Lapho usebenza ku-design, i- imibala ingenye yezinto ezibaluleke kakhulu unani. Futhi ukuqonda kwabo nokuqonda lokho abakudlulisayo kuyinto okufanele uyazi. Yingakho ke, Kulesi senzakalo, sizogxila ku-psychology yombala wegolide. Ungasitshela ukuthi kusho ukuthini?
Uma kufanele wenze noma iyiphi iphrojekthi edinga imibala, ukudlala ngokubunjwa, kanye nemizwa ekhishwa imibala, ingenza umsebenzi wakho uvelele.
Umbala wegolide, uphawu lomcebo
Igolide noma igolide kuyafana. Kodwa Uma sikhuluma ngalowo mbala, ingcebo ifika engqondweni, ukunethezeka... ngoba sivame ukuhlonza lokhu ngezindaba, izinganekwane futhi, kungani singakusho, nokungokoqobo. Namuhla, nakuba igolide lingathengiswa (okungenani hhayi ekuphileni kwabantu abavamile kwansuku zonke), kuyaziwa ukuthi noma ubani onegolide eliningi (eliphathelene nemali) ucebile. Futhi nakuba ama-banknote engenziwanga ngegolide, noma ngegolide ncamashi, kusenza sicabange ukuthi, emakhulwini eminyaka, igolide beliwuhlobo lwemali yokuhwebelana.
Endabeni yombala, igolide empeleni inhlanganisela ophuzi nokubomvu. Kodwa-ke, incazelo yalo ayihlobene njengale mibala, kodwa igxile kakhulu ekuhlonipheni, ukubaluleka, ukungathí sina, ukunethezeka, udumo, inkazimulo noma amandla, phakathi kwezinye iziqu. Yiqiniso, lokhu kuvusa eminye imizwa, njengenjabulo, amahlaya amahle noma ngisho nokuthula.
I-Psychology yombala wegolide ekumaketheni
Njengoba sazi ukuthi lokho wena njengomklami ongaba nesithakazelo esikhulu kukho yilokho "ozokudalula" lapho usebenzisa igolide kumiklamo yakho, kufanele wazi ukuthi kunezincazelo ezahlukene.
Okuvame kakhulu kuvame ukuba ubuhle nokucwengwa. Okusho ukuthi, imiklamo enakekelwa ngokuningiliziwe futhi eyenziwe ngekhwalithi enhle kakhulu. Futhi ngaphambi kokuba uzibuze, cha, ngokuvamile, lezi ngokuvamile azicatshangwa kakhulu ngokunethezeka nokukhethekile.
Lokhu kuhumusha kusebenza lapho igolide lixutshwe nomnyama, okusho ukuthi okuthengiswayo kuyimikhiqizo noma izinkonzo zikanokusho, ezinjengobucwebe, izimoto ezisezingeni eliphezulu, noma izinkonzo ezikhethekile zabantu abacebile.
Izibonelo zamabhrendi asebenzisa igolide, ikakhulukazi kumalogo, i-Guess, DG (Dolce & Gabanna) noma i-Dove. Njengoba ubona, Zingamamaki afanayo kuzo zombili izimo, kodwa hhayi kakhulu kwesesithathu, okungokunakekelwa komuntu siqu futhi okubheja kulowo mbala ukudlulisa uthando, ubuhle kanye nolwazi.
Kwenzekani uma kusetshenziswa igolide eliningi
Igolide umbala omubi. Futhi kungenxa yokuthi, ngokuheha ukunakwa okungaka nokwenza imiklamo ibonakale ikhazimula futhi igqame kweminye imibala, kufanele siyisebenzise kakhulu. Futhi lokho kubangela umphumela ongafanele neze uwufinyelele.
Uma uhamba kakhulu ngegolide, noma ngamathoni egolide, ngale kokubonisa okukhethekile kanye nomkhiqizo ofinyeleleka kwabambalwa kakhulu, amabala okuba uphawu olugabadelayo, olunobugovu noma oluzidlayo. Singakwazi ngisho nokwengeza “okuxoshayo”.
