Uma siqala ukukhuluma ngabantu abavelele ngempela abaye bashintsha kakhulu ubuhle bokubuka besikhathi sethu, igama elithi Seymour Chwast lifika engqondweni ngokushesha. Lo mdwebi, owazalelwa eBronx ngo-1931, akayena umklami ojwayelekile olandela imithetho yencwadi; kunalokho, usebenze njengonwabu onekhono lokuhamba kalula phakathi kokubhala, ukudweba, kanye nomklamo omsulwa.
Umsebenzi wakhe ube uhambo oluthakazelisayo ngesiko lokubuka laseMelika, washiya uphawu olungenakulibaleka. Ngemva kokuphothula iziqu ze-Fine Arts e-Cooper Union ngo-1951, uChwast wathuthukisa ikhono lakhe eliyingqayizivele lokumunca amathonya ahlukahlukene futhi awaguqule abe iziphakamiso ezintsha neziphazamisayo, waba uphawu olukhulu lomklamo we-postmodern esiqhubeka nokuwuncoma namuhla.
I-Push Pin Studios Revolution
Ngo-1954, uChwast wanquma ukujoyina abanye ababoni abafana no-Edward Sorel, uReynold Ruffin, kanye noMilton Glaser odumile ukuze basungule iPush Pin Studios . Kunokuba ibe yi-ejensi evamile, le phrojekthi yasebenza njengenhloko yokuvuselelwa kobuhle obukhulu ngawo-60, ikhipha izinhlelo eziqinile neziyisicefe zomklamo wanamuhla wangaleso sikhathi.
Kusukela kule ndawo yokudala, baqalise umagazini i -Push Pin Graphic , owaba umbukiso ophelele wazo zonke izinto ezintsha abazenzile. Nakuba uGlaser anquma ukushiya lo msebenzi ngo-1975, uSeymour wathatha izintambo futhi usehole lesi situdiyo kuze kube namuhla, manje esebenza njenge -Pushpin Group Inc. eNew York City.
Isitayela Esingavamile Nesihlukahlukene
Okwenza umsebenzi kaChwast ubonakale kalula yikhono lakhe lokuhlanganisa imiqondo. Unguchwepheshe wesitayela esixubile , esebenzisa izakhi ze -Art Nouveau, i-Art Deco , ubuhle be-Victorian, kanye nawo wonke amandla e-Pop Art. Le ngxube ayiyona ingozi; ivame ukuhambisana nokuphawula okubukhali kwezenhlalo, yingakho abanye bembiza ngokuthi "umklami wesandla sobunxele."
Ukuguquguquka kwakhe akunamingcele futhi uzivumelanisa nanoma iyiphi ifomethi. Udale imifanekiso yezincwadi nomagazini, izembozo ze-CD, kanye namaphosta achaze isithombe se-United States. Umsebenzi wakhe uhlobise amakhasi ezincwadi ezidumile emhlabeni wonke ezifana ne- The New Yorker, i-The New York Times , i-The Atlantic, i-Vanity Fair, kanye ne-The Wall Street Journal.
Umthelela Ekukhangiseni Nasekuthayipheni
Uma sigxila esicini sokukhangisa, kukhona ingqophamlando nje: ngo-1979, uMcDonald's wamthuma ukuthi aklame ibhokisi lokuqala le-Happy Meal , into eseyiyingxenye yomcabango ohlangene wokusetshenziswa komhlaba wonke. Indlela yakhe ibilokhu iwukuthola ibhalansi phakathi kokusebenza kwezentengiselwano kanye nombono wobuciko womfanekiso wokukhangisa ophula isikhunta.
Kodwa uChwast akagcinanga ngokudweba; wagxila nasekuklanyweni kwefonti. Udale amafonti anobuntu obunamandla, njengeChwast Buffalo, Fofucha, Loose Caboose NF , kanye neWeedy Beasties NF. Lesi sici, kanye nezincwadi zakhe ezingaphezu kuka-30, siqinisekisa ukuthi sibhekene nomculi ophelele, naye oqashelwa nge-AIGA Medal.
Ukuzibophezela Komphakathi kanye Nokuphila Komuntu Siqu
Ngaphandle kwesici sezentengiselwano, uChwast usebenzise ubuciko bakhe njengethuluzi lokubhikisha. Emsebenzini wakhe wokuhlela, wasekela ngenkuthalo inhlangano yamalungelo oluntu , esebenzisa ukuhlanganiswa kwezithombe ze-Old South nezithombe zezishoshovu ezibulewe ngabacwasi, eqala ukugxeka okukhulu imfundiso "ehlukile kodwa elinganayo".
Ngokwezinga lomuntu siqu, wabelana ngempilo yakhe nomunye umlobi wezokuklama ophilayo: uPaula Scher , owakha omunye wemibhangqwana enethonya elikhulu emhlabeni wokudala. Ubulungu bakhe kwi-Alliance Graphique Internationale (AGI) buqinisekisa ukuthi uphakathi kwabantu abavelele bokuklama komhlaba wonke, ehamba ngobuciko phakathi kokudweba kwezentengiselwano nobuciko obumsulwa.
Umsebenzi walo mculi waseNew York umele inhlanganisela ephelele phakathi kobungcweti bobuchwepheshe kanye nokuvukela komqondo, njengoba ekwazile ukuhlanganisa ifa elibonakalayo eliqhubeka nokuphefumulela abaklami emhlabeni wonke ngenxa yesibindi sakhe kanye nekhono lakhe lokukhiqiza.
