UPepe Cruz-Novillo Ungomunye wabaklami bezithombe ababaluleke kakhulu nabaqashelwayo eSpain, futhi uyireferensi enkundleni yamazwe ngamazwe. Umsebenzi wakhe usukela ekwakhiweni komazisi benkampani, ukuya ekwakhiweni kokuhlela, ukwakheka kwephosta, ukuklanywa kwezinhlamvu zemali namaphepha, noma ukuklanywa kwezithombe eziqoshiwe nemisebenzi yobuciko.
Udale amanye ama-logo afanekisela kakhulu futhi ahlala njalo emlandweni waseSpain, ayingxenye yenkumbulo ehlangene nesiko elibonakalayo lezwe. Kulesi sihloko, Sizokukhombisa amalogo ayishumi amahle eklanywe nguPepe Cruz-Novillo, futhi sizokutshela indaba yayo, incazelo kanye nomthelela wayo.
I-Repsol, ilogo yamandla nokunyakaza
I-logo ye-Repsol, inkampani kawoyela yaseSpain, ingenye eyaziwa kakhulu futhi indawo yonke by Cruz-Novillo. Yakhiwa ngo-1987, lapho inkampani ihlangana nezinye izinkampani emkhakheni futhi idinga isithombe esisha esibonisa ukwanda nokuhlukahluka kwayo.
I-logo iqukethe unxande ohlukaniswe izingxenye ezine ezilinganayo, ngayinye inombala ohlukile: obomvu, owolintshi, oluhlaza okotshani noluhlaza okwesibhakabhaka. Le mibala imele izakhi ezine zemvelo: umlilo, umhlaba, umoya namanzi, futhi ifanekisela izinhlobonhlobo zemisebenzi nemikhiqizo ye-Repsol. Igama lenkampani libhalwe ngombala omhlophe kunxande, nge-typography elula nesimanje.
Ilogo ye-Repsol iyisibonelo se ukulula y ukusebenza kahle, edlulisa isithombe se-solvency, ukusungula izinto ezintsha nokuzibophezela emvelweni. Ngaphezu kwalokho, iguquguquka kalula kumidiya ehlukene namafomethi, njengoba ingabonakala ekusebenzeni kwayo eziteshini zesevisi, izimoto, iyunifomu, ukukhangisa, njll.
I-Cope, uphawu lokuxhumana nobuningi
I-Cadena Cope, esinye seziteshi zomsakazo ezinkulu eSpain, nayo yethemba i-Cruz-Novillo ukuthi izoklama uphawu lwayo ngo-1989. Umphumela waba isithombe esihlanganisa isiko futhi i isimanje, futhi lokho kukhombisa amanani weketango: ukusondelana, ubungcweti, ubuningi kanye nekhwalithi.
Ilogo yakhiwe ngezinto ezimbili: igama lesiteshi, elibhalwe ngosonhlamvukazi ngohlelo lokubhala lwakudala nolunhle kakhulu, kanye nendilinga ebomvu equkethe amagama athi COPE amhlophe, ane-typography yamanje futhi eguquguqukayo. Umbuthano obomvu ivusa umumo wombhobho, insimbi eyisisekelo yomsakazo, futhi iphakamisa nomqondo wobumbano, ukubumbana nokuxhumana.
I-logo ye-Cope yisithombe esaziwayo shintsha izinguquko kanye nobuchwepheshe obusha, ukugcina ingqikithi nobuntu bayo. Kuwuphawu olukhomba inethiwekhi nabalaleli bayo, futhi osekuyinkomba endaweni yomsakazo waseSpain.
I-PSOE, uphawu lwezepolitiki kanye ne-socialism
I-Spanish Socialist Workers Party (PSOE), okuyiqembu lezombusazwe elidala kunawo wonke eSpain, nayo yaphendukela ku-Cruz-Novillo ukuze ivuselele isithombe sayo ngo-1977, ngemva kokushona kukaFranco kanye nokuqala kweDemocratic Transition. Umklami udale ilogo eveza i shintsha futhi i ithemba ukuthi iqembu limele umphakathi waseSpain.
Ilogo ihlanganisa esibhakeleni esigoqiwe ebambe irozi elibomvu, kungemuva eliphuzi. Isibhakela simelela amandla, umzabalazo kanye nobumbano lwabasebenzi, kanti i-rose imele ubuhle, ukuthula nenkululeko. Ingemuva eliphuzi linikeza ukukhanya nokugqama, futhi libhekisela kumbala wefulegi laseSpain. Igama lephathi libhalwe ngofeleba oluncane ngefonti eyindilinga futhi enobungane, ethambisa isithombe futhi isenze sifinyeleleke kalula.
