Deezer, igama elihlobene nokuqanjwa okusha emhlabeni wokusakazwa komculo, yenze isinqumo esinesibindi nesasu ngokuguqula ubunjalo bayo obubonakalayo. Ngokwethulwa kwelogo yayo entsha, inhliziyo eyenziwe ngesitayela, uDeezer akethuli nje uphawu, kodwa isitatimende esinamandla sothando nokuzinikela kwakhe emculweni. Lo mklamo, umcabango we-ejensi ehlonishwayo i-Koto, awusona nje isithombe; Kuyinkomba yothando nokuxhumana okungokomzwelo umculo ovusa abantu emhlabeni jikelele.
Kodwa lolu shintsho ludlula ukuklama kabusha okulula; Kuyisinyathelo esiya ekuhlonzweni okukhulu ngemizwa nolwazi lwabasebenzisi, isu eliqondana kahle namathrendi amanje embonini yomculo. Ake sihlole lolu shintsho ngokuningiliziwe futhi umthelela wayo kumkhiqizo we-Deezer.
Ukuhlaziywa Kwelogo Entsha
Inhliziyo, uphawu oluqashelwa kabanzi lothando nothando, iye yahunyushwa kabusha ngobuciko nguKoto ukuze ihlanganise umphefumulo nomoya kaDeezer. Le logo entsha, ehlanganisa isimo senhliziyo nesenothi lomculo, yenza inhlanganisela yobuciko yemiqondo emibili ebalulekile emhlabeni womculo: uthando nomculo. Ubulula nobuhle bomklamo akwenzi kube lula ukuqaphela nokukhumbula kuphela, kodwa futhi Ziphinde zihlanganisa ubunkimbinkimbi obubonakalayo obuthuthukisa umkhiqizo.
Lolu shintsho lufanekisela umnyakazo obheke ekufinyeleleni kakhudlwana, ubungane nobungane obuthinta imizwa, ukubeka u-Deezer njengophawu oluqonda ngempela futhi olubungaza ukuxhumana komuntu siqu abasebenzisi bayo nomculo. Lokhu kuklama kabusha kucacile ukubonakaliswa kwamandla ka-Deezer kanye nekhono lokuzivumelanisa nezimo emakethe ethuthuka njalo.
Yini egqugquzele u-Deezer kanye ne-ejensi yakwa-Koto ukuthi bakhethe inhliziyo njengophawu olumaphakathi lwelogo yabo entsha? Impendulo itholakala endaweni yonke yalolu phawu kanye nekhono layo lokuvusa imizwelo ejulile. Inhliziyo yaziwa kabanzi njengophawu lothando nothando emhlabeni wonke, futhi ukukhetha kwayo njengengxenye ebalulekile yelogo entsha ye-Deezer kumelela ukuzimisela komkhiqizo ukuxhumana nemizwa nolwazi lwabasebenzisi bayo ngendlela. ijule futhi iyiqiniso.
I-Typographic Innovation: Ukusebenzisana no-Luke Prowse
Ukudizayina kabusha kwe-typography ka-Deezer, ukusebenzisana nomklami odumile u-Luke Prowse, kungesinye isici esibalulekile salolu shintsho. Le typography entsha, eyenziwe ngokwezifiso ayiphelelisi ngokuvumelana ilogo kuphela, kodwa futhi iqinisa futhi iqinise ubunikazi bomkhiqizo. Ukukhetha ifonti ehlukile kuyisici esibalulekile emhlabeni wokwenza uphawu, njengoba kusungula izwi elihlukile nelihambisanayo kuzo zonke izinkundla zokumaketha. ukuxhumana komkhiqizo
Le typography eklanywe ngokucophelela ayigcini nje ngokugqamisa ukusebenziseka nokuba khona okubonakalayo komkhiqizo, kodwa futhi ikhombisa isimanjemanje ka-Deezer, ukufinyeleleka nokuzibophezela ekusunguleni izinto ezintsha. Imele ibhalansi ephelele phakathi kokusebenza kanye nobuhle, egqamisa indlela ka-Deezer eqhubekayo kuzo zonke izici zobukhona bayo bemakethe.
