Asikungabazi lokho I-Adidas ingenye yemikhiqizo ebaluleke kakhulu namuhla. Imiklamo yayo emisha kanye nekhathalogi yomkhiqizo ebanzi yizimpawu zayo. Into ehlaba umxhwele ngalo mkhiqizo akuyona nje ikhwalithi yento ngayinye, kodwa iminyaka ehlala isebenza ngaphakathi embonini. Funda namuhla ngomlando nencazelo yelogo ye-Adidas.
Njengoba kuvamile kuma-brand anesipiliyoni seminyaka eminingi, iye yaba nezinguquko ezithile, ikakhulukazi ku-logo yayo. Incazelo yegama elithi "impumelelo" kube yinto ebilokhu imele uphawu lwayo, nokusobala ababefuna ukukusho. Lena, nakuba ibihileleke ekulungisweni, ayizange ilahlekelwe okwakudala.
Funda umlando kanye nencazelo yelogo ye-Adidas
Umlando womkhiqizo odumile we-Adidas uhlehlela emuva ku-1924 eJalimane. Lonke udumo luya kubafowethu u-Adolf noRudolf Dassler. Bavula indawo yokusebenzela encane ekhiqiza izicathulo nezicathulo zemidlalo. Ekuqaleni, lo mkhiqizo wawubhekisela esibongo sabasunguli bawo. Okokuqala umkhiqizo wabhapathizwa ngegama elithi Geda (Dassler Brothers Shoe Factory)
Njengophawu baqale basebenzisa isihlangu esihluke ngokuphelele kwesamanje, ngaphandle kophawu oludumile lwemigqa emithathu ye-Adidas. Umklamo wawulula kakhulu, phezulu kwakuyigama elithi Dassler futhi phakathi, isithombe sezicathulo ezithwelwe inyoni. Izazi-mlando eziningi kanye nochwepheshe baqinisekisa ukuthi incazelo yalokhu kumelelwa kwakuwukusho ukukhanya kwalesi sicathulo, esikwazi ukuphakanyiswa yinyoni.
Kancane kancane ukukhiqizwa kwabazalwane bakwaDassler kwanda. Inkampani yayikhula ngokushesha ngaphakathi embonini. Indima eyadlalwa yibo bobabili abazalwane yayihleleke kahle, futhi lokhu kuzwana kwenza ukwanda kwakuseduze. U-Adolf wayenomthwalo wemfanelo kokubili ukuklama kwezicathulo kanye nemibono yokudala. Ngakolunye uhlangothi, indima eyadlalwa uRudolf kwakungeyomthengisi, Yena ngokwakhe wayenomsebenzi wokuthatha uphawu kuzwelonke.
Isenzakalo esibalulekile kulo lonke lolu hlelo kwaba iMidlalo Yama-Olympic YaseBerlin ngo-1936. Kuthiwa laba bazalwane abazange baphuthelwe yithuba labo, Bahlohle amateki evenini baqonda eBerlin. Ngale ndlela bakwazi ukungena ngokunyenya endaweni yama-Olympic lapho kwakuhlala khona bonke abasubathi, ukuze babadayisele imiklamo yabo emisha.
Yini eyenza umkhiqizo uthathe indlela ehlukile?
Phakathi neMpi Yezwe Yesibili, njengoba kwenzeka ezinkampanini eziningi, abazalwane baba nekhefu. Ngesikhathi u-Adolf eya empini, umfowabo wahlala ezweni lakubo. Lapho impi iphela, ibhizinisi lasimama ngokushesha. Eqinisweni, ngesikhathi sokusebenza kwaseMelika base bevele benesidingo esikhulu sezicathulo zezemidlalo. Kwakungaleso sikhathi lapho u-Adolf ebuzwa ukuthi achaze ubuhlobo bakhe neqembu lamaNazi, owaqiniseka ukuthi kwakungumfowabo uRudolf owayembule.
