I-boom yezempilo isithathe igxathu eliqinisekile emkhakheni wedijithali, futhi uma usebenza kwezempilo, ukuqina, umsoco, noma impilo yengqondo, iwebhusayithi yakho ayiseyona into ewubukhazikhazi: ibhizinisi lakho. 24/7 umbukiso ovulekile, isistimu yakho yokutholwa kanye nesikhungo sakho sokusebenzaNgenkathi amanethiwekhi afana ne-Instagram noma i-TikTok esiza ukusabalalisa igama, iwebhu yindawo lapho yonke into ihlangana khona: okuqukethwe, umkhiqizo, ukubhuka, ukuthengisa, nesithunzi.
Kulo mhlahlandlela osebenzayo, ngizochaza, ngaphandle kokushaya phansi, indlela yokwakha iwebhusayithi yezempilo enhle, esheshayo, futhi eguqulela phezulu. Uzobona izinketho zokudala, ukwakheka kwekhasi okuhle, idizayini enokwethenjelwa, ukufinyeleleka, nokuqukethwe okukleliswe kahle ku-Google. I-ecommerce, ukubhuka kanye nokusebenza komphakathiNgokungeziwe kuhlelo lwe-SEO nezibonelo zemboni zogqozi. Qaphela: kuwumsebenzi, kodwa imbuyiselo iwufanele.
Kungani iwebhusayithi yakho yokuphila kahle iyisikhungo sebhizinisi lakho
Inkundla yezokuxhumana ilungele ukukhiqiza ukufinyelela, kodwa iwebhusayithi yakho iyisikhala osilawulayo. Udinga isayithi lochwepheshe ukuze amaklayenti akho abe nendawo yokuthola ulwazi, enze izinqumo, futhi akuqashe. Ukuba newebhusayithi yakho kukuvumela ukuthi usebenze I-SEO, hlukanisa idizayini, hlanganisa umkhiqizo, futhi wenze kusebenze izisekelo zokumaketha njengamafomu, ubufakazi bokuxhumana nabantu, noma ibhulogi.
Ngaphezu kwalokho, iwebhusayithi enhle ikusiza ukuthi wethule amasevisi akho ngokucacile, uphathe ukubhuka, uthengise imikhiqizo yedijithali noma ubulungu, uqoqe idatha ngokuzibophezela, futhi usebenzise izibalo eziqinile. Ngokunaka izakhiwo, ukuzulazula, nokusebenza, uzothuthukisa umuzwa womsebenzisi futhi Uzothuthukisa ukuzethemba komsebenzisi.
Uyenza kanjani iwebhusayithi yakho: i-ejensi, i-CMS noma umakhi obonakalayo
Ukuze wakhe isayithi lakho, unezindlela ezintathu ezivumelekile. Uma ufuna idizayini esezingeni eliphezulu kakhulu kanye nesevisi ye-turnkey, i-ejensi noma i-freelancer iyona inketho elula kakhulu (futhi ebiza kakhulu). Uma uthanda ukucupha futhi ube nesikhathi, i-CMS ithanda WordPress Inikeza ukuguquguquka okukhulu ekusebenzeni, ama-plugin obulungu, ukubhuka kanye ne-e-commerce.
Futhi uma ufuna ukuqalisa ngokushesha ngejika lokufunda elincane, abakhi bewebhusayithi besimanje (Wix, BOWWE, Strikingly, nokunye okufanayo) bakuvumela ukuthi usebenze ngezifanekiso nabahleli. hudula bese uphonsa futhi WYSIWYG Ukubona izinguquko ngokushesha, ngokusekelwa, izinsiza, nokubamba okuhlanganisiwe. Izinhlelo eziningi zifaka isizinda, izitifiketi, nezici zokubhuloga, amafomu, ne-SEO eyisisekelo, kanye nezinketho zamahhala zokuqalisa namaphakheji akhokhelwayo anesilinganiso esinezici eziningi.
