufuna okuhlangenwe nakho okukhululekile, okujulile, nokungahlungiwe kahle nakho kunomthelela. Ukugxila okuncane "ekuhlolweni kwesikhumbuzo" kunezela ekuxhumekeni empilweni yansuku zonke yendawo, ukudla kwayo, izindlela ezihlukile, kanye nokuhlangana kwangempela.
Ngaphezu kwalokhu, ukuqwashisa okukhulu ngokusimama, kokubili kwemvelo kanye nezenhlalo . Amahhotela akwazi ukuhlanganisa lezi zindinganiso kokuhlangenwe nakho kwawo—hhayi nje esibonini esithi “sebenzisa kabusha ithawula lakho”—azoba nenzuzo ecacile yokuncintisana namakhasimende afuna kakhulu.
Indima yama-ejensi akhethekile kanye nabalingani
Akuwona wonke amahhotela anethimba langaphakathi elikwazi ukuklama, ukukhiqiza, nokulinganisa okuhlangenwe nakho okuyinkimbinkimbi. Yilapho ukusebenza nezinhlangano ezingochwepheshe ekuqalisweni komkhiqizo, imicimbi ye-BTL, kanye nokumaketha kokuhlangenwe nakho , kanye nabeluleki besipiliyoni sezivakashi, kusebenza khona.
Lezi zikhungo zijwayele ukuguqula izindawo ezibonakalayo zibe yizindawo zokuthengisa , kungaba sezikhungweni zokuthenga, ezinkundleni zemidlalo, emibukisweni, ezindaweni zokuzijabulisa zasemadolobheni noma emikhankasweni yokuhamba, futhi lolo lwazi ludluliselwa ngokuphelele endaweni yehhotela.
Inzuzo yokuba nomlingani ochwepheshe ukuthi kunciphisa ingozi yokusebenzisa izenzo ezijabulisa ubuhle kodwa ezingasebenzi futhi kwandisa ukuhambisana, ukusebenza kahle, kanye nokulinganiswa. Kodwa-ke, ukubambisana okuseduze kubalulekile: akekho owazi iqiniso lehhotela kangcono kunethimba lalo.
Okungcono kakhulu, kufanele kwakhiwe ubudlelwano lapho ihhotela kanye ne-ejensi besebenza cishe njengeqembu elilodwa , behlanganisa isu, ubuhlakani, kanye nokusebenza ukuze kufezwe okuhlangenwe nakho okungabukeki kahle ezithombeni kuphela kodwa futhi okuholela emiphumeleni ecacile yokuhlala, imali engenayo, kanye nedumela.
Emakethe egcwele amahhotela "afanele", ukumaketha okuhlangenwe nakho yikho okuvumela indawo ukuba ivelele esixukwini futhi ibe yihhotela abantu abakhuluma ngalo, abalincomayo, nabaphupha ngokubuyela kulo . Lapho yonke imininingwane—kusukela ephunga le-lobby kuya ku-imeyili yokuvalelisa—ilandisa indaba ehlangene futhi ivusa imizwa esivakashini, isipiliyoni siba umkhankaso wakho wokumaketha omuhle kakhulu, isikhali sakho sokulwa nempi yamanani, kanye nomshayeli wakho oyinhloko wokwethembeka kwamakhasimende.