Yingakho ochwepheshe bencoma njalo ukusebenzisa igolide ngenani elincane, hhayi kakhulu ukugwema lo mphumela. Ukudlula kokunye ukutolika kuya kokunye kuhle kakhulu, ngakho-ke kungcono ukusebenzisa okuncane kunokuningi.
Uma, ngokwesibonelo, unomklamo wewebhu wesitolo sobucwebe ezandleni zakho, uyazi ukuthi izithombe zizoba yigolide, futhi zizogqama, ngakho-ke kufanele ithambe ngeminye imibala njengomhlophe ukuze igqame kodwa ingabonisi umkhiqizo ongafinyeleleki noma odala ukwaliwa.
Ngakho kanjani ukuhlanganisa igolide?
Baningi okuthi uma bebhekene nalo mbala besaba ukuganga. Futhi hhayi kancane. Ukusebenza ngegolide akulula, kufanele uhlanganise zonke izakhi ukuze zihambisane. Ngakho nanka amathiphu:
Ukuthayipha
Njengoba wazi, kunemindeni emihlanu yamafonti eyinhloko. Nezinkulungwane nezinkulungwane zezincwadi. Kodwa, esimweni segolide, kuye ngokuthi umndeni owukhethayo, uhlobo olulodwa noma olunye luyoba lula. Ngokwesibonelo:
- I-Serif: Bheja ngefonti engasoze yabuna ukuze inikeze umuzwa womkhiqizo obalulekile nomdala.
- I-Sans-serif: bheka labo abanemigqa egobile kakhulu ngokuphambene neqondile, ngoba bazodala umphumela othambile ngegolide elizobanika ubunkimbinkimbi.
- i-slab serif: bagxile kakhulu ezinkampanini zezimoto noma zobuchwepheshe ezifuna ukunikeza ukubukeka okudala nokunethezeka.
- Iskripthi: ayisebenzi ngaso sonke isikhathi. Kungcono ukusebenzisa amafonti angaphelelwa yisikhathi noma uzibeka engcupheni yokuphelelwa yisikhathi ngokushesha.
- Amafonti okuhlobisa: kumikhiqizo yomuntu siqu kuphela.
Eminye imibala
Ukusebenzisa indilinga yechromatic, noma isondo lombala, ungakwazi ukuphatha ukuthola kokubili imibala efanayo kanye ehambisanayo. Kulokhu, ngegolide ama-analogue azoba awolintshi futhi aphuzi; kuyilapho okuhambisanayo kungaba luhlaza okwesibhakabhaka.
Yiqiniso, omnyama nomhlophe kungase futhi kube imibala ukusebenzisa. Empeleni, umhlophe ungomunye wabalingani bakho ukuze ukhanyise umbala wegolide kancane. Ngakolunye uhlangothi, umnyama kufanele futhi usetshenziswe ngobuningi obuncane kakhulu ngoba ubeka engcupheni yokuthi, ngegolide, kubukeka njengophawu "umsebenzisi wasemgwaqweni" angeke akwazi ukulukhokhela, noma ngemikhiqizo ezobiza ephaketheni "mileurista". .
Izithombe
Izithombe zizoba yingxenye yomklamo ozowenza, noma imidwebo. Lezi kufanele zihambe emgqeni ofuna ukuwuveza ngegolide. Uma kungenjalo, umlayezo ungase ungaqondwa kahle.
Ngokwesibonelo, ake ucabange ukuthi ucelwe ukuba uklame ikhava yencwadi yezingane. Futhi usebenzisa igolide ukuze wenze ikhava egqamile… Nokho, incwadi ngokwayo iyinganekwane yekati nenja futhi isembozo senziwa njengokungathi umbuso wenganekwane. Ngeke kube nengqondo lokho? Awu, yilokho okufanele ukubone. Uma usebenzisa izithombe, kufanele ushaye ezifanele, noma ngenxa yokuthi bayingxenye yomkhiqizo futhi babonisa imikhiqizo, noma ngenxa yokuthi banombala wombala ohambisana kahle nomphumela okufanele uzuzwe.
Njengoba ubona, incazelo yombala wegolide ibaluleke kakhulu, futhi ingakunikeza imibono yokuwusebenzisa ngokuhlakanipha futhi ngaphandle kokweqa ngawo. Ingabe unaso esinye iseluleko ngalo mbala?