Noma ngabe iyiphi indlela oyikhethayo, beka phambili: izifanekiso ezenzelwe inhlalakahle, ukwesekwa okuphendulayo, isivinini, i-SEO esekhasini, ukufinyeleleka, kanye nekhono lokuhlanganisa ukubhuka, izinkokhelo, nokuhlaziya. Khetha isixazululo ngokusekelwe kubhajethi yakho, izinjongo zakho, kanye isikhathi ongasinikela.
Izakhiwo eziwinayo: amakhasi abalulekile nezigaba
Isakhiwo siyisihluthulelo. Imenyu emfushane necacile (ubuningi bezinto ezingu-6–7) enezimiso ezilula zokuqamba amagama izosiza kokubili abasebenzisi kanye ne-Google. I-oda eliphakanyisiwe: Ikhaya, Amasevisi, Mayelana Nami/Thina, Amanani, Ibhulogi/Izinsiza, Imicimbi, Ubufakazi, Othintana nayeUma unikeza izifundo noma uthengisa imikhiqizo, engeza Isitolo noma Izifundo. Faka i-CTA ebonakalayo kubha yokuzulazula (isibonelo, "Bhukha i-aphoyintimenti yakho").
Mayelana nami/thina. Sitshele ukuthi ungubani, injongo yakho, umbono, kanye nezindinganiso, futhi wethule iqembu lakho ngokuqeqeshwa nolwazi lwalo. Yenza umkhiqizo wakho ube ngumuntu ngendaba emfushane, ehlobene: izivakashi zifuna ukwazi. Kungani kufanele bakwethembe? futhi a logo eklanywe kahle lokho kuyakusekela.
Amasevisi. Faka kuhlu izindlela zokwelapha, izinhlelo, imihlangano yokucobelelana ngolwazi, ukubonisana, noma amakilasi aneshidi lolwazi elilula: isihloko, izethameli eziqondiwe, izinzuzo, okufakiwe, imvamisa, intengo (uma ikhona), kanye ne-CTA. Uma unemigqa eminingi yesevisi (isb., ukondliwa komtholampilo, ukusebenza kwezemidlalo, impilo yengqondo), ziqoqe ngezigaba.
Imicimbi. Ibonisa ama-workshops, ama-webinars, noma ama-retreats ngedethi, indawo (noma isixhumanisi uma siku-inthanethi), isikhathi, izikhala ezitholakalayo, intengo, nenkinobho yokubhalisa. Ikhalenda elinokubuka kwanyanga zonke futhi lihlunga ngohlobo lomcimbi. kunciphisa ukungqubuzana.
Ubufakazi kanye nezindaba zempumelelo. Shicilela izibuyekezo zangempela futhi, uma kungenzeka, ngaphambi/ngemuva kwezithombe ezimweni zokuziphatha lapho unemvume. Ubufakazi bakho bokuxhumana nabantu obuhle kakhulu. Kwakha ukwethembana futhi kunciphisa ukwesaba ukuthenga.
Izinsiza/Ibhulogi. Ama-athikili, imihlahlandlela, i-infographics, amaresiphi, izinqubo, noma ama-podcasts. Ukufundisa kuheha ithrafikhi yezinto eziphilayo, kuthuthukisa isithunzi sakho, futhi kukubeka njengegunya. Engeza izigaba namathegi. Injini yokusesha isiza lokhu. futhi uxhumane ne-newsletter.
Imibuzo ejwayelekile ukubuzwa. Iphendula imibuzo evamile (indlela yokubhuka, inqubomgomo yokukhansela, izingqinamba, indlela yokulungiselela ukubonisana, njll.). Kukongela isikhathi sokusekela, kukhulisa ukwaneliseka, futhi kungathuthukisa ukubonakala kwakho [kugama lenkundla]. amazwibela acebile.
Oxhumana naye. Kwenze kube lula: ifoni, i-imeyili, ifomu, i-WhatsApp uma ikhona, imephu ngendawo yakho, amahora, nezixhumanisi zenkundla yezokuxhumana. Faka i-microcopy ewusizo kanye ukuqinisekiswa ngemva kokuthunyelwa.
