El emaphaketheni isanda kuba elinye lamasu asemqoka we marketing zezinkampani. Njengobuso bomkhiqizo, kuyadingeka ukuthi umbono wokuqala ube ohlaba umxhwele, njengoba lokhu kuzochaza kakhulu ukuthi into iphumelele noma cha. Esihlokweni sanamuhla sibonisa u-10 izibonelo ze ukupakisha okwangempela nokudala, okungase kukukhuthaze ngebhizinisi noma ibhizinisi lakho.
Uma unokungabaza ngokubaluleka kwe ukupakisha, nje Cabanga ngemikhiqizo ekuhehe kakhulu ukunaka lapho uyothenga. Eziningi zazo zibe nokupakishwa kokudala okwenza umehluko phakathi kwamashalofu agcwele izinto ezithi uma uqala nje zibonakale zifana kakhulu. Ukudala umazisi kuyisidingo kunoma iyiphi inkampani, Ezimweni eziningi udinga kuphela umthamo omncane wobuhlakani ukuze wenze lo mehluko emakethe enkulu kangaka.
Yini ukupakisha?
Ukupakisha kuyisitsha somkhiqizo othile. Eyaziwa nangokuthi ubuciko be klama amaphakheji ahlukahlukene ngenhloso enkulu yokuvikela nokugcina zonke izinhlobo zemikhiqizos. Ngaphezu kwalokho, ngokuvamile kusekelwe kubuchwepheshe obuvumela ukusatshalaliswa nokugcinwa okwanele komkhiqizo, kanye nokulondolozwa kwawo.
Ngakolunye uhlangothi, idizayini yabakhangisi, emaphaketheni Inhloso yawo enkulu ukuheha ukunaka kwamakhasimende, ngoba babheka ukuthi isethulo siwusizo olukhulu ukwazi ukuthi umkhiqizo uzophumelela noma cha.
Noma ngabe emaphaketheni kuhle, kungathinta isithombe somkhiqizo futhi kube yisici esinqumayo sokuthi abathengi bakhethe umkhiqizo wakho kuqala. Ngalesi sizathu, ukupakishwa kwazo kufanele kuhlangabezane nezidingo ezithile, njengokusebenziseka kabusha nokuba negalelo endaweni ezungezile. Lezi izici amakhasimende amaningi angase azicabangele namuhla, futhi lokho kuzovimbela umkhiqizo wakho ukuthi ulahlwe ngokushesha.
Njengamanje i- marketing de emaphaketheni ungacabangela ezinye iziyalo ukuze ukhiqize imiklamo ekhangayo ngempela. Enye yazo i-neuromarketing, okuyindawo enikelwe ekuhlaziyeni ukusabela kobuchopho ezintweni ezithinta izinzwa ezifana nephunga, imibala noma indawo yomkhiqizo. Inhloso yalokhu kuhlaziya ukwazi indlela abathengi abasabela ngayo ekukhiqizeni ukupakisha ezikhangayo kubo.
Lezi izibonelo ezingu-10 zokupakisha kwangempela nokunobuciko
Mondraker
Kuzo amabhayisikili emaphaketheni agaywa kabusha ngokuphelele. Ngokuqhubeka nomugqa wokuhamba okusimeme, uhlobo lwebhayisikili le-Mondraker lususe ipulasitiki emabhokisini awo okupakisha futhi esikhundleni salo lwafaka izinto ezingasetshenziswa futhi.
Este emaphaketheni Kungumqondo okhangayo kakhulu, ngoba ukupakishwa okusha isebenzisa impahla encane futhi amaribhoni noyinki kungaphinda kusetshenziswe futhi kubola. Iwu-100% wephakheji egaywa kabusha, njengoba ingenayo ingxenye engagaywa kabusha kalula ngamaklayenti enkampani.
Ifilosofi kaMondraker ithi ukudala umhlaba ozinzile, lapho kufanele sonke sisebenzisane khona ukukufeza. Bebelokhu besebenzisa la maphakheji kusukela ngo-2022 ngokwamukelwa okukhulu.
