I-Canva wuhlelo lokuklama okuyingcaca ongaluthanda noma oluzondayo. Uma ungumklami wezithombe, uzozonda; futhi uma ungenjalo, uzoyithanda. Ngesikhathi yethulwa emakethe, yenze umonakalo omkhulu kubasiki bengqephu ababona ukuthi umsebenzi wabo uthathwe esikhundleni salolu hlelo. Kodwa ukwazi umlando weCanva kungase kushintshe umqondo wakho.
Uma ufuna ukwazi Yaqala kanjani iphrojekthi nokuthi ize kanjani ekushintsheni umkhakha wokuklama izithombe, bheka lokhu ngoba kungase kukuthakazelise.
Ubani odale iCanva
Ukuhlangana nomuntu ongemuva kweCanva kufanele buyela emuva ku-2007. Ngaleso sikhathi, uthisha osemusha waqaphela ukuthi amathuluzi okuklama kwakunzima ukuwasebenzisa futhi ochwepheshe kuphela abangathola i-100% kubo. Nokho, abafundi bakhe, nanoma ubani omunye, babelinganiselwe mayelana nokusetshenziswa kwayo.
Ngenxa yalesi sizathu, wacabanga ukuklama uhlelo olungadingi ulwazi lobuchwepheshe ukuze akwazi ukusebenza nalo futhi athole imiphumela emihle. Lapho esewuklamile lo msebenzi, ephepheni, waqala ukufuna usizo kubatshalizimali ukuze akwazi ukuwenza futhi awuqhubekisele phambili. Kodwa akekho owasamukela isiphakamiso sakhe, kunalokho, basenqaba.
Waze wagcina eyitholile, nguCliff Obrecht noCameron Adams futhi wabonisa, okokuqala kubatshalizimali, ukuthi umbono wakhe wawumuhle, kodwa nakakhulu lapho wethulwa ngo-2013 futhi waba yimpumelelo manje ehambisa izigidigidi zamaRandi ngonyaka.
Lokho uthisha omncane kwakunguMelanie Perkins, Wazalelwa ePerth, e-Australia. Ngaphezu kwalokho, bekungelona ibhizinisi lakhe lokuqala. Lapho eneminyaka engu-15, waqala inkampani edayisa izikhafu ezenziwe ngezandla. Futhi, lapho eneminyaka engu-19, kanye nesoka lakhe, ngenxa yokuthi kwakudingeka baboleke imali engu-$3500, baqala ibhizinisi: I-Fusion Books, isofthiwe lapho abafundi nothisha babengahlanganyela khona ukwenza izincwadi zonyaka ngendlela elula futhi esheshayo. indlela. Ekuqaleni, ukuze bonge ezindlekweni, benza yonke into besendlini yokuphumula kamama wabo, kodwa lapho iqala ukusebenza, yaba omunye wabanyathelisi bezincwadi zonyaka abakhulu kunawo wonke e-Australia.
I-Fusion Books, isisekelo seCanva
Njengoba sike sakutshela ngaphambilini, u-Melanie wasungula i-Fusion Books ngo-2007, ngawo lowo nyaka aqhamuka nombono weCanva. Futhi uCanva wazalwa yiFusion Books.
Umqondo we-Fusion Books wawuwukusiza izikole ukuthi zenze izincwadi zonyaka endaweni yesikhulumi esiku-inthanethi. ukukwazi ukukhetha izifanekiso nokusebenzisa isistimu yokudonsa nokwehlisa. Lapho isiqediwe, yanyatheliswa futhi yathunyelwa ekhaya.
Ukuze bahehe amakhasimende, basebenzise ucingo olubandayo, futhi lapho baqala ngokuthengisa kwabo kokuqala. Kodwa lapho benikeza izikole incwadi yonyaka eyisampula yamahhala, yonke into yaqala ukusebenza kangcono, kangangokuthi uMelanie kwadingeka ashiye inyuvesi ukuze aphathe izikole ezingu-400 ngezicelo zezincwadi zonyaka, hhayi e-Australia kuphela, kodwa naseYurophu.