Idizayini ekhuthaza ukuzethemba: ukucaca, isigaba, kanye nobuhle
Empilweni, ukuklama kungaphezu "kokuhle." Isigaba esicacile, amafonti kuwebhusayithi yakhoUkuqhathanisa okuhle, isikhala esimhlophe, kanye nephalethi ehambisanayo kudlulisa ukuzola nobungcweti. okuluhlaza okwesibhakabhaka nokuluhlaza Basebenza ngokuzihlanganisa nempilo; gwema ukugcwala ngemibala futhi ukhawulele iphalethi.
Naka izithombe namavidiyo: qinisekisa ukuthi zisezingeni eliphezulu, zifanelekile, futhi azisindi. Izigaba ezinesikrini esigcwele zisiza ukuhlukanisa amabhlogo; sebenzisa amamojula esithombe, ividiyo, noma igalari ukuze usethe ijubane. Engeza ukusebenzisana okuncane okucashile (ukuhambisa phezulu ezinkinobho, ukushintsha kombala) nezithonjana. ukufingqa ulwazi engenamsindo.
Ukuzulazula. Imenyu enhle, amamenyu amancane lapho kufanele, imvuthuluka yesinkwa, ama-CTA aqhubekayo, injini yokusesha enemiphumela ebikezelayo, kanye nombhalo waphansi ocebile (othintwayo, izixhumanisi eziwusizo, inkundla yezokuxhumana, ezomthetho) kwenza ukuzulazula kwekhasi kube lula. Gwema amamenyu angapheli kuselula: amanye amamenyu esitayela se-accordion kanye... beka phambili okubalulekile.
Isitayela somhlaba wonke. Lungisa imibala yomkhiqizo, khetha owodwa Iphalethi yombala epheleleHlanganisa ubuningi bamafonti angu-2–3, chaza ingemuva lesigaba ngasinye (isithombe esiqinile, segradient, noma esikhanyayo), bese ulwela ukuvumelana. Idizayini ehlanzekile kanye nomlayezo obonakalayo oklanywe ngokucophelela uphakamisa igama lakho futhi bonisa isiphakamiso sakho.
Ukufinyeleleka nolwazi lwamazwe ngamazwe
Cishe ingxenye eyodwa kwezinhlanu zezivakashi zakho zingase zibe nomkhawulo wokufinyelela. Ukuthobela imihlahlandlela yokufinyeleleka kuzuzisa wonke umuntu futhi kuvame ukuthuthukisa i-SEO. Engeza I-ALT ezithombeni, umehluko okwanele, izixhumanisi ezibonakalayo nezithintekayo, ukuzulazula kwekhibhodi, izihloko ze-semantic nokugxila okucacile.
Lungiselela iselula: izakhiwo ezisabelayo, amafonti angakala, izinkinobho ezinkulu, amamenyu acacile, nemidiya eguquliwe. Gwema ukuvimba izigelekeqe eziphazamisayo futhi ugqwayize. engahlaselekiUkulayishwa kwesithombe esihlehlisiwe nokuminyanisa ukwenza iwebhusayithi indize.
Okuqukethwe okulinganisa nokuguqula
Iwebhusayithi yakho kufanele ihlanganise izinhlangothi ezimbili: ulwazi mayelana nezinsizakalo zakho nokuqukethwe okusebenzisanayo. Okokuqala, qonda ngqo ephuzwini ngezinzuzo, izinqubo, izintengo, nemigqa yesikhathi. Okwesibili, vula amafomu, izincwadi zezindaba, izinkundla, imibono, njll. amakhalenda nokubhukhaKonke kusiza ukuheha, ukukhulisa, nokuguqula.
Amamephu namashejuli. Uma unendawo ebonakalayo, hlanganisa imephu esebenzisanayo kanye nemojula yeshejuli ngamaholide nokunye. Kwenze kube lula Ungafika kanjani lapho nokuthi uzotholakala nini.
