imibono yokukhangisa

ukukhangisa

Umthombo: The Journal

Thina njengomphakathi besilokhu siphila ochungechungeni lwemibono engakaze ibonwe esisiphawule kuze kube manje. Abanye babo baye bathathwa njengabacwasa ngokobulili, abanye njengokuzonda ongqingili, ukucwasa ngokobuhlanga noma nganoma yisiphi esinye isici esibi. Yingakho le mibono ihlale ihlotshaniswa nemithombo yezokukhangisa.

Yingakho kulokhu okuthunyelwe, silapha ukuze sixoxe ngalezi zinkolelo-mbono nokuthi zithonye kanjani ukukhangisa ngandlela thile. Sizochaza nokuthi yiziphi izinkolelo-mbono ezithinteke kakhulu ekukhangiseni nokuthi izikhangiso zidale kanjani imibono eminingi nemibuzo phakathi kwababukeli.

Izinkolelo

izinkolelo-ze

Umthombo: Igrafu

Ngaphambi kokuba singene ezweni lokukhangisa, sifuna ukugcizelela igama elithi i-stereotype.

Ngokusho kwesichazamazwi, leli gama libhekisela esithombeni noma emqondweni ovame ukwamukelwa yiqembu elithile lomphakathi. Lezi zithombe zithonywa ezinye izici zomphakathi, njengobudala, ubulili, ukubukeka ngokomzimba, inkolo, njll.

Ekugcineni, lezi zivame ukuba yizici ezithinta kabi umphakathi esiphila kuwo. Eqinisweni, zibhekwa njengezimbi ngoba zigcwele ubandlululo ngabanye abantu.

Isibonelo esisheshayo se-stereotype yokukhangisa kungaba ukusetshenziswa komuntu wesifazane ezimpahleni zangaphansi lapho kuhloswe khona ukudonsa ukunaka kombukeli futhi umlayezo unganakwa. Kuyindlela yokwenza ucansi abesifazane kanye nokumela isithombe esingafanele kakhulu umlayezo okuhloswe ngawo ukuthi udluliselwe.

Izici ezijwayelekile

Kuyakhanga

Imibono engafani ayisizi nje kuphela ukuthengisa umkhiqizo ngendlela ecacile neqondile, kodwa futhi ikusondeza ezithamelini ozokhuluma ngazo ngaso sonke isikhathi.

izindima eziqanjiwe

Inkinga ngalezi zibandlululo ukuthi zivame ukudala izindima zabantu abangekho. Futhi lokhu akuyona yodwa inkinga, njengoba abantu abaningi bangase bangazamukeli. Inkinga ukuthi ziba yinto evamile; lokhu kwenzeka lapho iphethini efanayo yokuqonda iphindaphindwa kaningi kangangokuthi umyalezo owodwa udalwa futhi ubhekwe njengonengqondo nojwayelekile.

Isibonelo, umbala oluhlaza okwesibhakabhaka ubulokhu uhlotshaniswa nabafana kanti umbala opinki uhlotshaniswa namantombazane; empeleni, uma sisesha ku-inthanethi lokho esikuhlobanisa nombala opinki noma onsomi, igama elithi ubufazi livela ngokushesha.

Izingxabano zomphakathi

Imibono engafani idala izingxabano zomphakathi ngenxa yokungaqondi kahle umyalezo ohlosiwe. Izikhangiso eziningi kuye kwadingeka zihoxiswe ngenxa yokusabela okukhulu ezikukhiqizile kwabezindaba eziku-inthanethi.

Ngamafuphi, imibono engaguquki ibilokhu ibhekwa njengezinto ezingezinhle okuthi, ngaphandle kokuhlaba umxhwele nokuheha, zikwazile ukusungula amaphethini angamaphutha emphakathini wethu.

Okulandelayo, sizochaza kabanzi mayelana nalezi zinkolelo-ze futhi sizokukhombisa ezinye zezibonelo ezimele kakhulu emhlabeni wethelevishini nezentengiso.

Izinhlobo zemibono yokukhangisa

izinkolelo-ze

Umthombo: I-Advertising Newspaper

Ukuhunyushwa kwesibalo sowesilisa njengonamandla futhi onamandla kakhulu

Ezikhangisweni eziningi, umuntu wesilisa ubelokhu esetshenziswa ukuveza nokugqoka njengeqhawe, egcwele imisipha namandla. Ngaphezu kwalokho, izingubo eziluhlaza okwesibhakabhaka bezilokhu ziyinto eyinhloko, umbala, njengoba kushiwo ngaphambili, ohlale uhlotshaniswa nobudoda.

Ngaphezu kwalokho, akudingekile ukungena ezweni lama-superheroes ukuze ubonise esinye isibonelo, kumafilimu amaningi isibalo somuntu nguyena kuphela ongakwazi ukuqhuba amabhizinisi futhi afeze imigomo yawo. Esinye isici esidale ukusabela okukhulu.

Iqhaza lomuntu nemishini

Uma siqhubeka sikhuluma ngomuntu wesilisa, sifika esiphethweni sokuthi indoda, njengenkolelo yokukhangisa, ibilokhu yethulwa njengomdlalo we-Mario Bros, umlingisi okhulula inkosazana ecindezelekile.

Ngaphezu kwalokho, ezikhangisweni eziningi ezibonisa ubuchwepheshe noma amathuluzi okwakha, umlingiswa oyinhloko noma umuntu oyinhloko yindoda. Asivamile ukubona owesifazane ephethe isando; empeleni, ekukhangiseni nasemphakathini, lesi sithombe besilokhu sibhekwa njengesingafanele ngokobulili.

