I-Tous Pop Up Dadeland Mall nguPhillip Pessar
Enye ye izithonjana ezaziwa kakhulu zobucwebe baseSpain Ibhere, yebo, njengoba uzwa. Selokhu sadalwa ngo-1985, lesi sidalwa esithandekayo sihambe nezigidi zabantu emhlabeni jikelele, sisakaza izindinganiso ezinjengothando, ukwethembeka nokuzijabulisa.
Kodwa wavela kanjani umqondo wokushintsha i-teddy bear ibe igugu? Inayiphi incazelo kumkhiqizo nakumakhasimende ayo? Iziphi izindaba leli bhere elisilethela zona eqoqweni lakhe lakamuva? Kulesi sihloko siyakutshela Konke odinga ukukwazi mayelana nalolu phawu oluyisakhiwo sodumo olunomlando wekhulu leminyaka.
Umsuka weBhele laseTous
Isitolo se-TOUS enxanxatheleni yezitolo i-L'ILLA yi-Sanjuanmarcos
Umsuka webhere i-Tous uhlehlela emuva ku-1985, lapho rose oriole, umklami kanye nomsunguli wenkampani kanye nomyeni wakhe u-Salvador Tous, bagqugquzelwe ibhere akubona efasiteleni lesitolo phakathi nohambo oluya eMilan. URosa wacabanga ukuthi kungaba umqondo omuhle ukushintsha lowo mgexo okhangayo ube ucezu lobucwebe umuntu angalugqoka ngaso sonke isikhathi. Le yindlela eyazalwa ngayo i-Tous Bear yokuqala, ucezu oluqinile oluhlotshisiwe olwajabulisa amakhasimende omkhiqizo.
Ibhere laba ngokushesha uphawu oluyinhloko lwenkampani, emele umoya wayo wokuqamba izinto ezintsha, ikhwalithi nokuklama. NgokukaRosa Oriol, "Ibhere Kungumnikelo omkhulu wabo bonke emhlabeni wothando. Indawo yenhliziyo ekhona yonke indawo netholakala yonke indawo. Inhliziyo iluthando nothando. Ibhere lengeza enye ingxenye ebizwa ngokuthi ukubukeka. Uthando olujulile, oluhlekisayo nolwedlulele »
Kusukela lapho, leli bhere ishintshile nezikhathi, ukujwayela imfashini nokuthandwa kwenkathi ngayinye. Sekuthathe izinhlobo ezahlukene, osayizi, izinto zokwakha kanye nemibala, kusukela egolideni nasesiliva kuya kumatshe ayigugu namaparele. Ifaka inkanyezi amaqoqo anetimu njengalezo ezigqugquzelwe ubuciko, imvelo noma isiko le-pop. Usebenze nosaziwayo, abasiki bengqephu nabaculi abafana UManolo Blahnik, Eugenia Martínez de Irujo noJennifer López. Futhi selihambe umhlaba wonke, lifika emazweni angaphezu kuka-50 futhi lenza abantu besifazane bayo yonke iminyaka nezitayela bathandane.
Ibhere laseTous elisha
zh:中環國際金融中心商場 ngu-Spi3Opule
Ibhere laseTous ladlula kwelinye dweba kabusha ngo-2020 ukuze kuhambisane neminyaka eyikhulu yomkhiqizo, kwethulwa inguqulo entsha ye-3D enezela ivolumu eyengeziwe, ukunyakaza kanye nobuntu. I-Tous Bear ebuyekeziwe iwucezu ubucwebe obuhlukahlukene ezingagqokwa nanoma iyiphi ingubo futhi nganoma yisiphi isikhathi. Itholakala ngamasayizi ahlukahlukene kanye nokuqedwa, kusukela kubhere lesiliva eliphakathi nendawo kuya ebheleni elinethoni emibili elinomngcele ohlotshisiwe noma ibhere elinamatshe ayigugu angempela.
Ibhere elisha sha liyingxenye yeqoqo I-NewBear, enikeza inhlonipho kumoya wokusungula nowokudala wenkampani. Leli qoqo lihlanganisa namanye amagugu adlala ne bobunjwa bejiyomethri kanye nokugqamayo, njenge-Lure bow elengayo enamathani amabili kanye nomgexo ocwebezwe ngegolide we-Galaxy. Ngayinye yalezi zingcezu ihloselwe ukuveza ubuntu nesitayela esiyingqayizivele sowesifazane ngamunye, simkhuthaze ukuthi enze inhlanganisela yakhe futhi agqoke ngokuziqhenya izintandokazi zakhe.
