Uma unika ingane iphepha namapensela bese uyitshela ukuthi idwebe imoto, kungenzeka ukuthi izokhetha umbala obomvu ngaphandle kokungabaza. Leso sithombe sansuku zonke sifingqa amandla amasiko eFerrari kanye nePrancing Horse yayo edumile . Akuyona nje uphawu lwezimoto ezisheshayo; cishe luyisithonjana esingcwele sabathandi bezimoto emhlabeni jikelele.
Sekuphele cishe ikhulu leminyaka, ihhashi elimnyama elisemuva eliphuzi lishintshe kusukela emininingwaneni edwetshwe esibhakabhakeni sendiza yokulwa laze laba ngomunye wemikhiqizo eqashelwa kakhulu futhi ehlonishwayo emhlabeni . I-Brand Finance ize yabheka iFerrari njengomkhiqizo onamandla kunayo yonke emhlabeni iminyaka emibili ilandelana, iqokomisa ngqo amandla alolu phawu olubonakala ngokushesha, ngisho nasezindaweni lapho kungekho khona imigwaqo.
Imvelaphi yezempi yeHhashi Elihambayo
Kudala ngaphambi kokuba ihhashi eligidayo liqhume emigwaqweni yomjaho, lase lihlotshaniswa nesivinini , isibindi, kanye nodumo lwezempi . Kufanele sihambe isikhathi eside kakhulu, kuze kube sekupheleni kwekhulu le-17, ukuze sithole esinye sezibonelo zalo zokuqala ezilotshiwe.
Ngo-1692, uphawu lweRoyal Piedmont Cavalry Regiment, enye yamayunithi amahhashi adumile eYurophu, lwalunehhashi elalivusa ukushesha, amandla, kanye nokunyakaza . Kwakungakabi yiCavallino njengoba siyayazi namuhla, kodwa kwakuyinkomba yokuqala yobumbano phakathi kwehhashi, isivinini, kanye nobukhosi okwakuzohlanganiswa kamuva neFerrari.
Ngekhulu lama-20, phakathi neMpi Yezwe Yokuqala, lolu phawu lwaphinde lwavela ngamandla amakhulu. Umshayeli wendiza wase-Italy uFrancesco Baracca , ingcweti yezindiza yezempi kanye nomunye wabashayeli bezindiza abadumile kakhulu besikhathi sakhe , wayenehhashi eliphakanyisiwe ngemilenze yalo yangemuva elidwetshwe esihlahleni sendiza yakhe. Kweminye imifanekiso yokuqala, ihhashi laliyisiliva ngemuva elibomvu; kweminye, libomvu efwini elimhlophe.
Lelo hhashi lalihlotshaniswa nesithombe somndeni wakwaBaracca, kodwa indaba iba yinkimbinkimbi kakhulu (futhi ithakazelisa nakakhulu) uma ixhumeka neJalimane. Imithombo eyahlukahlukene ikhombisa ukuthi uFrancesco Baracca wathatha lesi silwane ngemuva kokudubula umshayeli wendiza waseJalimane owayenehhashi laseStuttgart, idolobha lapho iPorsche yasungulwa khona emashumini eminyaka kamuva . Ngakho-ke, iFerrari kanye nembangi yayo enkulu babelana ngesilwane esifanayo esibalulekile esiyinhloko yobuntu babo obubonakalayo.
Umhlangano owashintsha umlando kaFerrari
Ukuguquka kwehhashi lisuka ezweni lezempi liye endaweni yezimoto kwenzeka ngenxa yochungechunge lwezigameko ezenzeka ngokuzenzakalelayo, ukuhlangana komuntu siqu, kanye neseluleko esicishe sibe yinkolelo-ze . Ushintsho olukhulu kwaba ngo-1923, unyaka obalulekile empilweni ka-Enzo Ferrari.
Ngaleso sikhathi, u-Enzo wayesengumshayeli wezimoto zomjaho futhi wayencintisana ne-Alfa Romeo. Ngomhlaka-17 Juni 1923, wawina umjaho wesifunda saseSavio eRavenna. Ngemva kokunqoba, wamenywa ekhaya likaCount Enrico Baracca noCountess Paolina Biancoli, abazali bomshayeli wendiza uFrancesco Baracca, owashona ngo-1918 futhi owayesevele eyiqhawe lesizwe.
Endlini yaseBaracca, u-Enzo wabona indwangu ilenga egumbini lokuphumula. Lesi siqeshana sasingeyona nje imihlobiso: sasiyingxenye yendiza kaFrancesco ende futhi sabonisa ihhashi elikhulisayo elalihambisana nomshayeli wendiza emisebenzini yakhe . Kusukela ngaleso sikhathi kuqhubeke, isiphetho sophawu saqala ukushintsha.
