Ukuthi ilogo ye-Nike ingenye yezimpawu ezidumile kakhulu emhlabeni kuwukungasho lutho. Leyo logo ibilokhu iyingxenye yesimo esibonakalayo sabantu abaningi emhlabeni; sonke sesiyibonile ngesinye isikhathi, ilogo yenye yezinkampani ezinkulu emhlabeni, ekhiqizwa ngezindlela eziningi, emithonjeni ehlukahlukene, nakumadivayisi ahlukene.
Umdali walo mklamo akayena omunye ngaphandle kukaCarolyn Davidson , owathunywa nguPhil Night, omunye wabanikazi beBlue Ribbon Sports , ukuthi adale ilogo yomugqa omusha wezicathulo zemidlalo... yilapho indaba eyaziwa ngokuthi ... uCarolyn Davidson kanye no- swoosh baqala khona.
UCarolyn davidson
Njengamanje , amakhulu ezinkulungwane ochwepheshe bokuklama imidwebo emhlabeni wonke baphishekela umsebenzi wabo ngoba bafisa ukulingisa abanye babaklami abakhulu , labo umsebenzi wabo oye wasithonya ngokuba khona kwawo kwansuku zonke ezithombeni zethu eziyisisekelo ezibonakalayo . Ngakho-ke, njengoba nje kuthunyelwe ngaphambilini ngiveze abaklami besimanje ezingomeni ezifana nethi " Jing Zhang Ubonisa Ukuthi Izinto Zibukeka Kanjani Ngaphakathi ," ngikholelwa futhi ukuthi kubalulekile ukukhombisa abaklami abakhulu besikhathi sethu.
Ilogo yeCoca - Cola , iqhude likaKellogg , induku kaBatman esifubeni sakhe , ubuso obumomothekayo beMatutano — lezi ezinye zezimpawu engizikhumbulayo kusukela ebuntwaneni bami, futhi sonke sinazo ezethu, ngisho nabazali bethu nogogo nomkhulu babenazo. Imikhuba yethu yokusebenzisa isho ukuthi lezi zimpawu zivame ukuzwakala kubantu noma emaqenjini athile, futhi izimpawu ezivame kakhulu yilezo zemikhiqizo edumile kakhulu. Futhi ngiyaqiniseka ukuthi iNike 's iphakathi kwazo.
Ngo-1971, uCarolyn Davidson wayengumfundi wokuklama izithombe ePortland State University lapho ahlangana khona noPhil Knight , uprofesa wezokubalwa kwezimali eyunivesithi, okwathi, kanye noBill Bowerman , uprofesa wezemidlalo, kamuva baduma umhlaba wonke njengabasunguli benye yemikhiqizo yezemidlalo edumile kunazo zonke, iNike.
UCarolyn davidson utshela uSho Magazine wasePuerto Rico ukuthi wahlangana kanjani UPhil Knight:
Ngelinye ilanga ngangihleli ephaseji lesakhiwo sobuciko, ngisebenza nomuntu engisebenza naye ekuzivocavoca ubuciko ngombono nangokubumbana. Ngenkathi senza umsebenzi wesikole esasikhuluma ngawo, futhi ngesinye isikhathi wangibuza ukuthi ngabe ngizobhalisela yini izifundo zokupeyinta uwoyela, ngaphendula ngathi cha, ngoba ikilasi lalibiza kakhulu futhi ngangingenayo indlela yokukhokha. Abantu abaningi babedlula ngakithi, kodwa angizange ngiqaphele ukuthi uPhil Knight wayedlula phambi kwethu, njengoba ngangichazela umngane wami ukuthi kungani ngingazithathi lezo zifundo. Ngemuva kwemizuzu eyishumi, indoda egqoke isudi eluhlaza okwesibhakabhaka yeza kithi yathi, "Ngizwile ukuthi awukwazi ukukhokhela amakilasi okupenda kawoyela" (ungubani futhi ukwazi kanjani lokho? Ngicabanga). Lo mlisa wazethula masinyane wangitshela ukuthi usebenzela iTiger Shoes, ukuthi abanye abaphathi baseJapan beza kuleli nokuthi udinga usizo lokwenza amashadi namagrafu, nokuthi uzongikhokhela amadola amabili ngehora. Uma ngicabanga ukuthi bengingumfundi kwisabelomali esilinganiselwe kakhulu, impendulo ibingabonakali neze. Ngamukela futhi yaqala kanjalo-ke indaba yami.
I-logo yakwaNike emashumini eminyaka.
Ngemuva kwalokho , uPhil omdala wacela uCarolyn wethu ukuba aklame ilogo yesicathulo sezemidlalo. Wamnika imiklamo eminingana, wakhetha leyo eyaba uphawu lweNike oludumile , iSwoosh . Abanye bathi iqanjwe ngesimo sayo esifana nepayipi, kanti abanye bathi ivela endwangu esetshenziswa komunye wemiklamo yezicathulo zokuqala, ebizwa ngokuthi iSwoosh Fibre . Igama elithi Nike lanikezwa lo mkhiqizo nguJeff Johnson womnyango wezocwaningo nentuthuko , owalithatha kunkulunkulukazi wamaGreki wokunqoba, uNike , owandiza wagxuma enkundleni yempi.
UCarolyn wakhokhelwa u-$35 kuphela ngalokho okwaba ngenye yama-logo aklanywe kahle kakhulu emlandweni wokukhangisa:
Lapho umklamo ozohlonza uhlobo lukaPhil usuqediwe , ngazibuza ukuthi ngizomkhokhisa kanjani ngemiklamo yami, ngakho nganquma ukumkhokhisa kuphela ngomklamo awukhethile, futhi amaRandi angamashumi amathathu nanhlanu yilokho engangikucela. Kunoma ikuphi, kubalulekile ukusho ukuthi ngangisenokuningi okwakumelwe ngikufunde. Eminyakeni eyishumi kamuva, lapho inkampani iphuma emphakathini, iNike yanginika i-reception lapho banginika khona indandatho yegolide esesimweni se- swoosh enedayimane elihlanganisiwe. UPhil wanginika izitifiketi ezimbili ezifakwe ezimvilophini ezivaliwe; enye yangikhomba njengomnikazi wenani elithile lamasheya eNike , kanti enye yathi nganginesibopho, kusukela ngaleso sikhathi, ngezimangalo zewaranti nezicathulo ezinezinkinga. UPhil uyindoda enhle, ethembekile kakhulu, futhi enokuhlekisa okukhulu. UNike wayengikhokhele amaRandi angamashumi amathathu nanhlanu , ngakho konke kwakuhamba kahle, futhi uPhil wayengenakho okunye angakwenza, kodwa wakwenza. Wangikhokhela kakhulu impela ngomsebenzi wami.
Ulwazi olwengeziwe – UJing Zhang ukhombisa ukuthi izinto zinjani ngaphakathi
Yile ndlela engamnika ngayo.