Amafomu nokuhlela. Faka ifomu lokuxhumana, ifomu lokuhlola lokuqala, noma ifomu lesicelo solwazi. Sebenzisa uhlelo lokubhuka ku-inthanethi olunezikhumbuzi, ukuphathwa kokukhansela, kanye Vumelanisa ne-Google KhalendaNgokubonisana ngocingo, ihlanganisa ukushaya kwevidiyo okuvikelekile.
Iphothifoliyo, ngaphambi/ngemuva, kanye nomphakathi. Uma kufanele, yabelana ngemiphumela ngemvume. Cabangela ukuqala inkundla elinganiselwe noma iqembu lokusekela; umphakathi ukhulisa ukubambelela kanye khiqiza okuqukethwe okuwusizo.
Okuqukethwe okulandwayo kanye nozibuthe. Nikeza ama-ebook, abahleli bokudla, amashidi okulandelela, noma izifundo ezincane ukuze uthole amakheli e-imeyili. Ungathengisa imikhiqizo yedijithali ngezilawuli zokufinyelela (ukusetshenziswa okuphezulu, izinsuku zokuphelelwa yisikhathi) kanye ama-imeyili okwenziwayo ngokwezifiso ngemva kokuthenga.
Ukuthengisa ukuphila kahle: imikhiqizo, amasevisi kanye nobulungu
I-E-commerce emkhakheni wezempilo ikhula ngokushesha. Kusukela kumishini yokufaneleka nezimonyo zemvelo kuya kwezithasiselo, izinhlelo zokudla okunomsoco, nezifundo, kukhona indawo yawo wonke umuntu. Uma uthengisa ngedijithali, qiniseka ukuthi uphatha amalayisensi nokuphelelwa yisikhathi; uma uthengisa imikhiqizo ebonakalayo, cacisa ukuthunyelwa kanye izinqubomgomo zokubuyisela.
Ubufakazi bomphakathi kanye ne-UGC. Faka ubufakazi obunomongo, ukubuyekezwa okunezilinganiso, nemibuzo ephendulwe abasebenzisi. Ubufakazi bomphakathi bunciphisa ukungqubuzana futhi buqinise ukwethembeka. Khuthaza okuqukethwe okukhiqizwa amakhasimende ezinkundleni zokuxhumana kanye Kugqamise emakhadini enkomba.
Ukwenza kube ngokwakho. Amathuluzi okuncoma asekelwe kumgomo (isb., "Ngifuna ukulala kangcono," "Ngifuna ukusebenzisa u-10K"), izihlungi zokudla (i-vegan, i-gluten-free), noma izidingo ezithile (ukukhulelwa, ngemva kokubeletha) zenza inqubo yokukhetha ibe lula. Kuyenzeka ngemithetho elula noma Amathuluzi e-AI ezigabeni zakamuva.
Ukungafihli kanye nokuziphatha. Chaza umsuka wezithako, izitifiketi, ukusimama, izivivinyo zaselabhorethri, ukulebula okucacile, kanye nezingqinamba. Ukungafihli kuyinzuzo yokuncintisana futhi ikhuthaza ukwethembeka.
Imikhankaso yesizini nezinhlelo zokwethembeka. Dala amaphakheji wesizini (ukungavikeleki ebusika, ukubuyela esikoleni, i-marathon) futhi uqalise amaklabhu anamaphuzu, amaleveli e-VIP, noma izaphulelo zokubhaliselwe. Uhlelo oluhle lokwethembeka ukubuyisela kuyanda.
Amathuluzi asebenza ngaphandle kwekhanda elibuhlungu
Nge-WordPress ungakha amasayithi anamandla: ukuhlanganisa i-plugin yobulungu kokuqukethwe okukhokhelwayo noma izinhlelo, isistimu ye-aphoyintimenti, amafomu athuthukile (ngokuthobela imithetho lapho kufanele khona), namakholi wevidiyo angochwepheshe. Abadali ababonakalayo, okwamanje, balethe izifanekiso ezenziwe kahle, ukusingathwa, ibhulogi namafomu aselungile.