Incazelo Yebhele Le Tous
Ibhere i-Tous wuphawu oludlula izinto ezibonakalayo futhi luba a umlingani wemizwa, kanye nomthombo wenjabulo. Abantu abaningi bahlobene Izinsuku Eziyishumi Nambili zikaKhisimusi ngemicimbi yempilo ebalulekile njengezipho, imikhosi noma izikhathi ezikhumbulekayo. Enye indlela yokuveza amanani afana ne- uthando, ubungane, umndeni noma injabulo kungebhere. Ngaphezu kwalokho, abesifazane abayigqokayo bagqama ngokuba nokunambitheka okukhethekile nobuhle.
Ibhere, ngamafuphi, liwuphawu lomlando wamakhulu eminyaka owazi ukuthi ungashintsha kanjani kanye nezikhathi kuyilapho umangazwa ubuhlakani kanye nekhwalithi yawo. Ibhere liyisibonelo somkhiqizo ofaka umkhiqizo walo ngamunye ngobumnandi nenjabulo. Ngegama elilodwa, iyingqayizivele.
Idokhumentari ye-Tous Bear
Ngo-2020, ngesikhathi seminyaka eyikhulu yomkhiqizo, idokhumentari ye-OSO yakhululwa. Ihlanganisa iminyaka eyishumi yomlando womkhiqizo, kusukela ekuqaleni kwawo ngo-1920 lapho u-Salvador Tous Blavi efundela umenzi wamawashi kuze kube sempumelelweni yawo yamazwe ngamazwe eyalandela. izitolo ezingaphezu kuka-700 zivulwa emazweni angaphezu kwama-50. Amalungu omndeni wakwaTous, amanxusa omkhiqizo, abahlanganyeli bawo abaphawuleka kakhulu neziphathimandla kwezemfashini, ukuklama, ubuntatheli nezobuciko babamba iqhaza kudokhumentari, Iqondiswe ngu-Amanda Sans Pantling futhi ikhiqizwe ngabakwaGlobomedia kanye ne-UM Studios.
I-OSO yadutshulwa emazweni amane ahlukene nangezilimi eziningana, futhi yaboniswa ohlelweni lwama-68 lwe-San Sebastian International Film Festival. Idokhumentari Iyatholakala ku-Amazon Prime Video naku-Movistar+, enemibhalo engezansi ngezilimi ezingu-11 ezihlukene. I-OSO ifilimu eveza umlando wangempela we-Tous, ukuqala kwayo, ukuthuthuka kwayo kanye namathemba ayo ekusasa.
I-Bear of Tous kwezobuciko namasiko
Lolu phawu alulona nje ucezu lukaswidi; kuwumsebenzi wobuciko idlule indawo yobucwebe futhi ihlanganiswe nesiko elidumile. Ibhere kube yisihloko semibukiso, njengalena eyenzeka e-Barcelona Design Museum ngo-2015 futhi ifake izingcezu ezingaphezu kuka-500 ezimele umlando wokudala womkhiqizo. I-Tous Bear nayo ibe yisihloko socwaningo nokufunda, njengoba kubonakala ekushicilelweni kwango-2012. I-Tous: Umlando kanye Nomklamo, nguLunwerg Editores, ehlola inqubo yokudala kanye nomthelela wenkampani kwezenhlalo.
Ngaphezu kwalokho, ibhere le-Tous lisebenze njengesikhuthazo kwabanye abaklami namaciko asebenze nomkhiqizo ukuthuthukisa amaqoqo ahlukile futhi ahlukile. U-Eugenia Martínez de Irujo udale iqoqo lokuhlonipha indodakazi yakhe u-Cayetana. nakanjani ibhere kuwuphawu lwesiko nobuciko besimanje.
Inzalo yeBhele
Ibhere le-Tous liwumphumela we-a umbono omusha nowenza intando yeningi wobucwebe owazi ukuthi uguquke kanjani ukuze uphendule izidingo nezimfuno zowesifazane ngamunye. Le logo iphinde ibe ngumngane ongokomzwelo ovusa izinkumbulo, imizwa kanye namagugu. Futhi, yiqiniso, umsebenzi wobuciko kanye nophawu lwamasiko lokho ube nomthelela kwabanye abaculi futhi andise nobubanzi bemfashini. Isiphetho kuphela esingathathwa kule logo ukuthi kunjalo edume.