Ilogo ye-PSOE yisithombe esinaso wabekezela ngokuhamba kwesikhathi futhi lokho kuhambisane neqembu ezikhathini zalo ezibaluleke kakhulu, njengokhetho lokuqala lwentando yeningi, uhulumeni kaFelipe González kanye noJosé Luis Rodríguez Zapatero, noma isiphakamiso sokusola esilethe uPedro Sánchez ehhovisi likamongameli. Wuphawu oludlule umkhakha wezepolitiki futhi lokho sekube uphawu lomlando waseSpain.
I-Correos, ilogo yokuxhumana nesimanje
Thumela, inkampani yomphakathi ephethe isevisi yeposi eSpain, iphinde yethemba i-Cruz-Novillo ukuthi iklame i-logo yayo ngo-1977. Umklami udale isithombe esibonisa ukulungiswa kwesimanje futhi i ukusebenza kahle yenkampani, ebhekane nenselelo yokuzivumelanisa nezimfuno nezidingo ezintsha zomphakathi.
Ilogo isuselwe entweni elula kakhulu kodwa ebaluleke kakhulu: umbhobho, insimbi yomculo evuthwayo eyayisetshenziswa ngaphambili ukuze kumemezele ukufika kweposi. I-bagpipe imelwe ngesimo sejometri nesitayela, esakhiwe unxantathu ophuzi kanye nendilinga eluhlaza okwesibhakabhaka. Unxantathu ufanekisela isivinini, isiqondiso kanye nokunemba, kuyilapho indilinga imelela ukuqhubeka, ukuphepha nokwethembana. Igama lenkampani libhalwe ngosonhlamvukazi nge-typography enengqondo futhi esebenzayo, ehambisana nophawu ngaphandle kokususa ukuvelela kwalo.
Ilogo yeCorreos yisithombe esinayo savela ngokuhamba kwesikhathi, okuhlanganisa izinguquko ezincane kanye nentuthuko, kodwa igcina ingqikithi yayo kanye nobunikazi bayo. Kuwuphawu olukwazile ukudlulisa amanani nekhwalithi yenkampani, futhi oseluphenduke isithonjana se-Spanish graphic design.
Amanothi, uphawu lomnotho namasiko
Omunye wemisebenzi ka-Cruz-Novillo ebaluleke kakhulu futhi eyaziwayo kwakuwumklamo wemali yamaphepha eBhange LaseSpain, eyakhishwa phakathi kuka-1982 no-1992, okwakungeyokugcina ngaphambi kokufika kwe-euro. Umklami ubephethe uchungechunge lwamanothi akhombisa isiko futhi i ukwehluka ezivela eSpain, futhi ngesikhathi esifanayo zaziphephile, zisebenza futhi zibukeka kahle.
Amanothi aphefumulelwe abantu abavelele emlandweni, izincwadi zeSpanishi, isayensi nobuciko, njengeNkosi uJuan Carlos I, umlobi uMiguel de Cervantes, umdwebi u-Diego Velázquez, isazi sezibalo uPedro Nunes, umakhi u-Antoni Gaudí noma umdwebi uMaruja Mallo. Umthethosivivinywa ngamunye wawunombala ovelele, owawuhlotshaniswa nenani kanye nohlamvu, futhi okwenza kube lula ukuhlonza nokuhlukanisa. Amanothi aphinde afaka nezinto eziyingcaca ezihlobene nomlingiswa kanye nenkathi yakhe, njengezithombe, amajazi ezikhali, amamephu, imisebenzi yobuciko, njll.
Izikweletu eziklanywe ngu-Cruz-Novillo kwakuyizikweletu bacebisa amagugu amasiko nabonwayo eSpain, futhi lokho kube nesandla ekusabalaliseni nasekuhlonipheni abantu bayo abavelele. Kwakuyimali engamaphepha eyaba ingxenye yempilo yansuku zonke yabantu baseSpain, futhi esagcinwa njengempahla yabaqoqi namuhla.
Ifulegi laseMadrid, ilogo yobuwena kanye nedolobha
Ifulege loMphakathi waseMadrid, isifunda esihlanganisa inhloko-dolobha yaseSpain nabanye omasipala, laphinde laklanywa nguCruz-Novillo ngo-1983, lapho kwakhiwa ukuzimela. Umklami udale ifulegi elimele i Identity futhi i ubunye yesifunda, futhi lokho kwaba kokubili elula nenhle.