KwakunguCountess Paolina owanikeza isikhuthazo sokugcina. Ngokusho kuka-Enzo Ferrari uqobo, wamtshela okuthile okwakuzoqoshwa emlandweni womklamo womkhiqizo: "Ferrari, beka ihhashi lendodana yami eligijimayo ezimotweni zakho. Lizokulethela inhlanhla." Leso seluleko, phakathi kwenhlonipho kanye nenkolelo-ze, siyimbewu yophawu oludumile kakhulu kwezezimoto.
U-Enzo wamukela ikhomishini, kodwa wethula izinguquko ezibalulekile. Wagcina ihhashi limnyama, njengophawu lokulilela amasosha asemoyeni awile, wanquma ukulibeka ngemuva eliphuzi elikhanyayo , umbala omelela idolobha lakubo iModena. Washintsha nomsila wehhashi, wawukhomba phezulu, futhi kamuva wanezela umugqa onefulegi lase-Italy phezulu kophawu.
Kusukela kuphawu lweqembu lomjaho kuya kumkhiqizo wezimoto zasemgwaqweni
Eminyakeni yokuqala, ihhashi eligidayo lalingakaze livele ezimotweni ezikhiqizwe yiFerrari njengomkhiqizi, ngoba iFerrari yayingakaveli njengophawu lwezimoto zomgwaqo . Nokho, iScuderia Ferrari yayikhona, eyasungulwa ngu-Enzo ngo-1929 njengeqembu lomjaho elaliphethe izimoto ze-Alfa Romeo neFiat.
Uphawu lweScuderia, olunesihlangu salo esiphuzi, ihhashi elimnyama, kanye nohlamvu lokuqala oluthi "SF," lwaqala ukuvela ngo-1929 ezincwadini ezisemthethweni, ezincwadini, nasezintweni zokubhala zeqembu. Kodwa-ke, izimoto zaqhubeka nokubonisa izimpawu ze-Alfa Romeo, okuhlanganisa ezimweni eziningi i-clover eluhlaza enamaqabunga amane edumile kunxantathu omhlophe eyayikhomba amamodeli omjaho womkhiqizi waseMilan.
Isihlangu seFerrari saqala ukubonakala emotweni ngoJulayi 1932, ngesikhathi se-24 Hours of Spa. Izicabucabu ezimbili ze-Alfa Romeo 8C 2300 Mille Miglia, eziqhutshwa yiScuderia Ferrari, zazigqoke i- escutcheon nePrancing Horse emizimbeni yazo okokuqala ngqa . Umjaho waphela ngendlela engcono kakhulu: ukunqoba kwemoto eyayiqhutshwa nguTaruffi noD'Ippolito, ngaphambi kukaSiena noBrivio. Kusukela ngaleso sikhathi kuqhubeke, isihlangu saba yinto ebalulekile ezimotweni zomjaho zeScuderia Ferrari phakathi nawo-1930.
Phakathi naleso sikhathi, ubudlelwano phakathi kuka-Enzo Ferrari no-Alfa Romeo babuqhubeka buba nzima. U-Enzo, owayeseshintshe ekubeni umshayeli waba umqondisi wezemidlalo, wayehlala engqubuzana nabaphathi, ikakhulukazi, nonjiniyela waseSpain uWifredo Ricart, owayephethe amamodeli akhethekile kanye nemijaho ka-Alfa. Umbango womuntu siqu nowobungcweti phakathi kukaFerrari noRicart wawuyinganekwane: omunye wawusebenza kahle futhi uqinile; omunye, unjiniyela wethiyori wayethanda izixazululo ezaziphambili kakhulu kunesikhathi sabo.
IMpi Yezwe II yaphazamisa ingxenye enkulu yezwe lezemidlalo futhi yabambezela izinhlelo zika-Enzo zokwethula uhlobo lwakhe. Kodwa-ke, umbono wakhe wawucacile: wayefuna ukukhiqiza izimoto ezibizwa ngegama lakhe futhi angabi nonjiniyela bangaphandle abathonya umbono wakhe . Ngo-1940, washiya i-Alfa Romeo, futhi ngemva kwempi, waqhubeka nomsebenzi ngamandla avuselelwe.
