Zimbalwa imikhakha yebhizinisi nemikhakha yebhizinisi enamandla njengokumaketha kwedijithali . Ngokuphazima kweso, kuvela umkhuba omusha, isu, noma uhlelo oluguqula ngokuphelele amabhizinisi nabathengi.
Ngaphezu kwalokho, eminyakeni yamuva nje sibone ukuthi ukwehluleka ukuzivumelanisa nezinguquko ezintsha cishe kuholela ekufeni kwamabhizinisi. Lokho okwakubonakala sengathi ikusasa elingenakufinyeleleka manje sekuyikho manje. Isibonelo esihle yi- Artificial Intelligence , isethi ephelele yamathuluzi enza impilo ibe lula ezinkampanini futhi azivumele ukuthi zifinyelele amakhasimende amaningi , kodwa okumele zilungiselele kahle.
Ngenxa yazo zonke lezi zizathu, ukuhlala usesikhathini ngentuthuko yezobuchwepheshe kanye nezitayela zokumaketha kwedijithali kubalulekile kumabhizinisi nosomabhizinisi ukuze bahlale bencintisana futhi bathole isabelo semakethe. Amasu esizokukhombisa wona ngezansi angenza umehluko omkhulu phakathi kokufeza impumelelo kanye nokuma.
Ukuthengisa nge-imeyili: abaphathi bekhwalithi nokwethenjwa
Kungase kubonakale kuphikisana kancane ukukhuluma ngezitayela ezintsha zokumaketha kwedijithali bese uxoxa ngokushesha ngokumaketha nge-imeyili . Kodwa iqiniso liwukuthi le ndlela yokufinyelela amakhasimende ihlala ingenye yezindlela eziphumelela kakhulu, ikhiqiza enye yenzuzo ephezulu kakhulu ekutshalweni kwezimali.
Kodwa-ke, ukuze kufezwe lokhu, kubalulekile ukuba namathuluzi angcono kakhulu. Isibonelo esisodwa yipulatifomu ye -Mailrelay , okwamanje enikeza i-akhawunti yamahhala enkulu kunazo zonke emakethe. Ngaphandle kokukhokha i-euro eyodwa ukuze isetshenziswe, noma iyiphi inkampani ingathumela ama-imeyili afinyelela ku-80.000 ngenyanga futhi igcine isizindalwazi sabantu oxhumana nabo namakhasimende abangu-20.000.
I-Mailrelay iphinde ibe nomhleli osebenzisa i-AI, i-API yokuthuthukisa, kanye ne-SMTP enokuhlaziya . Zonke lezi zici zivumela ukulawula okuphelele kuzo zonke izikhala kanye nokuhlaziywa okuningiliziwe kwempumelelo yomkhankaso. Ngaphezu kwalokho, ipulatifomu kulula kakhulu ukuyisebenzisa, inezinzuzo eziphezulu, futhi inamandla . Ngaphezu kwakho konke, ipulatifomu ifaka ukwesekwa kochwepheshe bokumaketha nge-imeyili kuwo wonke ama-akhawunti, kufaka phakathi amahhala.
Ukumaketha ngevidiyo: isithombe sibiza amagama ayinkulungwane, futhi ividiyo ibiza amagama ayinkulungwane
Uyakhumbula leso sisho sakudala esithi, "isithombe sibaluleke kakhulu"? Nokho, siyiqiniso nasekukhangiseni, yize sinoshintsho oluncane. Ukumaketha ngevidiyo kuyindlela ethandwa kakhulu esishintshe saba yinto entsha futhi ehlukile saba yinto ebalulekile.
Isibonelo esicacile sibonakala ezinkundleni zokuxhumana ezifana neTikTok ne-Instagram , ezisekela impumelelo yazo enkulu kumavidiyo amafushane abasebenzisi abawabukayo. Ekukhangiseni, uma kukhulunywa ngokukhangisa imiyalezo ephumelelayo nokuqukethwe ukuze kudonswe amakhasimende, isihluthulelo ukudala izingcezu ezihehayo ezinemiyalezo ecacile nemfushane enethuba eliphezulu lokusabalala.
Ukuze sifeze konke lokhu, singasebenzisa amathuluzi okuhlela, kodwa futhi nobuhlakani bokwenziwa. Nakuba, vele, ubuciko, ukusesha imibono emisha , kanye nomsebenzi oqhubekayo wokuqonda ukuthi yiziphi izinto ezithandwa kakhulu ezinkundleni zokuxhumana kubalulekile.
I-Influencer marketing: qaphela lapho ukhetha izibalo
Lapha singena esihlokweni esiyinkimbinkimbi impela. Akekho ongabaza umsebenzi omuhle owenziwa ngabantu abanethonya . Lawa amaphrofayili ezinkundla zokuxhumana anamandla aphezulu okudala imibono, ukuxhumana kanye nemali engenayo.
Kodwa-ke, uma wonke umuntu ezibiza ngokuthi ungumuntu onethonya, ubani ngempela onguye? Ingabe leli bhamuza lizoqhuma maduze? Akubonakali sengathi lesi simo sizoqhuma, kodwa kunabantu abaningi abasebenzisa le ndlela kanye namabhizinisi ababuza ngayo.
Lokhu sikubona ikakhulukazi emikhakheni yokungenisa izihambi kanye nemfashini, lapho abasebenzisi abaningi abanethonya elithile emphakathini benesithakazelo esikhulu ekusebenziseni ukubonakala kwabo kunokusiza amabhizinisi . Lokhu kudala ukungezwani okuthile, okungabeka abantu abanethonya abazinikele ngempela emsebenzini wabo esimweni esibi.
Ukuzibophezela komphakathi kanye nokusimama
Uyakhumbula lowo mugqa we-imeyili obelokhu ukhona iminyaka eminingi manje, othi "ungawuphrinti lo myalezo ngaphandle uma kudingeka"? Umyalezo wokuqwashisa osikhumbuza, noma ngabe ukude kangakanani, ukuthi siphila enkingeni yemvelo kanye nemvelo okumele siyiyeke.
Umhlaba wokumaketha ungenza okuningi kule ndawo. Ukugqamisa izinhlelo zemvelo emikhankasweni yokuphromotha, ukubambisana nezinhlangano ezisiza umphakathi kanye nokubambisana kumaphrojekthi endawo noma omphakathi, noma ukusebenza ukwenza izinto zokuthutha kanye nokupakisha kube nobungane nemvelo kuyizizinto ezifinyeleleka kalula ezinkampanini eziningi.
Kodwa qaphela, uma uthatha isinyathelo sokuqhubekela phambili kulolu hlangothi, kumelwe uqaphele kakhulu ukuthi ungazibandakanyi emikhubeni yokuhlanza imvelo , njengoba abathengi beqhubeka nokugxeka lezi zenzo ezifuna ukuthandwa hhayi ukulondolozwa kwemvelo.