Umkhiqizo owaziwayo IPenguin Random House ivuselelwe nge-logo entsha okudala ngokwengeziwe okulandela izitayela ezinikezwe ku-2017 maqondana nokuklanywa. Lokho 'kufakwa phezulu' kuyabonakala ama-logo ahlukene wemikhiqizo efana neFanta, UCalvin Klein noma ngisho nokubonakala okusha komculi nomculi u-Elton John.
I-Ebury ithatha indlela efanayo naleyo mikhiqizo emikhulu enegama eliqanjelwe ukukhomba umkhuba walezo zinkampani ngu maka amalogo akho ngawo wonke amagama 'osonhlamvukazi'. Umehluko phakathi kwelogo yakudala ye-Ebury nalena yamanje ungaphezulu kokusobala ukuthi wesimanje kakhulu futhi uhambisana nezinsuku abazidlalayo.
Bathatha ukuzikhandla esikhundleni sosonhlamvukazi abancane, ilogo ebomvu ebomvu, ngomklamo omusha othatha isikimu sombala obonakala ngokuthi 'uhlanzekile futhi unempilo' Ngokubuka komsebenzisi ozoxakeka ukuthi ushintsho lube lukhulu kangakanani kuye.
Omunye wemiphumela ethakazelisa kakhulu ye-'uppercasification 'yilokho ukusetshenziswa kwemibala emibili emi-opaque kuvumela ukudala umphumela wezinhlangothi ezintathu ekwazi ukukhohlisa iso lapho uqala ukuyibona ilogo entsha. Lokho ekunikezayo kungumqondo omkhulu wobuciko ngokwakha umuzwa wokungapheleli ngokubekwa phezulu; isibonelo esicacile selogo entsha ye-Ebury.
Uma ungeza lokho kukhethwe imibala ezuza umehluko omuhle phakathi kwayo, umphumela mkhulu ngokwengeziwe ngokuya ku-logo ekhulelwe kahle futhi yamanje kakhulu ekhombisa ngempela ukuthi sikuphi kumikhuba yamanje ye-logo design.
Kuyindaba yesikhathi kuphela qala ukuvela le logo entsha emikhiqizweni nasekukhangiseni kwePenguin, futhi ngaleyo ndlela sibe nombono ongcono wokubona ukuthi lolu shintsho olukhulu lisho ukuthini.