Ifulegi lakhiwe ngezinto ezimbili: ingemuva elibomvu ngokubomvu, okuwumbala wendabuko waseMadrid, kanye nesihlangu phakathi nendawo, equkethe izinkanyezi eziyisikhombisa ezimhlophe endaweni eluhlaza okwesibhakabhaka. Izinkanyezi zifanekisela umlaza we-Big Dipper, okuthi ngokusho kwenganekwane yaqondisa izifiki zokuqala zale ndawo. Lesi sihlangu sihlanganisa nezinqaba ezimbili, ezimele izifundazwe ezimbili ezisemngceleni weMadrid: iGuadalajara neToledo.
Ifulege of Madrid ifulege has unido kubantu baseMadrid futhi oveze ukuziqhenya kwakhe nokuba yingxenye yesifunda. Kuyifulegi elindize ezakhiweni zomphakathi, emigubhweni yezemidlalo, emibhikishweni yomphakathi kanye nasezikhathini zomlando zomphakathi.
Amanye ama-logo abalulekile
- I-Antenna 3: I-Antena 3, enye yezinkundla zokuxhumana ezizimele eziphambili eSpain, nayo yayine-Cruz-Novillo yokuklama uphawu lwayo ngo-1989, lapho iqala ukusakaza. Umklami udale isithombe esibonisa ubusha nokwehlukahlukana kweketango, esethulwe njengenye yezomphakathi.
- Ucingo: I-Telefónica, okuyinkampani ehamba phambili yezokuxhumana eSpain nasemazweni amaningana aseLatin America, iphinde yathembela i-Cruz-Novillo ukuthi izoklama uphawu lwayo ngo-1984, lapho inkampani ibhekene nenqubo yokuvuselela nokwandisa. Umklami udale isithombe esimele ubuchwepheshe kanye nokuxhumana inkampani enikezayo, nokho kokubili kulula futhi kukhumbuleka.
- I-AVE: I-El Ave, insizakalo yesitimela esinesivinini esikhulu saseSpain, nayo yabala i-Cruz-Novillo ukuklama uphawu lwayo ngo-1992, lapho ulayini wokuqala uvulwa phakathi. eMadrid naseSevilleku. Umklami udale isithombe esibonisa isivinini kanye nokuba lula kwesevisi enikezwayo, kuyilapho sikhanga futhi sihlukile.
- Umhlaba: Umhlaba, elinye lamaphephandaba afundwa kakhulu futhi ahlonishwayo eSpain, iphinde yaphendukela ku-Cruz-Novillo ukuklama uphawu lwayo ngo-1989, lapho leli phephandaba lisungulwa. Umklami wenze isithombe esiveza ulwazi nezindaba zamanje ezinikezwa iphephandaba, futhi lokho bekusangulukile futhi kumangalisa.
Inganekwane yesikhulumi
UPepe Cruz-Novillo ungumbungazi ovelele ubuhlakani yokuklama kwezithombe, okudale amalogo aphawule umlando namasiko aseSpain. Amalogo abo ayimisebenzi yobuciko ehlanganisa ubulula, ubuhle, okwangempela kanye nencazelo, futhi ekwazile ukuzivumelanisa nezinguquko nezidingo zenkathi ngayinye kanye neklayenti ngalinye. Kulesi sihloko, sibuyekeze ama-logos awo ayishumi ayizifanekiselo kakhulu, asibonisa ukuceba futhi i ukwehluka womsebenzi wakhe, futhi lokho kusimema ukuthi sibabaze futhi sifunde ethalenteni lakhe kanye nobuchule bakhe.
Ngokungeziwe kulawa ma-logo ayishumi, u-Pepe Cruz-Novillo uklame amanye amaningi nawo afanele ukushiwo, njengalawo akwaRenfe, Iberia, Endesa, Banco Santander, El País, RTVE, noma uMthethosisekelo waseSpain. Konke kungubufakazi bakhe ubuciko kanye nalo nokuguquguquka, kanye nekhono layo lokudala izithombe lokho ukuxhumana futhi? jabulisa. U-Pepe Cruz-Novillo, ngaphandle kokungabaza, uyireferensi ekwakhiweni kwezithombe ze-Spanish, kanye neciko elikwazile ukuthwebula umbono wakhe nesitayela kumalogo akhe ngamunye.