Lapho ephethe izincwadi zonyaka, lapho efundisa amakilasi okuklama imidwebo, waqaphela ukuthi umklamo wawuyinkimbinkimbi. Eqinisweni, kwezinye izitatimende yena ngokwakhe uthe akaqondi ukuthi ochwepheshe kufanele benze kanjani izifundo ukuze bazi ukuthi yiziphi izinkinobho ezizocindezela kumathuluzi.
Lapho ubhekene nale nkinga ubuso nobuso, ucabange ukuqhamuka nohlelo obelunembile, olufinyeleleka kalula futhi olujabulisayo nokulusebenzisa. Bengifuna into abantu abangayifunda emahoreni ambalwa futhi bayisebenzisele ukuthola imiphumela ecishe ibe yingcweti.
Impi yokuyisa iCanva phambili
Ukutshalwa kwezimali okwenziwe nguMelanie Perkins nesoka lakhe kwakunganele ukuhambisa iCanva phambili. Ngakho kwadingeka balwe ukuze bathole umuntu ozohlanganyela nabo ukuze bafeze lowo mgomo.
Umuntu wokuqala ababemcabanga kwakunguBill Tai, ongunxiwankulu waseSilicon Valley, futhi lapho bafika, esidlweni, beza kuye nalokho okwakubizwa ngokuthi "umpheki weCanvas", i-pizza engokomfanekiso lapho basebenzisa khona izakhi zomklamo njengezithako futhi, njengenhlama, imibhalo efana nezithombe. , amakhadi ebhizinisi, izincwajana… Ngokusobala, akuzange kusebenze.
Eqinisweni, abatshalizimali baseSilicon Valley bebengabonakali benentshisekelo entweni efana naleyo. Kuze kube Bahlangane no-Lars Rasmussen, umsunguli we-Google Amamephu. Ube ngumeluleki futhi wancoma u-Cameron Adams, owayeyisisebenzi se-Google, njengochwepheshe ababengekho eqenjini.
Lokho kwabenza bathola ukwethembeka bathola imali ababeyidinga, u-$3 million. Ngalokhu bakha inkundla yeCanva futhi yethulwa ngo-2013.
Kodwa Ukuthi bayethula akusho ukuthi wonke umuntu ubefuna ukuyisebenzisa. Indlela yabo yokwazisa ibivela kuzibuyekezo ezimbalwa kumabhulogi wezobuchwepheshe futhi, yize bebelindele ukubhaliswa kwabantu abaningi, iqiniso liwukuthi akwenzekanga. Eqinisweni, imiphumela yabo yayingaphansi kakhulu kwalokho ababeyilindele.
Kodwa kancane kancane bathuthuka, futhi ngenyanga eyodwa base bezuze abasebenzisi abayizinkulungwane ezingamashumi amahlanu. Ngemva konyaka, yayinezinkulungwane ezingamakhulu ayisithupha, okwenza abanye abatshalizimali nabo bafune ukubamba iqhaza futhi baqoqa amanye amaRandi ayizigidi ezintathu ukuthuthukisa nokwandisa ithuluzi.
Indawo yokuqala lapho bazinza khona kwakuyiShayina. Impumelelo enkulu ngoba yaba impumelelo enkulu, kwaze kwaba seqophelweni lokudala inkundla entsha yeCanva ngesiShayina kuphela. Nakuba ingahlalanga ezwekazini lase-Asia kuphela, yafinyelela kwamanye amazwe amaningi.
Eqinisweni, Lokhu kuthuthuka nokuthuthuka kwenza izinkampani ezinkulu ze Izinhlelo zokwakha Bayoqala ukumbona njengembangi lokho kungabalimaza kakhulu. Ngalesi sizathu, baqala ukususa amapulatifomu e-inthanethi mahhala ezinhlelweni zabo, indlela yokuzama ukumisa iCanva. Kodwa bakhohlwe ukuthi iCanva yayiyini ngempela: ithuluzi elisebenziseka kalula.
Izinhlelo ezincintisanayo zazizinhle, kodwa ngisho nasezinguqulweni zazo zamahhala, kwakunzima ukuziqonda ngokugcwele, futhi yilabo abanolwazi oluyisisekelo kuphela abathola imiphumela eyanele.
Manje njengoba usuwazi umlando we-Canva, ingabe uke wacabanga ngayo yonke imizamo umdali wayo okwakudingeka ayenze ukuze ayisuse phansi?