Qondisisa umlando womdwebo wesithombe ngokuhamba kwesikhathi ukukhuluma ngabantu abakhulu abanomthwalo wemfanelo ekuthuthukisweni kwayo. Abaklami bezithombe abamake inkathi, bashiye uphawu lwabo noma bakha isitayela, nokuthi baqhubeka kanjani nokuba nomthelela noma basebenze njengesikhuthazo kubaculi abasha.
Kulesi sihloko uzothola a ukuvakasha komlando kwezibalo ezithile ezifanele kakhulu kanye nabanomthelela kulo mkhakha. Uhambo oluhlukile lokuqonda ukuthi banikele kanjani, ngayiphi indlela futhi ngaziphi izici kusiyalo. Inqubo yokuziphendukela kwemvelo yokuklama imidwebo ingabonakala ngokucacile kumafomu, izitayela, amathuluzi kanye neziphakamiso zobuhle ezisebenze njengepharamitha nereferensi enkathini ngayinye. Kuwuhambo oluthatha iminyaka eminingi nabantu abaningi, futhi lapha uzothola uhlu olufaneleka kakhulu.
Abaklami bezithombe ababaluleke kakhulu ngokuhamba kwesikhathi
Ukubheka abantu abavelele kakhulu bomklamo wezithombe Ikuvumela ukuthi uqonde ingxenye yesitayela sabo nokuthi yini ebahlukanisayo nabanye. Lolu hambo lomlando lunabalingiswa balo abakhulu abanye balabo ababhekele izithonjana ezisabalulekile nanamuhla njengasekuqaleni kwazo. Kusukela ku-Walter Landor nokudalwa kohlobo olusha lwe-Coca-Cola kuya ku-Paul Rand kanye negalelo lakhe ku-modernism elula, ekhona kuma-logo we-IBM, ABC kanye ne-UPS, phakathi kwabanye.
UCarolyn davidson
Ngo-1971, ngenkathi esengumfundi we-graphic design, wadala uphawu lomkhiqizo wezemidlalo ohlonishwayo i-Nike. Ubudlelwano balo mculi no-Nike buyashintshashintsha. Wasuka ekungafuni ukwamukela umsebenzi futhi ekhokhisa u-$35 kuphela ngomklamo wakhe, waba nenani elihle lamasheya enkampanini. Kude nempilo yomphakathi ngephakeji yesitoko sesigidi samadola, umdali wenganekwane ye-Swoosh ube yisithenjwa sezinkulungwane zabesifazane abazicwilise emhlabeni wedizayini eyingcaca.
URod Janoff
Omunye wabaklami bezithombe abebebaluleke ngempela kulo mkhakha futhi bashiye uphawu lwabo. Kulokhu, uJanoff udale ilogo ye-Apple. Inkampani yezobuchwepheshe kaSteve Jobs kanye ne-apula layo eliyisakhiwo sodumo eliye lavela ngokuhamba kwesikhathi, lazalwa emcabangweni kaRod. Waze wabhala incwadi lapho etshela khona imininingwane yomsebenzi wakhe kanye nelogo ye-Apple. Inesihloko esithi “Taking a Bite at the Apple” futhi iwucezu oluhle lomlando kanye nomklamo lapho ihlola khona ama-anecdotes ajabulisayo nezinqubo zobungcweti.
UMichael Bierut, abaklami bezithombe kuwo wonke umlando kanye nomaki wabo
Ngaphezu kokuba ngomunye wabasunguli be-Design Observer kanye nozakwethu we-Pentagram, u-Bierut ungomunye wabavikeli abakhulu bedemokhrasi yokuklama. Dala izingcezu zokuklama ezilula kakhulu mayelana nokubukeka okubonakalayo, kodwa ngemilayezo eqinile. Enye yezimpumelelo zakhe ezinkulu, nayinye eye wakwazi ukuyiphatha kusiqephu sakhe ngasinye, iwukwenza umbukeli aqonde umlayezo kalula.
Phakathi kwakhe amalogo adume kakhulu Singabala i-MasterCard, igeyimu yevidiyo ye-Guitar Hero, i-Saks Fifth Avenue, i-Billboard kanye ne-New York Times. Wayenomthwalo wemfanelo womkhankaso ka-Hillary Clinton ocacile wokhetho e-United States.