Ngo-1947, imoto yokuqala enegama leFerrari yagcina iphume efektri yaseMaranello: i-125 S. Yayinenjini engu-1,5-litre V12, okusho ukuthi isilinda ngasinye sasusa u-125 cm³, yingakho inombolo egameni laso. Njengoba kwakulindelekile, ihhashi eligijimayo, ngaleso sikhathi elaliwuphawu lokuhweba olubhalisiwe , lalihlobisa ingaphambili lalo kanye nesiteringi salo.
Ama-logo amabili, inganekwane eyodwa ebonakalayo
Kuhle ukucacisa into evame ukunganakwa: I-Ferrari ayinalo uphawu olulodwa nje kuphela, kodwa inezinhlobo ezimbili ezisemthethweni ezihambisanayo futhi ezifeza izinjongo ezahlukene . Zombili zijikeleza ihhashi elimnyama eligijimayo kanye nesizinda esiphuzi, kodwa zisetshenziswa ezimweni ezihlukile kancane.
Ngakolunye uhlangothi kukhona ilogo engunxande: unxande oqondile onesizinda esiphuzi, umugqa ophezulu ngemibala yefulegi lase-Italy, kanye ne-Prancing Horse ephakathi. Phansi kuvela igama elithi "Ferrari" ngombhalo ohlukile we-serif onesikhala esibanzi sohlamvu. Le logo ihlotshaniswa ngqo nomkhiqizi wezimoto zomgwaqo futhi ibekwe ngaphambili, esiteringini, noma ngemuva kwamamodeli akhiqizwe eMaranello.
Ngakolunye uhlangothi, sinesihlangu esidumile noma "scudetto," esime njengesihlangu se-heraldic, esinehhashi elimnyama elifanayo kanye nesizinda esiphuzi, futhi esibekwe phezu kwefulegi lase-Italy, kodwa esinophawu oluthi "SF" ngezansi. Lolu phawu lumelela iScuderia Ferrari esicini sayo sezemidlalo futhi yilona esivame ukulibona ezimotweni zeFormula 1 noma ezimotweni zomjaho ezisemthethweni.
Iminyaka eminingi, isihlangu besigcinelwe izimoto zomjaho kanye namamodeli athile asebenza kahle kakhulu. Kodwa-ke, kusukela ngasekupheleni kweminyaka yama-90, ukuba khona kwaso kuye kwathandwa nasezimotweni zomgwaqo, ngokuvamile ezibekwa kuma-fender angaphambili, ngesicelo sekhasimende. Ngokombono wophawu, lokhu kuqinisa ukuxhumana phakathi komgwaqo kanye nomzila iFerrari ewujabulela kakhulu.
Lokhu kuhlobana okubili—unxande njengophawu lokuhweba kanye nesihlangu njengophawu lwezemidlalo—kuvumele iFerrari ukuthi ilondoloze ulimi olubonakalayo oluhambisanayo ngenkathi ihlukanisa ngokucacile umsebenzi wayo wezimboni ohlangothini lwayo lokuncintisana kuphela . Zimbalwa izinhlobo ezikwazile ukusebenzisa leli bhalansi ngempumelelo kangaka.
Ukuvela komlando komklamo welogo yeFerrari (ngo-1929-namanje)
Nakuba ilogo yeFerrari ingase ibonakale ingashintshi, empeleni ukwakheka kwayo kuye kwalungiswa kancane kodwa njalo eminyakeni edlule. Akukaze kube khona ukuphambuka okukhulu, kodwa kunalokho kube nenqubo yokucwengisiswa, ukulula, kanye nokuzivumelanisa nezikhathi.
I-Scuderia Ferrari crest yokuqala (1929)
Uphawu lokuqala olusemthethweni lweScuderia Ferrari, olusetshenziswa ezintweni zokubhala kanye nezokuxhumana zangaphakathi kusukela ngo-1929, lwaluveza ngokucacile umqondo oyinhloko: ihhashi elinamandla, elikhulu, elilungele ukugijima . Lesi silwane saboniswa sinomugqa ojiyile, onemisipha eminingi kunalowo wamanje, siveza ulaka namandla amakhulu.
Ingemuva laliphuzi, yize lalinombala okhanyayo kancane kunalowo esiwaziyo namuhla, futhi izinhlamvu zokuqala "SF" zazibonakala ngokucacile uma ziqhathaniswa nalo. Umngcele wesihlangu wawuwugqinsi futhi umnyama, okwenza lonke libe khona kahle elifanelana kahle nobuhle bawo-30.
Ukuvela kwefulegi lase-Italy (1931-1932)
Ngemva nje kwalokho, cishe ngo-1931, kwavela ushintsho olucashile kodwa oluqondile: ukwengezwa kwebhande elinemibala emithathu yefulegi lase-Italy phezulu kwesihlangu . Ngesikhathi esifanayo, umngcele omnyama obanzi owawuphawula uhlaka wancishiswa kancane.