Futhi njengoba inkampani ngokwayo isho, akunangqondo ukuthi indlela yokuhamba inobungani nemvelo uyingcolise ngokupakishwa kwayo.
Nike
Uhlobo oludumile lwezingubo, izicathulo nezinye izinto zemidlalo zenze ukusebenzisana okuningi, okunye okuthakazelisa kakhulu kube nge-Colorado Blood. Kulokhu kuxhumana akukho okungavela ngaphandle komkhiqizo obonakala ngokusuka. Yena emaphaketheni Kulokhu, njengokungathi yizikhwama zegazi, izikibha zabo ezibomvu zibeka ithoni.
Ibhokisi ngaphakathi Ulingisa ephethe isikhwama segazi, abafake kuso iqhwa lokwenziwa ukuze sinikeze ukwethembeka okwengeziwe, sinikeze umbono wokuthi sibheka ingubo ngokuqondile endaweni yobugebengu noma ifilimu esabekayo. Iqiniso liwukuthi kuyisiphakamiso esikhangayo futhi sokuqala, nakuba singathandwa yiwo wonke umuntu, ngoba singathinteka.
Bhaka, iphepha elingasetshenziswa kabusha lokugoqa isinkwa
Sibhekene nesinye isibonelo esisikhumbuza lokho I-ecodesign ingenye yezitayela ze ukupakisha. Lo mbono umayelana nokupakishwa kwesinkwa okungaphinde kusetshenziswe njengephepha lokubhaka, ngaleyo ndlela kubonise ukuguquguquka kwalokhu kufakwa.
Okufanayo kusebenza uma igoqwe ukuze ilingane nanoma yiliphi ipani lesinkwa, futhi njengebhonasi eyengeziwe inamaresiphi aphrintiwe ngaphakathi. Ngale ndlela, lo mkhiqizo udonse ukunaka kwabathandi bokupheka, abangajabulela lo mkhiqizo owenziwe ngezinto eziningi.
Ama-bulb ane-creative packages evela ku-CS Bulbs
Umphakeli wezinto zikagesi u-CS ugqugquzelwe amazwi omsunguli uThomas Edison, okwathi ngaleso sikhathi okhanyikhanyi baveza ukukhanya. Ngale ndlela ugqozi lwafika lokudala kabusha ukupakishwa kwezibani zazo ezinokwakheka kwezinambuzane ezihlukahlukene.
Lo mbono ngokungangabazeki ukhanga umphakathi ojwayele ukujwayelekile kulolu hlobo lwemikhiqizo, ukupakisha kuvame ukunganakwa futhi ngaphandle kwanoma yini eyenza bavelele.
Ahabi
Njengengxenye ye-edishini elinganiselwe, Ukupakishwa kwalezi zikibha kanye nokwakheka kwazo kuhlukile. Izikibha ezimhlophe ezinezithombe eziluhlaza okwesibhakabhaka zisinika isitayela esisha nesehlobo. Kodwa okugqamayo ngempela ukunaka okukhulu kwemininingwane yokupakishwa, kanye, vele, nokuvela kwayo.
Nakuba kulula, sakuthola kuhluke kakhulu sebenzisa isimo sohlaka lwamathambo omkhomo njengesiphanyeko sesikibha. Isongwe ngayo, bese kuthi lapho sesiyikhipha ngokuphelele singababaza ukwakheka kwayo okuxakile.
I-RIP
Lesi isiphakamiso esiyingozi sokudayisa, lapho emaphaketheni Ilingisa ibhokisi lomngcwabo eliqinisekisa ukufa komkhiqizo, kulokhu inyama. Este emaphaketheni isisiza ukuthi siqwashise ngokuhlukunyezwa kwezilwane, kanye neqiniso lokuthi izilwane ezihloselwe imboni yokudla ziphila.
Ipensela yeParmesan
Lo mkhiqizo uvela ejensi yaseJalimane i-Kolle Rebbe. Ithuthukise le bha yeparmesan ethi, ngesicici esilula, Igcwalisa zonke izinhlobo zamasaladi nezitsha ze-pasta ngendlela eyingqayizivele kakhulu.