Leli qiniso laphawula ukuhlukana kwezithakazelo phakathi kwalaba bazalwane ababili, futhi ngo-1948 uRudolf wanquma ukusungula imboni yakhe. I-Puma, enye yezimpahla zezemidlalo ezibaluleke kakhulu emhlabeni, yazalelwa lapha. Ngenxa yalokho, u-Adolf Dassler wathatha ukulawula okuphelele kwenkampani. Yile ndlela anquma ngayo ukushintsha igama lenkampani ku-Adidas, njengoba siyazi namuhla. Lokhu kwavela emagameni athi "Adi", inciphiso yegama lakhe kanye nethi "Das" uhlamvu lokuqala lwesibongo sakhe.
Ukuvela kwelogo ye-Adidas eminyakeni edlule
ilogo yoqobo
Le logo ibhekane nezinguquko ezimbalwa kusukela ekudalweni kwayo, yaqala ukubonakala ngo-1949. Okokuqala yayimelwe amabhuzu ebhola anemigqa emithathu, esagcine imininingwane enemininingwane yohlamvu D egameni le-Adidas. Futhi phezulu kwesemicircle kwakunegama lomnikazi walo wamanje u-Adolf Dassler.
Ilogo yoqobo yayihlanganisa igama eliphakathi labasunguli: Dassler. Ngezansi amabhuzu agqokwa inyoni (uphawu lungabonisa ukuthi amabhuzu akhanya kangakanani). Umklamo ubekwe ngaphakathi kwesihlangu.
Izinguquko ezibaluleke kakhulu
Ngo-1967 umkhiqizo waba nezinguquko ezibalulekile zesitayela kanye nokulungiswa okuthile kokubhala. Uhlamvu A lwaba wunxande ngokwengeziwe, ukuthambisa inguqulo ye-conical yangaphambilini. Olunye ushintsho kwaba ichashazi lika-i, elalithathelwe indawo isikwele esikhundleni sechashaza. Isihloko sohlamvu S nalo lwaba side kakhulu.
Ezinye izinguquko ezifanele emlandweni wayo zeza ngo-1971. Ngaphezu kophawu lwegama le-Adidas, kwengezwe okuthiwa yi-Trefoil. Kuleli qophelo imigqa emithathu eyisithonjana ifakwe kulogo. Ngaphezu kwalokhu, u-Adolf wabheka isithonjana esinganikeza umkhiqizo isethi yamanani ezemidlalo. I-clover ibonakala iwuphawu olufanele, njengoba inikeza i-Adidas inani lenhlanhla.
Eminyakeni eyalandela uphawu kanye nelogo yalo kwahlala kungashintshile, futhi Kwaze kwadlula amashumi amabili eminyaka kamuva lapho ilogo ye-Peak ibonakala. Lokhu kuphinde kuhambisane nemivimbo emithathu, futhi isetshenziswa kakhulu namuhla. Imigqa ye-isotype entsha iyazungeziswa ukuze ibonakale igobile, nge-engeli engama-degree angu-30 kanye nomphumela onyanyisiwe ngenhloso yokuwunikeza amandla nesisindo engeziwe.
Ilogo ye-Adidas Style range yaklanywa ngo-2002. Le nguqulo eyindilinga ihloselwe veza amaqoqo adalwe ngokubambisana nabaqambi abadumile. Lapha imigqa emithathu igobile, njengezinzipho. Imigqa idlula indilinga emnyama futhi igama lomkhiqizo livela ngezansi.
ilogo yamanje
Okokugcina Ngo-2005, inguqulo elula ye-logo yemigqa emithathu yazalwa. Imigqa emithathu yesakhiwo sodumo etholakala kwesokunxele kanye negama lomkhiqizo libhalwe ngamagama amancane e-adidas. Lezi okwamanje zisetshenziswa emikhiqizweni eminingi yomkhiqizo, engagcini nje ezicathulweni kodwa nasezimpahleni nasezintweni.
Sithemba ukuthi kulesi sihloko ufunde konke okuhlobene ne-logo ye-Adidas. Funda umlando kanye nencazelo yelogo I-Adidas, enye ye brand ezemidlalo edume kakhulu emlandweni. Uma ucabanga ukuthi kufanele sengeze okunye ngalesi sihloko, sazise kumazwana.