Paula Sher
Ngaphandle kokungabaza omunye we abaklami bezithombe abanethonya elikhulu emlandweni. Ungowesifazane ngemuva kwelogo yeMicrosoft enamandla, kanye namalogo weCiti, The Metropolitan Opera (The Met) kanye namarekhodi amaningi e-CBS Records. Ubizwe ngeNdlovukazi Yokuklama, futhi usebenza ngesitayela esigqugquzelwe kakhulu yi-Art Deco kanye ne-Russian Constructivism. Izingcezu zakhe ziyaziwa emhlabeni wonke futhi kuzo zonke izitudiyo zemidwebo ephezulu eminye yemisebenzi yakhe eminingi ithathwa njengereferensi nesibonelo.
UMilton Glaser
Usebenzisa i- isitayela esincane, enezici ezimbalwa kodwa ezikhethwe kahle kakhulu, uMilton udlulisa inani elikhulu lemiqondo. Ubenomthwalo wemfanelo wemisebenzi enobuciko obubonakalayo obuyinkimbinkimbi, yingakho eye wangena emlandweni kulo mkhakha njengomunye wochwepheshe abakhulu. Ungomunye wezibalo ezazi kahle kakhulu ukuhlanganisa ubuciko nokuxhumana, ngokusho kozakwabo kanye nezinye izifundiswa nabathandi balo mkhakha.
Phakathi kweminye yemisebenzi yakhe eminingi kukhona edumile Ngiyayithanda ilogo yakwa-NY (Ngiyayithanda iNew York), kanye neyabashicileli be-DC Comics. Usebenze emikhankasweni eminingi ebonakalayo ye-Coca-Cola, futhi wayenesibopho sokuklama kabusha i-Washington Post kanye nephephandaba i-La Vanguardia eSpain. U-Bob Dylan, u-Barack Obama kanye neminyuziyamu eminingi, amagalari nezingcezu zobuciko ziphakathi kwemisebenzi yakhe. Yingakho kungenye yamagama okungafanele aphuthelwe lapho kubuyekezwa umlando wabaklami bezithombe namathonya abo ezingeni lomhlaba.
UWalter Landor
Ku umlando wabaklami bezithombe Ukukhuluma ngo-Walter Landor akunakuphuthelwa. Lo mklami wayazi ukuthi angahlanganisa kanjani ulwazi lwakhe emkhakheni wokuklama nezidingo zeklayenti. Umphumela wawuphawuleka futhi uthathwa njengomunye wamaphayona amakhulu kumasu okucwaninga abathengi.
Akazange angabaze ukubuza amakhasimende akhe ukuthi adingani. Ama-logo ayo amakhulu ahlanganisa iGeneral Electric, i-FEDEX, i-Alitalia, eka-Levi kanye nokwakhiwa kabusha kwe-Coca-Cola, phakathi kwabanye.
U-Alberto Corazón
Kubhekwa abezindaba abakhethekile abambalwa njengomunye wabaklami bezithombe abanethonya elikhulu ekhulwini lama-20. U-Alberto Corazón uphinde abe ngumdwebi, umqophi nomthwebuli wezithombe. Ungomunye wamaciko okuqala e-Spain futhi kwadingeka asebenze ngesikhathi sikaFranco, ebhekene nokuvalwa kanye ne-conservatism. Umsebenzi wakhe ungabonakala kumalogo ezinkampani ezahlukene ezihlanganisa: MAPFRE, RENFE, Once, the National Library, Casa de América, Círculo de Bellas Artes kanye no-Anaya, phakathi kwabanye.
Nakuba uhambo zomlando ngokusebenzisa iminikelo abaklami bezithombe abaningi Lunwebe kakhulu, lolu hlu luhlanganisa ezinye ezidume kakhulu kanye neminikelo yazo ngendlela yamalogo, imikhiqizo kanye nemikhankaso yokukhangisa. Imboni yokuklama imidwebo isineminyaka eminingi ikhona, futhi ngesikhathi ngasinye somlando kuye kwavela intuthuko entsha neziphakamiso ezinikeza ububanzi obuhlukile kanye negalelo lokuqhubeka nokukhula nokwenza ngcono emkhakheni.