Futhi, bengeze uhlelo lokulinganisa ikhalori kuya ngengxenye oyidlayo, ewusizo kakhulu kubasebenzisi abanendaba nokudla kwabo.
Iyaphuzeka kakhulu futhi kulula ukuyilawula, ilungele ukuchitha isikhathi ungaphandle futhi yabelana ngokudla nabangani, okufakazela ukusebenza ngendlela emangalisayo futhi eguquguqukayo.
Ama-ChillKills
Izitsha eziningi ezinikezwa yi-gastronomic zingashintsha zibe yi-a tekutsengisa sibonga le nkonzo entsha ukulethwa, njengalawa soso, lokho abazimele ngaphandle kwepuleti futhi bakha umphelelisi wokuthenga, ngaleyo ndlela andise isikhathi sokusetshenziswa komkhiqizo, ngaphezu kokusetshenziswa ekulethweni ngokushesha, futhi ukusetshenziswa ekhishini lasekhaya.
Imboni endala
Ngalo mbono onelukuluku loku ukupakisha, Ibhrendi ifuna ukwenza uphawu oluhlukile oluyikhomba kwezinye izinkampani. Lezi zitsha zikajamu, eziklanywe yi-ejensi ye-Tapsa, Banikeza umkhiqizo isithombe sobusha obuphindaphindwayo.
Inkampani inikeza iphakheji yomkhiqizo wayo ngamunye, kungaba i-strawberry jam, enye ye-peach jam, njalonjalo ngesithelo ngasinye, isibonisa ukuthi ngisho nemikhiqizo elula ingaba imfucuza yobuhlakani. Ngaphezu kwalokho, lesi sici sangempela sephakheji sikhuthaza ukusetshenziswa kwayo kabusha.
Muria Honey
Lo mkhiqizo wethulwa ngamaphakheji angenapulasitiki kuwo wonke umjikelezo: Isivalo sekhadibhodi se-PEFC, ilebula enephepha eliqinisekisiwe le-PEFC, elifakwe i-palletized Amabhokisi kathayela aqinisekisiwe we-PEFC nezingilazi ezigaywa kabusha. Lolu uju lokuqala oluvela ekuxhashazweni kwehlathi okusimeme ngesitifiketi se-PEFC.
Isidingo ukunakekela amahlathi ethu ngokusebenzisa izindlela zokuphatha amahlathi esimeme, manje kuyisibopho uma sifuna ukulondoloza i-ecosystem yethu eseyicekeleke phansi. Inkampani izinikele kakhulu kulo mugqa, ikhuthaza lo mcabango phakathi kwamakhasimende ayo.
Yiziphi izici okufanele wonke amaphakheji abe nazo ukuze aphumelele?
- Lokhu kubalulekile ukuthi chaza izici zobunikazi bomkhiqizo, Lokhu kuhlanganisa amalogo, olayini bamathegi, imibala yomkhiqizo namafonti, kanye nezinye izici ezibonakalayo.
- Uyadinga futhi nquma isitayela sokupakisha Uma kucatshangelwa izethameli ezihlosiwe, njengoba ukupakishwa kuklanyelwe ukuheha ukunaka kwamakhasimende, kubalulekile ukucabangela isitayela nezithakazelo zabo ngokuqwashisa.
- Ungakwazi dala ukupakishwa okucabangela ulwazi lomsebenzisi. Nokho, nakuba enye yezinjongo zokupakisha iwukuheha ukunaka komsebenzisi, izimfanelo zokusebenziseka kalula nokusebenza akufanele zilahleke.
- Umqondo omuhle wokuthola impumelelo sebenzisa amaphakheji e-edishini elinganiselwe. Lolu hlobo lokupakisha luvame ukuheha abantu abaningi, lugqugquzela ukuthengwa komkhiqizo otholakala isikhashana kuphela.
Uma uqala ibhizinisi lakho futhi ungakutholi ugqozi, Mhlawumbe udinga usizo ngaphambi kokucashisa ukubaluleka kokupakisha. Sithemba ukuthi kulesi sihloko uthole izibonelo ezingu-10 zokupakisha kwangempela nokudala. Uma ucabanga ukuthi kufanele sikhulume nganoma yini enye, sazise kumazwana.