Udinga izibalo ezibucayi (i-Google Analytics ne-Search Console), igama lesizinda elihloniphekile, izitifiketi ze-SSL, izipele, nezibuyekezo zakamuva. Bheka amatimu asheshayo nezifanekiso, namamojula afana Amakhasi enziwe kakade noma amabhlogo asebenziseka kabusha ukuze afane isitayela.
Yenza ngokuzenzakalelayo lapho ungakwazi khona: ukulungiselela imikhankaso, ukwenza amakhuphoni angasebenzi ngezikhathi zokuthengisa, ukuhlukanisa izethameli ezikhokhelwayo, nokuhlela okuqukethwe konga amahora amaningi futhi kunciphisa amaphutha. I-automation, uma isetshenziswe kahle, iphindaphinda ukusebenza weqembu.
I-SEO nokubonakala: ukutholakala nokukhethwa
I-SEO iwutshalomali olukhokha ngokungaguquki uma usondela kuyo ngendlela. Qala ngocwaningo olunzulu lwamagama angukhiye, isakhiwo esicacile (ama-silos anethematic), okuqukethwe okujulile okunezihloko nemibhalo engezansi, nama-URL ahlanzekile. ukunakekelwa kwemethadatha nokuxhumanisa kwangaphakathi okufanelekile.
Ibhulogi nokuqukethwe okusha. Shicilela njalo, iqembu ngezigaba (isb., ukudla okunomsoco, ukuqeqeshwa, impilo yengqondo, ukuphumula), phendula imibuzo yangempela, futhi uqondise amazwibela afakiwe. Khumbula ukuthi Ikhwalithi iza kuqala kunobuningi.
I-SEO yendawo. Uma unguchwepheshe wezokudla e-Madrid noma udokotela wengqondo e-Valencia, lungiselela "idolobha elikhethekile +" kanye "neduzane nami": ukufakwa kuhlu kwebhizinisi, i-NAP engaguquki, ukubuyekezwa, amamephu, amakhasi esevisi endawo, kanye i-schema yedatha.
Isithunzi sedijithali. Faka izinkinobho zenkundla yezokuxhumana kanye nezifunzo lapho kufanele khona, futhi unike amandla ukwabelana. Bamba iqhaza ezingxoxweni, nikela kumabhulogi, zijwayeze ukubhuloga kwezivakashi, futhi uhlele ama-webinars. cabanga ngengxoxo kumanethiwekhi.
Ukulinganisa okuqhubekayo. Chaza imigomo nemicimbi (ukuchofoza kwe-CTA, ukubhukha, ukuthengisa), qhathanisa amakhasi anethrafikhi ephansi, futhi uhlole ama-CTA ahlukene, izihloko zezindaba, nezakhiwo. Inqubo "yokuhlola, ukukala, nokuklama kabusha" ngokuvamile igcina isayithi lakho lidlangile futhi lihlanganiswe namasu akho. isu lokumaketha.
Ugqozi lwemboni: lokho abakwenzayo kahle
Izibalo ezihamba phambili emkhakheni wezempilo zisibonisa izindlela eziwusizo zokuya phambili. Amawebhusayithi okudla okunomsoco anamaresiphi alungele ukungezwani nokudla, izinhlelo zokusebenza ezisiza ukulandelela ukudla, ukuthathwa kwamanzi, nokuzilolonga ukuze kunikezwe amandla abasebenzisi, amasayithi anezindlela zokuhlela ezibucayi, kanye okuqukethwe kugunyazwe ochwepheshenoma amabhrendi afundisa "ngekhwalithi phezu kobuningi" futhi aguqule izincomo.
Imithombo yezindaba egxile ekuthambekeni, ekuphumuleni, nasebuhleni yandisa ingxoxo; izinqolobane zokupheka okunempilo zisusa "ozokudla namuhla"; imiphakathi yamandla nokuqina inikeza ugqozi; nomagazini abakhethekile banikeza iseluleko esivela kochwepheshe. sekela izinqumo ezinolwaziFuthi amahabhu wezokwelapha abuyekeziwe asiza ukuqonda kangcono izimpawu nezinketho.