Ukukhetha ifonti yangokwezifiso, ekhethekile kubonisa ukuzibophezela kuka-Deezer ekwenzeni okuhle ekwakhiweni nasekuxhumaneni okubukwayo. I-typography entsha ayikhangi nje kuphela ngobuhle, kodwa futhi ihambisana nobunikazi buka-Deezer kanye namagugu. Ukufundeka kwayo nokuguquguquka kwayo kukwenza kube ukukhetha okuhlakaniphile ukusetshenziswa ezimweni ezehlukene, kusukela kuhlelo lokusebenza lweselula kuya kuwebhusayithi nokukhangisa. Le typography eklanywe ngokucophelela ayithuthukisi nje kuphela ukufaneleka nokuba khona okubonakalayo komkhiqizo, kodwa futhi ikhombisa isimanjemanje., ukufinyeleleka nokuzibophezela kuka-Deezer ekusunguleni izinto ezintsha.
Ukumaketha Nokumaketha: Indlela Entsha
LUkuvuselelwa kwelogo ye-Deezer kudlula ubuhle nje; imele isu lokumaketha elihlakaniphe ngokujulile nelicatshangelwayo. Emakethe egcwele izinkundla zokusakaza eziqhudelana ukunakwa, ubunikazi bebhrendi obuqinile, obubonakalayo nobuvusa imizwa bubaluleke kakhulu kunangaphambili. Lokhu kuhlelwa kabusha kuhlose ukuthwebula ingqikithi yomculo kanye nokuxhumana okujulile okungokomzwelo abasebenzisi abanalo nawo, umnyakazo wamasu ongaqinisa kakhulu ukwethembeka kwamakhasimende akhona futhi uhehe abasebenzisi abasha.
Futhi, le ndlela entsha nengokomzwelo yokumaketha nokufaka uphawu I-Deezer igqamisa isifiso sayo sokubonwa hhayi nje njengesevisi yokusakaza, kodwa njengomngane kulwazi lomculo lomsebenzisi ngamunye. Lokhu kuvuselelwa komkhiqizo kuwubufakazi bokuqonda kuka-Deezer kwezitayela zamanje nezesikhathi esizayo embonini yezokuzijabulisa kanye nekhono layo lokuzivumelanisa nezimo nokuchuma endaweni enokuncintisana okukhulu.
Isu lokumaketha ngemuva kwelogo entsha Inezici eziningi futhi ihlanganisa izici ezihlukene zomkhiqizo. U-Deezer akethuli ilogo entsha kuphela, kodwa futhi wethula umkhankaso ophelele wokumaketha ogqamisa ubudlelwano bomzwelo babasebenzisi nomculo. Lo mkhankaso uhlanganisa izikhangiso zikamabonakude, okuqukethwe ezinkundleni zokuxhumana, ukusebenzisana namaciko nochungechunge lwemicimbi ebukhoma. U-Deezer uzibophezele ekugqamiseni ukubaluleka komculo ezimpilweni zabantu zansuku zonke futhi agqamise ukuthi inkundla yakhe ikwenza kube lula ukuzizwisa. umculo ocebile nonenjongo.
Ingaphezu Kwelogo, Isipiliyoni
Umthelela walokhu kwakhiwa kabusha weqa imingcele kaDezeri. Imboni yomculo iyonke ikubhekisise lokhu kuguqulwa kabusha, ibona ukubaluleka kokuhlala ubalulekile ezweni lapho umculo uyingxenye ebalulekile yokuphila kwabantu. U-Deezer usetha indinganiso ekudaleni umculo ophusile, futhi ukugxila kwakhe ekuxhumekeni ngokomzwelo kungaba nomthelela endleleni ezinye izinkundla zomculo. ukusakaza ikheli ubunikazi babo kanye ukumaketha esikhathini esizayo. Ngenhliziyo yakhe yomculo njengophawu lwakhe, u-Deezer uyaqhubeka nokusetha ijubane lokuqamba izinto ezintsha emculweni wedijithali.
Lesi sihloko esinwetshiwe manje sinikeza ukuhlaziywa okujulile kwazo zonke izici zelogo entsha ye-Deezer kanye nomthelela wayo kumkhiqizo, ukumaketha nolwazi lomsebenzisi, ukugcina indlela eseduze, yokudala neyokusungula, kanye nesakhiwo esicacile namagama angukhiye ku-Bold ukuze kugcizelelwe amaphuzu abalulekile. .