Lo mklamo waqala ukubonakala emotweni ngo-1932 Spa 24 Hours. Kusukela ngaleso sikhathi kuqhubeke, ukuxhumana phakathi kwehhashi eligijimayo, iModena ephuzi, kanye ne-Italian tricolor kwaqiniswa kakhulu emphakathini. Ilogo yaqala ukuqina hhayi nje njengophawu lweqembu lomjaho, kodwa futhi nobunikazi bezemidlalo bezwe lonke.
Ukugxuma kwemoto yomgwaqo kanye nokuvuselelwa kuka-1947
Ngokufika kweFerrari 125 S yokuqala ngo-1947, uphawu kwakudingeka luzivumelanise neqiniso elisha: kwakungaseyona nje ibheji yomjaho, kodwa kwakuwubuso bomkhiqizo wezimoto zikanokusho nezisebenza kahle kakhulu . Lokhu kushintsha kwakuhilela izinguquko ezinkulu zomklamo.
Ihhashi lalilula: lalahlekelwa ingxenye yobukhulu balo bokuqala futhi laqala ukuba nomfanekiso omncane nomhle kakhulu. Imisipha yachazwa kangcono, ukuma kwaba lula kancane, kanti umphumela jikelele wawunamandla kakhulu futhi ungasindi kangako. Ingemuva eliphuzi laba nombala ogqamile futhi okhanyayo, okwenza kube lula ukufundeka kanye nokushaya kusuka kude.
Enguqulweni engunxande eyayiqala ukuvame ezimotweni zomgwaqo, igama elithi "Ferrari" lafakwa ngaphansi kwehhashi, ngombhalo omuhle owawuzoba uphawu oludumile. Ukushaya kanye nokuhlukanisa kwezikhala kwasiza ekuvezeni isithombe sobuhle, ukuhluka, kanye nesiko lase-Italy.
Ukulungiswa kusukela ngawo-50 kuya kowama-80
Phakathi kweminyaka yama-50 nama-80, i-Prancing Horse yaqhubeka nokulungiswa okuncane ngokwezilinganiso zayo, ubukhulu bomugqa, kanye nemininingwane yokwakheka komzimba. Ngaphambili kwamanye amamodeli ane-Pininfarina coachwork, ihhashi laqala ukubonakala ku-radiator grille ngo-1959, elakhiqizwa yinkampani eseTurin i-Cerrato ngamapuleti ane-pantograph nama-chrome angu-3 mm ubukhulu.
Lelo hhashi eligingqikayo elibheke phambili lahlala lingashintshi kwaze kwaba ngu-1962. Kwakukhona inguqulo eqoshiwe phakathi kuka-1962 no-1963 engaphumelelanga kakhulu ngoba yayibhekwa njengengalingani, futhi kamuva kwafakwa inguqulo ye-aluminium ecwebezelayo ngo-1964 eyayizosetshenziswa kabusha kumamodeli afana ne-Mondial, i-328 GTB, kanye ne-328 GTS. Olunye uhlobo, olufakwe umbala omnyama, lwahlobisa i-Testarossa yokuqala kanye ne-348, okubonisa indlela i-Ferrari eyayidlala ngayo ngezinto kanye nokuqeda ngaphandle kokubonisa isithunzi esibalulekile sehhashi eligingqikayo.
Ngokwemidwebo, uphawu lweScuderia lwaphinde lwasungulwa ngo-1952, lwathuthukiswa futhi lwenziwa isitayela, ukuze kuhlukaniswe izimoto zasefektri kumaFerrari aphethwe amakhasimende azimele. Ukuvela kwayo kabusha eSyracuse Grand Prix, ezimotweni ezingama-500 F2 eziqhutshwa yi-Ascari, Taruffi, Farina, kanye neVilloresi, kwaqondana nenye inkathi yegolide yaleli gama, okwaphetha ngesicoco sika-Alberto Ascari se-World Drivers' Championship sika-1952.
Isibuyekezo sanamuhla sika-2002
Ngo-2002, ngesikhathi sesikhathi segolide seFerrari kwiFormula 1 kanye neNdebe Yomhlaba yabo yesine ilandelana, lo mkhiqizo wasebenzisa leli thuba ukuze unikeze isibuyekezo esincane kulogo yawo evela enkampanini iSeidlcluss . Inhloso kwakungekona ukuhlukana nesikhathi esidlule, kodwa kunalokho ukuwulungisa ukuze uvumelane nezindinganiso zesimanje zokukhiqizwa kwesikrini nakuzo zonke izinhlobo zemidiya.