Ukufunda kuvela kulezi zinhlobonhlobo: fundisa ngaphandle kokuma, thuthukisa ubuhlakaniYakha umphakathi, khetha ukubuyekezwa okuningiliziwe, kanye nolwazi lwezethulo ngendlela engokoqobo futhi esebenzayo.
Ukubhukha, ukuhlela kanye nesevisi engashayisani
Ukubhukha ku-inthanethi kwenza umehluko: ikhalenda elinokutholakala kwangempela, izikhumbuzi ezizenzakalelayo, inqubomgomo ecacile yokukhansela, futhi, uma usebenza ukude, igumbi lekholi yevidiyo evikelekile. Uma uhlela amaqembu noma ama-workshops, vumela ukubhalisa nge izabelo kanye nohlu lokulinda.
Vumelanisa nekhalenda lakho ukuze ugweme ukugqagqana futhi uhlele kabusha ngokuchofoza okumbalwa nje. Ukuhlanganisa izinkokhelo ekubhukheni (idiphozithi noma inani eligcwele) kunciphisa imibukiso futhi kuthuthukisa ukuhamba kwemali.
Amamodeli entengo alingana nawe
Ihlanganisa ukuthengisa okukodwa nokubhaliselwe nezinqwaba. Isibonelo sesitebhisi senani: uhlelo lokuzisiza wena (izinsiza kanye nomphakathi), hlela ngokubonisana okukodwa ngenyanga, uhlelo oluthuthukisiwe olunamaseshini amaningi omuntu ngamunye neqembu, nohlelo lweprimiyamu olungeza izifundo noma izinhlelo ezijulile. Iqembu ngalinye kufanele cacisa ukuthi ikhasimende lizuzani nokuthi kungani kufaneleka ukukhuphuka.
Ukubonisa ngale kuyisihluthulelo: bonisa izintengo lapho kunokwenzeka khona, chaza ukuthi iphakheji ngayinye ihlanganisani, futhi wengeze ama-CTA acacile (“Beka indawo yakho,” “Qala uguquko lwakho namuhla,” “Ngithinte,” “Bhalisela incwadi yami yezindaba”). Sebenzisa imibala yenkinobho engaguquki futhi imibhalo yesenzo esiqondile.
Ukwethulwa, ukuthuthukiswa okuqhubekayo, nokuhambisana
Ukushicilela akusona isiphetho, kuyisiqalo. Shejula ukubuyekezwa kwamamethrikhi anyanga zonke, qoqa impendulo yomsebenzisi, ikhophi yokupholisha (ukukopisha okukholisayo, okungenangqondo), buyekeza okuqukethwe, futhi uqinise inethiwekhi yakho yokuxhumanisa yangaphakathi. Gcina zonke izici zobuchwepheshe zisesikhathini samanje (izibuyekezo, izipele, ukuphepha) kanye izinqubo zamadokhumenti.
Uma uphatha idatha ebucayi (isb., impilo yengqondo), sebenzisa izinyathelo zokuthobela, izinqubo zemvume unolwazi, kanye nezivumelwano zokuphepha kwedatha. Hlanganisa amathuluzi esiginesha, amafomu avikelekile, namalogi omsebenzi. gwema lezimanga futhi unakekele iziguli zakho.
Futhi ungakhohlwa ukuthi iwebhusayithi iyinto ephilayo: yinakekele, yitotose, yibuyekeze, futhi uyihlaziye. Ngophawu oluhle, idizayini ehlanzekile, ikhophi ehehayo, kanye ne-SEO engaguquki nesu lokuqukethwe, isayithi lakho lezempilo lizosuka ekubeni “ikhadi lebhizinisi eliku-inthanethi” liye ekubeni yisizindalwazi. Injini yangempela yokubonakala, ukwethenjwa, nokuthengisa.