Abesifazane, ukukhangisa nezimoto

Kuyiqiniso ukuthi okwamanje, izinkampani eziningi zezimoto ezifana ne-Audi noma i-Cupra zisebenzisa izibalo zabesifazane ezikhangisweni zabo noma amabala. Kodwa uma sibheka emuva, “okuvamile” ezinkampanini eziningi kwakuwukusebenzisa umfanekiso womuntu oshayela imoto esezingeni eliphezulu endaweni enezintaba ngesivinini esigcwele.

Namuhla, le ndima ayaziwa kangako kuneyangaphambilini. Isibonelo, iCupra isebenzise u-Alexia, umdlali we-FC Barcelona, ​​njengesithombe esiyinhloko esikhangisweni sabo.

"Ibhola lomfana nekhishi lentombazane"

Cabanga ngesimo esinjengalesi: Isikhathi sikaKhisimusi kanye nesidlo sakusihlwa somndeni, yisikhathi sokusabalalisa izipho futhi...mangala! ngikhungatheke ngenkathi ngilungiselela ukudla kwasekuseni.

Ungase uzibuze ukuthi yini echaza lesi simo esingavamile, futhi impendulo isekukhangiseni. Ukukhangisa kudale ubudlelwano phakathi kwabafana namantombazane, okuphakamisa ukuthi kufanele babe ngabadlali bebhola abakhulu kanye nabesifazane abahle basekhaya. Futhi-ke, ikhishi lihlala lipinki kanti amabhuzu ebhola abafana aluhlaza okwesibhakabhaka. Zonke lezi zindima eziyiphutha neziqanjiwe ezisungulwe ukukhangisa sezigxile emphakathini wethu namuhla.

Ngakho, ngokuvamile, kungaba ukungahlobanisi noma yimuphi umbala nobulili obuthile, kanye nanoma yimuphi umdlalo nanoma yimuphi umsebenzi ohlobene nekhaya.

Kunemibono eminingi engajwayelekile edalwe ukukhangisa ngokuhamba kweminyaka. Kodwa lezi bezilokhu zivame kakhulu.

Izindima ezahlukene

Owesifazane

ukukhangisa

Umthombo: The Defined

Abesifazane abakhangisayo bebelokhu bevezwa njengabantu ababuthakathaka nabathobekile, bebekwa ezindimeni ezifana nokuba ngumama wekhaya, umfazi, noma umama; uma besebenza ngaphandle kwekhaya, bavame ukubonwa njengonobhala, abahlengikazi, noma abameli. Izikhangiso eziningi zibaveza bethengisa imikhiqizo yobuhle njenge-lipstick noma i-eyeshadow, noma imikhiqizo yasekhaya efana nokuhlanza amafasitela.

Ngezinye izikhathi, futhi kube umkhiqizo wobuhle noma isifiso sokudonsa ukunaka kombukeli. Lokhu kwenzeka ezikhangisweni zezingubo zangaphansi zabesifazane, lapho inhloso enkulu kungeyona ingubo yangaphansi, kodwa umzimba wommodeli. Kodwa uma sibheka izindaba zanamuhla, ukukhangisa kuye kwagcina izindima ezifanayo kodwa umqondo wowesifazane omkhulu usetshenziswe kukho. Owesifazane oqinile uzilungiselele ukubhekana nemisebenzi yasekhaya nokunakekela izingane.

Ngeshwa, ukucwasa embonini yezokukhangisa kuyaqhubeka. Lokhu kucwasa kuya ngokuya kufiphala, kudlulela ngale kwesikrini futhi ngenxa yalokho kudale izingxabano eziningi zomphakathi.

Indoda

izinkolelo-ze

Umthombo: ABC

Amadoda nawo athwele imisebenzi engekho. Ekukhangiseni ngisho nakumafilimu, isibalo sowesilisa besilokhu sibonisa ulaka oluthile, ukuziphatha okunamandla, ukuzinza, amandla, kanye namandla.

Njengamanje, amadoda nawo abhekwa njengangenasisekelo ezikhangisweni eziningi, lapho ukubukeka komzimba kugcizelelwa futhi kwaziswa ngaphezu komyalezo ngokwawo. Akungabazeki ukuthi bobabili abesilisa nabesifazane kuye kwadingeka babhekane nokucwaswa okuningi okungalungile futhi, ngeshwa, okugqanyiswa kakhulu namuhla.

Intsha

Noma nini lapho sizwa igama elithi "intsha," izingqondo zethu zivele zicabange ngeqembu lentsha elingazethembi futhi ngenxa yalokho elibhekwa njengelingazinzile . Kodwa akukubi konke; ukukhangisa nakho kudlale indima enhle ngokubaveza njengabantu abazimele.

Emkhakheni wokukhangisa, intsha ibilokhu ivezwa njengeqembu lomphakathi elinobugovu, elikwazi ukuzicabangela lona kuphela futhi elizungezwe imicabango ehlobene nokuya emaphathini, ukusetshenziswa kwezidakamizwa, noma ukusetshenziswa kabi kobuchwepheshe.

Ngaphandle kokungabaza enye indima eshiye izingxabano eziningi.

Isiphetho

Njengoba sihlaziye, ukukhangisa kuklame indima eyodwa, okuhlanganisa izici zomphakathi ezifana nobulili, ubudala noma inkolo futhi kuzihlanganise ndawonye ukuze kwakhiwe amaphethini angalungile ngokuphelele. Ngenhlanhla, ukukhangisa okuningi esikubona namuhla kusukile kulezi zici ezibonisa ubulili. Ngakho-ke akukhululekile kakhulu ukukwazi ukubona izikhangiso ngaphandle kwesidingo sokudala ukungqubuzana.

Sithemba ukuthi ufunde okwengeziwe mayelana "nohlangothi olumnyama" lokukhangisa futhi uyaqhubeka nokusesha ezinye izinkolelo eziningi ezithakazelisayo.


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