Lokhu kungenelela kuthinte kakhulu isimo sehhashi, kwahlungwa imigqa ethile, kwalungiswa izilinganiso, kwahlanzwa izindawo ezithile ukuze kuthuthukiswe ukufundeka kwalo ezikalini ezahlukene. Ingemuva eliphuzi lalungiswa ngamandla ukuqinisekisa ukukhiqizwa okufanayo kwezithombe ezinyathelisiwe nezedijithali, kwasuswa umugqa omnyama ohlukanisa imibala yefulegi lase-Italy phezulu.
Lezi zinguquko, ezicishe zingabonakali emehlweni enyama, ziholele kulogo esisayibona kumaFerrari amanje . Kuyisibonelo esiphelele sendlela uhlobo lomkhiqizo olunomlando ocebile kangaka olungathuthuka ngayo ngaphandle kokulahlekelwa yingqikithi yalo, lugcine zonke izinto ezibonakalayo ngenkathi luthuthukisa ulwazi olubonakalayo.
Ihhashi Elidlangile njengophawu lwenganekwane, ukunethezeka nokuzinikela
I-Ferrari ayikaze ibe yinkampani eyakha izimoto ezisheshayo nje kuphela. Kusukela ekuqaleni, u-Enzo Ferrari wayefuna izimoto zakhe zibe amathuluzi okuxhasa ngezimali umjaho nokukhuthaza inganekwane ye-Scuderia . Lokhu kubili kubonakala nasencazelweni yophawu lwayo.
Ukushayela iFerrari sekuyinto ecishe ingenzeki, ngisho nakulabo abangakwazi ukuyikhokhela. Ukuba nemali akwanele: kukhona uhlu lokulinda, izindlela zokukhetha, kanye nenqubomgomo elawulwa ngokucophelela mayelana nokuthi ubani othola ukufinyelela kumamodeli athile. Konke lokhu kuqinisa umuzwa wokuba yingxenye "yomndeni wakwaFerrari" lapho ukwethembeka kuvuzwa khona futhi uphawu luphathwa cishe njengebheji leklabhu yangasese.
I-Brand Finance, lapho iqamba iFerrari ngokuthi uphawu oluqine kakhulu emhlabeni, yagcizelela ukuthi ihhashi eligijimayo elisemuva eliphuzi "liyaziwa ngokushesha emhlabeni wonke, ngisho nalapho kungekho migwaqo okwamanje." Abayiqisi: ukwakheka nje kwehhashi eligijimayo kwenza izinhliziyo zabathandi abaningi zigijime, noma ngabe abakaze bathole ithuba lokuhlala kwenye yezimoto zabo.
Ngaphezu kwalokho, indaba yehhashi, kanye nokuhlanganiswa kwalo kwemvelaphi yezempi, ukuhlonipha iqhawe eliwile, ukuxhumana neStuttgart, kanye nokuzivumelanisa namasiko ase-Italy, kunikeza lo mkhiqizo ungqimba lwendaba oludumile oludlula ukwakheka kwezithombe nje . Ilogo ayigcini nje ngokuba yinhle noma iyasebenza: imelela izindinganiso zesibindi, isivinini, ukuziqhenya ngobuzwe, kanye nothando lokuncintisana.
Eminyakeni edlule, iFerrari isebenzise ngobuhlakani leli dolobha elingokomfanekiso. Ihhashi Elihambayo likhona yonke indawo: izimoto zomgwaqo nezomjaho, izimpahla ezithengiswayo, imibhalo yobuchwepheshe, amaphrojekthi, amaqembu asemthethweni, nanoma yimuphi umkhiqizo ohlobene nenkampani iMaranello. Lokhu kusetshenziswa okuqhubekayo nokutholakala kuyo yonke indawo kwenze ihhashi elihambayo laba ngelinye lamatshwayo ayigugu kakhulu emhlabeni.
Uma sibheka lolu hambo lonke, kusukela esivikelweni seyunithi yamahhashi yasePiedmontese kuya ngemuva kwemoto enkulu ye-carbon-fiber, kuba sobala ukuthi ilogo yeFerrari ingaphezu nje komdwebo olula ngemuva okuphuzi. Kuwukufingqa okubonakalayo komlando ogcwele izimpi, izinhlanga, ukuzazisa, ukunqoba, kanye nokwehluleka, okuqhubeka nokuveza, ngokubuka nje, isithembiso sesivinini esikhulu, ukunethezeka kwase-Italy, kanye nokuzinikela okungokwenkolo emidlalweni yezimoto.